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** A Message from Bob

** Computer Security Tips by Syd Tash – Of Mice and You

** Trivia

** Good Ad - Bad Ad by Bob Osgoodby

** Quote of the Day

** Grins –  Dining Out

** Motivational Tip For The Day by Jan Tincher

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Sponsor for this Edition

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We are going to take a few days off during the holidays, so delivery may be spotty. I would like to wish all of our subscribers a Merry Christmas and a Happy New Year - Bob.

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Of Mice and You
by Syd Tash

Of Mice and You  Today we will look at your trusty, hardworking mouse, and see what tricks it can do for you.  That friendly neighborhood rodent can sometimes drive you crazy when you cannot find the pointer on the screen.  Other than that, you may not pay much attention to it.  So here are a few things you can do with that mouse.

 Click Start, Control Panel, Mouse.  Or you may have to click Start, Control Panel, then something like Printers & Other Hardware, or Hardware (NOT Add Hardware).  Now you are at the Mouse Properties dialog box.  Click the Pointers tab, and in the Scheme section, click the little down arrow and try different display options for the pointer.  You will immediately see your selection to the right of the little down arrow.  For a somewhat startling result, try for example, “Windows Black (extra large) (system scheme)”.

 Now move on to the Pointer Options tab.  In the Visibility section, check the box marked “Display pointer trails”; move the mouse around to see the result.  Adjust the length of the trail to your taste by moving the slider back and forth.  It should now be easier to find the pointer on your screen.  You may also want to check the box, “Show location of pointer when I press the CTRL key”.  That should help!

 Click the Buttons tab for more options you can experiment with. If you have a mouse with a wheel in the middle, click the Wheel tab and adjust the scrolling speed, or action.  Finally, click OK to exit the Mouse Properties window.

 While we are on the subject of that middle wheel, here is yet another dandy trick your mouse will perform.  When you are on a Web site or in a file or document, click that wheel.  You will see a double-edged arrow on your screen.  Move the mouse slowly up or down without clicking, and the screen will follow.  Move it sharply, and the screen will scroll fast.  Click the wheel again, or either button, to cancel.

 It takes some getting used to, but if you are like me you will soon love this feature and use it often.  Note, however, that it does not work in some documents and on some Web sites.  If your mouse does not have a center wheel, consider getting a new mouse equipped with the wheel.  They are not expensive, and the wheel is very handy and useful.

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Syd Tash is a noted computer security consultant and author of How to Protect Your Computer Online.  He has been keeping Internet surfers safe and secure since the last century.  Find out how he does it; secure your own computer with five layers of protection right here: => [http://MyPCSecuritySite.com]

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Let's talk about some of the things you must take into account. You need to ensure your message is read, otherwise you are simply wasting your time and advertising dollars.  In order to do this, your copy must stand out from the rest. There are a number of ways to do this, and contrary to what many of the "pundits" say, there really is no magic formula.

If you are in business, you should subscribe to a number of ezines.  Take care to read the ads, and see which ones get your attention.  There are some very good copywriters, and you could do well to learn from them.  Keep an electronic scrapbook of ones you feel are worthwhile.

Any good copy should entice a prospect to click on the link and open it.  Whether you wish to point them to a website, or request an email from you, it is critical that you make this easy for them.  Always list your web site with the http:// in front of the URL.  Example - <http://adv-marketing.com> - This allows them to simply click on it, and they will immediately be taken to your site.  Likewise, always include mailto: in front of your email address - <Example -<mailto:bob@adv-marketing.com> as this will open their email client and easily allow them to send you an email.

So once you get your ad copy written, where should you advertise?

Ezine advertising is affordable, fast and effective. It allows you to get your message in front of your potential customers quickly and easily, wherever they are in the world. Ezine advertising should be high on your list of advertising methods.

On the other hand, email advertising (spam) is becoming passe'. This has resulted in overflowing inboxes across the globe, and essentially means that your e-mail message is competing with hundreds of others to gain the attention of the reader.  Most people simply hit their delete key as fast as they arrive. Others, myself included, filter out the majority of the spam automatically, and it is never even seen.

The best use of e-mail is to respond to a prospect's request for information, follow up with former clients or contact your existing customers.  Former and existing customers are normally your warmest market.

You can write articles in your area of expertise, and send them to your own list of ezine editors. The articles should be non-commercial, and not be simply ads for your business.  Most publications however, allow you to include your authors credits at the end of the article. This again, should not be blatantly commercial, but can invite the readers to your website or to send you an email.

If you hope to attract people to your offers, you must get your act together.  If you don't, you will quickly lose your prospects interest.

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Stupid Local Laws

In Tampa Bay, Florida it is illegal to eat cottage cheese on Sunday after 6:00 PM.

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 "How You Can Build Your Best Body Ever
In Just 3 Months!!"

Are you overweight and sick and tired of the way you look?  Have you tried those so called "Miracle Plans", that just don't work?  it might be time to get serious.  You can have the body you want.

You need the proper diet and exercise program to accomplish your goals.  Anyone can do it!  All you have to bring to the table is the ability to follow simple instructions, and the desire to change.

In each issue, we swap an ad with another Ezine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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A Little Humor for the Weekend

Dining Out
=-=-=-=

John and Mary were having dinner in a very fine restaurant.

Their waitress, taking an order at a table a few paces away, noticed that John suddenly began silently sliding down his chair and under the table, while Mary acted quite unconcerned.

Their waitress watched as John slid out of sight.  Mary appeared calm and unruffled, seemingly unaware that John had disappeared.

When she finished taking the order the waitress said to Mary, "Pardon me, ma'am, but I think your husband just slid under the table."

The woman calmly looked up and replied,

"No, quite the contrary, he just walked in the front door."

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"Do you know the present value of your husband's policy?" the life insurance salesman asked his client.

"What do you mean?" countered the woman.

"If you should lose your husband, what would you get?" asked the salesman.

The woman thought a minute, then brightened up and said, "Probably a poodle."

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Nathan is talking to his lawyer. "Here's the deal, Frank. If you're absolutely sure I'll win the case, I'll give you the business."

"Okay," replies Frank, "but before I can give you my opinion, I obviously need to know the facts."

So Nathan goes into great detail about his failed partnership and ends up saying, "So now you've heard everything, do you think I can sue my partner and get my money back?"

"Well," replies Frank, "from what I've just heard, it's clear to me that you will win. It's rare to have such an open-and-shut case."

Nathan goes very white when he hears this.

"What's the matter?" asks Frank.

"I told you my partner's side of the case," replies Nathan.

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Riddle

A 6-foot tall Magician had a water glass and was holding the glass above his head. He let it drop to the carpet without spilling a single drop of water. How could he manage to drop the glass from a height of six feet and not spill a drop of water?

Do you know the answer? Scroll down for the solution.

Do you want to live a long, HEALTHY life?
 

An Alameda County, California study shows that there are seven common habits practiced regularly by the healthiest people:

* They eat regularly
* They eat lightly
* They don't snack between meals
* They don't smoke
* They consume alcohol moderately
* They sleep seven to eight hours a night
* They exercise regularly

Don't tamper with success.

Here is an article that may help: Do You Have Germs? You will find it here:
http://www.tameyourbrain.com/doyouhavegerms.htm

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Be a success!  Let Jan Tincher, Master Neuro-Linguistic
Programmer, help you!  Great articles, great strategies you can
implement immediately!  Go here now:
http://www.tameyourbrain.com/success/index1.htm

It was an EMPTY glass!

That's it for now.

Best Wishes - Have a Great Holiday
Bob

Copyright - 2007

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