Internet Tip of the Week
by Bob Osgoodby
by Bob Osgoodby
Today is Saturday, August 19, 2006
It is 231 days since the first of the Year
There are 134 days left in the Year, and
There are 127 days until Christmas
Today is . . . National Aviation Day
On
this date . . . 5 Witches burned in Salem (1692)
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In this Issue
** Internet Tip of the Week by Bob Osgoodby – Wanna Go Phishin?
** In the News – Boeing to Drop In-Flight Broadband Service
** Featured Article - Auction Strategies That Win! by Claude Bourgoin
** Biz-Tips by Dr. Kevin Nunley – Word of Mouth
** Humor to Start the Weekend – Car Problems
** Feedback – Holidays
** Something to Think About by Jan Tincher
- 11/23
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Welcome
Welcome to our new subscribers, who have joined 52,000+ other business savvy onliners. We hope you enjoy our weekly Newsletter. If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to: articles@adv-marketing.com
Wanna Go Phishin?
by Bob OsgoodbyYou can go fishing, or you can go phishing. In this case spelling does count. In the first you hope to land a big one, in the second you hope to land a really big one. Did PT Barnum have it right, there is there a “sucker” born every minute? Or is it the computer and the Internet that make an otherwise sane person act like an idiot? Phishing is just another method of identity theft, typically performed either through email or through the creation of a Web site that appears to represent a legitimate company.
Most people who have been on the Internet for awhile, are becoming a little more sophisticated, and are not falling for the traditional scams. When they get email from multiple banks, credit unions or one from ebay stating that their account has been compromised, they realize what is going on, and quickly hit the delete key.
Those new to the Internet may not realize this, and do fall victim to them. But, step back Jack. There is a whole new breed of people trying to separate you from your money, and they are coming up with some new wrinkles that even the more sophisticated could easily fall prey to.
Blogging has become an institution. Some Blogs are there for one purpose, and only one purpose – to collect email addresses of people with like interests. The same scamsters that run the Blog, also create a business that caters to those people. Example – Blogs on Bush - both for and against. A popular item among “Bush Bashers” is the Backwards Bush Desk Clock that shows the time he has remaining in office. It retails for $18.99 plus shipping and handling.
The phisher sends out an email berating Bush and the Republican Party in general, and offers to give this clock away for just the cost of shipping at $4.95 – wow what a deal you might think. You are directed to a web site to pay with your credit card. On the site you see a wide array of other “Anti-Bush” products for ridiculously low prices. The site of course is a phony created under a fictitious name (usually offshore) and has nothing to sell.
It does have a secure web page where you can pay for your purchase, and you receive an automatically generated email saying your product will be delivered in 4 to 6 weeks. They of course are hoping that you will forget that you ordered it. You write to the email address on the web site and receive an email saying it must have been lost in shipment, but it will be sent again, and you should receive it in 4 to 6 weeks. They keep this up until you give up and write off the $4.95 to experience.
But wait – the phisher has your credit card number, its’ date of expiration and the 3 digit code on the back of the card. They keep a record of the expiration dates and shortly before the cards’ expiration date, the information is sold to various and sundry “lowlifes” who quickly max out your card, and are never to be seen again.
You don’t realize this until you receive your next credit card statement, or if you are denied credit. At this point, you are facing a world of hurt. A year or so could have passed since you tried to buy the clock, and you have probably forgotten all about it.
The purchases made using your card are usually sent offshore. A weeks vacation in a third world country such as Costa Rica, where they don’t require other identification can be costly. While the fraud division of some credit card companies will contact you if they see a large purchase, there are many who don’t, and you can bet that the phisers know the ones that don’t.
There is a bottom line here. While doing business on the Internet is convenient and normally safe, don’t be sucked into something as the result of an unsolicited email. Before parting with that information, be sure you have contact information with the person or company you are buying from and check it out. Otherwise that phisher may have just landed another “big one.”
----- FYIDid you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips – Monday. Wednesday. And Friday.
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Don't forget, it takes 5 to 7 exposures to an ad before you can expect someone to reply. Ads must be renewed each week, but you can join our auto-renew program and we will post the ad for you.
This program costs an outrageous $1 per week. There is a 13 week minimum.
In The News
Boeing to Drop In-Flight Broadband Service
Boeing has announced plans to drop its in-flight Internet service, called Connexion, due to lack of demand. Airline passengers access the Internet through a high-speed wireless network, with signals bounced off satellites.
Despite preimplementation surveys showing strong interest in the service, very few passengers used Connexion, which cost $9.95 an hour or $26.95 a flight.
Auction Strategies That Win!
by Claude BourgoinAuction players, who want to get the most out of online auctions, use strategies that will allow them to win. Entrepreneurs manage to buy items that they can then resell later for a profit. Auction buyers, who found those rare items that they've been searching for, need to win first before the item is theirs. For the online entrepreneur and serious auction player mastering effective bidding strategies are crucial for online auction success.
Don't get carried away. Keep some perspective. Don't bid more than the item is worth to you. Be informed as to what this item is all about, know what price it should fetch keeping in mind it's condition and age. The more information you have the better prepared you will be to make the last minute decision to or pick-up a deal or drop an overpriced item. The web is full of sources of information. You can also search for blogs on the subject and even review past item sales for some price references.
Wait close to the very end to make your interest known with a determined series of bids so don't bid high early or you may influence the outcome early on. If there are several people who are determined to acquire the item they will likely play the same game, you will only be forcing the price up and up and cause an early bidding war that would affect the closing price.
Do not round out your bids to the next increment. A few cents can make the difference between a won and a lost bid. Most bidders bid in nice, round numbers like $13.30. But as many who study the auctions learned a few cents can make a difference in the end. So near the very end instead of bidding $13.70 (say it's the required bid to win), bid $13.79 this way some sniper trying in the last few seconds to steal it at say 13.75 would lose since you're bid of $13.79 is still greater. Sometimes these few cents will be a difference between winning and losing.
Snipe cautiously. The last-minute bidding war is called "sniping" This is the fine art of waiting until the last possible second to defeat the current high bidder. Many argue that it is not playing fair but it is perfectly within the rules of the online auction. And in fact it is what makes auctions so much fun. First it pays to be prepared, because you don't want to be on the wrong end of a snipe. If you are a serious sniper, try this next tactic. Since computers on the internet take a few seconds to record bids, the bid entered may take 10 - 20 seconds to show up so if you place your bid right before the end of the auctions this bid should usually wins. Keep in mind the maximum your willing to pay and don't get excited or you may end paying more then you expected. The closer you are to the close the better your chances are to win without getting sniped in return.
Use the two browser strategy. In preparation of a snipping war, the really serious bidders who want to put all the chances on his or her side will use the two screen strategy. First, synchronize your clock with the auction site. You wouldn't want to loose your items because you lost track of time. Then press the (Ctrl + N) key together (Command and N for Mac users), you will open a second browser on your screen. You can use one screen to place your bid and the other to watch the last minute bids in real time. To keep up with the bids, keep hitting the reload or refresh button on your computer when you're looking at the bid information screen. In this way, you know what all your opponents are bidding and can respond quickly with a counter bid.
These are some of the strategies that will allow you to get the most fun out of online auctions. Whether you're a seller or a buyer understand these strategies and the auction process, because the more you know, the more effectively you will sell or buy.
-----
Author, Claude Bourgoin (MBA) is an online marketing consultant and online and offline auction expert and a contributing author can be reached here for http://www.mightybids.com more auction information.
Trivia
During the Second World War, Alan Magee, serving as a gunner in the 303rd Bomber Group of the 8th Air Force, was thrown from his B17, which had been set afire by enemy bullets over Nazaire, France. He never had the chance to don his parachute, and fell 20,000 feet to the ground, through the skylight of the local train station, with only a badly injured arm to show for it.
Biz-Tips
by Kevin NunleyWord-of-Mouth
For all of human history the great drawback to Word-of-Mouth was no two people told the story the same
way. By the time neighbor four heard about neighbor one's good shopping experience, the story had them buying a lawnmower rather than a patio chair.-----
DrNunley's Free Advice! Need help or ideas to promote your product, service, or idea to greatness in 2003? Call or email now for free advice from Kevin and his staff of friendly experts. (801)328-9006. mailto:kevin@drnunley.com Read his 10,000 marketing ideas at http://DrNunley.com
Quote of the Day
A psychiatrist is a fellow who asks you a lot of expensive questions your wife asks for nothing.
Joey Adams
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- 10/22
A Little Humor to Start the Week
Car Problems
=-=-=-=-=-=-=A young blonde female stock broker was bored with driving her BMW. It lacked individuality and besides that, every other girl in the office had one. She fancied something a bit more individual, perhaps a MG convertible.
That week she visited her local car dealer and spied a beautiful Jaguar XK140 convertible. It was wonderfully restored and she fell in love with it's gorgeous red paint job. An empty check stub later and off she was tearing down the leafy country lanes enjoying her beautiful new car. Her long blonde hair was flowing in the wind, music blaring from the radio, what could possibly go wrong?
At that thought there was a splutter from the engine and the car slowly coasted to a stop. She got out and lifted the bonnet and concluded after a few minutes that she didn't have a bloody clue what was wrong. Luckily she had her mobile phone with her and a quick phone call to the AutoClub and a short wait saw a bright shiny yellow van pull up behind her.
"That's a lovely car," said the mechanic. "What seems to be the matter?" "Well, it just conked out I'm afraid."
"Let me have look." He set to work and ten minutes later the engine was purring like a cat again.
"Thank goodness," she said. "What was the matter?" "Simple really, just crap in the carburetor," he replied.
Looking shocked she asked, "Oh, OK... How many times a week do I have to do that?"
-----
Once my wife and I had to take a flight that had 4 other stops before arriving at the Dallas-Forth Worth Airport. At the first stop, a little white truck drove up to the plane and my wife watched it pull up to the wing. She asked, "What's that truck doing?"
I explained that some airlines don't completely fuel up a plane for various reasons & we were taking on more fuel. This process was repeated at the next three stops, and my wife watched the plane being fueled each time.
At the last stop, I said, "You know, in spite of all these delays, we're making pretty good time."
My wife pointed out the window and said, "I don't know. That little white truck is keeping right up with us."
-----
In the faculty lounge of an excellent elementary school, some teachers were talking about reincarnation. One teacher remarked "If there's anything to the idea of reincarnation, I know what I'd like to come back as."
“Oh, tell us what," said a couple of colleagues.
"I'd like to come back," said the teacher, "as a childhood disease."
-----
The hunched-back man decides very reluctantly, that he should go see a doctor after a few too many people have started to comment on his back.
DOCTOR: I need for you to get undressed, sir.
(Hunchback removes jacket and then stops)HUNCHBACK: I really don't like getting undressed, doctor.
DOCTOR: If you want me to examine your back you'll have to get undressed.
(Hunchback removes his shirt but leaves his t-shirt on)HUNCHBACK: I don't like showing people my back. They always laugh at me.
DOCTOR: Do you want me to examine your back or not?
(Very reluctantly, the hunchback removes his t-shirt)DOCTOR: Ah...just how long is it since you were in school?
HUNCHBACK: Gosh, over 20 years, doctor. Why?
DOCTOR: Did you ever wonder all those years what happened to your backpack?
----------
Remember that age and treachery will always
triumph over youth and ability.
Feedback - Q&A
Bob – I have an ad with you in your Monday Tip of the Day. Labor Day is the first Monday in September. I assume you won’t be publishing that day. Do I just lose that week.
Marne
-----
Marne – no whenever there is a holiday and the Newsletter is not published, the ads are extended by one week.
Stupid Ads
For sale by owner. Complete set of Encyclopedia Britannica. 45 volumes. Excellent condition. $1,000 or best offer. No longer needed. Got married last weekend. Wife knows everything.
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Something to Think About
By Jan TincherLearn to create, not compete.
A successful lumber dealer told the newspaper reporters what he did to stay ahead of the game.
Every night he said he sat quietly in his darkened room and relaxed.
Then, he tried to imagine how the lumber business would be conducted ten years from now. He would write down everything that came to him and tried to put them into effect in his business immediately. He didn't want to wait for the ten years to come around. He wanted to succeed now.
While his contemporaries were competing with him, he was creating his future.
Learn to create, not compete. Every day, do some concentrated thinking, visualizing, about yourself, your work, your family. Anyone from ages ten to one hundred and ten can benefit from this way of Thinking.
Create life. Live life. Enjoy life.
-----
Be a success! Let Jan Tincher, Master Neuro-Linguistic Programmer, help you! Great articles, great strategies you can implement immediately! Go here now:
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New York News Flash
The Italian Deli Was Mobbed
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Best Wishes - Have a Great Weekend
BobCopyright - 2004
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