Internet Tip of the Week

by Bob Osgoodby

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From: Bob Osgoodby  bob@adv-marketing.com
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In this Issue

** Internet Tip of the Week by Bob Osgoodby –Attention Getter

** In the News – Congress Debates SSN Restrictions

** Featured Article – Latest New Thing To Hit The Internet - Can You Guess It? by Paul Legge

** Biz-Tips by Dr. Kevin Nunley – Valuable Information

** Humor to Start the Weekend – Poisoned Coffee

** Feedback – Sp*am Filters
 
** Something to Think About by Jan Tincher
 

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Don't put all your hypes
on one home page.

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Welcome

Welcome to our new subscribers, who have joined 49,000+ other business savvy onliners.  We hope you enjoy our weekly Newsletter.  If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to: articles@adv-marketing.com

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Attention Getter
by Bob Osgoodby

On your website or in an ad, an image should be used as an attention getter. It should draw people in to read the words used in the ad. But remember, it is words that sell - not pictures.  Each word used in the ad should lead the person to the desired outcome.  In the case of a classified ad, the desired outcome should be to have them request more information.

Sales are seldom made from the first ad someone sees describing your product, service or opportunity.  If you can get someone to ask for more information, your ad is working and has done the first part of the job.

Anyone involved in Internet Sales without a web page is simply spinning their wheels.  Many of the web pages however are disaster areas.  People get so creative in their design, they forget their primary purpose.  Once you have gotten someone to this point, it is now time to close the sale, and this is where many people "miss the boat".

Think about it - your ad had to have been effective as it got them to your web site.  They are looking for additional information.  Some people want the presentation in the quickest possible fashion, while others are willing to spend the time researching your offer.  To be effective you should try to accommodate both groups.

An effective presentation will provide a synopsis of what you want to cover.  It should also have a "link" where a person can go for in depth information.  This is definitely a case where more is better.  But you should not use words simply to fill space - they should all be carefully crafted to bring the person to your order page.

Studies have shown that one web page with internal links to additional information will usually do better. Think of these internal links as bookmarks within your page, which will quickly advance someone to the desired spot.

An image will make your page more attractive, but don't include one unless it has a purpose, and will help close the sale.  A large image that takes a long time to load will many times have the reverse effect of what is desired.  If the visitor simply "clicks away" from your web page because the image loads slowly, it is defeating its purpose.

Some guru's recommend power words like "free" or "earn without work", but these terms have been overused.  While power words may still have a place in your "teaser" ads, you should use down to earth language at your web site. The words must be vibrant and alive, driving the person toward the desired outcome.

You must learn how to write persuasive words targeted specifically to your potential customer. If your target market is professionals, write your message geared to them. Remember however that the vocabulary of many potential customers may be limited, so don't use words that will not be understood by the average person. Avoid the use of terms that will not be known by your prospects.

Your text should be written in a black, legible font with a light background, preferably white.  While yellow text on a black background is "cute" you should avoid using fancy fonts or backgrounds that are difficult to read - people will simply "click away".

Remember - every word you use should have one specific purpose, and that is to lead your prospect to buy what you are selling. When writing sales copy, use words like "you" and "your" - write as if you are speaking with just one person -- one on one.

Finally, be aware that many Internet users are apprehensive about making a purchase on the Internet. You must put your potential customers mind at ease by displaying your full name, company name and contact information. This will put their mind at ease by building their confidence in you and your product. While your picture may be an attention getter, it is the words that will sell.

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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips – Monday. Wednesday. And Friday.  Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm

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FYI FYI

We have a Sponsor Ad Position available in our popular
“Tip of the Day Newsletter” With 53,000+ Subscribers

To submit your ad,  go to our web site at: http://www.adv-marketing.com and click on Advertise in our Newsletters"

If you submit a FREE ad to our web site, you will receive a confirmation when it is received, and also be notified when it is posted to the web.  Ads are normally placed on the web on Thursday morning. Confirmation that your ad was received is no guarantee that it was placed on the web. If you submitted one, you will receive a notice on Thursdays that they have been posted. Check your ad on the web to be sure it is there, and is correct.

Don't forget, it takes 5 to 7 exposures to an ad before you can expect someone to reply. Ads must be renewed each week, but you can join our auto-renew program and we will post the ad for you.

This program costs an outrageous $1 per week.  There is a 13 week minimum.

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In The News

Congress Debates SSN Restrictions

Members of Congress have vowed to enact legislation by the end of the year that will restrict use of Social Security numbers (SSNs), which have become a prime target of identity thieves.

Several bills are before Congress now, including one introduced by Edward Markey (D-Mass.) and another by Clay Shaw (R-Fla.). Joe Barton (R-Tex.) said the current practice of allowing data brokers to sell SSNs to anyone able to pay for them should be banned outright. Federal Trade Commissioner Jon Leibowitz said SSNs are "overused" and "under protected."

Officials from financial services institutions cautioned, however, that appropriate use of SSNs is invaluable for sectors such as theirs. Oliver Ireland, representing the Financial Services Coordinating Council, said SSNs "are critical for fraud detection."

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Latest New Thing To Hit The Internet - Can You Guess It?
by Paul Legge

Answer, Niche Marketing of course.

Thousands of people join the Internet community each and everyday. Millions from all around the World are already surfing the Net and considering the possibility of starting a new business from home. Why would anyone want to pursue such an interest? Well, for one, building and earning some extra residual income, of course.

From my experience, I'm sure one of the main reasons would be, they're tired of working for someone else in the work a day World. How about YOU? Believe it or not, Internet marketing has become the #1 method for average people, guys and gals, young and old alike, to finally achieve a level of success running a business from the comfort of their own home. Even those less educated with the right guidance, training and support can achieve success now a days.  Incredibly enough, armed with the power of a PC and combined with an Internet connection, there are unlimited resources and options available today.

Being one of the latest crazes, Niche Marketing has had a lot of attention lately. If you have ever considered joining the ranks of Internet marketing, then this may be for you.

Why?

The main reason being, you can choose a market about something you already love and enjoy doing. That's what makes it so powerful. You already have a good understanding and knowledge on a subject that basically you are sharing with others which helps them learn from your experience.

For example, when I was going to buy a pet guinea pig for my kids, I simply did a search for some articles written by people who already actually have owned one to see what tips, tricks and suggestions they had to offer. It sure did help to get me started and there was information that I knew about too. This is priceless as it is compiled from real peoples experiences and that is what makes it so useful.

With so many offers floating around on the Net now a days, one should definitely take some time to research and do their homework before joining or starting any program or business on the Internet. That way you know what you're getting into and what to expect. Do you have a Niche?

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Paul's an average person who worked in a local factory for years. He started out on the Internet in 1995 and not too long ago created his first web site. http://www.cash2burn.com - 10 simple steps to Niche Marketing.

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Trivia

Until recent times, Eskimos built their snow houses not only as permanent dwellings but also as temporary shelters for use on long hunting trips. Often, igloos were occupied for just one night and then abandoned. An experienced builder could make an igloo large enough to shelter two people in under an hour. One important problem an igloo builder faces is finding enough of the right kind of snow. It must be firm, compact, and not too icy. Ideally, it should be produced by a single storm, as snow that has fallen on separate occasions does not hold together well. Lighting a fire inside an igloo may seem foolhardy. But rather than melting the building, the heat from a small fire or seal-oil lamp actually strengthens and insulates the structure.

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Biz-Tips
by Kevin Nunley

Valuable Information

Newsletters should provide valuable information.  Make sure your information is fresh and easy to use. Don't make a newsletter too long.   The reason for their popularity is that they don't take long to read.  This is especially true now that people get so much email.
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Quote of the Day

A prudent question is one-half of wisdom.

- Francis Bacon

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A Little Humor to Start the Week

Poisoned Coffee
=-=-=-=-=-=-=-=

A woman was on the witness stand, accused of poisoning her husband.

"After you put poison in the coffee, you sat at the breakfast table and watched your husband drink it. Tell me, didn't you feel the slightest bit of pity for him?" the defense attorney prompted.

"Yes," she replied, "I think there was one moment when I felt sorry for him."

"And when was that?"

"When he asked for his second cup."
 
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While on maternity leave, a woman from our office brought in her new bundle of joy. She also had her seven-year-old son with her.

Everyone gathered around the baby, and the little boy asked, "Mommy, can I have some money to buy a soda?"

"What do you say?" she asked.

Respectfully, the boy replied, "You're thin and beautiful."

The woman reached in her purse and gave her son the money.

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Working for a Judge in a common pleas court, I saw many criminal defendants. One man facing drug charges proved unusually helpful.

To determine the exact quantity of the illegal substance allegedly sold, the judge asked the prosecutor how many grams there are in an ounce.

As both attorneys checked their notes, the defendant, who had not yet entered his plea, proudly announced, "There are 28.3 grams in an ounce, your honor."

His attorney advised him to plead guilty.

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A little girl and a little boy were at day care. The girl approaches the boy and says, "Hey Tommy, wanna play house?"
 
He says, "Sure! What do you want me to do?"

The girl replies, "I want you to communicate your thoughts."

"Communicate my thoughts?" said a bewildered Tommy. "I have no idea what that means."

The little girl smirks and says, "Perfect. You can be the husband."
 
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Feedback - Q&A

Hello Bob:
I appreciate your articles.  I have found a problem with sending out our newsletter advertisement -- spam programs.  My Newsletter is sent to people who have requested it but the subject line is so tricky.
Certain words such as SaIe or CIearance seem to trigger them and my customers are not getting the email

    Sincerely, Janet

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Hi Janet - no I have not covered that in an article, but it is a good idea.

In the meantime take a look at - http://spamcheck.sitesell.com/

I use this extensively.

One other little trick is to misspell words that are identified in the program above.

Sale might be SaIe with a Capital I instead of an L
Clearance - substitute an I for the L

Work at Home - WORK AT HOME with a (zero) instead of the letter  O

This should help a lot. The word doesn't look misspelled, but it is and won't be picked up by most Spam filters.

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Something to Think About
By Jan Tincher

Are your goals:

Just out of reach, but not out of sight?

Realistic, but not achievable by ordinary means?

Challenging, but not achievable by doing what you've always been doing?

Do you break them down into small action steps?

Your goals should be challenging, realistic goals with small, doable action steps. And isn't that a great way to keep spice in your life?

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- 8/5

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Charlie Chaplin once won third prize
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That's it for now.

Best Wishes - Have a Great Weekend
Bob

Copyright - 2004

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