Internet Tip of the Week

by Bob Osgoodby

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In this Issue

** Internet Tip of the Week by Bob Osgoodby – Toll Free Numbers

** In the News – Storm Worm e-mail virus

** Computer Security Tips by Syd Tash

** Biz-Tips by Dr. Kevin Nunley - Try, Try Again

** Humor to Start the Weekend – Death and Taxes
 
** Something to Think About by Jan Tincher

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Definitions with a Twist

AQUADEXTROUS (ak wa deks' trus) adj. Possessing the ability to turn the bathtub faucet
on and off with your toes.

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Welcome

Welcome to our new subscribers, who have joined 59,000+ other business savvy onliners.  We hope you enjoy our weekly Newsletter.  If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to: articles@adv-marketing.com

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Internet Tip of the Week
by Bob Osgoodby

Toll Free Numbers

Much has been written about the value of “Toll Free” long distance numbers, commonly referred to as 800 numbers. Basically, an 800 number is like having people call you collect, since you pay for the call instead of the caller.  Does an 800 number increase the chances of making a sale?  Let's explore this a bit.

OK – so the phone rings and immediately you have to make a decision. Is the caller a serious prospect, a bored teenager with nothing better to do, or what they refer to in the automotive trade as a "tire kicker?

Trying to determine if they are a serious prospect is a challenge. If they are, you might make the sale. If they aren't however, how do you gracefully end the conversation? Many small businesses are a "one horse" shop, without the staff, and equipment necessary to handle multiple calls. Every minute you are on the phone, with someone who is not a serious prospect, is not only wasting your time, but may cost you another customer, who can't get through because the line is busy.

Some people, who may have a slight interest, think that because it is a toll free number they don't have anything to lose, so they make the call. It doesn't cost them anything, so why not. These are your "tire kickers", who are usually not serious prospects, and are wasting your resources.

How do you avoid these types of problems?  Simple, don't have an 800 number. If a person has to spend their "nickel" for the call, they have already pre-qualified themselves as a serious prospect. You know that time spent with them will be productive.  Now the small entrepreneur must have a separate phone line for this.

If you are involved in several businesses, you should have a line for each one.  That way, when the phone rings, depending on the number called, you can answer the phone in a businesslike manner.

We used 800 numbers with our businesses.  As an experiment, we took the 800 number off our website, and put in a non-toll free number.  Two things happened and they were both good. First, the number of calls received decreased by almost 80 percent.  This of course concerned us at first.  Secondly however, we saw our sales dramatically increase. Why? Because the prospects were pre-qualifying themselves, and we were not wasting our time, or losing calls due to lines being busy.

Do 800 numbers have a place in your business plan?  Sure! If you are product oriented, a toll free order line is essential. People may hesitate to pay a toll for a product they wish to order. If you are service oriented, it is a must for technical support. With long waiting times for help, it would be a real turn off if one wasn't available.

Long Distance costs however, have been coming down over the past few years, and many people today have unlimited calling plans. An 800 number may not be as important as it was just a few short years ago.

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FYI FYI

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To submit your ad,  go to our web site at: http://www.adv-marketing.com and click on Advertise in our Newsletters"

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Don't forget, it takes 5 to 7 exposures to an ad before you can expect someone to reply. Ads must be renewed each week, but you can join our auto-renew program and we will post the ad for you.

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In The News

Storm Worm e-mail virus

E-mail users should be on alert for messages with "love"-related subject lines and an executable attachment that would contain a Trojan virus, as well as messages with "Worm Alert!" subject lines that contained a .zip file full of malicious code.

Clicking on the executable file in one of the new Storm Worm e-mails installs a rootkit with anti-security measures that mask the malicious software's presence from virus scans and shut down security programs that may be running. The virus then taps into a private peer-to-peer network where it can download new updates and upload personal information from the compromised computer. Additionally, the virus scans the machine's hard drive to locate e-mail addresses to which it can replicate itself.

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Stupid Quotes

"That's inches away from being millimeter perfect."

- Ted Lowe

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Listen As You Go

Select one of our Audio Books, new releases and age old favorites, pay online and burn a CD or download to an MP3. Giving away an MP3, June 1, 2007. Go to http://www.im-listening-audio-books.com, you can listen to a sample of the book you purchase.

- 5/10

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Computer Security Tips
by Syd Tash

Thumb drives (also known as flash or USB drives, portable or removable drives, etc.) can pose a security risk to your computer.  These marvelous external storage devices plug into a USB port on your computer, and often have their own browser or other software.

Then these handy dandy little gems slip right into your pocket, from where they can be lost or stolen, along with your files, of course.  Even worse, they can easily transfer viruses and malware between computers.  Reminds me of the prehistoric days of “early” computing, when we passed around those 3.5” floppy disks without a thought for security.  The difference of course, is that malware is much more prevalent and dangerous today.

Eventually, we had to stop sharing those floppies, and you should do the same with these little thumb drives.  If you’ve backed up important data and files onto a removable drive, guard it well, and don’t let it out of your possession.

If the thumb drive has its own browser, this will also bypass your parental controls.  So be careful when using these devices;  ideally, plug them in only when you need to, then remove them. Be especially vigilant if your kids use them.  Keep all your security programs up to date.  All this also applies to any external hard drive you may be using, say to back up your data.

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 Syd Tash is a noted computer security consultant and author of “How to Protect Your Computer from Daily Internet Threats”. He has been keeping surfers safe since the last century.  Find more popular free Daily Tips & information right here: => http://info4u.vze.com

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Trivia

Zachary Taylor, formerly a professional soldier, never voted. He
didn’t even vote in the election that elected him U.S. president.

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Biz-Tips
by Kevin Nunley

Try, Try Again

Even if your first try doesn't bring the results you expected, try again.  Change your ad.  Make the message clearer. Make the offer more attractive.  Test several different headlines.  If your budget is limited, test with low cost ezine ads and free Internet ad sites.

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Quote of the Day

"Reach high, for stars lie hidden in your soul. Dream deep, for every dream precedes the goal."

- Unknown

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A Little Humor to Start the Week

Death and Taxes
=-=-=-=-=-=-=-=

We have long had death and taxes as the two standards of inevitability.

But there are those who believe that death is the preferable of the two.

"At least," as one man said, "there's one advantage about death; it doesn't get worse every time Congress meets."

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During one "generation gap" quarrel with his parents young Michael cried, "I want excitement, adventure, money, and beautiful women. I'll never find it here at home, so I'm leaving.

"Don't try and stop me!"  With that he headed toward the door.

His father rose and followed close behind.

"Didn't you hear what I said? I don't want you to try and stop me."

"Who's trying to stop you?" replied his father.  "If you wait a minute, I'll go with you."

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The teenager lost a contact lens while playing basketball in his driveway. After a fruitless search, he told his mother the lens was no where to be found.

Undaunted, she went outside and in a few minutes returned with the lens in her hand.

"How did you manage to find it, Mom?" the teenager asked.

"We weren't looking for the same thing," she replied. "You were looking for a small piece of plastic. I was looking for $150."

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A cantor, the man who sings the prayers at a synagogue, brags before his congregation in a booming, bellowing voice: "Two years ago I insured my voice with Lloyds of London for $750,000."

There is a hushed and awed silence in the crowded room. Suddenly, from the back of the room, the quiet, nasal voice of an elderly woman is heard, "So what did you do with the money?"

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On the keyboard of life,
always keep one finger on the escape key.

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Something to Think About
By Jan Tincher

Your brain works in pictures. Visualize what you want so it can
bring it to you.

Do you *wish* you had a better job?
Do you *wish* you had more money?
Do you *wish* you had more energy?

Your brain works in pictures. *Wishing* is not a picture. *Wishing*
is so far out there, your brain doesn't even recognize it. *Wishing*
is just saying something like, *Oh, I wish I could do, have, be . . .*
Picture having what you want. See your *wishes* come true.

An article that will help is *Your Decisions Determine Your Destiny*.
You can find it here:
      Http://www.tameyourbrain.com/decisionsdeterminedestiny.htm

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I still miss my ex-husband,
but my aim is improving.

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That's it for now.

Best Wishes - Have a Great Weekend
Bob

Copyright - 2007

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