Internet Tip of the Week
by Bob Osgoodby
Today is Saturday, January 13, 2007
It is 13 days since the first of the Year
There are 352 days left in the Year, and
There are 345 days until Christmas
Today is . . . Show and Tell Day At Work Day
On this date . . . Connecticut
became the 5th state (1788)
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- 2/25
In this Issue
** Internet Tip of the Week by Bob Osgoodby – Retirement
** In the News – Ultra-Clean Power Plant
** Featured Article - Cash Flow Problems Don't "Just Happen" by Philip Campbell
** Biz-Tips by Dr. Kevin Nunley – Getting New Clients
** Humor to Start the Weekend – Bar Time
** Something to Think About by Jan Tincher
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Welcome
Welcome to our new subscribers, who have joined 56,000+ other business savvy onliners. We hope you enjoy our weekly Newsletter. If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to: articles@adv-marketing.com
Internet Tip of the Week
by Bob OsgoodbyRetirement
For some people, the retirement income they receive, may not be enough to live the life style they wish, so they look about for other ways to generate additional earnings. Many are attracted to the Internet, and some do very well while others do not. Those that do not may get quickly disenchanted, and write the Internet off as just a lot of hype, where you can't earn anything. That's like getting a flat tire in your car, and swearing that the automobile has no future.
Anyone going into business on the Internet, must do several things if they hope to achieve success. Probably the first thing is to recognize and avoid the "get rich quick" schemes, that promise great earnings in a short period of time, with little if any effort on your part. People quickly find their email overflowing with all kinds of offers like this. Everything from illegal chain letters, to money laundering scams that promises you 25 percent of 35 million dollars, start arriving and unfortunately a lot of people bite.
Believing the hype of some affiliate deals, they join a few and quickly find that they don't have to install a bigger mailbox to hold all the payments they thought they’d get. Many of these programs require that you pay a monthly fee to be involved, and the founders are the only ones making money. If someone tells you that you don't have to work, forget about it. Like any other business, if you don't put forth any effort, your chances of success are slim to none.
Even if you do all the right things, like your car, you may get a flat tire along the way. That is not the time to quit. You may experience several failures before finding the right one.
Before "jumping in with both feet" however, examine some of the offers being made on the Internet. The very best way to do this is to subscribe to some online publications and review the ads. Paid ads that appear on a regular basis are a good sign of potentially good opportunities. If the advertisers were not making any money, they wouldn't be spending their hard earned money for them.
While free advertising has its place, it cannot be the only method you use. The old saying "that you have to spend a buck to make a buck" is equally true on the Internet. Consider placing your ad in the ezines or newsletters that have a high repeat rate with their advertisers.
Your ad headline and copy are critical to your success. Don't use the copy supplied by the affiliate program, as those ads get tired very quickly. If necessary, get some professional help in writing your ad. A good ad will pull - a bad or tired ad won't.
Target your ads toward those you think will become a prospect. Millions of ads sent out as unsolicited email (spam) will do little if any good. A well constructed ad in an ezine, targeted to the proper audience, even if they only have a few thousand subscribers, will out pull the spam.
Something as simplistic as being a Amazon.com affiliate can generate income. If you are an expert in your field, and get recognized as one, an affiliate program with Amazon might be the way to go. You may not become wealthy overnight, but as your exposure grows, so will your income.
If you don't have your own web site, forget about it. That's like a merchant without a store trying to do business out of the back of their car. The cost of web space is so low today, that you can't afford not to have one.
If you are a "Snow Bird" who has headed south for the winter, or simply someone wishing to supplement their income, you can achieve success on the web. But it does take work and some common sense. If you don't, it just may be your business that "went south".
----- FYIDid you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips – Monday. Wednesday. And Friday.
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If you submit a FREE ad to our web site, you will receive a confirmation when it is received, and also be notified when it is posted to the web. Ads are normally placed on the web on Thursday morning. Confirmation that your ad was received is no guarantee that it was placed on the web. If you submitted one, you will receive a notice on Thursdays that they have been posted. Check your ad on the web to be sure it is there, and is correct.
Don't forget, it takes 5 to 7 exposures to an ad before you can expect someone to reply. Ads must be renewed each week, but you can join our auto-renew program and we will post the ad for you.
This program costs an outrageous $1 per week. There is a 13 week minimum.
In The News
Ultra-Clean Power Plant
FuelCell Energy, Inc. a leading manufacturer of efficient electric power plants for commercial and industrial customers, today announced it will supply an ultra-clean power plant that will run on a renewable supply of fuel from dairy-processing waste, generating electricity to run a municipal wastewater treatment plant serving California's San Joaquin Valley region.
Wastewater treatment facilities are an ideal application for Direct Fuel Cell (DFC) power plants based on their ability to operate on anaerobic digester gas, which is classified as a renewable fuel and eligible for government incentive funding at installations around the world. Additionally, because DFC power plants generate electricity without combustion, they dramatically reduce harmful emissions of gas and particulates while generating reliable power right where it is needed.
The 750 kilowatt (kW) power plant, consisting of three DFC units, will be installed in spring 2007 to provide around-the-clock electricity for the wastewater treatment plant. In addition, surplus heat generated from its operation will be used in generating the gas to be used as fuel, thereby substantially boosting the facility's overall energy efficiency.
Stupid Quotes
"I think that the film Clueless was very deep. I think it was deep in the way that it was very light. I think lightness has to come from a very deep place if it's true lightness."
- Alicia Silverstone, Actress
Cash Flow Problems Don't "Just Happen"
by Philip CampbellYou would be shocked and amazed at the number of businesses that fail because the owner did not see a cash flow problem in time to do something about it.
One thing I want to help you to see is that a cash flow problem can almost always be seen far in advance - far enough in advance to do something about it.
It is a myth (I'm trying to put this as politely as possible) to think that cash flow problems "just happen". Rarely is a cash flow problem a sudden event. It is almost always something that accumulates over a period of time.
And it is not difficult to see it coming.
Joe Frazier, the famous boxer, said this: "The punch that knocks you out is the one you didn't see".
What Joe Frazier was saying is that in boxing, if you see the punch coming, you have a chance to react. You have a chance to get out of the way. You have a chance to at least "roll with the punch".
It's when you don't see the punch coming that you get knocked out.
In business, if you don't see a cash flow problem coming, then you don't see it until the problem has arrived on your doorstep. Most people don't have a good view into what their cash balance is going to be so the problem smacks them on the side of the head without warning.
That's how businesses are ruined.
Even if you believe you will have a cash shortage in the future, you still must see it - in advance. You must see it clearly for what it is, how much it might be, and precisely when it is likely to happen.
Then you can plan in advance exactly what you need to do to head off the punch before it lands on the side of your head.
You can't have the punch show up at the last minute, when you didn't see it coming. This kind of surprise blow will knock you out. It could be the kind of blow that ruins your business.
THE ALL-IMPORTANT CASH FLOW QUESTION
The most important single step you can take to head off a possible cash flow surprise is to ask and answer this very simple question:
What do I expect my cash balance to be six months from now?
Answering this question will force you to "focus forward". It will force you to look at your business in a new and revealing way.
It will pull you out of the past and into the future.
The key to answering this question is having a monthly cash flow projection for your business for at least the next six months. A schedule that shows your projected revenues and expenses in the context of your beginning and ending cash balance for each month.
I can't stress enough how critical this is to really taking control of your business… and your cash flow. It's hard to overstate just how important this is to everything you do in your business.
YOUR FINANCIAL STATEMENTS ARE NOT THE ANSWER
A cash flow projection is very different than the basic financial statements you use to manage your business each month.
The standard financial statements that all businesses use are not adequate for answering this question. Financial statements are always historical, meaning they're always presenting what happened in the past.
They are a bit like the rear view mirror in your automobile. The rear view mirror is very helpful when you need to see what is behind you. However, when you are driving down the highway, your focus needs to be on what's in front of you.
An occasional glance in the rear view mirror is all that's required.
You have to have a good clear view of what's ahead of you in order to get where you are going safely. Look in the rear view mirror for too long and you will soon be crashing into something in front of you.
Cash flow projections provide the visibility you need to avoid cash flow problems.
CREATING PEACE OF MIND
Remember, cash flow problems don't "just happen". They can almost always be seen long before they ever happen. Your job is to know what you expect the cash balance to be six months from now. That way you're in control of your business and your cash flow.
Use cash flow projections to make sure a cash flow problem never catches you by surprise. They will provide you the peace of mind that comes from knowing you have your cash flow under control.
You CANNOT run your business successfully without them.
-----
Philip Campbell is a CPA and the author of the book: "NEVER RUN OUT OF CASH, The 10 Cash Flow Rules You Can't Afford to Ignore". Philip has helped hundreds of business owners take control of their cash flow. You can learn more about taking control of your cash flow and eliminating your cash flow worries at http://www.neverrunoutofcash.com.
Trivia
The U.S. Congress mandated that all coins minted as U.S. currency bear the inscription “In God We Trust” in 1864.
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Create your own logo and post Streaming Media content on your own website. Do a VIDEO Instant Message with not just one, but up to three additional people, and isolate any one for a personal chat during the session using our exclusive state-of-the art streaming video technology. Our fully integrated Calendar can be shared and synched with family, friends, co-workers or business associates. Easy Podcasting. Record, import and instantly transcode your videos into multiple movie formats. Nothing to download, no attachments to open.
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Decide what kind of a commitment you want to make towards your Financial Independence. The time is NOW! The market is RIPE! The product is INCREDIBLE! To JOIN and start your own Social Video Networking Community and to participate in our contests starting in Jan 2007, and to rate other contestants, go to:- http://www.helloworld.com/theview
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Biz-Tips
by Kevin NunleyGetting New Clients
Don't focus all your efforts on getting new clients. Getting new business from old clients can be a profitable source of income. A good way to let clients know what you can do without bothering them is to send samples or photos of jobs completed for other clients. Attach a short note to the cover that says 'hi" or gives a description of the project.
-----
DrNunley's Free Advice! Need help or ideas to promote your product, service, or idea to greatness in 2003? Call or email now for free advice from Kevin and his staff of friendly experts. (801)328-9006. mailto:kevin@drnunley.com Read his 10,000 marketing ideas at http://DrNunley.com
Quote of the Day
"Remember that children, marriages, and flower gardens reflect the kind of care they get."
- H. Jackson Brown, Jr.
- 2/18
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A Little Humor to Start the Week
Bar Time
=-=-=-=-=An angry wife was complaining about her husband spending all his free time in a bar, so one night he took her along with him.
"What'll you have?" he asked.
"Oh, I don't know. The same as you I suppose," she replied. So, the husband ordered a couple of Jack Daniel's and threw his down in one shot. His wife watched him, then took a sip from her glass and immediately spit it out.
"Yuck, that's TERRIBLE!" she spluttered. "I don't know how you can drink this stuff!"
"Well, there you go," cried the husband. "And you think I'm out enjoying myself every night!"
-----
"Grandma, when you and Grandpa had your first baby, did Grandpa
ever handle the middle-of-the-night feeding?""No. I always did that."
"That must have been before you had women's liberation."
"No, it was before we had baby bottles."
-----
I bought a great new toilet seat recently.
On the label was a suggestion on how to clean it.
Although nice to have the option, I doubt I'll take advantage of it.
My toilet seat, it seems, is "Dishwasher Safe."
-----
A teacher said to her student, "William, if both of your parents were born in 1976, how old are they now?"
After a few moments, William answered, "It depends."
"It depends on what?" she asked.
"It depends on whether you ask my father or my mother."
-----
Accept good advice gracefully--as long as it doesn't interfere
with what you intended to do in the first place.
Stupid Signs
"For use by trained personnel only."
On a can of air freshener.
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Something to Think About
By Jan TincherDo you have a clear vision of what you want in your life?
If you don't, write a list of your deepest values, needs, and desires. Read your list every day for a week. At the
end of the week, your vision will have made itself known.Once you have a clear vision, you will have a direction inwhere you want to go with your life.
Here is an article that may help - You Have Four LevelsIn Your Life: http://www.tameyourbrain.com/4levels.htm
-----
Be a success! Let Jan Tincher, Master Neuro-Linguistic Programmer, help you! Great articles, great strategies you can implement immediately! Go here now:
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Daffy Definitions
Contents
Where con men sleep while on a camping trip.
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Best Wishes - Have a Great Weekend
BobCopyright - 2007
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