Internet Tip of the Week

by Bob Osgoodby


              Today is Saturday, March 17, 2007
          It is 76 days since the first of the Year
           There are 289 days left in the Year, and
              There are 282 days until Christmas

               Today is . . . St. Patrick’s Day
       On this date . . . First St. Patrick’s Day Parade
New York 1762

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- 6/3


In this Issue

** Internet Tip of the Week by Bob Osgoodby – First Impressions

** In the News – Court To Release Trial Tapes Online

** Computer Security Tips by Syd Tash
 
** Biz-Tips by Dr. Kevin Nunley - Rejection

** Humor to Start the Weekend – Old Irish Saying

** Something to Think About by Jan Tincher


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- 3/30


Definitions with a Twist

Egotist: Someone who is usually me-deep in conversation.


Welcome

Welcome to our new subscribers, who have joined 58,000+ other business savvy onliners.  We hope you enjoy our weekly Newsletter.  If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to: articles@adv-marketing.com


Internet Tip of the Week
by Bob Osgoodby

First Impressions

First impressions are extremely important if you hope to do business on the Web.  After you refine your ads, and if you make your pitch to a targeted group, you will start to get visitors to your web site.  Here is where many would be entrepreneurs drop the ball.

Putting up a web site is not a difficult task, but designing a good one is, and if you don't pay attention, it might be working against you. Think about it, the web site is not only the first impression of you and your business, it is crucial to your success or failure.

People don't waste a whole lot of time when visiting a site.  If it isn't professional looking, they may just "click away". While looks are important, you must spend time on developing good copy.

Copy written by affiliate programs has been seen over and over, and while it may have been effective at one time, it is so overused that people immediately recognize it for what it is.

In addition to good copy which of course, has no spelling, grammar or punctuation errors, it has to clearly state what you are offering.  Many web sites offer a real challenge to try to figure out what they are trying to sell.  The offer should be the first thing they see.  The information must also flow logically, and not leave a lot of questions unanswered.

Equally important is obvious contact information. A physical address, and an email address go a long way to assuaging any fears someone may have.

In addition to complete information on your offer, it must have a call to action, which entices the visitor to purchase from you. It must also have an order form, or instructions that are easy to follow.  It is also a real plus to let the prospect know a little bit about you. Your picture on the site can help instill confidence.

If you have someone design the site for you, remember that their expertise is in web site design, and most likely they will know little, if anything, about your business. They can construct the site and make it look good, but the copy and information flow is your responsibility.  You should always take a break from the copy writing, and if at all possible, have someone else proof your work for grammar.  Also you have to be careful of words that pass spell check, but are actually incorrect usage.  Don't confuse words like "there" and "their".

Once you have the basic framework finished, it is now time to test it.  Try to corral as many people as possible to review it. Is it clear and an effective presentation?  You should probably avoid friends unless you are sure they will give you an honest evaluation.

The first impression your web site makes is crucial to success. If people have to "jump through hoops" to find out about your offer, or if it doesn't portray a professional image, the odds are they won't buy.

-----

Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips – Monday. Wednesday. And Friday.
Instructions on how to place an ad are in the Newsletter.
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FYI
FYI

We have an Ad Position available in our popular
Tip of the Day Newsletter” With 60,000+ Subscribers
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To submit your ad,  go to our web site at: http://www.adv-marketing.com and click on Advertise in our Newsletters"

If you submit a FREE ad to our web site, you will receive a confirmation when it is received, and also be notified when it is posted to the web.  Ads are normally placed on the web on Thursday morning. Confirmation that your ad was received is no guarantee that it was placed on the web. If you submitted one, you will receive a notice on Thursdays that they have been posted. Check your ad on the web to be sure it is there, and is correct.

Don't forget, it takes 5 to 7 exposures to an ad before you can expect someone to reply. Ads must be renewed each week, but you can join our auto-renew program and we will post the ad for you.

This program costs an outrageous $1 per week.  There is a 13 week minimum.


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- 4/20


In The News

Court To Release Trial Tapes Online

A computer and an Internet connection may soon be all that are needed for anyone to hear closing arguments in a corruption trial or listen to the testimony of a mob turncoat.

The federal judiciary approved a pilot program this week to make free audio recordings of court proceedings available online. Although a court's participation in the program is voluntary, U.S. District Judge Thomas F. Hogan, the executive committee chairman of the policy-making Judicial Conference, said he expects the system ultimately will be widely used.


Stupid Quotes

"It was not my class of people. There was not a producer, a press agent, a director, an actor."

- Zsa Zsa Gabor, on the jury used for her assault trial


Listen As You Go

Select one of our Audio Books, new releases and age old favorites, pay online and burn a CD or download to an MP3. Giving away an MP3, June 1, 2007. Go to http://www.im-listening-audio-books.com, you can listen to a sample of the book you purchase.

- 5/10


Computer Security Tips
by Syd Tash

You probably have heard by now of phishing attacks and scams.  A phishing scam presents you with a web site that looks like your bank, broker, utility, PayPal, etc. but is in fact fake.  Any information you give goes straight to the criminals.  Every year, people are cheated out of millions of dollars, not to mention the loss of their confidential information.

Such attacks have grown much more sophisticated recently.  Here are a few rules to help keep you safe:

1. Never click on links in an email.  Don’t even cut and paste the address into your browser address bar.  TYPE the address manually, in full, into the address bar.

 2. Never log in or fill out a form in an email, or open unexpected or unknown attachments.  Email is not secure.

3. Before giving confidential information, make sure you are on a site that begins with https://... and you see the little gold padlock on the upper or lower right of your screen.

If you’ve been tricked into sending sensitive information, change your password immediately, and notify the bank, broker, etc. about what happened.

Some emails, when opened, try to rewrite your HOSTS file by either blocking your anti-virus updates, or changing the addresses.  So the next time you go to, say, www.paypal.com you may end up at a fake site, even if you typed the address into your browser yourself.

As always, keep your Windows and security programs up to date; that is your best defense.  Next time I will show you how to check your HOSTS file, to see if it is corrupted.  Stay tuned!

-----

Syd Tash is a noted computer security consultant and author of “How to Protect Your Computer from Daily Internet Threats”. He has been keeping surfers safe since the last century.  For more free Daily Tips & info, visit http://info4u.vze.com and bookmark it.


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- 5/10


Trivia

Great White sharks have about 3,000 teeth.


Biz-Tips
by Kevin Nunley

Rejection

Part of selling anything is handling rejection.  It's always great when a prospect says "I'm so glad to see you.  This is just what I need!"  But the law of averages says most of the people you come in contact with won't be that enthusiastic.

-----

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Quote of the Day

"Habit is like a cable; we weave a thread each day, and at last we cannot break it."

- Horace Mann U.S. Educator


A Little Humor to Start the Week

Old Irish Saying
=-=-=-=-=-=-=-=-=-=

An Irish scholar was lecturing when all the lights in the auditorium went out. He asked members of the audience to raise their hands. As soon as they had all complied, the lights went on again.

He then said, "Prove wisdom of Old Irish saying:

Many hands make light work."

-----

An Irish man is sittin in a pub one night when 3 Englishmen walked in. The men sit down, and start to talk about how they can anger the Irishman... The first man says, "Watch this..."

He gets up, walks over to the Irishman, and says, "Hey man, I hear your St. Patrick was a jerk."

The Irishman just replies, "Oh, is that so now?"
 
The Englishman, goes back to his seat perplexed, when his friend jumps up and says, "Here, lemme try that." So he goes over to the Irishman and says, "Hey man, I hear your St. Patrick was a transvestite.

The Irishman only replies, "Oh, is that so now?" So the Englishman, frustrated goes and sits down with his friends.

When the 3rd Englishman jumps up and says, "Well, now, I gotta try that!" So he walks over to the Irishman and says, "Hey, I hear your St. Patrick was an ENGLISHMAN!"

And the Irishman replies, "Aye, that's what your friends were sayin."

-----

Billy and Pa' were walking in the woods when they came across a sign saying, "Tree Fellers wanted". One of them said, "Ye know, it's a shame Paddy isn't here. We could have gotten the job".

-----

Sean goes to the Irish Doctor's Office

Doctor, "You'll live to be 60!"

Sean, "I AM 60!"

Doctor, "See! What did I tell you?"

-----

What is black and blue and found floating upside down
in the Irish sea?
Someone who's tells a stupid Irish joke


"Rain is caused by big, high-pressure areas; cold fronts; warm, moist air; and the first day of your vacation."


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Something to Think About
By Jan Tincher

There are some that say the only difference between you and a tree is the informational and energy content of your respective bodies.

You, however, are of the privileged species. You have a nervous system that is capable of becoming aware of the energy and informational content.

You are able to consciously change the energy and informational content of your body. You are able to heal yourself of many bad thoughts. You are able to help the doctors by thinking the right thoughts, thereby enabling the healing to progress rapidly.

You are not a tree. Start accomplishing the things YOU are capable of accomplishing. Start taking control of your life.

A good article to read is "Have You Run Energy For Health?" Http://www.freeachesandpainstips.com/articles/haveyourunenergy.htm

-----

Be a success!  Let Jan Tincher, Master Neuro-Linguistic Programmer, help you!  Great articles, great strategies you can implement immediately!  Go here now:
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A proverb is a short sentence based on long experience.


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That's it for now.

Best Wishes - Have a Great Weekend
Bob

Copyright - 2007


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