Your Tip of the Day
by Bob Osgoodby
by Bob Osgoodby
Today is Friday, October 5, 2007
It is 277 days since the first of the Year
There are 88 days left in the Year, and
There are 81 Days Until ChristmasLive well -- Laugh often -- Love much.
Today is . . . . See the Light Day
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In this Issue
** A Message from Bob – Restart Shortcut
** Computer Security Tips by Syd Tash - Phishing, Spyware and Some Fun
** Trivia
** Take the Next Step by Bob Osgoodby
** Quote of the Day
** Grins – Medicine Man
** Motivational Tip For The Day by Jan Tincher
- 12/7
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A Message from Bob
Quick Tip – Restart Shortcut – Well a lot of you must have read the Tip on Wednesday because I got a great deal of email asking how you make a shortcut to restart Windows. Here’s how.
Right click on a blank part of your desktop, Select “New” and then “Shortcut.” Where it says “Type the location of the item, enter - C:\WINDOWS\system32\shutdown.exe -r -t 01
Give it a name such as “Restart Computer” and then click on “Finish.”
Now with one “double click,” you can quickly restart your system.
Did you know that all of our “Tips of the Day” are archived on
the Web? Well they are and you can read any of our back editions
at: http://www.adv-marketing.com/business/tod.htm so if you miss
one, head over there to find it. It is also a great place to look
if you are having a problem and are looking for an answer.When on that page, go to “Edit/Find on this Page” and try a few
keywords – odds are you’ll find what you’re looking for.
Phishing, Spyware and Some Fun
Two of the threats that you face on the Internet are phishing scams and spyware. We need to review what they are and how to protect yourself against them. Then we will play a fun game while we learn. The game and quiz are also suitable for children aged 10 – 12 and up.
It is never too early to start learning about Internet security. Phishing scams usually take the form of emails that arrive in your inbox, masquerading as a legitimate communication from your bank, broker, eBay, PayPal, utility company, government agency, Microsoft, or the like. They may look authentic and ask you, sometimes urgently, to click on a link to update your information or something bad will happen. They are usually fake.
Never click on a link in such emails. If you want to go to these sites, type the address into your browser address bar (do not copy & paste) or click your shortcut icon or Favorites link.
To learn more about how to recognize these scams, go to http://cups.cs.cmu.edu/antiphishing_phil/ and play the game. Make sure your kids play it too. If they are old enough to surf the web, they had better start learning how to protect themselves from its dangers.
Spyware, malware, keyloggers and other evil programs can sneak on to your computer when you visit malicious web sites. They can also be concealed in seemingly legitimate programs or applications that you download from the web. They will steal your passwords, slow down or crash your computer or even hijack it, and throw ads at you.
Go to http://onguardonline.gov/quiz/spyware_quiz.html and do this short, fun quiz to learn more. Then keep your Windows and all your security programs up to date. This should include an anti-virus program, a firewall and two spyware remover programs, at least.
-----
Syd Tash is a noted computer security consultant and author of How to Protect Your Computer Online. He has been keeping Internet surfers safe and secure since the last century. Find out how he does it; secure your own computer with five layers of protection right here: => [http://MyPCSecuritySite.com]
- 10/20 Did you know...
The aorta, which is largest artery located in the body, is about
the diameter of a garden hose.
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Take the Next Step
by Bob OsgoodbyIf you’re not doing a respectable amount of business on the web, and you have a decent product, what is the problem? Time and again, it is the marketing that is bad. Thrown together with hackneyed ads that people have seen countless times, coupled with a very overexposed affiliate web site, just isn’t going to cut it.
If you have good copy for your ads, however, you are most likely doing well.All good copy has certain things in common. First, and foremost it has no spelling or grammatical errors. Nothing turns a prospect off faster than these types of mistakes. In addition to running all your work through a good spelling and grammar checker, having someone else carefully read what you have written is also a good idea.
Use short ads of two or three sentences with meaningful headings. Most people won't read lengthy online ads. In longer ads, such as on a web site, the use of bulleted lists, which gives an overview of key points is effective, and will make the copy more readable.
If you are advertising on a web site, there are other conventions you should follow. If it is an ad, it should also be short, and follow the rules above. If however, someone who has read your ad, is coming to your web site for more information, it should not leave the person reading it with questions that are not answered there.
Never, and that is a very long time, use images that take too long to load. If you do, the odds are you have just lost a customer. The text should be easy on the eyes and forget the cute background and text combinations. Dark blue on a black background is simply too difficult to read.
A white background with black text is still the best choice, however dark text on a light background is also acceptable. Using an image for a background is a mistake, and will take away from the effectiveness of your presentation.
All caps, either in an ezine ad or on a web page, should be avoided. They are very difficult to read and most people won't. Also, forget the fancy fonts. Arial and Times Roman are both very legible onscreen and if printed give a high quality copy. If you use columns, a fixed-width font such as Courier is the preferred font for email ads.
While many publications use indents to start each paragraph, a blank line separating them is friendlier to the reader. Their use quickly lets the reader jump from one to another. It is also a good idea to have paragraph headings, which lead in to the next paragraph. Many people scan these headings, and if they don't get their attention, they skip to the next. Obviously then, the paragraph headings are extremely important.
You might have great copy, but if the headlines are "blah" they may just click away. The use of blank lines and headings between the paragraphs simply makes it easier to read.
You should also be aware that there are many different line lengths used in email and in publications. Many times if your line length is too long, it will not wrap properly and you will have long and short lines, giving a jerky look, instead of ones which are uniform. Your best bet to avoid this is to use a line length of about 65 characters, as even older email readers can read these lengths properly.
Most people read from left to right. It would therefore seem logical that all the text in your ad is aligned to the left side of the page. However - we are not talking about a lengthy document here. If your lines are short, and consist of only 4 or 5 lines, it might make more sense to center them on the page. This is a good idea if you are placing your ad in an ezine or newsletter. The text in the publication is left justified, and your use of a centered text ad will make it stand out.
While you might write great copy, you still might not make significant sales. The primary reason is that people seldom buy from a one-time ad. They will have to see your ad at least five to seven times before you can expect them to take any kind of action at all.
If you advertise in multiple places, use the same ad in all places. People will soon start to identify with your ad, and just might take the next step.
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Publications of Interest
In each issue, we swap an ad with another Ezine. Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.
Fairy Tale: -----
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Quote of the Day
Of all the properties which belong to honorable men, not one is so highly
prized as that of character."- Henry Clay
A Little Humor for the Weekend
=-=-=-=-=-=One day, long, long ago, there was this woman who surprisingly, did not whine, nag or complain........
But this was a long time ago.....
and it was for just ONE day.
The End
-----
The teacher gave her fifth grade class an assignment: Get their parents to tell them a story with a moral at the end of it.
The next day the kids came back and one by one began to tell their stories. There were all the regular type stuff, spilled milk and pennies saved. Then teacher realized, much to her dismay, that only Little Johnny was left.
"Little Johnny do you have a story to share?"
"Yes ma'am. My daddy told a story about my Aunt Karen. She was a pilot in Desert Storm and her plane got hit. She had to bail out over enemy territory and all she had was a flask of whiskey, a pistol and a survival knife."
"She drank the whiskey on the way down so the bottle wouldn't break and then her parachute landed right in the middle of twenty enemy troops. She shot fifteen of them with the gun until she ran out of bullets, killed four more with the knife, till the blade broke, and then she killed the last Iraqi with her bare hands."
"Good Heavens!" said the horrified teacher.
"What kind of moral did your daddy tell you from this horrible story?"
"Stay away from Aunt Karen when she's drinking."
-----
This fellow had owned this large farm for several years. He had a large pond in the back forty which he modified so you could swim in it; had it fixed up nice, picnic tables, horseshoe courts, basketball court, etc.
One evening the old farmer decided to go down to the pond as he hadn't been there for a while and look it over. As he neared the pond, he heard voices shouting and laughing with glee. As he came closer he saw it was a bunch of young women skinny dipping in his pond. He made the women aware of his presence and they all went to the deep end of the pond.
One of the women shouted to him, "We're not coming out until you leave!"
The old man replied, "I didn't come down here to watch you ladies swim or make you get out of the pond, I only came to feed my alligators."
-----
"Grandma, when you and Grandpa had your first baby, did Grandpa ever handle the middle-of-the-night feeding?"
"No. I always did that."
"That must have been before you had women's liberation."
"No" she replied, "it was before we had baby bottles."
-----
Riddle
In the grocery store, Sal met his only daughter’s only husband’s mother-in-law’s only mother-in-law. Who was she?
Do you know the answer? Scroll down for the solution.
-----
Seen it all, done it all,
can't remember most of it.
Motivational Tip For The Day
by Jan TincherUse it or lose it!
Did you know that courage unused, diminishes? That commitment unexercised, leaves? That passion unexpressed is no longer passion?
Find your courage every day and use it. Watch it grow. Commit to do something every day, and you will find more good things to commit to.
Every day let your passion grow. Never let it diminish. Encourage your passion, and watch as your family, your
profession, your respect for yourself and others, flourishes.An article that helps with relationships is: Can You LiveTotally In The Moment?
You can find it here: [Http://www.tameyourbrain.com/liveinmoment.htm]-----
Be a success! Let Jan Tincher, Master Neuro-Linguistic
Programmer, help you! Great articles, great strategies you can
implement immediately! Go here now:
http://www.tameyourbrain.com/success/index1.htm
Solution for the riddle
Sal’s mother. (His son-in-law’s mother-in-law was his wife; her mother-in-law was Sal’s mother.)
Doctors can be frustrating. You wait a month-and-a-half for an
appointment, and he says, "I wish you'd come to see me sooner."
That's it for now.
Best Wishes - Have a Great Weekend
BobCopyright - 2007
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