Your Tip of the Day
by Bob Osgoodby
by Bob Osgoodby
Today is Friday, October 26, 2007
It is 299 days since the first of the Year
There are 66 days left in the Year, and
There are 59 Days Until ChristmasLive well -- Laugh often -- Love much.
Today is . . . . National Mincemeat Pie Day
On this day... Gunfight at the OK Corral fought (1881)We are a Charter Member of iCop
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11/3 If you wish to send us a note, please do not reply to this email as it will not be read by Mr. Robot.
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If you are looking for diamonds,rings, birthstones, watches, earrings or pendants in gold or silver, please visit us At http://www.e1jewellery.com where you will find the finest jewelry at great prices.
In this Issue
** A Message from Bob – Ever miss a Tip?
** Computer Security Tips by Syd Tash – Do You (Or Should You) Shop Online?
** Trivia
** Test, Test, and Retest by Bob Osgoodby
** Quote of the Day
** Grins – Personal Injury Lawyer
** Motivational Tip For The Day by Jan Tincher
- 12/7
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A Message from Bob
If you are an advertiser in this Newsletter, did you know that all of our “Tips of the Day” are archived on the Web and so are your ads? Well they are and you can read any of our back editions at: http://www.adv-marketing.com/business/tod.htm - If you ever miss one of our Tips, head over there to find it. It is also a great place to look if you are having a problem and are looking for an answer.
When on that page, go to “Edit/Find on this Page” and try a few
keywords – odds are you’ll find what you’re looking for.
Do You (Or Should You) Shop Online?
The Christmas season will soon be upon us, along with the usual shopping frenzy, both online and off. Shopping online is quick and easy, and can save you a lot of time and frustration. So is it safe? It is estimated that 40% of the population in western countries have bought something online. Perhaps you are one of them; if not, should you be?
These days, buying something online is almost always an easy, pleasurable experience, if you keep a few things in mind. The most obvious thing which you have no doubt heard many times is this: never enter any sensitive information unless you are on a secure page. A secure web page is one that begins with https://... and you see a little gold padlock on the upper or lower part of your screen, although this is not absolutely foolproof.
Next, look at the company’s Privacy Policy, for assurances that your data will never be sold, traded or revealed. When signing in to a shopping site, do not select the “Remember me” option, or “Keep me signed in unless I sign out”, or “Remember my password”, etc. Be especially careful not to allow the site to store your credit card number.
You have probably noticed that some sites you visit often, are personalized for you, with your name or items of interest to you. You may know that this is done with cookies. To block cookies from a particular site in Internet Explorer, click Tools, Internet Options, Privacy tab, Sites. Enter the address of the web site to block, and click Block. Click OK, OK. In Firefox, click Tools, Options, Privacy, Exceptions. Enter the web address and click Block. Click Close, OK.
You can also sign in to your account on the shopping site, and look for something like Account Preferences, Profile, View Orders, etc. Look for something resembling Browsing History, then look for an option to turn it off. Of course, if you feel an account is accumulating too much info on you, just delete it. Block its cookie as above, then open a new account.
Use a credit card for your purchases, not a debit card or echeck. Visa, Mastercard and American Express offer various protections to users in case of difficulties, so credit cards are somewhat safer. Debit cards and echecks give access to your bank account. Credit cards do not.
Be careful with desktop search programs. Many of them cache or store those secure web pages we talked about above. The pages may include what you have ordered, as well as, you guessed it, your credit card number. To prevent this, look for a Preferences setting for secure pages, or https, or web history. Disable it.
These few precautions will help ensure you have a wonderful Christmas shopping season. Stay alert on the web, use common sense, keep your security programs up to date and you will be fine. So let me be the very first to wish you Merry Christmas!
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Syd Tash is a noted computer security consultant and author of How to Protect Your Computer Online. He has been keeping Internet surfers safe and secure since the last century. Find out how he does it; secure your own computer with five layers of protection right here: => [http://MyPCSecuritySite.com]
Did you know...
The bulbs and leaves of the daffodil contain poisonous crystals, which only a select few insects can eat without suffering an agonizing death. While squirrels and other rodents won't eat them, they may dig up the bulbs.
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Test, Test, and Retest
by Bob OsgoodbyWe could all take a lesson from children. As they are growing up, and learning right from wrong, they are constantly testing to see what they can do, and what is not acceptable. I see hundreds of ads everyday on the web, and while there are some good ones, most fall into the "ho-hum" variety, and some are downright awful. Now this isn't bad, if they are testing to see what is going to work, and what isn't.
Many put up an ad with no idea as to whether it will produce or not. They let the same ad run for a period of time, and wonder why they didn't get results. They then do one of two things.
They either blame the publication for not generating business for them, or give up entirely and go out of business. Others will run an ad once, and when the world doesn't beat a path to their door, they react the same way.
It is a proven maxim that an ad must be seen five to seven times before someone can be expected to take action. If your ad is targeted to your market, and you are not getting responses, the odds are you have a "crummy ad". It is not then time to quit or blame the publication. It is time to change the ad.
All successful marketers have one thing in common. They are constantly testing the effectiveness of their ads. One of the most successful that I know, almost always runs more than one ad in the same or similar publication at the same time. You could put the ads side by side, and not realize they were from the same person for the same thing. She lets each ad run five times, always keeping careful track of the drawing power of the ads, and keeps the strongest and changes the weakest.
Mechanically, her method is really quite simple. She uses a different email address in each ad, and a different website address as well. Both websites are exactly the same, but have different URL's. She got her websites from a low cost web space provider where she not only reserved the name of her site, but got web space as well for less than the cost of her ads. There are several low cost web space providers. You really should go with the one that meets your needs at the best price.
Don't fall for the "hoopla" that you get "jillions" of characters of online storage for a few bucks more. You don't need all that room. I have dozens of web sites, and they are all under 50MB of storage. Capabilities being equal - price is boss.
She uses a popular ISP, but doesn't use that address in her ads. She feels, and I agree, that an ISP email address does not conjure up a strong "business image". Your choice of an ISP is important if you hope to do business on the web. Be sure yours provides an industry standard POP3 email capability. While AOL is great for many things, in my judgment, the best choice for running a business.
She got a POP3 email address with each of her web sites, so she uses those. She also uses a different email address on her web sites - most web space providers give you unlimited email aliases. She then installed the Eudora email package with a different folder for each address she uses. When she gets an email, which was sent to one of those addresses, she has Eudora automatically file it in the appropriate folder, and send an immediate response. This lets her prospect know she got the message, but more importantly, allows her to track which ad it came from. If the email address was one of the addresses in her ads, she knows which one. If it came from one of the web sites, she knows which ad sent the prospect to that site.
But what has happened here? A quick count of the emails in each of the folders reveals which ad is pulling, and where the prospect is coming from. Now, remember the unlimited aliases, she got with her web space. If she is going to try to test the effectiveness of several publications, she simply uses a different alias for that ad in each publication, and sets up a separate folder in Eudora for it.
There are other ways of course to track the ads by forcing the subject in your email address, and having a different subject for each ad. The cost of web space however, and email addresses has come down so much in the last few years, that having separate email addresses is most likely the easiest way to track the results of your ads, and present a professional image.
You must test, test, and retest your ads. If you do, you will find the winning combination, separate the good from the bad, and realize the power of the web.
Stupid Local Laws
In California, animals are banned from mating publicly within 1,500 feet of a tavern,
school, or place of worship.
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you can subscribe to our free monthly newsletter.
Publications of Interest
In each issue, we swap an ad with another Ezine. Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.
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Quote of the Day
"Let there be peace on earth, and let it begin with me."
- Barbara Miller, Songwriter
A Little Humor for the Weekend
Personal Injury Lawyer
=-=-=-=-=-=-=-=-=-=-=-=I was taking the train to go visit a personal injury lawyer. I called them and asked, "Can you give me directions from the train station to your office?"
"When you get to the station, just walk outside, lie down on the sidewalk and start yelling. Someone from our office will be along shortly."
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Two elderly couples were enjoying a friendly conversation when one of the men asked the other, "Fred, how was the memory clinic you went to last month?"
"Outstanding," Fred replied. "They taught us all the latest psychological techniques: visualization, association, etc. It was great."
"That's great! And what was the name of the clinic?"
Fred went blank. He thought and thought, but couldn't remember. Then a smile broke across his face and he asked, "What do you call that flower with the long stem and thorns?"
"You mean a rose?"
"Yes, that's it!"
He turned to his wife, "Rose, what was the name of that memory clinic?"
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When Bob found out he was going to inherit a fortune when his sickly father died, he decided he needed a woman to enjoy it with.
So, one evening he went to a singles bar where he spotted the most beautiful woman he had ever seen. Her natural beauty took his breath away. "I may look like just an ordinary man," he said as he walked up to her, "but in just a week or two, my father will die, and I'll inherit 20 million dollars."
Impressed, the woman went home with him that evening and, three days later, she became his stepmother.
Women are so much smarter than men.
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Last night, my wife and I were sitting in the living room and I said to her, "I never want to live in a vegetative state, dependent on some machine and fluids from a bottle. If that ever happens, just pull the plug."
She got up, unplugged the computer, and threw out my wine.
I'm gonna miss her.
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Riddle
One morning a man is leaving on business trip and finds he left some paperwork at his office. He runs into his office to get it and the night watchman stops him and says, "Sir, don't get on the plane. I had a dream last night that the plane would crash and everyone would die!"
The man takes his word and cancels his trip. Sure enough the plane crashes and everyone dies. The next morning the man gives the watchman a $1,000 reward for saving his life and then fires him. Why did he fire the watchman that saved his life?
Do you know the answer? Scroll down for the solution.
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If you change lines (or traffic lanes), the one you were in
will start to move faster than the one you are in now.
Motivational Tip For The Day
by Jan TincherDo you know how to motivate yourself?
Pretend you are talking to a little two or three-year-old. What would you say to that two or three-year-old to motivate them? Isn't this going to be fun? Aren't you glad you came? Don't you just love to learn? Picture how great it's going to be.
Keep talking and visualizing until you feel motivated! It's that easy!
An article that will help is: Your Brain Is A BioComputer You will find it here: [http://www.tameyourbrain.com/biocomputer.htm]
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Be a success! Let Jan Tincher, Master Neuro-Linguistic
Programmer, help you! Great articles, great strategies you can
implement immediately! Go here now:
http://www.tameyourbrain.com/success/index1.htm
Solution for the riddle
He was the "Night" watchman. He was fired for sleeping on the job.
One good turn gets most of the blankets.
That's it for now.
Best Wishes - Have a Great Weekend
BobCopyright - 2007
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