Internet Tip of the Week
by Bob Osgoodby
by Bob Osgoodby
Today is Saturday, April 29, 2006
It is 119 days since the first of the Year
There are 246 days left in the Year, and
There are 239 days until Christmas
Today is . . . . National Shrimp Scampi Day
On this date . . . Ford made its 50 millionth car (1959)
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In this Issue
** Internet Tip of the Week by Bob Osgoodby – Cable vs. DSL
** In the News – Committee Kills Net Neutrality Bill
** Featured Article – Are Your Policies Hurting Your Business? by Kelley Robertson
** Biz-Tips by Dr. Kevin Nunley – Every Last Dime
** Humor to Start the Weekend – Golf Bet
** Feedback – Your Picture
** Something to Think About by Jan Tincher
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Welcome
Welcome to our new subscribers, who have joined 47,000+ other business savvy onliners. We hope you enjoy our weekly Newsletter. If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to: articles@adv-marketing.com
Cable vs. DSL
by Bob OsgoodbyCable is touted as being much faster than DSL (Digital Subscriber Line) service. Let’s examine some background information. Cable Internet works by using TV channel space for data transmission, with certain channels used for downstream transmission, and other channels for upstream transmission. Because the coaxial cable used by cable TV provides a much greater bandwidth than telephone lines, a cable modem can be used to achieve extremely fast access to the Web.
Cable technology is based on the concept of shared bandwidth. With DSL, the connection is yours and not shared, and you tend to have a more constant speed. With shared bandwidth the speed fluctuates depending on the number of subscribers on the network.
Let’s examine a typical shared bandwidth facility as used by cable companies. Someplace in near proximity to where you live, a hub is installed and all cable subscribers in your area go through that hub. Each person gets a piece of that bandwidth. During quiet times when there is little Internet use, your speed is good. But, as more people sign on, the speed degrades.
Now, let’s use some hypothetical numbers. Let’s say the hub can easily accommodate 100 simultaneous users doing average things such as email or surfing the web. But the cable companies typically overbook a hub figuring that everyone won’t be using it at the same time. During the busy times of the day you could have several hundred users all competing for that same bandwidth. When this happens your speed can significantly degrade.
DSL does not use shared connections and the connection is solely yours. DSL depends on copper wire to transmit and receive data. This is a severe limitation, and if the cable connection is not overbooked, the cable will be faster. When the cable service is running at optimum speed, it is typically twice as fast as DSL using copper wire. DSL access is usually utilizing the same phone equipment your home or business was wired with during the initial construction many years ago.
But, enter the world of fiber optic. In many areas the phone company is replacing the old copper wire with fiber optic cable. The speed dramatically increases when fiber optic is used. Fiber can connect homes to the Internet at speeds many times faster than the old DSL using copper wire or cable shared access.
We recently switched from cable access to fiber optic service (FiOS). It’s about the same price, but the increase in speed is dramatic. While the phone company claims FiOS to be about 3 times faster than cable, due to the congested hub in our area, our experience shows it to be about 5 times faster.
You’re going to hear hype from both the cable companies and the phone companies. Is one service the best for everyone? No. If you live in a rural area with few cable subscribers, that might be your best bet. DSL might not be available to you depending on your distance from the phone companies central office. If you live in a congested area you might be tied into an oversold cable hub and you can see your internet access slow to a crawl.
If your DSL will use the old copper wire, it will be slower than typical cable access. But if your connection uses fiber optic, that seems to be a clear winner.
Installation of cable is easy. A technician comes to your house and when he/she leaves, your service will be up and running. Installation of DSL used to be a “do it yourself project” and many times turned into a nightmare. Times seem to be changing however, and when our FiOS was installed, it was hooked up and running before the installer left. They also provided a high speed router so we could connect more than one computer to the network.
There are a lot of variables to be taken into account. If cable or DSL is not available in your area, you will have to suffer along with dial-up. My recommendation is that if you have cable and copper wire DSL, cable is usually your best bet. But if you have fiber optic available, FiOS is the winner hands down.
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In The News
Committee Kills Net Neutrality Bill
The House Energy and Commerce Committee has killed an amendment designed to guarantee net neutrality. The amendment would have prevented Internet service providers from delivering different content at different speeds based on content providers' having paid extra fees.
Supporters of the amendment, including Microsoft, Amazon, and Google, argued that the Internet was built on ideas contradictory to the notion of paying fees to have content available to consumers. They called on Congress not to drop the issue but to "enact legislation preventing discrimination" against certain content providers. Opponents of the amendment, including cable and phone companies, suggested that the landscape of online content, including such material as movie-quality video, could be available to consumers if content providers paid a surcharge for it.
Joe Barton (R-Tex.), chairman of the committee, commented that net neutrality is "still not clearly defined" and that he doubts the dire predictions of the amendment's supporters.
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Are Your Policies Hurting Your Business?
by Kelley RobertsonA customer’s purchase is overcharged by $10.00. The store policy is clear… “No cash refunds” so the sales associate refuses to issue the refund even though the mistake was hers. The customer was told he would have to accept a store credit or wait for a cheque to be issued by head office.
A customer wants to exchange a sale item she bought three hours earlier but the store policy states, “All sales are final.” The employee adamantly refuses to exchange the item for the customer.
What is the likelihood that these customers will buy from those stores again? I think it would be safe to say they won’t.
We all know that policies are instituted for a reason – to protect the company and reduce the risk and liability. However, in many situations, policies are put into place to manage a tiny portion of the business – people who look for ways to exploit your business or who try to get something for nothing. Unfortunately, these policies are designed to control the minority rather than the majority. And, as a customer, I highly doubt that you like being told, “That’s our policy.”
There is no question that some people will take advantage of liberal and flexibly policies. However, my experience has taught me that these individuals are far and few between.
Case in point; when a friend of mine published his first book, he offered an unconditional money-back guarantee to anyone who did not feel the concepts would help them improve their business. His publisher was distraught about this decision, telling him that he was setting myself up to be taken advantage of. However, in the last several years my friend has sold over thousands of copies of his book and has never had a request for a refund. Was the risk worth the reward? Absolutely!
In another situation, a participant in one of my public workshop expressed his disappointment because the program did not address his specific expectations even though full details of the program were provided before he registered. While I considered the possibility that he was trying to take advantage of me, I still offered a refund because it made good business sense.
The easier you make it for someone to do business with you, the more business they will generate, providing of course, you offer a good product at a fair price. I firmly believe that flexible policies can help a business increase their market share.Here is something else to consider. When your policies change (which is not uncommon), don’t force existing customers to adhere to the new policy immediately after it has been implemented. Give them a grace period to help them adjust to the new procedures.
I also think it is important to give employees some latitude. I’m not suggesting that you allow everyone to make their own decision but I do know from experience that most people will make good business decisions if given the opportunity.
Many people are hesitant to do business with someone they have not purchased from in the past. And for good reason, they have been sold goods and services that have not lived up to their expectations. Reduce their concern and hesitation by making it easy and risk-free to buy from you.One of my first clients expressed concern about doing business with an unknown vendor (me). When she asked what would happen if she wasn’t satisfied with the program I was going to develop for her, I told her that she wouldn’t pay. I even agreed to include this in my contract with her. Several years later, her company is still a client and I have since extended this policy to all new clients.
Another aspect to consider is the fine print you include in contracts. Why force your customers to review paragraph upon paragraph of text that can only be read with a magnifying glass. State your terms up front and believe that the more fine print you have, the more you are trying to hide from your customer.
I remember my wife talking to a computer company we were leasing from after we discovered that we had made two extra payments even though the lease had ended. She was told, “Your contract clearly states that you are responsible for contacting us to terminate the lease.” I have also seen this type of clause for extended warranty programs. Some companies offer a rebate on the warranty if you do not use it. However, the caveats usually require the customer to submit the original receipt within 30 days of the warranty expiration.
Evaluate the policies you have implemented over the years and look at them from a customer’s perspective. They may be costing you business.
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Kelley Robertson, President of the Robertson Training Group, works with businesses to help them increase their sales & profitability and motivate their employees. Receive a FREE copy of “100 Ways to Increase Your Sales” by subscribing to his newsletter available at http://www.RobertsonTrainingGroup.com. Kelley speaks regularly at conferences, sales meetings, and corporate functions. For information on his programs contact him at 905-633-7750 or Kelley@RobertsonTrainingGroup.com.
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Trivia
The game crambo, in which one person or team must find a rhyme to a word or a line of verse given by another, originated around 1600. The word "crambo" is from the Latin for “cabbage.”
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Biz-Tips
by Kevin NunleyEvery Last Dime
For decades media has followed baby boomers. Today, however, advertisers want customers who are at times in their lives when they are having to spend every last dime the moment they get it. The young couple with several small children who constantly need food, clothing, education, insurance, and medical care are the ones advertisers want. Keep these things in mind when placing advertising.
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A Little Humor to Start the Week
Golf Bet
-=-=-=-=-=A fellow is getting ready to tee-off on the first hole when a second fellow approaches and asks if he can join him. The first says that he usually plays alone but agrees to let the second guy join him.
Both are even after the first couple of holes. The second guy says, "Say, we're about evenly matched, how about we play for five bucks a hole?" The first fellow says that he usually plays alone and doesn't like to bet but agrees to the terms.
Well, the second guy wins the rest of the holes and as they're walking off of the eighteenth hole, and while counting his $80.00, he confesses that he's the pro at a neighboring course and likes to pick on suckers.
The first fellow reveals that he's the Parish Priest at the local Catholic Church to which the second fellow gets all flustered and apologetic and offers to give the Priest back his money.
The Priest says, "No, no. You won fair and square and I was foolish to bet with you. You keep your winnings."
The pro says, "Well, is there anything I can do to make it up to you?"
The Priest says, "Well, you could come to Mass on Sunday and make a donation. Then, if you bring your mother and father by after Mass, I'll marry them for you."
-----
The first Sunday after my husband and I bought a new car, we parked it in the last row of the church lot, not wanting to be ostentatious.
While talking with friends after the service, my husband accidentally hit the panic button on his electronic key. Immediately our car's horn blared and its lights flashed.
Watching my husband fumble with the button, his friend teased, "Wouldn't it have been in better taste to just put a few lines in the church bulletin?"
-----
A fellow nurse at my hospital received a call from an anxious patient.
"I'm diabetic and I'm afraid I've had too much sugar today." the caller said.
"Are you light-headed?" my colleague asked.
"No," the caller answered, "I'm a brunette."
-----
My job as a land surveyor took me to a golf course that was expanding from 9 holes to 18 holes.
Using a machete to clear thick brush in an area I was mapping, I came upon a golf club that an irate player must have tossed away. It was in good condition, so I picked it up and continued on.
When I broke out of the brush onto a putting green, two golfers stared at me in awe. I had a machete in one hand, a golf club in the other, and behind me was a clear-cut swath leading out of the woods.
"There," said one of the golfers, "is a guy who hates to lose his ball!"
----------
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Something to Think About
By Jan TincherDo you make mistakes?
Instead of thinking about all the mistakes you've made, how about if you figure out the *types* of mistakes you've made?
No doubt you'll find there is a pattern. Patterns can be changed.If you find yourself saying, *I always do this!* and it's not what you *always* want to do, change it.
Knowledge is power, but not until it's applied. Use that knowledge to your advantage. Change your *mistake* pattern.
Feel the power!
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By the time you finish reading this sentence you will have moved over 150 miles.
The seemingly stable ground beneath your feet is actually hurtling through space at a colossal speed in many different relative directions. Earth moves at 18 1/2 miles per second or 66,000 miles per hour.
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That's it for now.
Best Wishes - Have a Great Weekend
BobCopyright - 2004
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