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Your Tip of the Day
by Bob Osgoodby

       Today is Monday, April 28th, the 118th day of 2003.
               There are 247days left in the year.
              There are 240 Days until Christmas and
                   Today is . . . SMALL CAR DAY
         On this date . . . Thor Heyerdahl & "Kon-Tiki"
                sail from Peru to Polynesia (1947)
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                          In this Issue
** Tip Of The Day – Downloading
** Today's Highlight in History - Crosley's Miniature
** Food For Thought By Dr. Kevin Nunley – Lots of Ads
** Trivia
** Technology News – Few High-Tech Jobs For College Grads
** Power Quotes by Kevin Eikenberry
** Woman in Business - Learn To Negotiate And Get Paid More
   by Angela Booth
** Grins – Do-it-yourself
** Publications of Interest
** "Cooking for the Empty Nest" - Blackened Chicken Breasts
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                          Tip of the Day
Downloading
Most of the time, when you download something from the web, it is
a program (an executable file) and once you get it, unless it is
self installing, you must do it yourself.
Save this file in a folder you will remember. Go to Windows
Explorer and find the file you just downloaded in the folder you
saved it in. Double click on it and the program will execute.
But it would be easier if you created an icon and placed it on
your desktop.
Right click on "the file you downloadedk" and select "Create
Shortcut". At the end of the directory you will now see "Shortcut
to the file name". Place the mouse cursor over the shortcut and
while holding down your left mouse button, drag it onto your
desktop.
Now, whenever you wish to access that file, simply double click
on its Icon.
                               Bob
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                         Today in History
On this day in 1939, Powell Crosley produced America's first
miniature or "bantam" car. Crosley led a remarkably scattered
life which included, in his own words, fifty jobs in fifty years.
A born entrepreneur blessed with family money, Crosley engaged in
everything from selling novelties to owning the Cincinnati Reds.
His greatest love was automobile- making, however, and he
considered the production of the Crosley Miniature his greatest
achievement.
Mass production of the car was stalled until after World War II,
but in 1948 he produced twenty-eight thousand cars. The Crosley
was a foot shorter and one hundred pounds lighter than the prewar
Volkswagen Bug, and far smaller than an ything offered by
American manufacturers. Unfortunately, Crosley was never able to
lower the price of his cars to his intended sticker of $500. His
$800 price tag wasn't low enough to convince consumers to
purchase a miniature car when they could buy a full-size car for
a few hundred dollars more.
The Crosley Car Company failed badly and even the injection of
Powell Crosley's personal money could not save it. Crosley sold
out of his endeavor and retired to dote on his beloved Cincinnati
Reds.
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               Food for Thought by Dr. Kevin Nunley
Advertise in places or times that don't have a lot of ads. A
jewelry store in my town likes to buy up all the radio spots on
Sunday. Sunday is a slow ad time for most stations, so getting
lots of ads on that day lets the jeweler sound like he owns the
station.
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                              Trivia
The city name "Ottawa" is derived from an Algonquin word meaning
"traders."
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                         Technology News
Few High-Tech Jobs For College Grads
A recent report from outplacement firm Challenger, Gray, and
Christmas Inc. paints a grim picture for new college graduates
looking for high-tech jobs.
The slowdown in the tech sector has led to a very difficult job
market for recent graduates, due to a number of circumstances,
according to the report. Many high-tech workers have been laid
off over the past couple of years, flooding the market with
available workers with prior experience.
Most employers will typically opt for an experienced applicant
over one just out of college. In addition, companies are spending
significantly less on new technologies and therefore have much
reduced needs for workers who understand the newest hardware and
software. Many companies are able to operate efficiently with
current staff rather than seeking new employees with cutting-edge
skills.
Students who have participated in programs such as internships
are likely to have an edge over those whose education has been
limited to college courses.
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                  Power Quotes by Kevin Eikenberry
"Whoever cares to learn will always find a teacher. "
- German proverb
Questions to Ponder
What do I care to learn?
Where might I find a teacher today?
-----
Submitted by Kevin Eikenberry - Creating Daily Insight and
Inspiration. To receive your daily Powerquotes go to
http://powerquotes.net or pq@powerquotes.net?Subject=Subscribe
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               Learn To Negotiate And Get Paid More
                         by Angela Booth
Like to double your earnings without working harder? Learn to
negotiate.
Everything is negotiable, and you should make it a rule to
negotiate on every job. Often all you need to do to get a better
deal is to ask. Unfortunately, few freelancers ask. In fact, many
of them don't even realize that asking for more pay is possible.
The good news about your negotiating skills is that no matter
what they're like now, they'll improve the more you use them.
Deliberately set out to find areas in which you can negotiate
better deals for yourself, just so that you get the practice.
= Be willing to walk away
This is the heart of negotiation. If you're not willing to walk
away from the deal, you have no leverage. So before you get into
a negotiation, work out your minimum acceptable payment rate.
Let's walk through a typical scenario, and see how a typical
freelancer handles a typical situation.
You're a freelance copywriter and you've been talking to a
company about creating a quarterly print newsletter for them.
You've sub-contracted out the photography, graphic design, and
printing. You've estimated the number of hours writing the copy
and coordinating the project will take, and you're quoting a
lower hourly rate than you'd usually ask for. You're
undercharging, because work's been slow and you want this job.
You shaved your hourly rate, because the total quote seemed like
a large sum you were sure the client wouldn’t go for.
Why did you assume this? If you'd stopped and thought about it,
you might have realized that you have no evidence for this
assumption.
In this kind of situation, you have no leverage. You're not
thinking clearly. The low hourly rate you quoted the client is a
figure you should have kept to yourself, it's your minimum
acceptable rate, and it's the line drawn in the sand that you
WON'T cross. Never reveal your lowest possible rate.
You should have quoted a higher-than-normal hourly rate, and left
yourself room to negotiate. You may even have been surprised ---
the client may have accepted the rate you quoted without blinking
an eye.
So in any negotiation, you need to know:
* What would I like to receive?
* What's the minimum I will accept?
Once you know what these two numbers are, you have leverage. You
can enter the negotiation with confidence. Remember that the
basis of all negotiation is your willingness to walk away.
Paradoxically, the more willing you are to walk away, the less
you'll need to take this option. The first time this happens to
you it will seem like a revelation, but it's the way things work.
= Know what others are charging
Your clients will comparison-shop, and you should know what
others are charging for the work you do.
If, as in our scenario above, you're a copywriter, you'd get on
the phone and call several local copywriters and ask what they're
charging. No need to pretend to be a client, simply ask.
If you're too shy to do this, no problems. Go online and enter
your line of work into Google.com. Many freelancers publish their
rates online.
This does NOT mean you have to match rates which are lower.
People have all kinds of reasons for setting their rates. If you
have skill and experience you can happily charge a higher rate.
You'll also be able to point out to anyone who asks, exactly why
your rates are higher.
= Increase your rates
If you haven't raised your rates in a year, it's time to increase
them. Work out what you'd like to receive, and simply start
charging the new amount.
Put a small sticker on your invoices to say: "New rates from June
30, $X per hour".
Getting more pay boils down to being willing to ask. So don't
forget to ask --- you will be amazed at how easily your clients
agree. (Think about it --- if they're happy with you, they want
to keep you happy.)
-----
Veteran multi-published author and copywriter Angela Booth crafts
words for your business --- words to sell, educate or persuade.
E-books and e-courses on Web site. FREE ezines for freelance
writers: http://www.digital-e.biz/
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________________________________________________________________
                              Grins
Do-it-yourself
-=-=-=-=-=-=-=-
The middle-aged man was shuffling along, bent over at the waist,
as his wife helped him into the doctor's waiting room. A woman in
the office viewed the scene in sympathy. "Arthritis with
complications?" she asked.
The wife shook her head, "No .... Do-it-yourself," she explained,
"with concrete blocks."
-----
The minister gave his Sunday morning service, as usual, but this
particular Sunday, it was considerably longer than normal.
Later, at the door, shaking hands with parishioners as they moved
out, one man said, "Your sermon, Pastor, was simply wonderful -
so invigorating and inspiring and refreshing."
The minister of course, broke out in a big smile, only to hear
the man say, "Why I felt like a new man when I woke up!"
-----
A woman was out golfing one day when she hit the ball into the
woods. She went into the woods to look for it and found a frog
in a trap. The frog said to her "if you release me from this
trap, I will grant you 3 wishes."
The woman freed the frog and the frog said, "Thank you, but
I failed to mention that there was a condition to your wishes-
that whatever you wish for, your husband will get 10 times more
or better!"
The woman said, "That would be okay," and for her first wish, she
wanted to be the most beautiful woman in the world. The frog
warned her, "you do realize that this wish will also make your
husband the most handsome man in the world, an Adonis, that women
will flock to." The woman replied, "That will be okay because I
will be the most beautiful woman and he will only have eyes for
me." So, KAZAM she's the most beautiful woman in the world!
For her second wish, she wanted to be the richest woman in the
world. The frog said, "That will make your husband the richest
man in the world and he will be ten times richer than you." The
woman said, "That will be okay because what is mine is his and
what is his is mine." So, KAZAM - she's the richest woman in the
world!
The frog then inquired about her third wish, and she answered,
"I'd like a mild heart attack."
________________________________________________________________
                       Publishers Handbook
                         by Bob Osgoodby
Learn how to avoid being shut down by your ISP for Spamming, and
where to find “E-mail friendly ISP’s. Learn which software
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                   "Cooking for the Empty Nest"
                        Recipe of the Week
                          by Susan Kemp
Blackened Chicken Breasts

   1 Tbsp. paprika
   1 tsp. garlic powder
   1 tsp onion powder
   1 tsp. cayenne pepper
   1 tsp. dried thyme
   1 tsp. dried oregano
   1 tsp. fresh ground pepper
   1/2 tsp. salt
   4 - 6 boneless, skinless chicken breasts
   2 Tbsp. vegetable oil

Combine ingredients and rub each chicken breast with a portion of
spice mixture to coat. Heat oil in a large skillet, Cook chicken
over medium heat for several minutes on each side until juices
run clear.
-----
If you have a favorite recipe that you would like to share,
please send it to bob@adv-marketing.com?Subject=Recipes Be sure
to read back recipes of the week at:
http://adv-arketing.com/business/frtest.htm
and Click on "Recipe of the Week".
Yours in cooking - Sue
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           Where there's a will... I want to be in it.
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Bob Osgoodby
Copyright - 2003

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