Internet Tip of the Week
by Bob Osgoodby
by Bob Osgoodby
Today is Saturday, February 10, 2007
It is 41 days since the first of the Year
There are 324 days left in the Year, and
There are 317 days until Christmas
Today is . . . Plimsoll Day
On this date . . . "Rum &
Coca Cola" by Andrews Sisters
hits #1 (1945)
As of today, we have 57,331 Subscribers From: Bob Osgoodby bob@adv-marketing.com
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- 2/25
In this Issue
** Internet Tip of the Week by Bob Osgoodby – Branding
** In the News – Online Home Shoppers
** Computer Security Tips by Syd Tash
** Biz-Tips by Dr. Kevin Nunley - Being Stubborn Is An Asset** Humor to Start the Weekend – Migration
** Something to Think About by Jan Tincher
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Welcome
Welcome to our new subscribers, who have joined 57,000+ other business savvy onliners. We hope you enjoy our weekly Newsletter. If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to: articles@adv-marketing.com
Internet Tip of the Week
by Bob OsgoodbyBranding
No, we’re not talking about identifying our cattle with a hot iron, but using effective techniques for letting your potential customers know who you are, and what you do. One of the maxims of any advertising campaign is to try to make your company a household word. Many of the major corporations such as Budweiser and Wendy's have discovered how to do this, and we could take a few lessons from them.
I chuckle when I see ads where the only contact is an email address. With no other information available than what is in their ad, they are simply wasting their time.
First, and foremost, if you are serious about doing business on the Internet, you must have a web site. When visitors arrive there, it should be immediately obvious as to what you actually do. Don't forget - people visiting your site have come there for a specific reason. If you don't make it immediately clear what you do, they may just "click away". Any good ad will feature what benefit the person will receive by doing business with you. You want your "brand" to be loud and clear, and not hidden behind a lot of "glitz".
You must have contact information. A picture of you can go a long way to humanizing your web site. People prefer doing business with other people, not a nameless company, without any way of contacting them, other than a form to fill out or email. You must have a physical address, and preferably a phone number where someone can contact you. The more you can make your potential clients comfortable with you, the better your odds of getting their business.
Verbal content is king. If your copy is not good, you will not succeed. Many web sites simply throw up a few graphics and a few "buzzwords", and wonder why they don't get a good response. People have taken the time to come to your site and are looking for answers. A visitor to your web site, should leave with few, if any unanswered questions.
You web site must immediately tell the public exactly what you do. It should be the first thing people see if they visit your web site. The web site -http://ListsAreUs.com -gives a good example of this. On the first page, without having to arrow down, you immediately know what the web site is all about. All of their advertising, which is specific to the market they wish to reach, carries this brand.
If you are to succeed in your online business, you must have a brand that will not only be remembered, but reinforces what you are trying to promote. But that is not all that must be done. Newsletters and Ezines, specific to the market you wish to target are an excellent way to reach potential clients. While your ads should be brief, as people scanning a publication may skip by your ad, it must be compelling. This is where your brand is so important.
A web site with a minimum of information however, will normally not obtain your goals. Face it, you got them to visit your site with your ad, and now they are looking for answers. If they don't find what they are looking for, the odds are they won't come back. While your ad must be brief, here you can (and must) tell the entire story.
Branding is critical to your business. Once you get "your" brand to be a household name for your target market, you won’t get burned, and are well on your way down the road of ecommerce.
FYI -----
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$3 per editionTo submit your ad, go to our web site at: http://www.adv-marketing.com and click on Advertise in our Newsletters"
If you submit a FREE ad to our web site, you will receive a confirmation when it is received, and also be notified when it is posted to the web. Ads are normally placed on the web on Thursday morning. Confirmation that your ad was received is no guarantee that it was placed on the web. If you submitted one, you will receive a notice on Thursdays that they have been posted. Check your ad on the web to be sure it is there, and is correct.
Don't forget, it takes 5 to 7 exposures to an ad before you can expect someone to reply. Ads must be renewed each week, but you can join our auto-renew program and we will post the ad for you.
This program costs an outrageous $1 per week. There is a 13 week minimum.
- 4/20
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In The News
Online Home Shoppers
Take a virtual tour and buy sight unseen. A few short years ago, you would have said “yeh – that’ll be the day.” Well, today it is happening.
Risky? Maybe so. But this is just a glimpse of how rapidly and radically the Internet and other techno-gadgets are reshaping real estate sales. Already, 80% of buyers used the Internet to help find a home, according to the National Association of Realtors. Day by day, new real estate tools are surfacing on the Web.
Technology is shifting knowledge and power to buyers and sellers. In doing so, it's loosening Realtors' long-standing control of vital information and cutting into their sales commissions. For more than 100 years, Realtors have guarded the details of homes for sale via their multiple listing services. At least 900 regional MLS systems exist nationwide. Unless the MLS systems become more open, unified and technologically sophisticated, they risk being replaced by a Web search engine.
"The Internet is a significant threat to Realtors, who in previous decades have had iron-grip control over all necessary information for those seeking to buy or sell a home. Sellers are doing more work themselves, from scheduling appraisals to holding open houses. As homeowners bear more of the labor, and agents less, many sellers don't want to pay as much for an agent's services.
- 5/10
Stupid Quotes
"Sometimes they write what I say and not what I mean."
- Pedro Guerrero, Baseball player, on reporters
Listen As You Go
Select one of our Audio Books, new releases and age old favorites, pay online and burn a CD or download to an MP3. Giving away an MP3, June 1, 2007. Go to http://www.im-listening-audio-books.com, you can listen to a sample of the book you purchase.
Computer Security Tips
by Syd TashI have repeated countless times never to shop online or give sensitive, personal information from a public computer. Not ever. No matter what security precautions you think you have taken. But what if you’re using your own laptop at a wireless hot spot? This is somewhat better, but there are still dangers. Follow these minimum steps:
*Make sure all your security programs are up to date, including Windows (especially including Vista). You do have a full suite of security programs, don’t you? If not, get them!
*Before giving sensitive info, check that you are on a site that begins with https://... and you see a gold padlock on the lower right of your screen (upper right in IE7). The “s” means secure, although this is not foolproof.
*Disable file sharing, so no one can peek into your shared folders. Click Start, Control Panel, Network Connections. Right-click your connection and click Properties. Select the Networking tab and clear the checkbox marked “File and Printer Sharing for Microsoft Networks”. Click OK and restart your computer.
-----
Syd Tash is a noted computer security consultant and author of “How to Protect Your Computer from Daily Internet Threats”. He has been keeping surfers safe since the last century. For more Tips & info, visit http://info4u.vze.com
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Trivia
Just 50 years after Johannes Gutenberg invented his printing press in the mid-15th century, more than 6 million books had been published on law, science, poetry, politics, and religion.
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- 3/1
Biz-Tips
by Kevin NunleyBeing Stubborn Is An Asset
Come up with a marketing routine that keeps you motivated. Talk to people you meet, network online, send out postcards, talk to groups. Find what works best for you, then do it, do it, do it long after anyone else would have given up. In business, being stubborn is an asset.-----
DrNunley's Free Advice! Need help or ideas to promote your product, service, or idea to greatness in 2003? Call or email now for free advice from Kevin and his staff of friendly experts. (801)328-9006. mailto:kevin@drnunley.com Read his 10,000 marketing ideas at http://DrNunley.com
Quote of the Day
"Those who love deeply never grow old; they may die of old age, but they die young."
- Sir Arthur Wing Pinero, Playwright
- 2/18
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A Little Humor to Start the Week
Migration
=-=-=-=-=As migration approached, two elderly vultures doubted they could make the trip south, so they decided to go by airplane. When they checked their baggage, the attendant noticed that they were carrying two dead raccoons.
"Do you wish to check the raccoons through as luggage?" he asked.
"No, thanks," replied one of the vultures. "They're carrion."
-----I was accompanying my eight-year-old daughter who was selling cookies door-to-door for the Girl Scouts. After visiting several homes, she commented on the different styles of doorbells: some buzzed, some rang, some warbled. We made a game of guessing what the next bell would sound like.
At the precise moment she touched the doorbell at one house, the church tower began to chime. She wheeled around with a look of amazement on her face. "Now that's a doorbell!"
-----
Because so many people have heart attacks, the big, high-class casinos are now equipped with sophisticated defibrillators. They are computer-controlled to deliver the precise level of electric shock needed to revive a heart attack victim. That is, if you're at a high-class casino.
At the cheaper casinos downtown, they just drag you across the carpet and touch your finger to the doorknob.
-----
In the early 1700s, the captain of a Spanish pirate ship was very proud of his mongrel pet for its ability to bark once for "Si," and twice for "No."
After being captured by a British commander, the dog was taught the same trick in English. He thereby became... the world's first "Si" and "Aye" dog!
-----Prince Charles is quite a catch.
A guy in his 50’s with no job…lives with his mom
Stupid Signs
"Warning: May cause drowsiness."
-- On a bottle of Nytol, a brand of sleeping pills.
Publications of Interest
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Something to Think About
By Jan TincherDo you make mistakes?
Instead of thinking about all the mistakes you've made, how about if you figure out the *types* of mistakes you've made? No doubt you'll find there is a pattern. Patterns can be changed.If you find yourself saying, *I always do this!* and it's not what you *always* want to do, change it.
Knowledge is power, but not until it's applied. Use that knowledge to your advantage. Change your *mistake*
pattern. Feel the power!-----
Be a success! Let Jan Tincher, Master Neuro-Linguistic Programmer, help you! Great articles, great strategies you can implement immediately! Go here now:
http://www.tameyourbrain.com/success/index1.htm
Daffy Definitions
Diplomacy:
The art of letting someone else have your way.
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That's it for now.
Best Wishes - Have a Great Weekend
BobCopyright - 2007
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