Your Tip of the Day
by Bob Osgoodby
by Bob Osgoodby
Today is Friday, September 14, 2007
It is 257 days since the first of the Year
There are 108 days left in the Year, and
There are 101 Days Until ChristmasLive well -- Laugh often -- Love much.
Today is . . . National Anthem Day
On this date ... Francis Scott Key wrote the lyrics
to the Star-Spangled Banner (1814)We are a Charter Member of iCop
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In this Issue
** Computer Security Tips by Syd Tash - More on Wireless Hotspot Dangers
** Trivia
** Sell Yourself First by Bob Osgoodby
** Quote of the Day
** Grins – Two Patients
** Motivational Tip For The Day by Jan Tincher
- 12/7
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More on Wireless Hotspot Dangers
by Syd TashWireless hotspots are popping up everywhere these days, and not just in public libraries and coffee shops. Large areas of some cities are now blanketed with wireless coverage. I have warned for years about the dangers of using these hotspots. Wireless computing exposes your data to everyone, as it travels through the air. The criminals know very well how to snatch it as it goes by.
When you sign in to a program or application such as your email, the page is usually encrypted, or you have the option to sign in on a secure page. You see https://... (note the “s”) and there is a little gold padlock on the upper or lower right of your screen, although this is no absolute guarantee of safety.
If you do not see these two indicators, NEVER accept an offer to download a “patch” to supposedly fix the “problem”. You will be the victim of a malicious attack.
Once you are signed in to your site, however, the internal pages are usually not encrypted. So hackers can steal data you exchange with these pages, and can therefore easily compromise your security. For example, many web sites put cookies on your hard drive to identify you, speed up your web browsing and customize the site a bit for you. But on a wireless connection, someone could grab this cookie, and then use it to get into your account.
Avoid changing your passwords or viewing your billing info over a wireless connection. Change your passwords often, from your desktop PC, especially your email passwords. Keep all your security programs up to date. Disable file sharing, so no one can peek into your shared folders. Click Start, Control Panel, Network Connections. Click on your connection and click Properties. Select the Networking tab and clear the checkbox marked “File and Printer Sharing for Microsoft Networks”. Click OK and restart your computer. Happy (and safe!) surfing.
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Syd Tash is a noted computer security consultant and author of How to Protect Your Computer Online. He has been keeping Internet surfers safe and secure since the last century. Find out how he does it; protect your own computer with five layers of protection right here: => http://mypcsecuritysite.com
- 10/20 Did you know...
In 1948 the television variety program "The Ed Sullivan Show"
was first broadcast. Called "Toast of the Town" until 1955, the
Ed Sullivan Show presented more than 10,000 performers,
including Elvis Presley, The Rolling Stones, and The Beatles.
Ed Sullivan hosted the show until 1971.
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Sell Yourself First
by Bob OsgoodbyEvery time you turn around it seems you see another affiliate program which promises you vast riches. They give you all the sales material you need and even throw in a free web page. How can you lose, one might think. Everything is all set up for me, and all I need is get a bigger PO Box to handle all the checks that will roll in. Your web site will be carried by the search engines, you have the "pre-written" ads ready to go - how can you loose?
A few ads are placed here and there, and the responses "trickle in" but there are few, if any sales - time for a reality check. If you have seen one affiliate web site for a particular product, service or opportunity, you have seen them all. There are a number of affiliate programs, which have thousands of people who have bit. Why should a person go to your site when they know from the URL (address of your web page) what it is already? They won't. Am I saying that the affiliate program doesn’t work?
No - I am saying that the tools they provide "don't cut the mustard". It is a proven marketing axiom that it takes 5-7 exposures to your ad before someone might purchase from you. If you have a "canned" web site, what are the odds of them coming back to you to buy? Slim to none.
So how does a person who is serious about marketing an affiliate program get you to buy from them? First, they "deep six" the affiliate web site as their primary web contact, and create their own. On their web site they provide content which is interesting for anyone who stops by. They also change the content on a regular basis to keep them coming back, and let them know when it does change. They also provide a link to their affiliate web site.
The next step is to try to get a listing on the search engines. Now, think about this. There are most likely several thousand people who have an identical web site to the one you get as an affiliate. What do you think the odds are of someone "stumbling across" your site when surfing the web? Again - slim to none. But if you have your own site, your chances take a giant leap forward. The link to your affiliate site is a minor part of your web site, even though it is where you want them to eventually wind up.
Now - can you use a site that is not your own domain? While not the preferred route to take, it is "head and shoulders" above the link you get from the affiliate program. Most ISP's give you web space free. Learn a little HTML code and you're in business. Or, if push comes to shove, hire someone to do it for you. Let's face it, if I see a URL that I recognize as an affiliate program, and I've been there before, I will simply "click away".
The old saying, that if a "salesperson sells them self first, the sale of their product or service follows shortly thereafter" is certainly true. Establish yourself on the web and in the newsletters/ezines as someone who can be trusted, and is knowledgeable in their field. If people get to know and trust you, your recommendation to join your affiliate program will carry a lot more weight.
Now that you have control over your web page, you should have a guest book that visitors can sign, which gives you their email address. Folks, these are literally worth their weight in gold. You can now send them email about upcoming events on your web site, and not be accused of spamming.
Run a contest on your web site - the prizes don't have to be off the wall. An ebook (and there a number available free) can be your prize. Write a free newsletter/ezine and publish it on a regular basis. As long as there is content of interest, they won't mind a gentle reminder to visit your web site.
Consider a "non-competing" partner to help you with the site or to write articles for the ezine. It makes no difference to you if there is another link to another affiliate program on your site. If they are willing to share the work in return for the link, it is to your advantage. The key here is "non-competing".
So - are affiliate programs a good opportunity? If you simply join and sit back waiting for the money to flow, no. If you are a "take charge" type of person and are willing to work a little, it can be a great opportunity.
Stupid Local Laws
In Baltimore, it's illegal to throw bales of hay from a second-story window within the city limits.
It's also illegal to take a lion to the movies.
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Publications of Interest
In each issue, we swap an ad with another Ezine. Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.
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Quote of the Day
"Nothing is ever lost by courtesy. It is the cheapest of the pleasures; costs nothing and conveys much.
It pleases the one who gives and the one who receives, and thus, like mercy, it is twice blessed."-- Erastus Wiman, Canadian businessman
A Little Humor for the Weekend
=-=-=-=-=-=-=Two patients limp into two different medical clinics with the same complaint. Both have trouble walking and appear to require a hip replacement.
The first patient is examined within the hour, is x-rayed the same day and has time booked for surgery the following week.
The second patient sees his family doctor after waiting 3 weeks for an appointment, then waits 8 weeks to see a specialist, then gets an x-ray, which isn't teviewed for another week and finally has his surgery scheduled for 6 months later.
Why the different treatment for the two patients?
The first patient is a Golden Retriever. The second patient is a senior citizen.
Next time take me to a vet
-----
A blond walks into a pharmacy and asks the assistant for some rectum deodorant.
The pharmacist, a little bemused, explains to the woman that, they don't sell rectum deodorant and never have.
Unfazed, the blond assures the pharmacist that she has been buying the stuff from this store on a regular basis and would like some more.
"I'm sorry," says the pharmacist, "We don't have any."
"But, I always buy it here," says the blond.
"Do you have the container that it came in?" asks the pharmacist.
"Yes," said the blond, "I'll go home and get it."
She returns with the container and hands it to the pharmacist who looks at it and says to her, "This is just a normal stick of underarm deodorant."
Annoyed, the blond snatches the deodorant back and reads out loud from the container .......
"TO APPLY, PUSH UP BOTTOM".
-----
Ali and Mohamed are panhandling on the Toronto subway.
Ali drives a Mercedes, lives in a mortgage free house and has a lot of money to spend.
Mohamed, on the other hand, only brings in 2 to 3 dollars a day.
Mohamed asks Ali how he can take home a suitcase full of $10.00 bills everyday.
Ali says, "Look at your sign. It say 'I have no work, a wife and 6 kids to support'."
Mohamed then looks at Ali's sign. It reads 'I only need another $10.00 to move back to my country'.
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The latest telephone poll taken by the California Governor's office, asked whether people who live in California think illegal immigration is a serious problem:
29% of respondents answered: "Yes, it is a serious problem."
71% of respondents answered: "No es una problema seriosa."
-----
Riddle
You throw away the outside and cook the inside. Then you eat the outside and throw away the inside.
What are you eating?Do you know the answer? Scroll down for the solution.
-----
A procrastinator's work is never done."
Motivational Tip For The Day
by Jan TincherThere are times when you can win more by losing. Many times you can learn more from your failures and mistakes than you can by your victories.
Denis Waitley, in his book *The Double Win*, says that failures can be jumping off points to future successes.
That being, can you look at your *failures* from a different angle, now? Maybe get on with your life and look forward to your future successes?
Success and failure. Hero and sidekick.
-----
Be a success! Let Jan Tincher, Master Neuro-Linguistic
Programmer, help you! Great articles, great strategies you can
implement immediately! Go here now:
http://www.tameyourbrain.com/success/index1.htm
Solution for the riddle
An ear of corn
If at first you don't succeed,
look in the trash for the instructions.
That's it for now.
Best Wishes - Have a Great Weekend
BobCopyright - 2007
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