Internet Tip of the Week

by Bob Osgoodby

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In this Issue

** Internet Tip of the Week by Bob Osgoodby – The Power of Positive Thinking

** In the News – Predictions Offered On Cyberthreats

** Featured Article – One-Product Sales Sites:  Avoid These Top Blunders by Marcia Yudkin

** Biz-Tips by Dr. Kevin Nunley – Personalized Service

**Humor to Start the Weekend – It’s a Miracle

** Feedback – How did you get started?

** Something to Think About by Jan Tincher

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Welcome

Welcome to our new subscribers, who have joined 47,000+ other business savvy onliners.  We hope you enjoy our weekly Newsletter.  If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to: articles@adv-marketing.com

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The Power of Positive Thinking
by Bob Osgoodby

The late Norman Vincent Peale was a controversial preacher who burst into public consciousness with his best-selling book, "The Power of Positive Thinking". He believed that ordinary people could become really quite remarkable when they start thinking that they can do things, and when they believe in themselves, they have the secret of success.

So many people trying to start a business, don't believe in themselves.  They look for advice from self proclaimed "gurus" and try very little on their own.  Many will tell you about the power of duplicatable systems and, while much of this is true, it is not always necessary to re-invent the wheel.

A duplicatable system does not demand that you memorize a script. It basically means that you know your product, and have seen what has worked for others, and follow their lead.  If you add your own ingenuity and your sales efforts, you will do even better.

If you aren't the creative type, it really is best to follow a tried and true system.  But if you are, you are selling yourself short if you don't branch out and develop some of your own techniques.  If you believe in yourself as well as your product you have a winning combination.

If you look back in history, you will see many examples of ordinary people who have achieved extraordinary results.  Many of the best known people who have left their mark in the pages of history, failed a number of times on their climb up the ladder. This is not a "history lesson" so we won't go into the specifics, but there is no doubt this is true.

These people all had something in common.  They had self confidence as well as tenacity in achieving their goals, and a sense of fulfillment.  Most successful people have a "can do" attitude. While failure is always a possibility, they don't become fixated on avoiding failure and approach life with an upbeat attitude.

You must however have a goal clearly in mind. This can be referred as a vision of what you want your life to be.  It's like the parent asking their child what they want to be when they grow up.  If you don't have a clear vision as to where you want to be, your odds of success are greatly diminished.  You, and only you, can decide where you want to go on your travel through life.

But you can't sit on the top of a hill and think pleasant thoughts all day. You have to come down to the real world and set your goals and objectives.  You have to set priorities and have a plan to meet them on a regular basis. You must have a plan of action, and follow it. In other words, "plan your work and work your plan". While things come up to delay you at times, you must meet your goals each day. You must be organized, and have a system in place to attain your objectives. Without one, your ship will certainly founder. Excuses don't count.  Leave these behind you. Build your own personal image of success.

Do you spend any time honing your skills?  Community involvement is a great way to do this.  Get out and meet people.  Do some public speaking - anything to allow you to practice your techniques when dealing with people.  Most sales are not product driven.  If people believe in you, you are more than halfway home to making a sale.

If you are fired with enthusiastic ideas and allow them to dominate your thoughts, you will find that new horizons will open.  As long as your enthusiasm lasts, so will new opportunities. Don't wait for the world to beat a path to your door - it won't.  Search out and seek new ventures.

Allow yourself to think outside the boundaries. Remember, failure is merely a stepping stone on your road to success, and if you exercise positive thinking, you will reach your objective.

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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips – Monday. Wednesday. And Friday.  Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm

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FYI FYI

We have an Ad Position available in our popular
“Tip of the Day Newsletter” With 51,000+ Subscribers

To submit your ad,  go to our web site at: http://www.adv-marketing.com and click on Advertise in our Newsletters"

If you submit a FREE ad to our web site, you will receive a confirmation when it is received, and also be notified when it is posted to the web.  Ads are normally placed on the web on Thursday morning. Confirmation that your ad was received is no guarantee that it was placed on the web. If you submitted one, you will receive a notice on Thursdays that they have been posted. Check your ad on the web to be sure it is there, and is correct.

Don't forget, it takes 5 to 7 exposures to an ad before you can expect someone to reply. Ads must be renewed each week, but you can join our auto-renew program and we will post the ad for you.

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In The News

Predictions Offered On Cyberthreats

The Department of Homeland Security (DHS) and the National Cyber Security Alliance (NCSA) have issued a set of warnings about the kinds of cyberthreats the two organizations anticipate will be on the rise in 2006.

Officials involved said the list of predictions is intended to raise awareness of computer threats in the hope that users will better protect themselves. "Arming consumers with a list of emerging threats is just the first step to educating consumers about the ever-evolving online security environment," said Ron Teixeira, executive director of the NCSA. The four areas identified in the list are instant-messaging viruses and worms, phishing, cell-phone and PDA viruses, and attacks on online brokerage accounts.

Included with the warnings was acknowledgment that many computer crimes are not reported, complicating the task of tracking them. The agencies provided a number of strategies consumers can use to minimize their risks of being victimized.

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One-Product Sales Sites:  Avoid These Top Blunders
by Marcia Yudkin

One product, one long web page:  this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that one product as possible.  With a one-product sales site, no distractions, no subsidiary goals, such as newsletter signups, are allowed to interfere with that goal.  So let's look at some common mistakes and omissions for a sales letter site.

Your headline serves as the key point of orientation for the reader and should be as strongly worded and pointedly targeted as you can manage.  Do not use the name of your product as the headline - that's a weak marketing message.

Instead, dramatize either the problem solved by your product or the solution offered, or both.  For instance:

Discover Your Family's Roots Through Easy, Fun  Internet Research

You can often add a subhead after the headline for even greater punch:

Turn Words into Money with Copy That Even a Skinflint Can't Resist!
Get a Juicier Return on Investment from Your Marketing With the Easy-to-Apply Secrets in This New Manual

Normally you want to start your sales page by building rapport with the reader with respect to the problem or goal

at hand.  Make sure, however, that you not only make your case in a positive way for your product but also address and head off each and every worry, objection or doubt the reader might have about buying your product.  For instance, how can you know so much about knee injuries if you're not a doctor?  Or, do these money-saving strategies apply if I live in Canada or Bermuda?

The biggest worry people have buying online from companies or individuals they've never heard of is, are you trustworthy?  Am I going to get what I order and have some recourse if it's a pile of crap?  A money-back guarantee goes part of the way toward assuaging this, as do testimonials, but just as important, and much more often neglected, is posting a mailing address and telephone number for the vendor.

If it's a physical product that will be shipped, make sure you explicitly say how and when it will be shipped and whether you can ship it anywhere in the world for that price.  Don't make the reader click through to the order form to learn how much your product costs, or how much it costs with shipping.

As your copy builds toward its conclusion, remember to include what marketers term the "call to action":  explicitly ask for the order.  Do so prominently, so that someone skipping down the page can quickly find the "order now" button.  Even better, insert an order button or link near the top of the page so that someone who arrives already wanting to buy can do so immediately.

When you've built the strongest possible case for your product and orchestrated your pitch properly, consider the formatting of your sales page.  Since this sort of site doesn't have a left navigation bar, the column of text often ends up much too wide for comfortable reading. Studies have shown that paragraphs wider than six or seven inches are difficult to read on a computer screen.  Add blank columns to the left and right of your sales copy to narrow it to that width.

Make sure too that paragraphs go on no more than seven lines, and a long run of paragraphs is broken up by subheads.  And make those subheads interesting and meaty.  Someone who skims down the page should be able to get the gist of your marketing message just from reading the subheads.

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Marcia Yudkin <marcia@yudkin.com> is the author of Poor Richard's Web Site Marketing Makeover and 10 other books.  Her site review service tells you what, if anything, you need to change at your site to turn visitors into customers and clients.  Details:  http://www.yudkin.com/sitereview.htm

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Trivia

The islands of Bermuda have no rivers or lakes. The inhabitants must use rain for water.

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Biz-Tips
by Kevin Nunley

Personalized Service

If you run a small business, stress the time-saving way you get to know your customers, give them quick personalized service, and deliver a product you readily take responsibility for.

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Quote of the Day

"Change does not necessarily assure progress, but progress implacably requires change. Education is essential to change, for education creates both new wants and the ability to satisfy them."

- Henry Steele Commager

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Is Video in your Future

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A Little Humor to Start the Week

It’s a Miracle
=-=-=-=-=-=-=-=

Doctor Bloomfield, who was known for extraordinary treatment of arthritis, had a waiting room full of people when a little old lady, almost bent over in half, shuffled in slowly, leaning on her cane.

When her turn came, she went into the doctor's office, and, amazingly, emerged within 5 minutes walking completely erect with her head held high. A woman in the waiting room who had seen all this rushed up to the little old lady and said,

"It's a miracle! You walked in bent in half and now you're walking erect. What did that doctor do?"

"Gave me a longer cane."

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A lawyer sent an overdue bill to a client. A note was attached that stated: "This bill is one year old."

By return mail the lawyer had his bill back. To it was attached a card which read: "Happy Birthday."

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A photographer for a national magazine was assigned to take pictures of a great forest fire. He was advised that a small plane would be waiting to fly him over the fire.

The photographer arrived at the airstrip just an hour before sundown. Sure enough, a small Cessna airplane was waiting. He jumped in with his equipment and shouted, "Let's go!" The tense man sitting in the pilot's seat swung the plane into the wind and soon they were in the air, though flying erratically.

"Fly over the north side of the fire," said the photographer, "and make several low-level passes." "Why?" asked the nervous pilot. "Because I'm going to take pictures!" yelled the photographer. "I'm a photographer, and photographers take pictures."

After a long pause, the "pilot" replied: "You mean, you're not my instructor?"

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A woman was getting swamped with calls from strangers. The reason? A billing service had launched an 800 number that was identical to hers. When she called to complain, she was told to get a new number.

"I've had mine for twenty years," she pleaded. "Couldn't you change yours?"

The company refused, so she said, "Fine. From now on, I'm going to tell everyone who calls that their bill is paid in full."

The company got a new number the next day.

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I have a neck, but no head. I have two arms, but no hands. What
am I?

Scroll down for the answer

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Everybody wants to save the earth
Nobody wants to help Mom do the dishes.

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Feedback - Q&A

Bob – Your publications have been around for a long time. How did you get your start?

Amy Hollander

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Amy – I started in 1992 as a consultant for Prodigy, which was the largest online service provider at the time.  Serving as a Board Leader for their Business Bulletin Board, I started writing articles for them. In 1996, I didn’t agree with some of the moves they were making and we parted ways. That is when I first started publishing on my own.

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Answer to Riddle

Shirt, jacket, sweater, etc.

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Publications of Interest

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Something to Think About
By Jan Tincher

Are there unconscious patterns shaping your life?

Sure you do. How about these?

Do you repeat the same daily motions to start your day?

Do you go to the store the same way every time?

How about when you get angry? Do you take the same steps?

First, you have a thought. Then, your body tenses up. Then, you say the wrong things.

Well, if this isn't what you want in your life, you can change. You can change the sequence and come up with a different response. For instance, you can have the thought that normally starts the anger routine. Then, you realize what is about to happen and you laugh. Yes, you laugh. Out loud. That stops the routine of getting angry before you say and do things you'll regret.

Anger is usually just an unconscious pattern that you have. Change the pattern, change the outcome.

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A verbal contract isn't worth the paper it is written on.

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That's it for now.

Best Wishes - Have a Great Weekend
Bob

Copyright - 2004

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