Internet Tip of the Week

by Bob Osgoodby

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In this Issue

** Internet Tip of the Week by Bob Osgoodby – You May be Surprised at What You Find

** In the News – EFF Raises Concerns Over Google Desktop

** Featured Article – Merchandising on the Web and Off by Marcia Yudkin

** Biz-Tips by Dr. Kevin Nunley – A Short Bite

**Humor to Start the Weekend – Happy Childhood

** Feedback – When Will My Ad Start?

** Something to Think About by Jan Tincher

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Welcome

Welcome to our new subscribers, who have joined 46,000+ other business savvy onliners.  We hope you enjoy our weekly Newsletter.  If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to: articles@adv-marketing.com

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You May be Surprised at What You Find
by Bob Osgoodby

Senior usually has the connotation of the older, especially denoting the older of two persons having the same name, as father and son. It can also mean above others in rank or length of service. We however, have attached another meaning by adding the word citizen.

The term "senior citizen" has had an age attached to it. Usually at age 62 or 65 this title is bestowed, and some stores may provide discounts or other privileges when you have reached that magic number. AARP allows you to join at age 50. You can start collecting Social Security at 62, and many places have mandatory retirement at age 75. I find the term "senior citizen" however, somewhat demeaning. It somehow implies that someone is aged and infirm.

Don't get me wrong. Some of the benefits attached are worth the title. But most of the people I know in that age group, are not aged and infirm. Most are vibrant and alive, and after retiring from their "world of work" are ready for a new challenge. Some may continue as a consultant in their former line of work, others may choose something completely unrelated, or some may choose to do nothing at all.

Some may be fortunate enough to have the financial wherewithal to travel and visit exotic places. Others may take up a hobby. Those who choose nothing at all will most likely join the small percentage that are aged and infirm.

Today, our Seniors have an opportunity that previous generations did not. The wonderful world of the web provides something those who went before, didn't even dream about. It can range from something as simplistic as a hobby to an exciting business.

You can travel vicariously to any place in the world. We traveled to Spain a few years ago and believe it or not, I learned more about what we saw there when we returned home, and started researching things of interest we had seen on the web. If you're planning a trip, you can find places of interest to visit, make travel arrangements, rent a car, or find accommodations.

Are you a frustrated author? Why not consider writing as your hobby. You can submit your work to hundreds of online Ezines, or if you wish, start your own.

I know a chap who was always interested in post card collecting. Now he can not only pursue this hobby, but has found many others online who have similar interests. They have developed quite a group of people who trade back and forth.

More than half of Americans over age 60 say that computers and the Internet are making life better for them. Now that many are retired, they have the time to spend that they may not have had when working. Many use the Internet simply to keep in touch with friends and relatives. Some, who live far apart, can actually shop online at a local store where their friend lives. It also gives the "snowbirds" an ideal way to keep in touch.

If you have always wanted your own business, but didn't have the capital to invest, the web might just provide that chance.

I know another person whose hobby is gardening. She grows herbs and markets several products online. She has found a niche business that pays, and is now in the process of putting up her own web site.

The ranks of the seniors are growing rapidly, and that fact is not being overlooked by business. Many companies are actively wooing this age group. So, if you are retired, or about to, use this wonderful tool to not only make your life richer, but help keep you young and vibrant.

It is never too early to get involved, or too late. If you're only using minimal features of your computer, why not expand your horizons? You may be surprised at what you find.

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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips – Monday. Wednesday. And Friday.  Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm

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FYI FYI

We have an Ad Position available in our popular
“Tip of the Day Newsletter” With 51,000+ Subscribers

To submit your ad,  go to our web site at: http://www.adv-marketing.com and click on Advertise in our Newsletters"

If you submit a FREE ad to our web site, you will receive a confirmation when it is received, and also be notified when it is posted to the web.  Ads are normally placed on the web on Thursday morning. Confirmation that your ad was received is no guarantee that it was placed on the web. If you submitted one, you will receive a notice on Thursdays that they have been posted. Check your ad on the web to be sure it is there, and is correct.

Don't forget, it takes 5 to 7 exposures to an ad before you can expect someone to reply. Ads must be renewed each week, but you can join our auto-renew program and we will post the ad for you.

This program costs an outrageous $1 per week.  There is a 13 week minimum.

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In The News

EFF Raises Concerns Over Google Desktop

The Electronic Frontier Foundation (EFF) is warning users about what it says are privacy concerns with Google's new Desktop Search application. The tool indexes files from a computer, allowing users to search that content from other machines.

According to the EFF, this process poses significant risks to personal privacy, particularly in light of recent government demands for access to usage logs from Google and other companies. EFF staff attorney Kevin Bankston said, "Unless you configure Google Desktop very carefully, and few people will, Google will have copies of...whatever...text-based documents the desktop software can index." If federal authorities obtain Google's records, he said, they would have access to all of those files.

Officials from Google conceded that the new tool does represent a trade-off of some measure of privacy, but said such a compromise is one that many users will be willing to make. The company also said it would encrypt those files, would place strong limits on who can access the information, and would not store it for more than 30 days.

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Merchandising on the Web and Off
by Marcia Yudkin

Now that I have several new products coming out in succession, I've been thinking a lot about how best to feature them at my Web site. My thoughts have turned to how supermarkets and department stores highlight certain products, and I've found useful analogies between catching the attention of a customer wheeling a cart up and down the aisles and a shopper on the Web.

Here are some merchandising techniques you'll find in bricks-and- mortars stores and their counterparts on the Web:

1. New products. In stores, these often smack you in the eye when you first walk in. On the Web, popular sites feature new products in a prominent spot on the home page.

2. Seasonal items. My local supermarket places these at the ends of the aisles and in a special interior aisle set aside for barbecue supplies in summer, Halloween candy in fall and rock salt in winter. On the Web, they often are featured on the home page but not centrally, getting less of a spotlight than the new products.

3. Combinations of items. In department stores, you'll often see signs saying, "Buy three for only $25." Amazon.com is currently promoting book titles in this way, bundling two related titles together for an appealing discount, making sales of those items jump.

4. Non-traditional combinations. In supermarkets, instead of simply putting fruit with fruit and condiments with condiments, this involves putting caramel and piecrusts next to the apples and lemons on top of the fish counter. On the Web, this seems feasible at sites selling more than one kind of merchandise.

5. Add-ons. In supermarkets and department stores, these are the impulse items near the checkout counters, and in shops with personal service, it's the sales person asking, "Would you like a tie to match?" Again, I haven't seen this implemented on the Web, but it seems as if it could be programmed into the shopping process.

6. Customer mailings. At a lot of stores, you can sign up to get notice by postcard of upcoming sales. The online counterpart is pretty common, as with e-mails about cheap flights for the coming weekend.

7. Loyalty programs. Here, a department store promises 10 percent off today if you sign up for our store charge card. A supermarket offers a free Thanksgiving turkey if you spend more than $X,000 all year. Bonuses for buying frequently work well online too, because they can easily be automated.

8. Ads. You'll often see inserts in the local paper announcing the week's specials at supermarkets. Online, the equivalent would be banner ads or ads in ezines announcing promotional prices for a limited time.

David Weltman of Future Now puts it this way: "Merchandising is making sure awareness of your product or service breaks the preoccupation of your shopper and becomes part of his or her buying process." I'd amend that slightly, because good merchandising doesn't always interrupt the shopper's absorption. Put the right item in the right place in your store or Web site and it smoothly becomes part of the shopper's experience. Ka-CHING!

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Marcia Yudkin <marcia@yudkin.com> is the author of Poor Richard's Web Site Marketing Makeover and 10 other books.  Her site review service tells you what, if anything, you need to change at your site to turn visitors into customers and clients.  Details:  http://www.yudkin.com/sitereview.htm

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Trivia

Just 50 years after Johannes Gutenberg invented his printing press in the mid-15th century, more than 6 million books had been published on law, science, poetry, politics, and religion.

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Biz-Tips
by Kevin Nunley

A Short "Bite"

Ezine Ads will only display a short "bite" of what you have to say. Practice distilling your most important point down to just a few sentences.

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DrNunley's Free Advice! Need help or ideas to promote your product, service, or idea to greatness in 2003? Call or email now for free advice from Kevin and his staff of friendly experts. (801)328-9006. mailto:kevin@drnunley.com  Read his 10,000 marketing ideas at http://DrNunley.com

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Quote of the Day

"Change does not necessarily assure progress, but progress implacably requires change. Education is essential to change, for education creates both new wants and the ability to satisfy them."

- Henry Steele Commager

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A Little Humor to Start the Week

Happy Childhood
=-=-=-=-=-=-=-=

On admission to the nursing home where I worked, each new resident was interviewed by a social worker.

During one session, an alert, twinkling-eyed, 96-year-old man was asked, "Did you have a happy childhood?"

"So far, so good!" he replied.

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Applying for a job one time, the employment form clearly said: "Age of Father, if living" and the same query for my Mother.

I put down the figures 119 and 117 in the spaces provided, and the interviewer asked if my parents were truly that old.

I replied, "No, but they would be if they were still living."

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The psychology instructor had just finished a lecture on mental health and was giving an oral test.

Speaking specifically about manic depression, she asked, "How would you diagnose a patient who walks back and forth screaming at the top of his lungs one minute, then sits in a chair weeping uncontrollably the next?"

A young man in the rear raised his hand and answered, "A basketball coach?"

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The start of the new school term always brings out the most interesting questions for computer consultants on campus. The predominant questions this term pertain to "getting into" E-mail and how to access the "Information Highway."

An obviously distraught student came into the consulting office yesterday complaining that his E-mail wasn't working. His attempts to get tickets for an on-campus concert kept resulting in returned mail.

He showed me the mail address he was attempting to reach. I asked him where he obtained such an unusual mail address.

He replied, "The sign advertising the concert said, 'begins@7:30PM'."

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Riddle

Four college students arrived late for a lecture. The reason they gave the lecturer for arriving late was that their car had suffered a flat tire on the way.

It did not take the lecturer long to show the class that the
latecomers were not telling the truth. How did he do it?

Scroll down for the answer

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An Old Farmer's Advice:

Forgive your enemies. It messes up their heads.

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Feedback - Q&A

Bob – I submitted a 13 edition Sponsor Ad to run in your Internet Tip Of The Week newsletter. The payment processed but I've not received from you any confirmation on when this ad will run.

If you could let me know, I'd appreciate it.

Thank you,

Mike DePriest

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Mike – at the end of each ad is a date – the date is the last day the current ad in that slot will run. If you check the Sponsor Position, you can tell when your ad will start.  I will notify you the day the ad starts.

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Answer to Riddle

He separated the four students, and asked them to write down the tire that was flat. They gave different answers.

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Something to Think About
By Jan Tincher

Do you have a goal?

Here are the following steps to achieving it.

1. State your goal in a positive affirmation. *I bring in X amount of money each week.*

2. Visualize yourself achieving it. See, hear, feel how having that goal looks, hears, feels.

3. Ask yourself, *Does it feel like I can REALLY do it?* If not, figure out what is needed or missing and do everything you can to supply it.

4. Keep visualizing every day, adding new sites, sounds, and feelings.

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Every time I leave a man I keep his house.

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That's it for now.

Best Wishes - Have a Great Weekend
Bob

Copyright - 2004

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