Your Tip of the Day
by Bob Osgoodby
by Bob Osgoodby
Today is Monday, October 8, 2007
It is 281 days since the first of the Year
There are 84 days left in the Year, and
There are 77 Days Until ChristmasToday is... Ripe Punkin Day
On this day... Adventures of Ozzie & Harriet"
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In this Issue
** Tip Of The Day – Skype
** Today in History – The Great Fire destroys much of Chicago
** Trivia
** Quote of the Day
** Feedback
** Woman in Business – Work Is Necessary; Struggle Is Optional by C.J. Hayden, MCC
** Grins – To-Go
** Publications of Interest
** "Cooking for the Empty Nest" – Manwich Spaghetti
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Tip of the Day
Skype
If you are a frequent traveler, especially in foreign countries, you know the cost of calling home. It is a rare place that you could visit however, that does not have a wireless hub or an Internet connection available.
As is the case with some other plans, Skype allows conversations between your computer and any other computer that has that package. Oh, and video calls are free too.
For $3 per month. you can make unlimited calls to landlines and cell phones within the US and Canada., and International calls for as low as 2.1¢ per minute.
You can also have a personal number that lets you receive calls on Skype, from anyone using an ordinary phone, but there is an annual charge of $60.
Answer Skype calls even when you're offline by forwarding them to another number, perhaps your cell phone, and you're always available.
Skype automatically encrypts calls, chats and file transfers before sending them through the internet to protect them from unauthorized parties.
Now does sound like I’m selling Skype – Nah _ I just felt it was a good deal that you should look into. And, if you have a laptop, you most likely have a built in wireless modem, speakers and a microphone, and are all set up for the free service..
11/13 Bob
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Today's Highlight in History
The Great Fire destroys much of Chicago
On this date in 1871, fire broke out in a barn behind the Chicago cottage of Patrick O'Leary. Winds blowing off the prairie fed the flames, and the fire spread rapidly, eventually consuming a four-mile-long and two-third-mile-wide swath of Chicago. When the Great Fire was finally over two days later, nearly 300 people were dead, one hundred thousand were homeless, and Chicago's booming downtown was in ashes. Despite the devastation, Chicago would rise again and continue to be the economic center of the American West for decades to come.
Although the Great Fire of 1871 destroyed Chicago's downtown, it left most of the city's essential industrial infrastructure in place. Scarcely missing a beat, the towering grain elevators and vast stockyards continued to collect the growing output of the West, process it into pork sausages or two-by-fours, and send it onward to the insatiable markets of the East.
- 12/17
Trivia
James Garfield, as a parlor trick, would write a Greek sentence with one hand, while writing a Latin sentence with the other; he was also the only minister elected President.
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Quote of the Day
"To talk well and eloquently is a very great art, but that an equally great one is to know
the right moment to stop."- Wolfgang Amadeus Mozart, composer
Feedback
You got feedback? Send it to:
bob@adv-marketing.com with
"feedback" in the subject.
Women in Business
Work Is Necessary; Struggle Is Optional
by C.J. Hayden, MCCI hear from many entrepreneurs that marketing is a struggle. They just can't get enough clients to pay the bills, or they are spending more money to get each client than the sale is worth. So many of their efforts seem to fail. There must be an easier way, they tell me.
I think there is. But making the transition from the hard way to the easy way can be pretty difficult in itself. That's because it requires the toughest kind of change -- a change in thinking.
First of all, you must accept that there's nothing noble about working too hard. Working too hard comes in many forms. You may be putting in too many hours, or spending too much to get clients, or trying a dozen different marketing strategies all at once, or simply sounding too desperate when asking for the business.
To leave struggle behind, you must be willing to give it up. This may sound odd, because of course you don't LIKE struggling. But old habits die hard. If you're used to throwing more effort at problems, it's often challenging to instead stop, analyze what's not working, and ask if there is a smarter answer.
If you find that clients don't want to pay what you're asking, instead of trying harder to convince those clients of your worth, look for different clients who have more to spend. If the places you are networking don't seem to connect you with enough prospects, instead of networking there more often, look for new places to network.
You also have to give up magical thinking. No matter how wonderful your workshop is, you won't get 20 people there just by mailing 200 flyers. You can be the world's greatest consultant, but you can't expect to land a big contract just by placing one phone call to three companies.
Marketing, like much of business, is often a numbers game. If you want to stop struggling, you have to do the math. The average rate of return for a good direct mail piece is 1-2%. So to fill a 20-person workshop through direct mail alone, you would need to mail to 1000-2000 people.
The average consultant can make one sale from every 30 contacts he makes in his target market. (One out of ten contacts results in a presentation of some kind; one out of three presentations leads to an assignment. Ten times three equals thirty.) If you want to get two assignments this quarter, you should be making 60 contacts.
To move from struggle-based marketing to effortless marketing, you need to be able to trust. Trust that if you choose two or three solid marketing strategies and employ them diligently, clients will result. If you panic and keep changing your plan, or piling new activities on the plate, the result is more struggle.
Trust that if you spend some time and money on an attractive mailer and a targeted list with enough names on it, you will fill your workshop. And trust enough to spend that time and money up front instead of struggling by with an amateurish flyer and just asking your friends to spread it around.
Trust that building relationships really is the key to getting in the door with corporate clients, and be willing to go to meetings, make calls, and do lunch. If instead, you hide behind expensive directory ads, gate-fold color brochures, and trade show displays, you are dooming yourself to struggle with a high price tag.
Yes, there is work to be done if you want your marketing to be successful, but you need to work smarter, not harder. There is money to be spent, but you must spend it on the essentials first and save the bells and whistles for later. And there is magic to be had, but it's the magic that comes from making a plan and working it, instead of hoping that somehow you can beat the odds.
The path out of struggle really boils down to this. How many new clients do you need each month to earn a comfortable living? How many prospects should be in your marketing pipeline to result in that number of clients? How much time and money can you afford to spend to bring in each client? Now... which marketing strategies will bring in the number of prospects you need within your available budget of time and money?
If you're not sure, ask a successful colleague, read a book, take a class, hire a consultant or coach. But once you think you have the right answer, stick with it, no matter how tempting it is to buy an ad instead of making a call, or try a new idea instead of finishing what you started, or rely on wishful thinking instead of crunching some numbers.
To end the struggle, try letting the answer be easy. Ask the people who have gone before you what worked for them, and then do what they did.
-----
C.J. Hayden is the author of Get Clients Now! Thousands of business owners and salespeople have used her simple sales and marketing system to double or triple their income. Get a free copy of "Five Secrets to Finding All the Clients You'll Ever Need" at http://www.getclientsnow.com.
resources.- 10/24
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A Little Humor to Start the WeekTo Go
=-=-=-=Recently I was in a restaurant having breakfast. A woman came in and said she needed to get a "to-go order."
She said she was in a hurry because she had to get online and talk to her AOL friends.
She then ordered eggs, potatoes, and toast. When asked if she wanted bacon, she replied, "No, I don't eat pork. But I would like a double order of sausages, please."
-----
My husband, Michael, and I were at a restaurant with his boss, a rather stern older man. When Michael began a tale, which I was sure he had told before, I gave him a kick under the table. There was no response, so I gave him another poke. Still the story went on. Suddenly he stopped, grinned and said, "Oh, but I've told you this one before, haven't I?"
We all chuckled and changed the subject. Later, on the dance floor, I asked my husband why it had taken him so long to get my message.
"What do you mean?" he replied. "I cut the story off as soon as you kicked me."
"But I kicked you twice and it still took you awhile to stop!"
Suddenly we realized what had happened. Sheepishly we returned to our table. The boss smiled and said, "Don't worry. After the second one I figured it wasn't for me, so I passed it along!"
-----
Driving home after working late the other day, I was stopped by a police officer for speeding. I explained that I was rushing home to be with my wife on our first anniversary, which was the truth.
However, instead of being let off with a warning, the officer said, "Congratulations!" and then proceeded to write out the ticket. As he handed it to me, he said, "The first year is paper, right?"
-----
What has six faces
But does not wear makeup.
It also has twenty-one eyes,
But cannot see?Do you know the answer? If not, look for the solution later in
this newsletter.-----
- 11/28 
There is no psychiatrist in the world
like a puppy licking your face.
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"Cooking for the Empty Nest"
Recipe of the Week
by Susan KempManwich Spaghetti
1 lb. ground beef, browned
1 Can Manwich, original flavor
1 slice American Cheese per person
Vermicelli Noodles, cooked and drained
Garlic Salt
(These should be cooked with the beef while browning)
Onion
Green pepperAdd 1 can Manwich to cooked ground beef, use about 1/2 can of
water to rinse out Manwich can and add to sauce mix. Cover and
simmer about 15 minutes. Take lid off and cook down if too
soupy.To serve, put noodles on plate, top with slice of American
Cheese, then sauce.-----
If you have a favorite recipe that you would like to share, please send it to mailto:bob@adv-marketing.com?Subject=RecipesBe sure to read back recipes of the week at:
http://adv-arketing.com/business/frtest.htm and Click on ?Recipe of the Week"Yours in cooking - Sue
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Solution for the Riddle
A single dice or more properly a die.
The reason a dog has so many friends is that
he wags his tail instead of his tongue.
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Best Wishes
Bob
Copyright - 2007
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