Internet Tip of the Week

by Bob Osgoodby

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In this Issue

** Internet Tip of the Week by Bob Osgoodby – Diversification

** In the News – Government Wants ISPs To Keep Data For Two Years

** Featured Article – Have You Lost Your Focus? by Michael Angier
 
** Biz-Tips by Dr. Kevin Nunley – Cutting Edge
 
** Humor to Start the Weekend – Baseball Quote
 
** Feedback – Panel of Experts

** Something to Think About by Jan Tincher

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Half the people you know
are below average.

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Welcome

Welcome to our new subscribers, who have joined 50,000+ other business savvy onliners.  We hope you enjoy our weekly Newsletter.  If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to: articles@adv-marketing.com

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Diversification
by Bob Osgoodby

Many people in business on the Internet try to market only one product.  If the demand for that product is weak or if the demand dries up, they are virtually out of business. Smart entrepreneurs however diversify their offerings, and if the demand is slow for one product or service, the others usually pick up the slack.

If you have a web site, and if you are trying to do business on the Internet, this is a must.  You can feature your diverse offerings there.  Strategically placed ads should point people to your web site, and if you have diversification, an added advantage is that your advertising is doing double duty.

People may be attracted to your site by an ad for one product or service.  When they get there they will see your other offerings, and might purchase one of them, which may not be what attracted them there in the first place.

But here is the real thing that everyone who has a web site must realize.  You seldom make a sale on the first visit someone makes, and there must be a reason for them to come back.  There are a number of ways to get repeat visitors.  Contests have always been a big draw, and this can take several forms.  Most people can't afford to give away "high ticket" items on a regular basis, but there are a number of low cost alternatives. Informational products are always a good bet.

Sticky Web Sites are a hot button these days.  So what is a "sticky" web site.  I guess an acceptable definition is one that gets the people to "stick around" because there is good content there.  There are no real criteria for good content as that depends on the focus of your site.  The bottom line is that if people like what they see they will return.

If you expect people to come back and be a repeat visitor, you must not only have high quality content, but it must also have changing content.  Your web site must also be recognizable as far as its name is concerned.  Meaningful names today however, are not easy to acquire.  As Dr. Kevin Nunley reported, "A recent survey showed that of the 25,000 words we commonly use in the English language, more than 93 percent are already registered as domain names."

This means we have to be a bit creative when registering your URL.  Forget about the long names that have no relation to an actual company.

Some special characters such as a dash are permitted and so are numbers.  We recently registered http://www.1-webwiz.com. While not the most creative name, it is easy to remember. As an added bonus, we have a different server for this addresses so that in the event one is down, or has a long term problem, it is an easy matter to switch. All of these are tools at your disposal to sell your product or service.  Not only should your offerings be diverse, but so should your method of delivery.

Diversification is important in any business. In one as "fickle" as the Internet, it is a must.

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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips – Monday. Wednesday. And Friday.  Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm

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FYI FYI

We have a Sponsor Ad Position available in our popular
“Tip of the Day Newsletter” With 54,000+ Subscribers

To submit your ad,  go to our web site at: http://www.adv-marketing.com and click on Advertise in our Newsletters"

If you submit a FREE ad to our web site, you will receive a confirmation when it is received, and also be notified when it is posted to the web.  Ads are normally placed on the web on Thursday morning. Confirmation that your ad was received is no guarantee that it was placed on the web. If you submitted one, you will receive a notice on Thursdays that they have been posted. Check your ad on the web to be sure it is there, and is correct.

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In The News

Government Wants ISPs To Keep Data For Two Years

The Department of Justice is working to require ISPs to keep records on customer activities for two years to help law enforcement officials fight crimes including terrorism and child pornography.

Officials from the department met recently with leading Internet companies to discuss details about how such a plan could be put into place. Representatives of those companies said that while they want to aid efforts to stop or prevent crime, they have concerns about exactly what information the Justice Department wants them to keep and how it would be used. A spokesperson from the Justice Department said they want to see records of Web searches and e-mail exchanges but not the content of those actions. He also said access to those records would be restricted and subject to existing protocols covering who is allowed to see it and under what circumstances.

Marc Rotenberg, executive director of the Electronic Privacy Information Center, said the proposal amounts to "a radical departure from current practices" and would pose "an unnecessary risk to privacy and security of Internet users."

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Have You Lost Your Focus?
by Michael Angier

It's easy to do, isn't it?

We get distracted. Something captures our interest and diverts our attention away from our chosen objective.

We suffer setbacks. Things don't work out as planned. Someone lets us down. Circumstances change and good plans go bad.

We get interrupted. An important matter takes precedence--sometimes for long periods of time.

We, or members of our team, get sick or hurt. We don't have the energy we had before and often find it slow to get back in the game.

These things happen to everyone. And we have to be careful we don't think we're being singled out. The "Why is this happening to me?" question gets us nowhere.

We must first recognize that we've lost focus. And at the earliest opportuníty, we must recommit. We have to get back on the horse we fell off from and ride again.

And this is what separates the winners from the losers.

The loser says it's too hard. He says it's not worth the effort.  He thinks it's just "not in the cards" and he quits.

But the winner doesn't take the setback personally. She dusts herself off and recommits to the plan. She sees the setback as just that--a setback--not a sign that it's not to be.

What do YOU need to refocus upon? Is it a positive habit? A goal? A toleration you said you'd eliminate?

Revisit your reasons why. Focus on the results you will produce and not on what's not worked well. Because what you focus on expands.

Today's a new day. The past is just as historic as if it had happened a thousand years ago. You can't change what's happened or not happened. But you CAN recommit. You CAN refocus.

You can start anew.

So do it today. Remember the power of TNT--Today, Not Tomorrow.

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Trivia

A turkey should never be carved until it has been out of the oven at least 30 minutes. This permits the inner cooking to subside and the internal meat juices to stop running. Once the meat sets, it's easier to carve clean,
neat slices.

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Biz-Tips
by Kevin Nunley

Cutting Edge

In many businesses it is important to maintain the image that you are cutting-edge.  This is especially true on the Internet where the excitement of new technology still has the public firmly in its grip.

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Quote of the Day

Initiative consists of doing the right thing without being told.

- Irving Mack

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A Little Humor to Start the Week

Baseball Quote
=-=-=-=-=-=-=-=

At the UPS cargo phone center where I worked, a woman called and said, "I need a baseball quote."

I immediately answered with Yogi Berra's famous quote: "It ain't over 'til it's over!"

There was a brief moment of silence before the woman asked, "What was that?"

"You asked me for a baseball quote," I responded, "and that was the first thing that came into my head."

"Oh," she replied. "My husband told me to call and get a baseball quote."

I asked if she wanted to ship something, and she said she did.

Then it dawned on me: "Do you mean you want a ballpark figure?"

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A man was wheeling himself frantically down the hall of the hospital in his wheelchair, just before his operation.

A nurse stopped him and asked, "What's the matter?"

He said, "I heard the nurse say, 'It's a very simple operation, don't worry. I'm sure it will be all right.'"

"She was just trying to comfort you. What's so frightening about that?"

"She wasn't talking to me. She was talking to the doctor!"

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A farmer finally decided to buy a TV. The store assured him that they would install the antenna and TV the next day.

The next evening the farmer turned on his new TV and found only political ads on every channel. The next morning he turned the TV on and found only political ads again.

When he came in to eat lunch he tried the TV again but still only found political ads.

The next day when he still found only political ads he called the store to complain. The owner said that it was impossible for every channel to only have political ads, but agreed to send their repairman to check the TV.

When the TV repairman turned on the TV he found that the farmer was right. After looking at the TV for a while he went outside to check the antenna. In a few minutes he returned and told the farmer he had found the problem.

The antenna had been installed on top of the windmill and grounded to the manure spreader.

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A man is trying to cross the street. As he steps off the curb a car comes screaming around the corner and heads straight for him. The man walks faster, trying to hurry across the street, but the car changes lanes and is still coming at him.

So the guy turns around to go back, but the car changes lanes again and is still coming at him.

By now, the car is so close and the man so scared that he just freezes and stops in the middle of the road.

The car gets real close, then swerves at the last possible moment and screeches to a halt right next him.

The driver rolls down the window.

The driver is a squirrel.

The squirrel looks at the man and says, "See, it's not as easy as it looks, is it?"

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A gossip is someone with a
great sense of rumor.

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Feedback - Q&A

Bob – I’m a long time subscriber to all of your publications and think they are great. Seems to me, 5 or 6 years ago, you had a panel of experts that we could contact if we had any questions about computers, business on the Internet and things like that. What ever happened to the panel – it was great.

Marnie in Ohio

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Marnie – like all things, they come and go. I would be willing to reinstate it if I could get enough people interested in helping out.  It is a great way for someone to gain exposure and get known on the web.

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Publications of Interest

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Something to Think About
By Jan Tincher

Do you react to events, or do you cause them?

Do you live every day with enthusiasm, or do you let days go by at a time, without even realizing it?

Some people depict time by which child was born that year, which car they bought that year, which house they were living in that year. And that's OK. As long as they also know what they succeeded at that year, and where they went the next.

Most people depict time by knowing what happened when. Successful people know what they *caused* to happen when.

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The "O" when used as a prefix in Irish surnames
means "descendant of."

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That's it for now.

Best Wishes - Have a Great Weekend
Bob

Copyright - 2004

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