Your Tip of the Day

by Bob Osgoodby


                    Today is Wednesday, November 21, 2007
                 It is 325 days since the first of the Year
                There are 40 days left in the Year, and
                   There are 33 Days Until Christmas

       Today is . . . Mauritania Independence Day
On this date ... Cape Canaveral renamed Cape Kennedy

We have a lot to be thankful for this year,
 and wish the same for you and your loved ones,
not only tomorrow on this "Day of Thanks,"
but throughout the entire year.  


 

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In this Issue

** Tip Of The Day –  Out of Ink

** Something to Think About by Jan Tincher

** Food For Thought by Dr. Kevin Nunley – Seeing From Your Customer's Point of View: Six Ways to Increase Sales

** Quote of the Day

** A Little Levity –  The perfect woman

** The Dollar Stretcher by Gary Foreman – A Less Is More Christmas List

** Publications of Interest

** Stress Matters


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still
Tip of the Day

Out of Ink

Has your current ink cartridge finally printed its last print job?  Or maybe you know you'll probably only be able to get a few more documents printed with the one you have now. Either way, it sounds like it's time for you to invest in a new set of ink cartridges. Maybe you only need a new black and white cartridge or maybe you need color too. Whichever way, printing ink is an essential part of our computing lives and we all need to make sure we get the best and the right kind!

First of all, to see what kind of replacement cartridge you're going to need, you'll have to look at the one you already have in your printer. Just lift open your printer's lid and the cartridges will scan across so you can look directly at them. Your cartridge will have a number written on it. The numbers will be different for black and white ink and colored ink.

Once you find that number, you can go to any local computer store (Best Buy, Staples, etc.) and buy your ink refills. You can also order them from your printer manufacturer's Web site (HP, Lexmark, Canon, etc). Just go to their site and look for the ink cartridge materials. There are also other places online that you can buy ink refills. You can do a search for them with your favorite search engine and often, those sites offer discounted prices, but be careful when ordering online. Make sure the site is secure and don't give out any of your personal information if you feel uncomfortable with something.

Sometimes it's better to pay more at a local retail store than to be burned in other ways.

Bob


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Something to Think About by Jan Tincher

Know your outcome. If you have a goal, you must be precise!

Your mind doesn't relate to vague ideas. Your images of achievement must be specific and precise. If you talk about goals in generalities, you will very rarely succeed, but when you talk about your goals in the specific, you will very rarely fail.

Check your images of achievement. Are they specific enough? Can you time them, check them, or measure your performance in some way?

If your goals aren't specific, your brain dismisses them as irrelevant. Get specific. Know what you are going to do BEFORE you do it.

Good luck!

Here is an article that may help: Always Know Your Outcome You can find it here: http://www.tameyourbrain.com/alwaysknowoutcome.htm
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Stupid Quotes

"You know what - dancing and nudity was not
what this movie was about."

- Actor Bruce Willis on the movie "Striptease"


Food for Thought

Seeing From Your Customer's Point of View: Six Ways to Increase Sales

The better you can describe your best customers, the more products and services you can sell. How do you that?

Know Your Customer

What newspapers, magazines, and e-zines do they read? What topics interest them most? What groups or associations do they belong to?

You can devise a questionnaire to send to your best customers and prospects. Entice them with a free offer or a big discount.

Many actors start developing their character by writing down a long list of words that describe the character. This helps the actor think deeply about the part they are going to play.

This strategy works well to help you figure out what kind of people buy often. You likely know far more about your prospects and customers than you realize. This method helps you get a clearer understanding of what you probably already know.

Do A Needs Analysis

Experts on selling always tell you to start by doing a needs analysis for the customer. That's a fancy way of saying you need to figure out what the customer's problem is, and to decide how you can fix it. Would your potential customer's life be improved with your product or service? You can fix that!

Does your customer find a certain product or service inferior? Your mission will be to deliver a better solution.

Michael Dell got the idea for his Dell Computer business while he was still in high school.

He quickly saw computer stores weren't giving him very good prices and service was almost nonexistent. As a customer, that was his problem.

"When I would go to a computer store, I would pay 25 percent retail mark-up for a computer and be served by a person who knew little about computers," Dell wrote in a recent article.

This early experience became the idea behind his own business. By selling direct to customers, Dell could eliminate the mark-up.

He also insisted on customer support being a top priority, positioning Dell as a consumer advocate.

Ask Some Questions

What if customers have some idea what they need, but don't understand the big picture of why they need it and how you can provide a solution? Be prepared for this.

It is a little like when you or I go to the doctor. We know something hurts, but we may not know what is causing it. If you don't know what is causing the problem, it is very hard to come up with a cure.

Start your needs analysis by asking questions. Help the customer zero in on the exact problem.

When a prospect tells me "I'm not making any sales on my web site," I first find out if they are getting enough visitors. The problem could be too little traffic or they may be getting enough traffic but their site's copy isn't selling.

Best of all, doing a needs analysis gets you focused on the customer. That is the quickest path to a sale.

Listen to your Customers

Why is this important? Most of us tend to develop beliefs about ourselves, our products, and our businesses. We have strong feelings about why we are good, why people should buy from us, and why our customers find us important.

Believing in yourself and your products and services is very important. It is hard to be successful if you don't believe with confidence.

Beliefs can also blind us to reality or new conditions. Believing in a false reality can bring unpleasant surprises down the road when a competitor suddenly surges or customers begin to stay away.

Watch yourself, your biz, and competitors with open eyes. Look for solid indicators that your view of things may need an adjustment. If customers disagree with your view, or just offer suggestions, listen to them. There may be some valuable grains of truth in what they think.

Stay Acquainted with Your Customers

Keep notes! This tip sounds a bit sneaky, but customers love it. From time to time customers may tell you about something going on in their life. "My daughter is graduating next week" or "Product X is our best seller" or "My team won the championship."

Write down those revelations for later use. Refer back to your notes right before placing a phone call or composing an e-mail to the customer. Selling depends on your excellent product or service, but also on your likability and ease with people.

Notice how personal and natural this conversation sounds:

"Is your daughter enjoying being a graduate? She's going to State U? You're probably looking for a low-cost computer for her. I have a great new budget model that fits into any space and is loaded with the software that a college student needs."

Customers are impressed when you remember things about their life or business. They don't know you are reading from notes. The customer feels important. They think they are getting your special attention. In the end, that is the most powerful tool you can use to entice people to buy.

Remember What It Was Like To Be A Customer

Many businesses say their best ideas come from customers. It is also a good idea to think back to before you started your business. Think back to the time when you were a customer buying from businesses like yours.

What frustrated you? Were there parts of the business you felt weren't giving you a very good deal? Is that part of why you have a passion to give customers a better solution?

Keep doing that by knowing your customers and satisfying their needs, because you were in their shoes once.

-----

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Trivia

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Quote of the Day

"Reflect upon your present blessings, of which every man
has many--not on your past misfortunes, of which all men have some."

 - Charles Dickens, Novelist


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Grins

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A man is dining in a fancy restaurant and there is a gorgeous redhead sitting at the next table. He has been checking her out since he sat down, but lacks the nerve to talk with her.

Suddenly she sneezes, and her glass eye comes flying out of its socket toward the man.

He reflexively reaches out, grabs it out of the air, and hands it back.

'Oh my, I am so sorry,' the woman says as she pops her eye back in place.

'I'm sure that must have embarrassed you so let me pay for your dinner to make it up to you,' she says.

They enjoy a wonderful dinner together, and afterwards they go to the theatre followed by drinks. They talk, they laugh, she shares her deepest dreams and he listens, he shares his and she listens.

After paying for everything, she asks him if he would like to come to her place for a nightcap and stay for breakfast.

They have a wonderful, wonderful time.

The next morning, she cooks a gourmet breakfast with all the trimmings. The guy is amazed and totally impressed. Everything had been SO incredible!

'You know,' he said, 'you are the perfect woman. Are you this nice to every guy you meet? '

'No,' she replies. . . . . . . . . . .'You just happened to catch my eye.'

(Oh shut up.  Just forward it!)

-----

Thinking his son would enjoy seeing the re-enactment of a Civil War battle, my niece's husband took the boy, Will, to the event but the poor child was terrified by the booming cannons. During a lull, Will's dad finally got him calmed down.

That's when the Confederate general hollered, "Fire at will!"

-----

The old pastor made it to a practice to visit the parish school one day a week. He walked into the 4th grade class, where the children were studying the states, and asked them how many states they could name. They came up with about 40 names.

He jokingly told them that in his day students knew the names of all the states. One lad snickered, "Yes, but in those days there were only 13"....

----

The only time a windshield wiper will work properly
is when it's holding a parking ticket.


The Dollar Stretcher
by Gary Foreman

A Less Is More Christmas List

What's the best Christmas present you ever got?" Mary asked the question almost absent-mindedly, but John knew that there was something behind that innocent question.

"Probably those old records you found for me one year. I listen to them all the time. Why do you ask?"

"Just thinking about our Christmas shopping list. We shouldn't spend so much this year and yet I don't want to feel like we're cheating our friends and relatives. Thought that maybe remembering our own best and worst gifts would put me in the right frame of mind to put a good list together."

Since John hated shopping he was all for anything that would make Christmas shopping easier. If Mary could make it cheaper, too, she'd really have something! "I'll tell you one rule we should use this year. If someone already has one of something we shouldn't buy them a replacement. Take your Dad, for instance. Last year we bought him that new putter. After six rounds of missing puts with it he was ready to throw it into the lake. Don't think we bought any real happiness with that gift!"  Mary chuckled, but she knew that John was right. "Remember those shirts we got for your brothers? I was looking for something where I could buy two and give one to each. I ended up getting something that really wasn't right for either of them. This year, I'm just not going to buy the same gift for more than one person."

John hadn't told Mary, but one day last spring Bill had mentioned that he returned the shirt. "What we need to figure out is what to do with all of our friends. If we don't have enough time to see them regularly how are we supposed to find a gift that they really like?"

"Oh, I didn't tell you. Susie and I were talking on the phone the other day. We decided that instead of trading meaningless gifts that we would save the money and use it to go out to dinner together in January. It's set for the 9th. We thought that would be a good chance to catch up with what's going on in each other's lives."

"Great! Why don't we do that with Jim and Nancy, too?"

Mary responded to John by making a note on her list. But she was still concerned that there were too many people on the list where she just didn't have any good ideas. "What about Ellen and Tony? She always says that they don't need anything. But I can't just skip my own sister."

"How about this, Hon? With the three kids they never seem to have any time on their own. Why don't we babysit the kids while they go to dinner or a movie?"

Mary thought for a moment, then a frown crossed her face. "Even if they want to go out, Ellen will never call to ask. It'll be like giving them nothing."

"I can solve that. Do the same thing you did with Susie. Pick a date and then just remind Ellen about a week before. That way they have to do something specific to avoid going out."

Mary brightened. "Oh, I like that! I was thinking of something similar for Joannie. Since the divorce she never gets any time away from the kids. I thought that we could babysit while she goes to the mall or has lunch with some girl friends. Now I know how to get her to actually take me up on the offer!"

John joined Mary on the sofa and peeked at her list. "Oh, I've got an idea for your folks. Heard it on the radio. You always talk about how much they mean to you. Why don't you write it down. Sort of like a tribute to them. Include how they've helped you and why you love them. I'll use the computer to print it up fancy and we can frame it for them. The guy on the radio said that he's seen parents break down and cry when they get one." John wasn't too sure, but he thought that his bride's eyes were just a little bit teary at the thought.

"What'll we do about Aunt Edna? Guess we can't get by with a fruitcake, can we?"

Mary shot an elbow at John's ribs. He never missed an opportunity to poke some fun at her aunt. "I've got that one covered, wise guy. She's always saying how she wishes she could see more of the kids. So I'm going to get a little photo album and fill it with a bunch of family pictures. I can put it in the mail to her and it'll almost be like a visit. You know, you should be more respectful of your elders!"

John grinned and gave her hand a squeeze. "Ok, now all we've got to do is figure out what to do with all the kids. Is there something in the Christmas rule book that says that children's gifts all have to be electronic or cost over $20..." ?

-----

Gary Foreman has worked as a Certified Financial Planner and currently edits The Dollar Stretcher website http:www.stretcher.com You'll find hundreds of free articles to help you save time and money. Visit Today!


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Stress Matters

You will find this "Stress Tip Message" helpful to stay focused and on purpose with less stress by reading it often throughout the day.

Proactive decisions cause less stress

- Dr. Rae

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there will be prayer in public schools.


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Best Wishes
Bob
Copyright - 2004


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