Internet Tip of the Week
by Bob Osgoodby
by Bob Osgoodby
Today is Saturday, July 1, 2006
It is 182 days since the first of the Year
There are 183 days left in the Year, and
There are 178 days until Christmas
Today is . . . . National Caviar Day - something's
fishy here
On this date ... US & Canada signed a treaty
to
develop St Lawrence Seaway (1932)
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In this Issue
** Internet Tip of the Week by Bob Osgoodby – Heavy Hitters
** In the News – Researchers Develop Cleaner, Cheaper Chips
** Featured Article – What You are Marketing is Yourself by C.J. Hayden, MCC
** Biz-Tips by Dr. Kevin Nunley – Headlines
** Humor to Start the Weekend – Teaching
** Feedback – Inexpensive Web Sites** Something to Think About by Jan Tincher
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I didn't say it was your fault.
I said I was going to blame you.
Welcome
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Heavy Hitters
by Bob OsgoodbyIn the game of baseball, each player has what is referred to as a batting average. Simplistically this reflects the batters prowess by assigning a number to their success in hitting the ball while at bat. An average of 300 would then indicate that for every 10 times at bat, the person would hit the ball and get on base 3 times. But let’s look at this from a different perspective. It also means that for every 10 times at bat, they didn’t get a hit 7 times.
Now most people think that a 300 average is pretty respectable. But folks in business, especially those just starting out, have one setback and throw in the towel. Let’s face it – you can’t hit a homerun every time you’re at bat, just as you can’t expect success from every venture you try.
How is it that some people can make a success out of their business, and others, who try virtually the exact same thing can’t? While the answer seems simplistic, it really isn’t. Those that are successful work. They are not of the school that believes the hype that you can make six figures without working. You really can’t loll about all day and the only effort required is to make your deposits in the bank.
I personally know a few folks who do make those six figures a year, and believe me, the first number for some isn’t a one. I know many more however who don’t. What makes one person a success and the other a failure. Whoa Bessie – time out. A failure? But you said you can’t expect a homerun every time at bat. This is true – you do have to expect that some of the ventures you try will not succeed.
Perhaps a failure is a bad choice of words. Maybe “quitter” would be more appropriate. Don’t forget that a person who is a success most likely failed a few times along the way, but they didn’t quit. From each venture they tried that didn’t work they learned something. Now does this mean that if you don’t succeed the first time, you should move along to a new and different venture? Not necessarily – perhaps the smartest thing that you could do is to approach what you tried from a different direction.
One of the most important things you must do, if you hope to have a shot at success, is to pick your venture carefully. If you don’t have a talent or a hobby that you can turn into a cash cow, most likely you will turn to an existing opportunity such as an M-L-M program. If you do, you have to exercise extreme care in the selection of the company you wish to work with.
Realize that an M-L-M company's "success" is not a reliable indicator of its legitimacy. Pyramid schemes are notorious for their meteoric rise in sales and numbers of followers. Does it use the fees paid by new recruits to pay commissions to those who brought them into the program. If so, they will reach a point that the fees paid by the new recruits cannot support the commission due, and the whole thing collapses like a “house of cards.” The company you select must emphasize retailing over recruiting.
To succeed, you not only have to work hard, but you have to work smart. After picking a program to work with, you must develop your business plan. While a replicatable program sounds good on the surface, those at the bottom of the downline (who by the way, make up 90% of all M-L-Ms) must also think for themselves. After a while, those replicatable websites and ads get tired very quickly, and become non-productive.
You must have your own website – period – end of that discussion. The websites provided by the company with your name on them are virtually a waste of time, and will generate little, if any business. Why should I buy from you when I have seen the same offer countless times before, and the only difference is the name of the distributor?
Can you make money from M-L-M – you betcha. But in addition to working hard, you must work smart. Realize that you have to spend money to make money. You must have a war chest of funds available to promote your venture. It doesn’t have to be an exorbitant amount however. Ads in Ezines, Newsletters and on Web sites are extremely affordable.
Write your own copy or get help from someone not in the program. Get friends to review it, and once you agree on an ad, run it as a test in various Ezines. Let it run at least 7 or 8 times before making a decision about its pulling power. If it works – keep it and expand your advertising to other publications. If it doesn’t work, write it off as a failure and try another. Remember, a crummy ad will not draw business even in the best of publications.
Like the baseball player who doesn’t hit a homerun every time at bat, neither will you have success with everything you try. If you work smart and persevere however, you will see your batting average improve, and you might just be among the heavy hitters.
----- FYIDid you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips – Monday. Wednesday. And Friday.
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In The News
Researchers Develop Cleaner, Cheaper Chips
A team of researchers at University College London have demonstrated a technique that uses ultraviolet (UV) light--rather than intense heat--to create silicon dioxide, one of the components of today's computer chips.
Highly pure silicon dioxide is key to the way transistors function. Because the compound forms very slowly at room temperature, chip makers today heat the material to around 1,000 degrees Celsius to speed up the process. Not only does this process use remarkable amounts of energy to create the heat, it also carries the risk of damaging other components that are subjected to the heat. Using UV light, the researchers were able to create silicon dioxide relatively quickly at room temperature, without the possibility of warping other materials.
If the process is commercially viable, it could save considerable cost in producing computer chips and be more environmentally friendly. Douglas Paul of the University of Cambridge semiconductor physics group noted, however, that despite the advantages of the UV technique, it also results in a greater number of defects.
What You are Marketing is Yourself
by C.J. Hayden, MCC"Call us today and change your life," proclaimed the hot pink flyer on the bulletin board. It was signed "Sunrise Hypnotherapy" with a phone number and a blind email address. No practitioner's name appeared anywhere on the flyer.
Posted near it were numerous other leaflets, advertising everything from life coaching to bookkeeping. Fully two-thirds of the flyers I spotted were similarly anonymous. Some displayed a business name; others simply described the service, e.g. "acupuncture." But the names of the people offering many of these services were curiously absent.
I had to wonder if these nameless flyers ever produced a single phone call. It seems to me that if you are going to trust someone to change your life, you would like to know a little about them first.
Surfing the web, I discovered the same baffling omission on the web sites of numerous independent professionals. Entrepreneurs targeting the corporate market seemed to be just as likely to conceal their identity as those oriented toward consumers. Management consultants, executive coaches, and seminar leaders alike were promoting their one-person businesses by mentioning only their company names, and referring to themselves in the plural as "we" and "us."
If I were searching for a professional to help my company solve a problem, I would be pretty skeptical of an individual who identified him or herself only as "Exegesis Management Group." If I'm going to consider hiring a consultant, coach, or trainer, a good starting place would be knowing the professional's name.
Where are the people behind these offerings? Why have they decided to cloak their identities and promote an anonymous business instead of their talented, experienced selves? What misguided or outdated advice are they following that makes them believe this is an effective way to market their professional services?
Marketing a service business is not the same as marketing a product. Potential buyers of your service don't have the same opportunity to touch, taste, or test drive what you offer as they do when buying a tomato or a car. To spend hundreds or thousands of dollars on a service they can't sample in advance, your prospects must be able to trust you. And to build their trust, they must get to know you.
Examine your web site, brochure, or flyer with a critical eye. Does your name appear prominently on the first page? Is there a bio of you in an obvious location that describes your credentials and experience? What about a photo? If visitors or readers want to get to know you better before contacting you personally, do you offer them options like a newsletter, articles to read, or your speaking schedule?
If your firm has more than one principal who provides services, identify them all. If the business is really just you, but you bring in subcontractors as needed, that anonymous "we" in your marketing copy isn't fooling anyone. Feature yourself as the company founder and describe your expertise. Identify some of your subcontractors by name and give their backgrounds, so customers can see who they might be working with.
Perhaps you have unconsciously been copying the marketing style used by large consulting firms, seminar companies, and national service providers in industries like financial services or health care. These well-known companies rely on building their brand to attract new customers by promoting the organization as a whole instead of the individuals within it. But these firms spend millions of dollars and take years to build those reputations. You don't have that kind of money or time to spare.
The strongest asset you have in marketing your business is actually yourself. Providing visible evidence of your experience, credentials, and capabilities is what will ultimately convince skeptical buyers that you are the right person for the job. Allowing them to get to know you will build their trust. You deserve to be the star of your own promotional materials. So stop hiding behind an anonymous marketing image and let your customers know how talented you really are.
-----C.J. Hayden is the author of Get Clients NOW! Thousands of business owners and salespeople have used her simple sales and marketing system to double or triple their income. Get a free copy of "Five Secrets to Finding All the Clients You'll Ever Need" at http://www.getclientsnow.com
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- 07/22
Trivia
Bill Gates house was partially designed using a Macintosh computer.
Biz-Tips
by Kevin NunleyHeadlines
As any experienced journalist can tell you, the media really only has two headlines: Oh, the wonder of it AND Oh, the shame of it.
-----
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Quote of the Day
Aim at the sun and you may not reach it; but your arrow will fly far higher than if you had aimed at an object on a level with yourself.
- F. Hawes
A Little Humor to Start the Week
Teaching
=-=-=-=-=A grade school teacher in Minnesota asked her students to use
the word Fascinate" in a sentence.Molly put up her hand and said, "My family went to my granddad's Farm and we all saw his pet
sheep. It was fascinating."The teacher said, "That was good, but I wanted you to use the word fascinate not fascinating".
Sally raised her hand. She said, "My family went to see Rock City and I was fascinated."
The teacher said, "Well, that was good Sally, but I wanted you to use the word fascinate."
Little Johnny raised his hand. The teacher hesitated because she had been burned by Little Johnny before. She finally decided there was no way he could damage the word fascinate, so she called on him.
Johnny said, "My aunt Gina has a sweater with ten buttons, but her boobies are so big she can only fasten eight."
The teacher sat down and cried.
-----
A blonde, wanting to earn some money, decided to hire herself out as a handyman-type and started canvassing a wealthy neighborhood. She went to the front door of the first house and asked the owner if he had any jobs for her to do.
"Well, you can paint my porch. How much will you charge?" The blonde said, "How about 50 dollars?" The man agreed and told her that the paint and ladders that she might need were in the garage. The man's wife, inside the house, heard the conversation and said to her husband, "Does she realize that the porch goes all the way around the house?"
The man replied, "She should. She was standing on the porch."
A short time later, the blonde came to the door to collect her money.
"You're finished already?" he asked. "Yes," the blonde answered, "and I had paint left over, so I gave it two coats. "Impressed, the man reached in his pocket for the $50. "And by the way," the blonde added, "that's not a Porch, it's a Ferrari."
-----
A man submitting information to his income tax preparer was asked how many dependents he had. "Sixteen," he replied.
The preparer asked, "Would you mind repeating that?"
The man replied, "Not if I can help it."
-----
We were celebrating the 100th anniversary of our church, and several former pastors and the bishop were in attendance. At one point, our minister had the children gather at the altar for a talk about the importance of the day. He began by asking, "Does anyone know what the bishop does?"
There was silence.Finally, one little boy answered gravely, "He's the one you can move diagonally."
----------
Doctors can be frustrating - you wait 6 weeks for an
appointment, and he says, "I wish you'd come to me sooner."
Feedback - Q&A
Hi, Bob!
I just began subscribing to two of your newsletters, as recommended by JL Scott, iCop Director, whose opinion I respect.
I rarely take time to read the many newsletter I receive, and have recently cancelled my subscriptions to about fifteen of them! Even with filters, they take up too much time to file.
In reading your Tips this morning, I thought I ought to share with you the web host I've used for a couple years or more. I was disgusted with their lack of instruction to a new customer in the beginning, and they are 13 hours away (I'm on Pacific time), so if I have a question I get the best response by writing an email at night before I go to bed! They have improved, overall; and their new SmartMail is great; got rid of a lot of spam all of a sudden. They are Real Value Hosting, in India. They have about three rates, depending on how much space one needs. Windows or Linux servers.
I've used both $9.95 and $19.95 PER YEAR sites, and register my domains with GoDaddy, so the annual cost is much less than the one you shared this morning.
I might try your free ad service soon.
Thanks for an entertaining newsletter.
Warm regards,
Jannette Robert Murray
http://www.inspiredcounseling.com-----
Jannette – I only report on sites that I’ve had direct experience with. I am sure there are many Hosting Sites that are inexpensive. Thanks for sharing your experience with us.
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- 7/15
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Something to Think About
By Jan TincherMost people aren't conscious of their selection of the words they use to consistently describe their life experiences. Many people adopt words to describe their emotions without even considering the potential impact their words have on themselves and others.
The next thing you know, this is their habitual vocabulary, and it actually shapes the way they then feel about their lives.
Take the words like humiliation or depression that people use to describe any unpleasant experience. Someone says something to them that they don't appreciate and suddenly they're humiliated/depressed.
The same thing happens when someone questions their point of view -- wham-o -- they're humiliated/depressed. *Everything* humiliates or depresses them.
Why? Because they've attached these words to almost any experience. It is critical to expand your emotional vocabulary. The words you select need to produce the emotional states you desire and deserve.
Be really, really picky on what humiliates and depresses you. Really, really picky.
-----
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Graffito is the little-used singular of the much used plural
word graffiti.
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Best Wishes - Have a Great Weekend
BobCopyright - 2004
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