Your Tip of the Day
by Bob Osgoodby
by Bob Osgoodby
Today is Monday, October 22, 2007
It is 295 days since the first of the Year
There are 70 days left in the Year, and
There are 63 Days Until ChristmasToday is... National Nut Day
On this day... Sam Houston sworn in as 1st President
of Republic of Texas (1836)We are a Charter Member of iCop
The International Council of Online Professionals http://i-cop.org/cgi-bin/mem/jl.pl?1032We value every subscriber and respect your privacy. Our subscriber list is NOT made available to anyone for any reason.
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- 12/9
In this Issue
** Tip Of The Day – Delete Those Songs
** Today in History – The first parachutist
** Trivia
** Quote of the Day
** Feedback
** Woman in Business – Catering to Beginners, Enthusiasts and Geeks by Marcia Yudkin
** Grins – Homework Help
** Publications of Interest
** "Cooking for the Empty Nest" – Chicken Barbeque Sauce With Citrus
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Tip of the DayDelete Those Songs
Do you have an iPod? I'm sure you know there are various things you can do with this very popular music player, but do you know how to do the little things? For instance, do you know how to delete songs from your music library?
Well, the process is very simple! First of all, you have your iTunes music library all set up on your computer, right? You go there to get new songs, to add them to your iPod, etc. Well, you also go there if you ever want to remove a song or two from the player. First, you'll need to get to your iTunes, then right click on your iPod's name and choose iPod Options. Next, choose "Manually manage songs and playlists" and click OK. This will free you up to do what you want with your songs.
Once you do that, you will see that your playlist is selectable. Highlight the song(s) you want to remove and just press the Delete or Backspace key on your computer keyboard. It will then ask you if you're sure you want to delete that song. Just choose Yes and the song will be gone. You can then use that extra space for a song you like more!
11/13 Bob
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Today's Highlight in History
The first parachutist
The first parachute jump of note is made by AndrÉ-Jacques Garnerin from a hydrogen balloon 3,200 feet above Paris.
Leonardo da Vinci conceived the idea of the parachute in his writings, and the Frenchman Louis-Sebastien Lenormand fashioned a kind of parachute out of two umbrellas and jumped from a tree in 1783, but AndrÉ-Jacques Garnerin was the first to design and test parachutes capable of slowing a man's fall from a high altitude.
Garnerin first conceived of the possibility of using air resistance to slow an individual's fall from a high altitude while a prisoner during the French Revolution. Although he never employed a parachute to escape from the high ramparts of the Hungarian prison where he spent three years, Garnerin never lost interest in the concept of the parachute. In 1797, he completed his first parachute, a canopy 23 feet in diameter and attached to a basket with suspension lines.
On October 22, 1797, Garnerin attached the parachute to a hydrogen balloon and ascended to an altitude of 3,200 feet. He then clambered into the basket and severed the parachute from the balloon. As he failed to include an air vent at the top of the prototype, Garnerin oscillated wildly in his descent, but he landed shaken but unhurt half a mile from the balloon's takeoff site. In 1799, Garnerin's wife, Jeanne-Genevieve, became the first female parachutist. In 1802, Garnerin made a spectacular jump from 8,000 feet during an exhibition in England. He died in a balloon accident in 1823 while preparing to test a new parachute.
- 12/17
Trivia
Bill Cosby’s wife, Camille Hanks, is a direct descendant of
Nancy Hanks, Abraham Lincoln's mother.
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Quote of the Day
"It is only possible to live happily ever after on a day-to-day
basis."-- Margaret Bonanno, science fiction author
Feedback
You got feedback? Send it to:
bob@adv-marketing.com with
"feedback" in the subject.
Catering to Beginners, Enthusiasts and Geeks by Marcia Yudkin
Recently I had occasion to review several dozen Web sites in one industry -- camera stores. I found this eye-opening, as an unfortunate pattern emerged that I believe holds not only on the Internet but also in paper-based marketing materials, and applies to many professions. First, some background.
Most of us, particularly those who regularly deal with a wide swath of the public, know how to adjust our conversation according to the experience level of our audience. If someone asks to see a particular camera, a retailer explains it differently depending on whether the person seems to know as much as he about cameras or next to nothing. An oncologist explains the same case of cancer differently to the patient than to the patient's doctor.
On paper and on the Web, however, we tend to orient our promotional material to just one kind of audience and only one level of sophistication. If we do this strategically, great. If we make a conscious choice to target one audience rather than another because the former accounts for higher profits, terrific. But that's not what I saw at the camera store sites.
For beginners, people who don't know much about a product or service, it's a huge mistake to lead with detailed product information. Too much "APS 505 AiAF f/2.8 2x" overwhelms when I'm wondering whether a digital, 35mm or disposable point-and-shoot camera would fit my needs.
Beginners need helpful guidance that takes their goal as the starting point. Questions and answers and products recommended for specific purposes may work best for this audience so long as the descriptions use laypersons' vocabulary.
Enthusiasts, people who love spending money on their hobby, respond well when invited to adventure farther or deeper and meet new challenges in pursuit of their favorite pastime. Activities such as clinics and outings for wildlife photography, sports shots or photojournalism capture the imagination of this group -- and get them to spend more money. Since this segment loves exchanging tips and sharing their passion, an online discussion group and an email newsletter containing picture-taking techniques would earn their devotion to a Web site.
Finally we get to the geeks, the experts, the pros, who usually have a rough idea of what they want and might be narrowing down the field to one or two models or manufacturers. They're the ones that all that "APS 505 AiAF f/2.8 2x" speaks to. I doubt very much they represent the majority of camera buyers, or that they bring a merchant the greatest profit, since they're probably skilled comparison shoppers. Nearly all the sites I looked at mainly appealed to geeks. And I think this was unintentional, due to the camera store owners belonging to this category themselves.
Don't pick out one audience only unless that's your strategic choice. By combining approaches on your Web site, or on a brochure or sales sheet, you can lasso all levels of customers -- beginners, enthusiasts and geeks.
-----
Marcia Yudkin <marcia@yudkin.com> is the author of Poor Richard's Web Site Marketing Makeover and 10 other books. Her site review service tells you what, if anything, you need to change at your site to turn visitors into customers and clients. Details: http://www.yudkin.com/sitereview.htm.
- 10/24
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A Little Humor to Start the WeekHomework Help
=-=-=-=-=-=-="Dad," said Little Johnny, "I'm late for football practice.
Would you please do my homework for me?"
The father said irately, "Son, it just wouldn't be right."
"That's okay," replied Little Johnny, "but you could at least
give it a try, couldn't you?"-----
After she woke up, a woman told her husband, "I just dreamed
that you gave me a pearl necklace for our anniversary. What do
you think it means?""You'll know tonight." he said.
That evening, the man came home with a small package and gave it
to his wife.Delighted, she opened it to find a book entitled "The Meaning of
Dreams."-----
Laws of Parenting
1. The later you stay up, the earlier your child will wake up
the next morning.2. For a child to become clean, something else must become
dirty.3. Toys multiply to fill any space available.
4. The longer it takes you to make a meal, the less your child
will like it.5. Yours is always the only child who doesn't behave.
6. If the shoe fits...it's expensive.
7. The surest way to get something done is to tell a child not
to do it.8. The gooier the food, the more likely it is to end up on the
carpet.9. Backing the car out of the driveway causes your child to
have to go to the bathroom.-----
Young Jack and Jill are brother and sister.
Three years ago, Jack was seven times as old as Jill.
Two years ago, he was four times as old.
Last year he was three times as old, and
This year he is two and one half times as old.Do you know the answer? If not, look for the solution later in
this newsletter.-----
- 11/28 
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"Cooking for the Empty Nest"
Recipe of the Week
by Susan KempChicken Barbeque Sauce With Citrus
1/2 cup barbecue sauce (I use Kraft chargrill)
1/4 cup orange juice
2 TBSP fresh lemon juice (bottled just doesn't taste the same)
2 TBSP brown sugar
1/4 to 1/2 tsp. liquid smoke (or to taste)
1/4 to 1/2 tsp. soy sauce (or to taste)
Tabasco Sauce to taste (don't omit - even if you only use a few
drops)In small nonreactive sauce pan mix all ingredients and slowly bring to a boil stirring often. Reduce heat and simmer gently for 5 to 10 minutes. Grill chicken as usual. Baste with sauce during the last 15 minutes of cooking. Baste chicken over low heat to prevent sauce from burning. Boil extra sauce (or make extra) and serve with chicken for dipping.
-----
If you have a favorite recipe that you would like to share, please send it to mailto:bob@adv-marketing.com?Subject=RecipesBe sure to read back recipes of the week at:
http://adv-arketing.com/business/frtest.htm and Click on ?Recipe of the Week"Yours in cooking - Sue
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Solution for the Riddle
Jack is ten, Jill is four.
Help wanted: Telepath.
You know where to apply.
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Best Wishes
Bob
Copyright - 2007
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