Your Tip of the Day
by Bob Osgoodby
by Bob Osgoodby
Today is Friday, August 10,, 2007
It is 222 days since the first of the Year
There are 143 days left in the Year, and
There are 136 Days Until ChristmasLive well -- Laugh often -- Love much.
Today is . . . . Lazy Day
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In this Issue
** Computer Security Tips by Syd Tash - How Safe are You???
** Trivia
** A Note in the Bottle by Bob Osgoodby
** Quote of the Day
** Grins – Class Trip
** Motivational Tip For The Day by Jan Tincher
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Computer Security Tips
by Syd TashHow Safe are You???
As part of my efforts to keep you safe on the highways and byways of the Internet, I have long recommended that you get and install a firewall on your computer, and keep it up to date. Did you follow that advice? Good! Because today we are going to test it, to see how secure your PC really is.
A firewall sits between your computer and the Internet, allowing some traffic through and blocking others. It hides your computer on the Internet. If the hackers cannot find you, they will be unable to attack you.
Go to http://www.grc.com/default.htm Scroll down the page, and click on ShieldsUP! Scroll down a bit, and you will see your IP address, and perhaps your ISP’s name (see how easy it is to get this info about you?). Click Proceed. Click File Sharing and read the results. Scroll down and click on Common Ports and read the results. Do the same thing with All Service Ports and Browser Headers.
If your machine does not pass these tests, or is revealing too much information about you, then you need to rethink your security setup. Start with a firewall, then add anti-virus and anti-spyware programs, at least. Update Windows. Keep everything up to date. Do it now, for your safety’s sake, and the sake of all Internet surfers who do not want to receive junk mail, or worse, from compromised computers.
And a final tip: don’t forget to come right back here, and finish reading this excellent newsletter!
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Syd Tash is a noted computer security consultant and author of How to Protect Your Computer Online. He has been keeping Internet surfers safe and secure since the last century. Find out how he does it; protect your own computer with five layers of protection right here: => http://mypcsecuritysite.com
- 10/20 Did you know...
Bananas contain a natural chemical which can make a person happy. This same chemical is found in Prozac.
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A Note in the Bottle
by Bob OsgoodbySpending a lot of money for a Web Page that no-one sees is like putting a note in a bottle and tossing it into the Ocean. Sure you may get an occasional person who finds it, but you are not accomplishing your purpose.
You can send out your email as an HTML document that looks like a web page. The spammers do it this way, and many people automatically delete any email that looks like this. Face it - most people communicate in text, and when something flashes out of your inbox with graphics and huge headlines, you know it's not from Aunt Tillie.
The bottom line on any advertising campaign is to design your ad so that it gets attention. Classified Ads in the Newspaper are a good place to start in designing your online ad. In order to do this, you will have to examine the classifieds for a few days.
Which ones run day after day and are really commercial in nature. They all have something in common, and after awhile you can get to spot them.
OK - with that behind us, we have to get our message across with words - and only words. All "great" ads have three things which make them work. The first is an "attention getter", the second is the "tease" and the third is the "call for action".
A great ad will first get someone's attention. If it doesn't do this, you are wasting your time and advertising dollars. An "attention getter" is basically the title of your ad - you must use powerful words here -FREE GIFT, EARN WHILE YOU SLEEP, I WAS REALLY STUPID etc. are just a few examples.
Don't forget that FREE is one of the most powerful of these words. Titles that promise BIG EARNINGS or $$$$ EARN THOUSANDS $$$$ have become passé, and should probably be avoided.
Next we have the "Tease" - your purpose here is not to sell them something immediately. If we were selling a used refrigerator, we might say something about it to get them to call. Our purpose here is to get them to contact us for further information.
You give them enough information to pique their curiosity. Don't try to sell them here - you simply don't have enough space to present your offer properly - in fact you could turn off a prospect if done improperly.
Third, we have the "Call to Action" - this is what you want them to do. Online, we only have a few options, but they are very powerful. E-mail to you is one and a visit to your Web Site is another. If you have an 800 number, that could be included, however you will get a lot of "tire kickers" who may not be serious.
Now how do I know I have a "great" ad? That's easy - you get responses. Does that mean sales - no. It means responses. The sales part is a whole different animal.
Remember that it takes at least 5 to 7 exposures, on the average in traditional advertising, to get a customer to "walk through your door". Advertising online is the same. You cannot expect your ads to generate leads if they are only done once or twice, or by using a shotgun approach. Consistency here is the key. Keep your offer in front of your prospects on a regular basis.
Don't be afraid to experiment with your ad copy. Keep a notebook which has copies of your ads with one per page. When you get a response, make a note there and include their E-mail address. Rotate your ads on a fairly regular basis to ensure they are all getting a fair chance. After awhile, you will see which ads are generating the most responses. Discard those that are not, concentrate on improving those that are, and someone just may find your note in the bottle.
Stupid Local Laws
It is illegal to take more than 2 baths a month within the confines of Boston.
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Publications of Interest
In each issue, we swap an ad with another Ezine. Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.
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Internet Marketing Trade Journal: Vitally important to
everyone making money online! Learn to protect yourself as
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whether about email issues, or programs to participate in -
or to avoid. http://i-Cop.org/t-journal.htm
Quote of the Day
"The conventional view serves to protect us from the painful job of thinking."
- John Kenneth Galbraith
A Little Humor for the Weekend
Class Trip
=-=-=-=-=-=My daughter's eighth-grade history class planned a visit to our nation's capital.
Unfortunately, she was not greatly enthusiastic about a trip that she considered too "educational" to be fun. However, on their return, I was pleased to hear how she and her classmates had been filled with awe and emotion as they gazed at the Washington Monument.
"To think, Mom," she marveled. "We were standing right where Forrest Gump stood."
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Two small boys, not yet old enough to be in school, were overheard talking at the zoo one day. "My name is Billy. What's yours?" asked the first boy.
"Tommy," replied the second.
"My Daddy's an accountant. What does your Daddy do for a living?" asked Billy.
Tommy replied, "My Daddy's a lawyer."
"Honest?" asked Billy.
"No, just the regular kind", replied Tommy.
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Father to son after exam: "Let me see your report card."
Son: "My friend just borrowed it. He wants to scare his parents."
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Howard came home from work one evening and there was his wife Miriam in the kitchen crying out loud.
"What's the matter, darling?" he asked her.
"I just don't know what to do," said Miriam. "Because we were eating in for a change, I cooked us a special dinner - but the dog has just eaten it."
"Don't worry," said Howard, "I'll get us another dog."
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Riddle
What grows up while growing down?
Do you know the answer? Scroll down for the solution.
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is it naked or homeless? If you don't care where you are,
then you ain't lost.
Motivational Tip For The Day
by Jan TincherIf you have a problem with drinking, imagine you are a camel.
A camel starts every day on its knees. A camel ends every day on its knees. A camel can go 24 hours without a drink.
If you are having a problem with anything, do as the camel does. Start every day on your knees and end every day on your knees.
Prayer works wonders.
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Be a success! Let Jan Tincher, Master Neuro-Linguistic
Programmer, help you! Great articles, great strategies you can
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Solution for the riddle
A plant
If you lend someone $20 and never see that person again,
it was probably worth it.
That's it for now.
Best Wishes - Have a Great Weekend
BobCopyright - 2007
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