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** A Message from Bob

** Computer Security Tips by Syd Tash – Your New Years CheckList

** Trivia

** Click Away Syndrome by Bob Osgoodby

** Quote of the Day

** Grins –  Yellow Pink and Green

** Motivational Tip For The Day by Jan Tincher

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Welcome

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With the holidays and a subsequent bout with pneumonia, I have been a bit remiss and the publication has been spotty for the past few weeks. But all is well now and we are back to our regular schedule.

In addition to the notification, you can also read the Newsletter directly from your email. If the Newsletter doesn't get through the sp*m filters, at least you will be able to read it on the web. You will receive the Notification and (hopefully) the entire Newsletter in your email. Click below to receive it also directly in your email.

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Your New Years CheckList
by Syd Tash

 It is that time once again folks.  Yep, once a year I publish this short handy dandy computer security checklist.  Updated for 2008, it will help keep you safe on the Wacky, Wild Web.  Email it to your friends.  You will be doing your part for a safer Internet, and thereby make the Web just a bit safer for yourself.

Print it out and stick it on the wall beside your computer.  I assume you have an anti-virus program, a firewall and two anti-spyware programs, at least.

Daily:  1. As soon as you turn on your computer for the day, and before you start surfing the Internet, update your anti-virus program, or check that it updates itself automatically.

2. When you have finished surfing for the day, or after installing new software, run one of your anti-spyware programs.

3. Carefully and fully read every End User License Agreement (EULA).  If you see something like “The vendor/publisher may install third party software” hit the delete button (hard!) or cancel the download.  Or at least run all your security scans after installation.

Read popups and text boxes that suddenly appear; think carefully about what and where to click, to close them.

4. Scan your PC for viruses every day or two.

Weekly: 1. Once a week, update your anti-spyware programs, as well as Windows.  If you have kids who surf the Net and play games online, do it more often.

2. Watch for updates to your firewall.  These are infrequent, so check your email, or check in the firewall program to see if it is up to date.

Do not download anything unless you really need it and will use it.  For reliable freeware and shareware, go to a reputable site such as http://tucows.com or http://download.com

And finally, don't open spa^ m email or unexpected attachments, avoid ph_ishing scams and public computers, back up important files, do not ignore warnings and alerts from your security programs and above all, use common sense on the Web and think before you click.  Whew!

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Syd Tash is a noted computer security consultant and author of How to Protect Your Computer Online.  He has been keeping Internet surfers safe and secure since the last century.  Find out how he does it; secure your own computer with five layers of protection right here: => [http://MyPCSecuritySite.com]

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We see literally hundreds of ads every week that arrive by email, are published in Ezines we subscribe to, or possibly banner ads on web sites. Most of them fit into the "click away" category and are not even read. Every now and then however, one gets our attention and we visit their web site, or request further information by email.

First, let's examine the "click away" varieties. The best shot for a "click away" is sending multiple offers (unsolicited commercial email) advertising the same thing. Face it - if we didn't "bite" on the old scam of earning millions to help get money out of a South African country, the odds are we won't now. Sending the same or similar messages every day will get them automatically filtered out or simply deleted.

While email marketing may well be the marketing tool of the future, until it is brought under control and the scamsters brought to task, it has a long way to go. Many people don't mind receiving offers via email, but many others place spam in the same genre as the telemarketer that always calls just when you sit down for dinner.

Predictable subject lines are usually the give away. I really do know if I asked for information about something, and when I didn't and receive one that says "Here is the Information You Requested", it immediately hits the circular bin. In point of fact, people who receive large amounts of spam have made the automatic deletion of spam into an art form.

While banner ads are heavily hyped they are easily ignored. I personally can't remember the last time I did click on one, but from the consumer's perspective, they are a step above the email spam. At least the advertiser is giving you the option to go to their web site or not. There is a variation however that fits into the "pain in the neck" variety. These are the "pop-up" ads that appear when you are at a web site. You then have to close the window that pops up, before you can continue viewing the site. When this starts to happen, I normally close both.

Ezine advertising is another form, but that can also be misused. If I subscribe to a publication, I don't mind seeing ads as that is the financial support required to meet the expenses of the publication. Thinly disguised articles however, which are actually ads and have little or no content are a misuse, and fall into the spam category.

If you are considering advertising in a publication, how do they group their ads. If they are in a separate mailing with the content in "Part 1" and the ads in "Part 2" you are probably wasting your money. People quickly scan "Part 1" for the content and then delete "Part 2" without even opening it. If there are multiple ads in a row, one after the other, you are also probably wasting your money as people tend to simply skip past them.

OK - let's say you find an ezine that does it correctly, you must have an ad that gets the readers attention. This takes time to develop and usually your best bet is to test several ads in the same publication, and track the response rate. It doesn't normally pay to compare response rates in different publications with different ads in each. The demographics of the subscribers are different and what may pull in one, may not in another.

How do you track the response rate? Well, there are basically three ways that this can be done. The easiest way is to use a different email address for each ad. Anything you receive at that address, came from a specific ad. If you only have one email address to track them, you can use a specialized address such as: mailto:onoesenses-on@mail-list.com?subject=YB with a different subject for each ad. Another way, if you own your own web site is to have a different "home page" for each ad you wish to track. These are basically "mirror" pages with a different URL - any hits you receive there came from a specific ad.

Once you find an ad that works in one publication, try it in another. Before you know it, you will have an ad program that will not suffer from the automatic "Click Away Syndrome".

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Stupid Local Laws

In Calgary there is a by-law that is still on the books that requires businesses
within the city to provide rails for tying up horses.

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In Just 3 Months!!"

Are you overweight and sick and tired of the way you look?  Have you tried those so called "Miracle Plans", that just don't work?  it might be time to get serious.  You can have the body you want.

You need the proper diet and exercise program to accomplish your goals.  Anyone can do it!  All you have to bring to the table is the ability to follow simple instructions, and the desire to change.

In each issue, we swap an ad with another Ezine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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A Little Humor for the Weekend

Yellow Pink and Green
=-=-=-=-=-=-=-=-=-=-=

Mujibar was trying to get a job in India.

The Personnel Manager said, "Mujibar, you have passed all the tests, Except one. Unless you pass it you cannot qualify for this job."

Mujibar said, "I am ready."

The manager said, "Make a sentence using the words Yellow, Pink and Green."

Mujibar thought for a few minutes and said, "Mister manager, I am ready."

The manager said, "Go ahead." Mujibar said, "The telephone goes green, green, green, and I pink it up, and say, 'Yellow, this is Mujibar.'"

Mujibar now works as a technician at a call center for computer problems. No doubt you have spoken to him.

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Tiring of the same old buzz cut from the base barber at Fort Dix, New Jersey, I went into town to get my haircut. The hairdresser noticed my accent and asked where I was from. "Trinidad," I said.
"Is that in Arabia?"

"The Caribbean."

She laughed, "Sorry, I never was very good at geometry."

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While I was attending a church service in Mississippi, the pastor announced that their prison quartet would be singing the following evening. I wasn't aware there was a prison in the vicinity and I looked forward to hearing them.

The next evening, I was puzzled when four members of the church approached the stage. Then the pastor introduced them.

"This is our prison quartet," he said, "behind a few bars and always looking for the key."

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Riddle

Which of the following is NOT a berry?
A strawberry,
B raspberry,
C blueberry,
D huckleberry,
E pumpkin.

Do you know the answer? Scroll down for the solution.

How is your vitality?

Do you know that when people are stressed, they stop breathing properly, sapping their vitality?

Take care of your physical body, so you can feel vital! All emotions are directed through your body. If you're feeling out of sorts emotionally, you *take it all inward.* That definitely affects your breathing.

How are you breathing? Breathing properly is one of the most important parts of maintaining good health. Take a few moments each day and breathe nice, slow, relaxed breaths.

The human nervous system needs to move to create energy. As you move, oxygen flows through your system. That physical level of health creates the emotional sense of vitality that helps you deal with negative challenges effectively.

A sense of vitality is critical. If you have a good sense of vitality, you can easily handle any emotion that comes into your life.

An article that may help is  How To Handle Any Emotion At Will and you may read it here: Http://www.tameyourbrain.com/emotionatwill.htm

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Strawberry. Since the seeds are on the outside of the fleshy part it is not a berry. In fact, it is not even a fruit. Popular etymology has it that the name "straw" berry comes from gardeners' practice of mulching strawberries with straw to protect the berries from rot

That's it for now.

Best Wishes - Have a Great Weekend
Bob

Copyright - 2008

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