The Hoax of Internet Newsletters

     Everyone has one. The marketing gurus say the only way to succeed on the Internet is to get one. You can get one anywhere - but does anyone read them?

     The results of my recent newsletter research left me in dismay. One well known electronic newsletter printed out to be six and a half pages of classified ads. Buried within were two short articles hidden in the eight pages of text.

     Newsletters have come into a strong market share in the pub-lishing industry. Inter organization "news" can be shared conveniently and inexpensively. And with the ease of e-mail and the new era of instant information, it's really easy to fire of f a newsletter. But, have these publications slipped into being glorified ad sheets?

     One recently new e-zine boasted 4000 subscribers after just four weeks. Today that newsletter has reached beyond 40,000 on-line subscriptions. It's a good thing. The public demands the latest information and with electronic newsletters, publishers can fill those needs almost instantly.

     One of the greatest challenges of Internet marketing is to seduce the prospect into giving them their e-mail address. And, one of the most effective ways to get the address is to offer a "free" newsletter. It takes only seconds to subscribe and the company now has a hook in you for the future advertising of their products.

     Just about every Web site has some sort of free newsletter to get you to leave your e-mail address. Your local TV station, your doctor, town council, pharmacy, and your attorney, to name a few. Keeping the public "up to speed" with the latest information is a service we all appreciate.  But beware, the publisher has an agenda too.

     Will the newsletter ad sheets survive? Statistics bear out that when a product doesn't meet the public demands for quality it will disappear. If it's ads you want - there are plenty of them around. But, if you don't have valuable time to waste struggling to find articles of value, simply "delete" the glorified ad sheets. Demand the best from your electronic newsletter publishers!

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Want a beefy newsmagazine that is packed each month with the latest business articles - not classified ads? UP-TO-SPEED Business News won't disappoint you. On-line and black/white print edition available for those not on the Internet yet. RUSH $3.00 for a print edition sample.  SPECTRUM PUBLISHERS, 35 South High Street - uts, West Chester, PA 19382 USA Or, "subscribe" on the subject line. uptospeedbiznews9@usa.net