Internet Tip of the Week
by Bob Osgoodby
Today is Saturday, April 28, 2007
It is 118 days since the first of the Year
There are 247 days left in the Year, and
There are 240 days until Christmas
Today
is . . . National Day of Mourning (Canada)
On this date . . . Thor Heyerdahl & "Kon-Tiki"
sailed from Peru to Polynesia (1947)
From: Bob Osgoodby bob@adv-marketing.com
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- 6/3
In this Issue
** Internet Tip of the Week by Bob Osgoodby – The Internet is not Magic
** In the News – China Looks To End Polluters' Tax Breaks Perks
** Computer Security Tips by Syd Tash
** Biz-Tips by Dr. Kevin Nunley - A Happy Medium
** Humor to Start the Weekend – Driving Directions
** Something to Think About by Jan Tincher
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- 10/7
Definitions with a Twist
CARPERPETUATION (kar' pur pet u a shun) n.
The act, when vacuuming, of running over a string or a piece of lint at least a dozen times, reaching over and picking it up, examining it, then putting it back down to give the vacuum one more chance.
Welcome
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Internet Tip of the Week
by Bob OsgoodbyThe Internet Is Not Magic
Any advertising program should be geared toward one goal and that is to make sales. Your ads in Online Newsletters or Web Classifieds also have one purpose, and that is to get them to request more information. Here is where your Web Pages shine. They are your silent salespeople who are available 24 hours a day, 7 days a week.
Have you ever noticed that in every shopping mall, there is what is referred to as an anchor store? This is normally a large store that attracts a lot of customers, and the other stores in the mall benefit from the "spill over" customers that go there.
As far as your online marketing is concerned, your Web Page should be the anchor for your sales efforts. This is the place where you want your potential customers to go for information about your Company. This is where you can make or break your sale.
Many people make serious mistakes when designing their Web Page. Let's face it - if someone comes to your Web Page, they are looking for information. While beautiful pictures are nice to look at, they seldom have a reason to exist on your Web Page. Why? Because they take too long to load, a visitor will quickly become frustrated, and then "click away" to something else - a lost opportunity.
If you want a presence on the Web, your design goals should be simple. You should have a page that loads quickly and doesn't require the visitor to page down to get your primary message.
Face it - you have seconds to capture their attention. The page should be attractive, and stimulate the person to page down, or link to other pages. This is where you can then expand on what you are trying to present. Once you get them to page down, or click on a link to another of your pages, the odds are that they will read it.
Any advertising program should be geared toward one goal and that is to make sales. Your ads in Online Newsletters or Web Classifieds also have one purpose, and that is to get them to request more information. Here is where your Web Pages shine. They are your silent salespeople who are available 24 hours a day, 7 days a week.
So, if you want to design your own web pages or contract with someone to do it, what should be your first steps? First - browse the web looking for web sites that you like. If the page loads quickly and is attractive, it is a candidate for your design consideration - bookmark it. After you find several examples, and if you are HTML proficient, download your favorite and look at it with your web page design software. Can you use the same techniques that they used?
Do not use any of their graphics or text that are included in the web page. These are normally copyrighted and could cause you a "heap" of trouble. If you are not HTML proficient and want to contract with a third party, inform them of the web site you like. This can save them a lot of false starts in their design efforts for you.
Second - provide content that might encourage visitors to come back to your site. This content should change on a periodic basis, and does not have to be limited to your Web Site. A News Ticker for example can be something you can use, as well as a link to the Weather Channel.
Finally, you have to market your web site. Your URL and E-mail address should not only be publicized online, but offline as well. Put them on your letter head, your business card, your offline advertising - anyplace where people can see them. We send out postcards with specials all the time - you can bet they are there. The Internet is not magic – but if you include these basic steps, it just might be for you.
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If you submit a FREE ad to our web site, you will receive a confirmation when it is received, and also be notified when it is posted to the web. Ads are normally placed on the web on Thursday morning. Confirmation that your ad was received is no guarantee that it was placed on the web. If you submitted one, you will receive a notice on Thursdays that they have been posted. Check your ad on the web to be sure it is there, and is correct.
Don't forget, it takes 5 to 7 exposures to an ad before you can expect someone to reply. Ads must be renewed each week, but you can join our auto-renew program and we will post the ad for you.
This program costs an outrageous $1 per week. There is a 13 week minimum.
- 4/28
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In The News
China Looks To End Polluters' Tax Breaks Perks
Premier Wen Jiabao pledged Friday to help clean China's air and water and combat global warming by phasing out tax breaks and discounts on land and electricity for highly polluting industries.
"More work on energy conservation and emissions reduction is urgently required to deal with global climate change," Wen said. "Our country is a major coal producer and consumer, and reducing polluting emissions is a responsibility we should bear."
China's coal habit has made it a major contributor to greenhouse gases, mainly carbon dioxide, which scientists say contribute to global warming. China accounted for 15% of the world's greenhouse gases in 2000.
- 5/10
Stupid Quotes
"Man thought hurt, but slightly dead."
- Providence Journal Headline
Listen As You Go
Select one of our Audio Books, new releases and age old favorites, pay online and burn a CD or download to an MP3. Giving away an MP3, June 1, 2007. Go to http://www.im-listening-audio-books.com, you can listen to a sample of the book you purchase.
Computer Security Tips
by Syd TashAnother flaw has been found in Windows Vista, this time involving Outlook 2007, which you probably have if you bought a new computer with Vista installed. If a friend sits down at your computer and uses the Search Desktop feature, he may easily access your confidential information. Microsoft has issued a patch for this problem, so you should update now.
This brings us to the subject of desktop search programs in general. They have been around for a while now, so you should know how to protect your privacy with (and from!) these programs.
Yahoo!, Google, MSN and others offer these free programs that allow you to search your hard drive in the same way, essentially, that you use a search engine to search the web. You type in a word or phrase, and get a bunch of (hopefully) relevant results.
But if you have such a program on your PC, anyone who has access to it can help themselves to all your private files, info, emails, as well as your Internet wanderings and sites visited, even including secure sites with your credit card number. At last report, the Google program keeps copies of your searches, including, for example, password-protected files. Yahoo! Desktop Search may be best from this point of view. It doesn’t keep copies; it just indexes your hard drive.
The good news is, you can exclude certain files and web pages from the searches, and change the program’s options and settings. Whichever one you use, take the time to familiarize yourself with it. Right-click the program icon, or look for a Tools tab, or a tab called “Don’t search these items”. Move around the program and explore it until you are comfortable with it.
A little effort now will save you tearing your hair out later!
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Syd Tash is a noted computer security consultant and author of “How to Protect Your Computer from Daily Internet Threats”. He has been keeping surfers safe since the last century. Find more popular free Daily Tips & information right here: => http://mypcsecuritysite.com or http://sydtash.com
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- 5/10
Trivia
Other than a nickname for Robert, there are many definitions in the dictionary for the word “bob,” which includes its use as a noun when used for a suckling calf. How many can you think of?
Biz-Tips
by Kevin NunleyA Happy Medium
It does you no good to get listed high on search engines if your copy doesn't interest and sell visitors when they find you. We've all seen sites that were trying so hard to use their keywords over and over that the copy didn't make sense. Strike a happy medium between keyword rich copy and copy that reads well.
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Quote of the Day
"Sooner or later we all discover that the important moments in life are not the advertised ones, not the birthdays, the graduations, the weddings, not the great goals achieved. The real milestones are less prepossessing. They come to the door of memory unannounced, stray dogs that amble in, sniff around a bit and simply never leave. Our lives are measured by these."
- Susan B. Anthony, Women's Rights Advocate
A Little Humor to Start the Week
Driving Directions
=-=-=-=-=-=-=-=-=-=I don't know if you've seen this one yet but I had a good laugh at line 24 (after turn right on Long Wharf).
1. Go to google.com.
2. Click on Maps.
3. Click on Get Directions.
4. From: New York, New York.
5. To: Paris, France.
6. Then, read line #24.
7. Laugh.
-----
An artist asked the gallery owner if there had been any interest in his paintings which were on display at that time.
"I have good news and bad news," the owner replied. "The good news is that a gentleman inquired about your work and wondered if it would appreciate in value after your death. When I told him it would, he bought all 15 of your paintings."
"That's wonderful," the artist exclaimed. "What's the bad news?"
"The guy was your doctor."
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An auto mechanic received a repair order that said to check for a clunking noise when going around corners.
He took the car out for a test drive and made two right turns, each time hearing a loud clunk.
Back at the shop, he returned the car to the service manager with this note: "Removed bowling ball from trunk."
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A businessman had a tiring day on the road. He checked into a hotel and, because he was concerned that the dining room might close soon, left his luggage at the front desk and went immediately to eat.
After a leisurely dinner, he reclaimed his luggage and realized that he had forgotten his room number. He went back to the desk and told the clerk on duty, "My name is John Roberts, could you please tell me what room I am in?"
"Certainly," said the clerk. "You're in the lobby."
-----
"I Have a Degree in Liberal Arts
Do You Want Fries With That?"
Publications of Interest
You need a good Kick in the Pants!
Australian humourist Colin Pearce writes "The Kick in the Pants Newsletter" every Thursday.
Full of business savvy and topical comment, he takes no prisoners!
Subscribe here [http://www.colinpearce.com/resources/newsletters.html]
Something to Think About
By Jan TincherAre you thinking *failure* thoughts?
Instead of thinking about what you can't do, can't have, can't be, do this:
Every night before you go to sleep, ask this question: *What can I accomplish tomorrow if I have the faith to tap my vast potential?*
Watch your *failure* thoughts disappear. Watch your life turn around.
An article that will help is Build Your Own Power Spot!
You can find it here:
[http://www.tameyourbrain.com/powerspot.htm]
Brain cells come and brain cells go,
but fat cells live forever.
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That's it for now.
Best Wishes - Have a Great Weekend
BobCopyright - 2007
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