Internet Tip of the Week
by Bob Osgoodby
by Bob Osgoodby
Today is Saturday, May 20, 2006
It is 140 days since the first of the Year
There are 225 days left in the Year, and
There are 218 days until Christmas
Today is . . . . National Waitresses/Waiters Day
On this Date . . . New Zealand became
a British colony (1840)
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In this Issue
** Internet Tip of the Week by Bob Osgoodby – Reasonable Precautions
** In the News – Colleges Grapple With New Ways To Cheat
** Featured Article – Marketing Techniques That Cut Through Clutter
by Michael Fleischner
** Biz-Tips by Dr. Kevin Nunley – What To Do Next
** Humor to Start the Weekend –
** Feedback – Returned Mail
** Something to Think About by Jan Tincher
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Every teenager should get a high school education.
Even if they already know everything.
Welcome
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Reasonable Precautions
by Bob OsgoodbyMost of us think of hype as exaggerated or extravagant claims, made especially in advertising or promotional material. Sometimes it is deceptive and deliberately misleading. While we have become a bit immune to this through constant exposure, it always seems that someone comes up with a fresh approach that is not immediately recognized.
Con artists have been around since the beginning of time, and are always willing to take advantage of another "hot prospect". But every scam has "red flags" and a little common sense should prevail so you do not fall prey to them. Let's examine a few we get by email everyday.
How many emails do you get promising something free. Like a %500 Walmart Card, or a free lawnmower or computer, just to name a few. They state right up front that they have no association with, and are not endorsed, sponsored by or affiliated with Walmart or other companies they happen to be promoting. The only thing you will get from something like this, is phone calls from solicitors. You’re on the “No-Call” list you say – not anymore, when you filled out their form, you gave them permission to contact you.
"Congratulations: You Won $1,000,000.00 in the Australian Lottery." - they state. In this scam you normally send some information, and either return it by email or fill out a form on a web site. They require that you supply your telephone number to be eligible. You will then be contacted by a telemarketer who confirms that you have won; however, you must pay a processing fee for handling, customs duties or taxes, and you must send a check or money order to them by overnight mail.
Or, you might receive an e-mail informing you that your order has been received and processed, and your credit card will be billed for the charges. The trouble is, you haven't ordered anything. They contacted you using bulk email, using inactive return addresses which prevent you from refuting the orders by email. They do provide a telephone number in the area code 767, which is actually in the West Indies. They try to keep callers on the line as long as possible, and you are reportedly billed as much as $25 per minute. Be aware that your local telephone company may bill for services provided by other companies, and not be able to provide you relief.
Another current scam floating about the web offers you a cut of stolen money from some Middle Eastern Country that was stolen and they need your help getting the money out of the country. They of course want a cut of the money that they claim will be wired to your personal bank account. You of course are expected to pay them their share up front. The money however never arrives in your bank, and since you gave them your bank account number, you are ripe for identity theft.
Send twenty dollars to each of five people listed in order for you to get yourself placed at the top of the list of names. You will make big bucks in less than 30 days. This is simply a variation of the old fashioned chain letter. Actually, there are a lot of chain letters floating about the web and all should be avoided.
Another email promises guaranteed Credit Card approval! One group offers Visa cards to the credit-challenged "to put you back in the mainstream of financial life in high style" at an interest rate of only 4.9%. How? Through the magic of using offshore banks in tax haven countries. In the fine print however, there is a $100 processing fee and $25 per month charge regardless of use.
Some people really believe that they have been selected to be in the Internet Version of "Who's Who". This one started years ago and was sent to every company executive in the country - They will include your listing at no charge - oh, would you like a copy? "Send $98 to us and it will be delivered to your doorstep."
There is no way to adequately cover all the scams that permeate the web. Before jumping into any of these "make a million while you sleep" plans, take some “reasonable precautions” and check them out. The money you save will be your own.
----- FYIDid you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips – Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter.
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If you submit a FREE ad to our web site, you will receive a confirmation when it is received, and also be notified when it is posted to the web. Ads are normally placed on the web on Thursday morning. Confirmation that your ad was received is no guarantee that it was placed on the web. If you submitted one, you will receive a notice on Thursdays that they have been posted. Check your ad on the web to be sure it is there, and is correct.
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This program costs an outrageous $1 per week. There is a 13 week minimum.
In The News
Colleges Grapple With New Ways To Cheat
As technology increasingly finds its way onto college campuses and into classrooms, faculty and administrators have found themselves battling new methods of cheating.
Students have been caught using camera phones and instant messaging to cheat on tests; using a computer's spell checker on a test that evaluated, in part, spelling; and listening to iPods with lecture notes recorded on them. Responses to the new breed of cheating have ranged from the high-tech--shutting off Internet access in testing rooms, requiring students to install an application on laptops that disables Internet access and prevents students from reading files on their computers--to simply reverting to tests for which students must handwrite their answers on paper.
At the University of Nevada, students upset by cheating set up a proctoring program, in which students monitor their classmates and report suspicious behavior. Some noted that the best deterrent to cheating is instilling in students a work ethic and a sense of honor that preempts any desire to cheat.
Marketing Techniques That Cut Through Clutter
by Michael FleischnerWith the proliferation of websites, blogs, RSS feeds, podcasts, and other communication tools, consumers are bombarded with marketing messages, new products, unbeatable offers, and other opportunities on a daily basis. Marketing professionals are challenged with finding new ways to reach consumers despite ever increasing promotional noise and clutter.
So many of today’s marketing executives and product development professionals still believe that building a good product, is all you need - consumers will seek them out on their own. However, nothing could be further from the truth. In today’s marketplace, having a good product or service is simply the cost of entry. And unfortunately, because of clutter, may never get noticed even if a prospect is looking for it.
Marketing made simple.
Although one could argue that the traditional pillars of marketing (product, place, price, and promotion) are still required for the effective marketing and selling of products or services, they alone are not enough to cut through clutter. The only true weapon against clutter is relevancy. When a product or service is seen as being relevant to the specific needs of a prospect, then you've successfully overcome the clutter that prevents consumers from taking notice of your product or service.
How to make your marketing relevant.
To be relevant, you must first have a firm understanding of your audience. Ask yourself, “Who is my prospect? What does he or she need? Want? How does he or she like to be communicated to?” It’s only after you have a deep understanding of your audience that you can begin to shape promotional marketing messages that can consistently differentiate your offering and be seen as unique in a sea of noise and sameness.
Once you've gotten a grasp on your audience, you need to apply an ongoing approach of refining your marketing message, offer(s), and campaign timing. If you apply just a little discipline towards testing and measuring the effectiveness of these marketing components, you can quickly determine the best formula for reaching your prospective audience regardless of competing noise. After you become relevant, deliver an experience. Now let’s assume that you've been paying attention and you have accomplished the need to be relevant, what then? In order to take a prospect that final few inches, to where they try or purchase your product, you must be capable of describing or delivering the experience you can provide. In an increasingly commoditized world, prospects differentiate the products or services they chose by the experiences they can or do create.
Keep in mind that giving a consumer a positive experience goes beyond the obvious. Be sure to take a customer centric approach and work towards an incredibly positive user experience. This will set you apart from your competition and help you build your brand.
-----
Michael Fleischner is the founder and President of MarketingScoop.com, the Internet's largest source of FREE marketing tools, information, and Internet marketing help. Mr. Fleischner has appeared on major media including the TODAY Show, Bloomberg Radio, and more. With more than 12 years of marketing experience, Michael has developed major brands as well as a variety of businesses in need of leading marketing programs. Visit http://www.marketingscoop.com/ for further details, FREE Marketing resources, or more FREE reprint articles.
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- 07/22
Trivia
World mile record-holder Glenn Cunningham said in the newspaper that “running a four-minute mile is beyond human effort,” and that the best mile run will always be 4:01.66. That, of course, was his own best time. The mark has been shattered several times since. The current world record of 3:43.13 was set by Morocco’s Hicham El Guerrouj [Golden Gala Meet, Rome, Italy, July 7, 1999].
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Biz-Tips
by Kevin NunleyWhat To Do Next
The most important thing to do is tell the customer what to do next! For most people, if they have the chance not to buy, they won't. So don't give them that chance! Lead them to the next step-- purchasing.
-----
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- 8/5
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Quote of the Day
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- Earl Wilson
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A Little Humor to Start the Week
Morning Coffee
=-=-=-=-=-=-=-=The young clerk's responsibilities included bringing the judge a hot cup of coffee at the start of every day.
Each morning the judge was enraged that the coffee cup arrived two-thirds full. The clerk explained that he had to rush to get the coffee delivered while it was still hot, which caused him to spill much of it along the way.
None of the judge's yelling and insults produced a full cup of coffee, until he finally threatened to cut the clerk's pay by one-third if he continued to produce one-third less than the judge wanted.
The next morning he was greeted with a cup of coffee that was full to the brim, and the next morning and the morning after that.
The judge couldn't resist gloating over his success and smugly complimented the clerk on his new technique.
"Oh, there's not much to it," admitted the clerk happily, "I just sip some coffee right outside the coffee room, and spit it back in when I get outside your office."
-----
Bernie and Esther were not the most religious couple and in fact they really only went to church once a year. As they were leaving the church, the minister said, "Bernie, it sure would be nice to see you and Esther here more than once a year!"
"I know," replied Bernie, "but at least we keep the Ten Commandments."
"That's great," the minister said. "I'm glad to hear that you keep the Commandments."
Yep," Bernie said proudly, "Esther keeps six of them and I keep the other four."
-----
My friend's husband is always telling her that housekeeping would be a snap if only she would organize her time better. Recently he had a chance to put his theory into practice while his wife was away.
When I popped in one evening to see how he was managing, he crowed, "I made a cake, frosted it, washed the kitchen windows, cleaned all the cupboards, scrubbed the kitchen floor, walls and ceiling and even had a bath."
I was about to concede that perhaps he was a better manager than his wife, when he added sheepishly, "When I was making the chocolate frosting, I forgot to turn off the mixer before taking the beaters out of the bowl, so I had to do all the rest."
-----
After church one Sunday morning, a mother commented, "The choir was awful this morning."
The father commented, "The sermon was too long."
Their 7-year-old daughter added, "You've got to admit it was a pretty good show for a dollar."
----------
- 6/3 The older I get,
the better I used to be.
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Feedback - Q&AHi Bob: I tried to subscribe to your “Tip of the Day” (I already receive the “Tip of the Week”) and my request was returned as undeliverable – what gives?
Harry in Wisconsin
=====
Harry – thanks for the “heads up”. We recently switched from Comcast to Verizon FiOS. FiOs is a fiber optic service and is much faster than cable. I forgot to change the “Reply To” address in my confirmation note – Thanks
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In the first year of marriage, the man speaks and the woman listens.
In the second year, the woman speaks and the man listens.
In the third year, they both speak and the neighbors listen.
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Something to Think About
By Jan TincherDo you want to keep your job? Do you want more pay?
There are three things that determine how valuable you are and the amount you’re paid:
* The work you do
* How well you do that work
* The difficulty of replacing youDo good work. Find corresponding work to do, along with the work you are doing, to make your job more valuable, to make YOU more valuable.
*** TIP: If you volunteer for a job, make sure it is a job you WANT. You know why? Because if it’s a job you DON’T want, your eyes are listless, resentful, whatever -- anything but excited. Your posture is stooped, lackadaisical, whatever -- anything but excited. Your shoulders are slumped or -- well, you get the picture. If you aren’t EXCITED about the job, you may soon be replaced by someone who is.
-----
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"Fortnight" is a contraction of "fourteen nights."
In the US "two weeks" is more commonly used.
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That's it for now.
Best Wishes - Have a Great Weekend
BobCopyright - 2004
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