Internet Tip of the Week

by Bob Osgoodby

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In this Issue

** Internet Tip of the Week by Bob Osgoodby – Casual Conversation

** In the News – Report Estimates Teen Use Of Electronic Media

** Featured Article - How Niches Build Internet Wealth by Roy Primm

** Biz-Tips by Dr. Kevin Nunley – They Aren't Educated

** Humor to Start the Weekend – Votive Candles

** Something to Think About by Jan Tincher

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Welcome

Welcome to our new subscribers, who have joined 55,000+ other business savvy onliners.  We hope you enjoy our weekly Newsletter.  If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to: articles@adv-marketing.com

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Internet Tip of the Week
by Bob Osgoodby

Casual Conversation

When writing anything, how you convey your message and your words are what count. When you get down to it, isn't it all about what you say and how you say it?  Good writing stands out from the crowd. The reader is compelled to take their time and actually read it, while quickly passing by the others.

In a recent article, I goofed. I wrote - "I try to keep articles around 700 words, as ones much longer seem to drag, and quickly loose the readers interest.  What I meant to say was "lose the readers interest".  This was a case of "fat fingers", and of course spell check didn't find it.

I usually have my articles proofed by someone else, but was running late that week.  I read it over several times, but once you make an error, the odds of finding it diminish with each reading.  I guess this all goes to prove, that the concept of having someone else read your copy, is really the best idea.

Let's talk about some of the things you must take into account. When you are writing ad copy, you need to ensure your message is read, otherwise you are simply wasting your time and advertising dollars.  In order to do this, your copy must stand out from the rest. There are a number of ways to do this, and contrary to what many of the "pundits" say, there really is no magic formula.

If you are in business, you should subscribe to a number of ezines.  Take care to read the ads, and see which ones get your attention.  There are some very good copywriters, and you could do well to learn from them.  Keep an electronic scrapbook of ones you feel are worthwhile.

Any good copy should entice a prospect to click on the link and open it.  Whether you wish to point them to a website, or request an email from you, it is critical that you make this easy for them.  Always list your web site with the http:// in front of the URL.  Example - <http://adv-marketing.com> - This allows them to simply click on it, and they will immediately be taken to your site.  Likewise, always include mailto: in front of your email address. Example -<mailto:bob@adv-marketing.com> as this will open their email client and easily allow them to send you an email.

So once you get your ad copy written, where should you advertise? Ezine advertising is affordable, fast and effective. It allows you to get your message in front of your potential customers quickly and easily, wherever they are in the world. Ezine advertising should be high on your list of advertising methods.

On the other hand, email advertising (spam) is becoming passé. This has resulted in overflowing inboxes across the globe, and essentially means that your e-mail message is competing with thousands of others to gain the attention of the reader.  Most people simply hit their delete key as fast as they arrive. Others, myself included, filter out the majority of the spam automatically, and it is never even seen.

The best use of e-mail is to respond to a prospect's request for information, follow up with former clients or contact your existing customers.  Former and existing customers are normally your warmest market.

You can write articles in your area of expertise, and send them to your own list of ezine editors. The articles should be non-commercial, and not be simply ads for your business.  Most publications however, allow you include your authors credits at the end of the article. This again, should not be blatantly commercial, but can invite the readers to your website or to send you an email.

There is another effective technique that can be used in emails. You should create and use a signature file to go at the end of every email you send. Most email software allows you to do this automatically.

If you post to discussion boards and forums, include a "sig" file on your postings. It should always include your URL and be no more than four or five lines. The cardinal rule is that your "sig" file, should not be longer than your posting.  One line postings with a six line "sig" file, will quickly draw the ire of the others in the group.

Being "Casual" might be acceptable when conversing with a friend, but if you hope to attract people to your offers, you must get your act together.  If you don't, you will quickly "lose" your prospects interest.

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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips – Monday. Wednesday. And Friday.
Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm

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FYI FYI

We have an Ad Position available in our popular
Tip of the Day Newsletter” With 57,000+ Subscribers
$3 per edition

To submit your ad,  go to our web site at: http://www.adv-marketing.com and click on Advertise in our Newsletters"

If you submit a FREE ad to our web site, you will receive a confirmation when it is received, and also be notified when it is posted to the web.  Ads are normally placed on the web on Thursday morning. Confirmation that your ad was received is no guarantee that it was placed on the web. If you submitted one, you will receive a notice on Thursdays that they have been posted. Check your ad on the web to be sure it is there, and is correct.

Don't forget, it takes 5 to 7 exposures to an ad before you can expect someone to reply. Ads must be renewed each week, but you can join our auto-renew program and we will post the ad for you.

This program costs an outrageous $1 per week.  There is a 13 week minimum.

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In The News

Report Estimates Teen Use Of Electronic Media

Results of the 2006 Teen Trend study indicate that U.S. teenagers spend more than 72 hours per week using electronic media, which includes the Internet, television, cell phones, video games, and music.

The study, which is in its third year, was conducted by the Harrison Group and sponsored by VNU Business Media. Jim Taylor, vice chairman of the Harrison Group, said that the prevalence of these forms of media causes teens to see themselves as stars of their own reality television shows. "Teen life," he said, "has become a theatrical, self-directed media production."

Among specific findings of the study: 68 percent of teens have profiles on social networking sites, about 75 percent spend two to three hours a day listening to or downloading online music, and about half of the teens who download music believe that it is legal.

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Stupid Quotes

"We've got to pause and ask ourselves: How much clean air do we need?"

- Lee Iacocca, former Chrysaler Chariman

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How Niches Build Internet Wealth
by Roy Primm

Are you in a me-to business? Are you selling a me-to product? Are you wasting your money on me-to ads? Then you’re not alone. It’s been estimated that over 98% of Internet businesses fail each year not because of poor management, not enough capital, or poor market conditions, they fail because they have a weak niche - or no niche at all.

By following the advice in this article you’ll never again be afraid of competition, or be forced to try dozens of others money-making plans, tapes or books that succeed at nothing but separating you from your hard earned money.

Today we’ll talk about the principle of addition. If you’ll take the time to master the principle of addition you’ll never again have to worry about lack of capital, experience or any other excuse for not succeeding.

There are over 14 principles for creating a strong wealth-attracting niche, but for lack of space, we’ll discuss the principle of addition now and save the other principles for later issues.

You can walk down the isle of your local supermarket and see the principle of addition in action. The words, more, extra, enriched, thicker, richer, and other like words are small examples of the principle of addition. Most successful products and services use the principle of addition to create solid niches. Its also the most widely used and easiest to apply.

Can you think of any positive features you can add to your product or service to make it better for your target market? Don’t worry, by the end of this article you will.

Think about it, just a simple addition to your product or service can instantly separate you from the heard. A simple addition can help you attract more customers and keep your competitors from stealing your old ones. Sound good so far? Read on.

Your assignment (if you choose to accept it) is to find ways you can apply the principle of addition to your business, service, or product.

People respond to products and services with added features and extra benefits don’t you? In fact, many have used this principle alone to create a whole new industry or product line.

If you can find ways to add something to your product or service, you could attract a whole new market. By adding something, you could also strengthen the loyalty of your established customers.

Here are 5 Keys To Creating A Niche Using The Principle Of Addition:

1. Just taking the time to ask this simple question will work wonders for your business, and give you another special niche. The key question to ask is “if they liked ______, would they like MORE of it?”

2. People are always pleased with more of what benefits them. Right? What you need to find out is what do your customers want more of? And how much are they willing to pay for it?

3. For the next week notice the products and services that have been successful for at least 10 years. You’ll find the principle of addition being used. New products are being added to their lines, new features, new ingredients, new benefits, even new locations are being added. Your eyes will be opened.

4. It’s harder for a customer to get tired or bored with a business, product or, service that appear to always be growing in benefits. You tend to think, “What will they come up with next?” So, wake up in the morning thinking what can I add to my business, service, or product to make it better today?

5. And finally, as a reminder when applying the principle of addition, always start slow and test your new ideas with your customers. They’ll tell you if your idea is good or bad, if you will just observe and seek customer feedback.

Yes, a simple additional service, benefit, or feature could give you the niche your competitors could find hard to beat.

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Trivia

"Almost" is the longest word in the English language with all the letters in alphabetical order.

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Biz-Tips
by Kevin Nunley

They Aren't Educated

One of the biggest reasons customers don't buy or don't buy again is they aren't educated about your product or service.  They never fully understand how to use your product or even why it is good for them.

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DrNunley's Free Advice! Need help or ideas to promote your product, service, or idea to greatness in 2003? Call or email now for free advice from Kevin and his staff of friendly experts. (801)328-9006. mailto:kevin@drnunley.com  Read his 10,000 marketing ideas at http://DrNunley.com

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Quote of the Day

Live your IDEAL Life now! You only become, achieve and have what you settle for.

- Lorrin L. Lee,

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A Little Humor to Start the Week

Votive Candles
=-=-=-=-=-=-=-=

Visiting St Patrick's Cathedral on a tour of New York City, my daughter and her children were awed by the sight.

The kids were especially curious about the votive candles, so my daughter asked if they'd each like to light one - which they did. She explained that is it customary to say a prayer of petition or thanks, and she was careful to tell them that these are not like birthday candles.

"Do you have any questions?" she asked.

"No," said the five-year-old, "but if there's a pony outside, it's mine."

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A buddy and I were golfing one afternoon and getting somewhat bored with the round; so when we came upon the water hazard with two ducks sitting quietly on the water, I bet him ten bucks he couldn't hit a duck and five dollars he couldn't even get one to move.

Being a guy, he took the bet. He launched four tee shots toward the ducks, & even threw two by hand, & the ducks still wouldn't budge.

Only after he lost six golf balls did he realize why I was laughing and that the ducks were decoys.

I should be out of the cast in another 2 weeks.
 
 

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One night a man - who was in no shape to drive - wisely left his car parked and walked home. As he was walking unsteadily along the road, he was stopped by a policeman.

"What are you doing out here at 2 A.M.?" said the officer.

"I'm going to a lecture." the man said.

"And just who is going to give a lecture at this hour?" the cop asked.

"My wife." said the man.

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There are many "pinot" wines on the market: Pinot Noir, Pinot Blanc and Pinot Grigio are but a few.

There is also marketing research on a product for senior citizens from a new hybrid grape that acts as a diuretic and will reduce the number of trips an older man has to make to the bathroom during the night.

They will be marketing the new wine as .... Pinot More.

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Age is a high price to pay for maturity.

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Stupid Signs

"Caution: The contents of this bottle should not be fed to fish."

- On a bottle of shampoo for dogs.

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Something to Think About
By Jan Tincher

Courage unused diminishes.

Commitment not followed through disappears.

Passion unexpressed abates.

Don't let this happen to you. Courage, commitment and passion are rich and empowering emotions.

Do something that causes you to enrich these emotions every day.Use courage at work and at home every day.

Make a strategic commitment at work and at home every day.

Show passion for your work and your family every day.

Let these emotions serve you in a way that enrichs your life.

When you enrich your life, you enrich the lives of everyone around you.

Here is an article that may help, *6 Steps To Making A Big Change*.  You can find it here:
http://www.tameyourbrain.com/6steps.htm

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Be a success!  Let Jan Tincher, Master Neuro-Linguistic Programmer, help you!  Great articles, great strategies you can implement immediately!  Go here now:
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Daffy Definitions

Burglarize

What a crook sees with.

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That's it for now.

Best Wishes - Have a Great Weekend
Bob

Copyright - 2004

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