9 Ways for Your Business to Succeed
on the Internet Without a Web Site!Although I highly recommend that you
get a Web site if
you're serious about making profits
on the Internet, it's
possible to market on the Internet
without one and still
succeed. I have been marketing
online for over 2 years,
most of that time without a Web site.
I have sold well over
$10,000 in product using nothing more
than an e-mail
account.
To me, the Internet is an extension
of mail-order marketing.
It's simply an additional promotional
tool for getting
prospect leads and selling products
(if used correctly).
Here are 9 ideas for succeeding on
the Internet without a
fancy Web site. Essentially,
in every case, you will direct
people to your e-mail account to obtain
more information.
1) Place classified ads (similar
to print classifieds) in
the commercial on-line services including
America Online
(keyword: classifieds), CompuServe
(Go classifieds) and
Prodigy (Jump classifieds).
Do you promote a specific
product or service offline?
Advertise it with an online
classified and have people contact
you via e-mail for more
information. Send sales info. by return
e-mail or regular
mail.
2) Place classified ads in Web
classified malls. Check out
http://www.imall.com for an example.
Do a search in a
search engine for "classified malls"
to locate others.
3) Use autoresponders.
These are e-mail robots that
automatically send information to
the person that sent e-
mail to the autoresponder. You
will also receive a digest
of the e-mail addresses and the messages
sent to your
autoresponder. Save this information
for follow-up
marketing. Visit http://www.netopp.com/JS-2528
for
information on reliable autoresponders
at great prices.
4) Use Internet Newsgroups to
network and locate target
customers. Offer stuff for FREE
such as a catalog, report
or article. Be careful of blatantly
advertising. You want
to offer information of value to users.
At the end of your
FREE article or report, briefly tell
people what you do and
how to contact you for more information.
Visit
http://www.dejanews.com for information
on over 15,000
Newsgroups.
5) Advertise in e-mail newsletters
and online mailing
lists. Just like a magazine
or newspaper, you can advertise
in other people's e-mail publications.
This is a great way
to reach your customers directly by
e-mail. Visit
http://www.liszt.com for information
on thousands of e-mail
lists. Send e-mail to adrates@infoback.net
for advertising
information in my e-mail newsletter.
6) Buy solicited e-mail lists.
Just like direct mail, you
can send advertisements about your
products directly to
people's e-mail accounts along with
instructions on how to
get more information. However,
be careful about renting
unsolicited e-mail lists. This
can be very damaging to your
business if done incorrectly.
Visit
http://www.postmasterdirect.com for
information on solicited
e-mail lists.
7) Build your own "house" customer
e-mail list over time.
Save the e-mail address of anybody
that contacts you via e-
mail. These people are good
prospects to contact again for
follow-up marketing. They've
already shown an interest in
your business. When sending
follow-up marketing messages by
e-mail you incur no costs for postage
or printing. Great!
Integrate the building of your e-mail
list with all forms of
marketing you do, both on and offline.
8) Get FREE publicity online
with press releases and
articles you have written. At
the end of an article, offer
something FREE to readers via e-mail.
Visit
http://www.gebbieinc.com/presto.htm
for information on
blasting press releases online.
9) Host online Forums.
In AOL and CompuServe there are
tons of forums on different topics.
Contact the
administrators of these and propose
to be a guest expert for
a future forum. This establishes
you as an expert, and
people who participate in the forum
are likely to contact
you about doing business.
By putting these ideas to work, you
can build your business
on the Internet with merely an e-mail
account.
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About the Author:
Jeffrey Spencer is the publisher of
the nationally
recognized newsletter "Internet Profits!"
and author of
dozens of internationally published
articles. E-mail your
name & mailing address to ssimail@ix.netcom.com
for
newsletter information plus his special
FREE report: "How
to Really Use the Internet to Make
Your Business More
Competitive, Profitable and Successful!"
Join his FREE "Weekly Success Tip"
e-mail newsletter by
sending e-mail to ssimail@ix.netcom.com
or visiting
http://www.choicemall.com/successstyles.
Bob