Give it Away Free

 * One of the easiest ways to help your site gain extra traffic is to give your customers a free gift, this can be anything that you like.

* Many of the biggest retailers in the world use this technique to sell millions of dollars worth of goods and services.

You see examples of this everywhere, buy X and get Y free worth $19.99.

 * How can use this to help your on-line business? It doesn't matter what you sell, the easiest way to offer a free gift is to create it yourself.

 * For example say you sell dog grooming products - you could write a report titled 20 insider tips to keeping your dog in good health.

 * Simply post this at your website and advertise in the relevant areas on-line. The free report will draw your customers, and when they visit your site you can sell them your products.

* Or another method is to offer the report free with a particular product or service, either way people love to get something for free. * This also helps people develop trust for your company, and who are they going to turn to when they need for e.g. New dog care products? * A free report or bonus can mean the difference between the sale you get and the sale your competitor gets, especially if your rivals price for the same item is close.

 * Your free gift or report can often be the deciding factor.

* It doesn't have to cost you a lot of money either. The above example uses a free report which would cost you pennies to reproduce, yet could result in many increased sales.

* The bottom line is, if you can offer it free, you will get more customers, and a large customer database which can be worth it's weight in gold.

* Remember if you sell to a customer once, it is far easier to sell to them again.

(c) Copyright 1997 By JDE Internet Publishing All Rights Reserved no part of this publication may be reproduced without prior permission from the authors.