Internet Tip of the Week

by Bob Osgoodby

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In this Issue

** Internet Tip of the Week by Bob Osgoodby – Hits To Your Web Site Don't Really Count

** In the News – Voice Mails Into Emails

** Computer Security Tips by Syd Tash

** Biz-Tips by Dr. Kevin Nunley - Happy Customers

** Humor to Start the Weekend – Top Ten Canadian Complaints About Americans

** Something to Think About by Jan Tincher

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Definitions with a Twist

ACCORDIONATED (ah kor' de on ay tid) adj. Being able to drive and refold a
road map at the same time.

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Welcome

Welcome to our new subscribers, who have joined 58,000+ other business savvy onliners.  We hope you enjoy our weekly Newsletter.  If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to: articles@adv-marketing.com

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Internet Tip of the Week
by Bob Osgoodby

Hits To Your Web Site Don't Really Count

Writing ads is a skill you must master if you wish your online business to prosper. There has been a lot written about writing effective ads. Sometimes what might be considered a bad ad by the pros is one that actually works. Why you might ask? Different styles appeal to different people, and you have to realize, that while the web might provide a level playing field for entrepreneurs, the likes and dislikes of potential customers vary widely.

While "Glitz", and exaggerated earnings claims might appeal to some, to others it is a turn off.  Wild claims about earnings potential might gather some prospects, but will be an automatic "click away" for others who prefer a low key approach. You must experiment with different ad copy, and keep records of what is drawing.

There are many ways to do this, and some suggest that you have multiple web sites geared towards ads that are running. In your ads, you point your visitors to different sites and by keeping statistics, you can see which ads are working.

But here is the dilemma.  Depending on any number of factors, visitors could be coming from places other than your ads, and the results might be misleading.  If, for example, a search engine picks up one site and not the other, you will obviously have more visitors to the site that has been indexed.

Bluntly, hits to your web site don't really count - sales do. Your first job however, is to get visitors to your site.  This is done through a variety of methods, including advertising, the use of search engines and email.  Once you get them there, you must then sell them on your product.

On our web sites, we have an "after sale" questionnaire and we simply ask them how they found us.  Now these people have decided to do business with us, and their answers will most likely be truthful. We then log this information, which helps us determine what advertising is working.

Ads that don't appear to be pulling, we modify until we start seeing positive results. One of the best places to test your ads is in ezine publications that are highly targeted toward your potential customers. I don't recommend ads in publications that are not targeted to your prospects. Unless you have a very generalized product, the return you get in these will most likely be minimal. More importantly, you won't get sufficient information to determine if the actual copy is working.

Many people have been advertising in the same ezines for years. Remember that there is some "thrashing" that occurs, and some people drop off the subscription list for the publication, but others are added. This gives you a constant new group of people who will read your ad every time it is published.

Experienced online entrepreneurs will even keep the same copy year after year if it is pulling.  It usually takes 5 to 7 exposures anyway until they receive "brand identification". When someone is willing to "bite", if they have the proper ad, they will remember them.

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Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips – Monday. Wednesday. And Friday.
Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2.htm

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FYI FYI

We have an Ad Position available in our popular
Tip of the Day Newsletter” With 60,000+ Subscribers
$3 per edition

To submit your ad,  go to our web site at: http://www.adv-marketing.com and click on Advertise in our Newsletters"

If you submit a FREE ad to our web site, you will receive a confirmation when it is received, and also be notified when it is posted to the web.  Ads are normally placed on the web on Thursday morning. Confirmation that your ad was received is no guarantee that it was placed on the web. If you submitted one, you will receive a notice on Thursdays that they have been posted. Check your ad on the web to be sure it is there, and is correct.

Don't forget, it takes 5 to 7 exposures to an ad before you can expect someone to reply. Ads must be renewed each week, but you can join our auto-renew program and we will post the ad for you.

This program costs an outrageous $1 per week.  There is a 13 week minimum.

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In The News

Voice Mails Into Emails

Some Companies are developing software that turns voice mail messages into transcribed e-mail or text messages. New applications, such as voice-to-text, could be part of a growing trend of new services based on voice-recognition technology.

One indication that voice-recognition technology is getting hot is the recent Microsoft/Tellme deal. In March, Microsoft said it would buy privately held speech-recognition maker Tellme Networks in a deal believed to be in the range of $800 million.

Tellme recently started testing a cellphone application that allows people to say out loud the information they are looking for and have data sent to their phone.

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Stupid Quotes

"Permitted vehicles not allowed."

- Road sign on US 27

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Listen As You Go

Select one of our Audio Books, new releases and age old favorites, pay online and burn a CD or download to an MP3. Giving away an MP3, June 1, 2007. Go to http://www.im-listening-audio-books.com, you can listen to a sample of the book you purchase.

- 5/10

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Computer Security Tips
by Syd Tash

I have long cautioned you to avoid public computers because of the danger of keyloggers, among other things.  These are usually programs installed on a computer that record your every keystroke, including passwords and credit card numbers.  These are then sent to the criminals over the Internet.  Even without a keylogger, someone could still see your sensitive information from the browser cache.  You are essentially at the mercy of the owner of the public computer.

 However, if you feel you absolutely must log in at a public computer, use this trick.  Suppose your password is x149john. In the password field, type the first 2 characters: x1.  Then move the mouse cursor to an empty space on the web page, and type a few characters there, say *1g%9.

 Nothing will appear, but the keylogger program will think you are continuing to type your password.  Now go back to your password field, and enter a couple more correct characters: 49j.  Back to a blank space, and type another string: z7k#.

 In the password field, type ohn.  Then in a blank space, ytn0@.  At this point, the keylogger thinks your password is x1*1g%949jz7k#ohnytn0@.  Not all these characters are permitted in some passwords, but you get the idea;  you have outsmarted the keylogger.

 This procedure may be inconvenient, but it is nothing compared to the grief and frustration you will feel if a hacker actually gets your password!  And when you get home to your own computer, be sure to change your password!

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 Syd Tash is a noted computer security consultant and author of “How to Protect Your Computer from Daily Internet Threats”. He has been keeping surfers safe since the last century.  Find more popular free Daily Tips & information right here: => http://info4u.vze.com

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- 5/10

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Trivia

Bears hibernating don't go to the bathroom for 4 months.

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Biz-Tips
by Kevin Nunley

Happy Customers

One very successful firm covered an entire wall of their reception area with letters from happy customers.  While a customer waits to meet with a sales person, she can peruse the comments of dozens of delighted customers who share her concerns and challenges.

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DrNunley's Free Advice! Need help or ideas to promote your product, service, or idea to greatness in 2003? Call or email now for free advice from Kevin and his staff of friendly experts. (801)328-9006. mailto:kevin@drnunley.com  Read his 10,000 marketing ideas at http://DrNunley.com

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Quote of the Day

"My philosophy is that not only are you responsible for your life, but doing the best at this moment puts you in
the best place for the next moment."

 - Oprah Winfrey, Talk Show Host

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A Little Humor to Start the Week

Top Ten Canadian Complaints About Americans
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

1. Won't acknowledge enormous cultural contributions of Howie Mandel.

2. We're pretty sure they're holding Wayne Gretzky down there against his will.

3. Every time we mention the city "Regina," they won't stop giggling.

4. Incredibly, they only have one word for "snow"

5. In American encyclopedias, Canada is often called "North Dakota's gay neighbor"

6. They call it American cheese, even though it was invented by Canadian superstar Gordon Lightfoot

7. They've never even heard of our most popular superhero, Captain Saskatchewan

8. Two words: "Weird Al"

9. Get all confused when we ask a question that ends with "eh?"

10. Not enough guys named "Gordie"

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A thief broke into the local police station and stole all the lavatory equipment.

A spokesperson was quoted as saying, "We have absolutely nothing to go on."

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I was on a panel for prospective jury duty. The first lawyer questioning us began right off as an intimidating showman.

After several questions, he asked, "Do any of you here today dislike lawyers?" There was an awkward silence.

Before the pause became too long, the judge announced, "I do."

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Down at the Veteran's Hospital, a trio of old timers ran out of tales of their own heroic exploits and started bragging about their ancestors. "My great grandfather, at age 13," one declared proudly, "was a drummer boy at Shiloh."

"Mine," boast another, "went down with Custer at the Battle of Little Big Horn."

"I'm the only soldier in my family," confessed vet number three, "but if my great grandfather was living today he'd be the most famous man in the world."

"What'd he do?" his friends wanted to know.

"Nothing much. But he would be 185 years old."

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Why is the alphabet in that order?
Is it because of that song?

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Publications of Interest

The Prosperous Living Crusader Ezine, in publication since
January - 1998.  Subscribe now and learn how to build personal
wealth with the money you already make.  Visit us at:
http//www.wealth-crusaders.com .

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Something to Think About
By Jan Tincher

Do you get nervous? How does that feel in your body? Does it feel like bubbly little gases in your stomach? Can you visualize those bubbly little gases?

TIP: Your brain needs to *see* what it is that is causing your nervous reaction in your body. When it can see it, it can do something about it.

Once you do that, visualize a pin pricking each bubble into nothingness. If there's anything left, visualize a cleaning crew coming through and putting it in trash bags and carting it away.

How does your stomach feel now? Better, right?

If bubbly gases aren't your problem, figure out what is.

Visualize it, then figure out a way to get rid of it in your mind.

There's no need to be nervous. Especially once you know you can do something about it.

Here is an article that may help: *Do You Get Nervous*. You will find it here:  http://www.tameyourbrain.com/dougetnervous.htm.

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Be a success!  Let Jan Tincher, Master Neuro-Linguistic Programmer, help you!  Great articles, great strategies you can implement immediately!  Go here now:
http://www.tameyourbrain.com/success/index1.htm

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While having never invented a sin,
I'm trying to perfect several.

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That's it for now.

Best Wishes - Have a Great Weekend
Bob

Copyright - 2007

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