Internet Tip of the Week
by Bob Osgoodby
Today is Saturday, July 8, 2006
It is 189 days since the first of the Year
There are 176 days left in the Year, and
There are 169 days until Christmas
Today is . . . Don't Put All
Your Eggs in One Omelet Day
On this date ... Liberty Bell cracked (1835)
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- 11/23
In this Issue
** Internet Tip of the Week by Bob Osgoodby – Doesn't Have a Clue
** In the News – Pentagon Acknowledges Monitoring Student E-Mail
** Featured Article – Ignore At Your Own Peril - Submission Mistakes by Bonnie Jo Davis
** Biz-Tips by Dr. Kevin Nunley – Do Something Nice For A Customer
**Humor to Start the Weekend – The Tooth Fairy
** Feedback – Web Site Down
** Something to Think About by Jan Tincher
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Welcome
Welcome to our new subscribers, who have joined 50,000+ other business savvy onliners. We hope you enjoy our weekly Newsletter. If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to: articles@adv-marketing.com
Doesn't Have a Clue
by Bob OsgoodbyYou can’t expect to dash off an ad for your product or service during a TV Commercial, and expect it to work. They should be constructed carefully with no misspellings and URLs that work. But some folks don’t take the proper care and wonder why they’re not doing any business. Most people scan poorly constructed ads and simply "click away". Guess they feel like I do. If you don't care enough to write a credible ad, why should I think you'll care about me if I buy from you? Going through our archives, I found some real gems - what do you think about these offers?
"Join our M-L-M and earn beg income". This is either a typo or they are promising very little in the way of earnings. This person obviously didn't proof their copy before submitting the ad.
Another ad promised huge earnings, but gave no contact information. Not a web site URL or an email address to be found. Guess they figure it is so powerful an offer, we will "beat a path to their door and find them" - another waste of time.
"Make Money - Turn $10 into $40,000 CASH like I did" - but wait - this guy is using a free email account. If he's making all that money, wouldn't you think he could afford one for ten bucks a month - maybe he is saving all those $10 bills so he can earn $40,000 CASH with each one.
"You can make 500% Profit without investing any money" - need I say more!
“0nline Pharmacy - No Perscription Needed” – I knew the medical profession had handwriting that was difficult to decipher, but I thought they could at least spell. Run, don’t walk to the nearest delete key on this one.
"Tired of the "Rat Race"? Free online training and no capitol needed!" Did this guy mean "capital"? I'll hang on every word he has to say.
"Exciting,EasyandProfitable" - guess this person never learned how to use that big bar on the bottom of the keyboard. I think you see where this article is going.
If you are going to advertise a business on the web, and you present less than a professional image - you're not going to do business. If you present yourself like the above examples, enjoy your "walk on the quiet side". Most people are not idiots, and I'm sure the authors of the above ads are not either. But why give that impression? I sure wouldn't do business with any one of them.
I read another ad for Web Design and the HTML coding in his ad was wrong. That surely built a lot of confidence in his ability to design sites for me.
Many people rely too heavily on the spell checker on their computer. This is a mistake. After you do spell check, get someone else to read it. When writing something, many times you get so close to the article, you miss mistakes that someone else would quickly find. Many words that are being used incorrectly will pass spell check.
Remember - you usually get only one chance to make a sale when a person sees your ad. If it is well written, and has an attention getting headline, you just might make that sale. If you want to do business on the web, get serious or people will come to the conclusion that you are someone who "Doesn't Have a Clue" and look elsewhere.
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First Come – First Served.To submit your ad, go to our web site at: http://www.adv-marketing.com and click on Advertise in our Newsletters"
If you submit a FREE ad to our web site, you will receive a confirmation when it is received, and also be notified when it is posted to the web. Ads are normally placed on the web on Thursday morning. Confirmation that your ad was received is no guarantee that it was placed on the web. If you submitted one, you will receive a notice on Thursdays that they have been posted. Check your ad on the web to be sure it is there, and is correct.
Don't forget, it takes 5 to 7 exposures to an ad before you can expect someone to reply. Ads must be renewed each week, but you can join our auto-renew program and we will post the ad for you.
This program costs an outrageous $1 per week. There is a 13 week minimum.
In The News
Pentagon Acknowledges Monitoring Student E-Mail
Surveillance reports obtained through the Freedom of Information Act indicate that the Department of Defense monitored student e-mail as part of its efforts to identify and track potential terrorist suspects.
The Servicemembers Legal Defense Network filed requests for the information, and the reports released so far cover e-mail surveillance at the State University of New York at Albany, Southern Connecticut State University, the University of California at Berkeley, and William Paterson University of New Jersey. Student e-mail was monitored when it dealt with protests against the war in Iraq or against the military's "don't ask, don't tell" program concerning gay and lesbian members of the armed forces. Instances of monitoring were evidently prompted by reports of suspicious behavior, but a Pentagon spokesperson would not say who submitted the reports that led to the monitoring described in the surveillance reports.
Kermit Hall, president of SUNY-Albany, said his institution is investigating the nature of the monitoring and how it was conducted and would decide later how to proceed.
Ignore At Your Own Peril - Submission Mistakes
by Bonnie Jo DavisThe most important task in the world of marketing with articles is to create relationships with editors. This is not to say that you need to invite them to dinner or even call them on a regular basis. You do have to be polite, reliable and submit quality articles. If possible, engage the editor in conversation via e-mail and let them know to ask you for additional articles when they have a need. Don't be one of those authors that drive editors crazy. If you do, editors are likely to make sure your articles end up in the "delete" folder. Follow the best practices below and editors will likely put you at the top of their "favorite authors" file:
* Be courteous and use professional language when approaching editors. Treat editors the way you expect to be treated.
* Using correct spelling, grammar and punctuation is vital. Experienced editors will throw out an article with even one of these mistakes.
* Format articles properly in a text editor. Never use a traditional word processing program when writing your articles or your format will be garbled.
* Avoid boring titles and boring text. Tell a story, add a twist and have some fun while writing. Editors love receiving something new and exciting.
* Write only about things you know. You are not an expert on everything.
* Submit only your own original documents. Don't copy from someone else.
* Read the guidelines and view archived articles to make sure you follow all the rules.
* Submit on-topic articles only. Today I wasted time getting rid of articles about diving, nursing and frugal living. My guidelines clearly state I only accept articles about submissions!
* Fill out forms completely and include contact information with e-mails.
* Savvy writers never submit articles that are thinly disguised sales letters or advertising.
* Some editors will send you an e-mail when they use your and some don't. Never, never, never bombard an editor and ask when and if your article will be published.
* Remove editors from your list promptly when asked. If you continue to submit when told not to then you are in violation of spam laws.
* Submit only one or two articles per week to your list. I know writers who submit dozens of articles a week to their list. This is annoying and can be seen as "spamming" even if you follow all the rules.
Remember that editors are busy people just like you and me. Don't waste their time, be professional and let them know you appreciate the opportunity to work with them. Carefully cultivate your relationship with editors and your submission efforts will bloom!
---
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- 07/22
Trivia
The shrew is known to eat up to its own weight about every three hours. Deprived of nutrition for a day, it may starve to death.
Biz-Tips
by Kevin NunleyDo Something Nice For A Customer
It took Internet businesses to figure it out: one of the main reasons people buy at local stores is they can have the product NOW. If you own a business with a physical location, stress this immediacy in your advertising.
-----
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- 8/5
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Quote of the Day
When we long for life without difficulties, remind us that oaks grow strong in contrary winds and diamonds are made under pressure.
- Peter Marshal
A Little Humor to Start the Week
The Tooth Fairy
=-=-=-=-=-=-=-=I was playing tooth fairy when my daughter, Marina, suddenly woke up. Seeing the money in my hand, she cried out, "I caught you!"
I froze and tried to think of an explanation for why I, instead of the tooth fairy, was putting the money under her pillow but her next words let me off the hook.
"You put that money back!" she said indignantly. "The tooth fairy left that for me!"
-----
A young man at his first job as a waiter in a diner has a large trucker sit down at the counter and order, "Gimme 3 flat tires and a couple of headlights."
Bewildered he goes to the kitchen and tells the cook, "I think this guy's in the wrong store, look at what he ordered!" The cook says, "He wants 3 pancakes & 2 eggs sunny-side up."
The waiter takes a bowl of beans to the trucker. He looks at it and growls, "What's this? I didn't order this!"
The young man tells him, "The cook says that while you're waiting for your parts you might as well gas up!"
-----
One day many years ago, a fisherman's wife blessed her husband with twin sons. The couple loved the children very much, but couldn't think of what to name them. Finally, after several days, the fisherman said, "Let's not decide on names right now. If we wait a little while, the names will simply occur to us."
After several weeks had passed, the fisherman and his wife noticed a peculiar fact. When left alone, one of the boys would turn toward the sea, while the other boy would face inland. It didn't matter which way the parents positioned the children, the same child always faced the same direction.
"Let's call the boys Toward and Away," suggested the fisherman. His wife agreed, and from that point on, the boys were simply known as Toward and Away.
The years passed and the lads grew tall and strong. The day came when the aging fisherman told them, "Boys, it is time you learned how to make a living from the sea." They provisioned their ship, said their goodbyes and set sail for a three-month voyage.
After three months, the ship had not yet returned. Another three months passed, and still no ship. Three whole years passed before the fisherman's grieving wife saw a lone man walking toward her house. She recognized him as her husband.
"My goodness! What has happened to my darling boys?" she cried.
The ragged fisherman began to tell his story: "We were just barely one whole day out to sea when Toward hooked into a great fish. Toward fought long and hard, but the fish was more than his equal. For a whole week they wrestled upon the waves without either of them letting up. Yet eventually the great fish started to win the battle, and Toward was pulled over the side of our ship. He was swallowed whole, and we never saw either of them again."
"Oh dear, that must have been terrible! What a huge fish that must of been! And what a horrible fish!"
"Yes, it was, but you should have seen the one that got Away."
-----
Four Catholic ladies are having coffee together.
The first one tells her friends, "My son is a priest. When he walks into a room, everyone calls him 'Father'."
The second Catholic woman chirps, "My son is a Bishop. Whenever he walks into a room, people say, 'Your Grace'."
The third Catholic woman says smugly, "My son is a Cardinal. Whenever he walks into a room, people say, 'Your Eminence'." The fourth Catholic woman sips her coffee in silence.
The first three women give her this subtle "Well.....?"
She replies, "My son is a gorgeous, 6'2", hard bodied stripper. When he walks into a room, people say, 'Oh my God...'."
----------
We are going to continue having these meetings, everyday,
until I find out why no work is getting done.
Feedback - Q&A
Hi, Bob!
Your Free Advertising Directory doesn't seem to be working. I tried to look at work from home ads and I tried to place one and just got page not found both times .
Nicky
-----Nicky – I just checked the site and everything is working as it should. It must have been a temporary problem.
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- 7/15
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Something to Think About
By Jan TincherIf you were to take a look at your own beliefs through someone else's eyes, what would you see?
If you don't like what you see, take the initiative and change your beliefs. With that new vision in your mind, walk straighter, walk taller, speak smoothly, consistently, intelligently.
Wait a week and look again. I'll bet you are happier with the picture you now have, the one with your new beliefs.
-----
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That's it for now.
Best Wishes - Have a Great Weekend
BobCopyright - 2004
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