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** Tip Of The Day –  Save That Stuff

** Today in History –  First Battle of Sabine Pass

** Trivia

** Quote of the Day

** Woman in Business –  Classified Ads - What Works & What Doesn’t By Diana Barnum

** Grins – Parking Fine

** Publications of Interest

** "Cooking for the Empty Nest" – Tilapia  with mango salsa

If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to: articles@adv-marketing.com - We currently have 60,000+ subscribers who receive the "Tip of the Day" which is published every Monday, Wednesday and Friday each week.

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Save That Stuff

How often do you order something online or sign up for something on a Web site? IWell, if you're like me, you do it quite often. Almost every Web site you visit either has something you need to register for or they're trying to get you to buy their products. It's certainly not bad if you do this kind of thing, but there are some rules you should make for yourself when you do.

I'm mainly talking about saving the information you accumulate from those transactions. It's best to save all of that for your future records. For example, if you purchase something from a Web site, you usuall get a confirmation e-mail. When you get those, you should always save them, just in case you need it for something else. Those e-mails will always contain an order ID number and it's very helpful for us if you have that. The same goes for any other Web site you buy from. Always keep your receipts on hand, because you never know when you'll need to refer back to them.

This also holds true for any items you may sign up for. For instance, if you register with a web site, you have to create a username and password. Make sure you save that information so you never have to worry about forgetting it when you need it. This applies to any Web site that has some sort of registration. The best thing to do is create a folder just for those receipts, confirmations, etc. You can either keep it on your desktop or in your e-mail program. Either way, you should save all of that information each time you get it. It only makes sense.

First Battle of Sabine Pass

On this date in 1863, two Confederate ships drive away two Union ships as the Rebels recaptured Sabine Pass, Texas, and opened an important port for the Confederacy.

Sabine Pass lay at the mouth of the Sabine River along the gulf coast of Texas. The Confederates constructed a major fort there in 1861. In September 1862, a Union force captured the fort and, shortly after, the port of Galveston to the southwest. The Yankees now controlled much of the Texas coast. In November, General John Bankhead Magruder arrived to change Southern fortunes in the area. Magruder was an early Confederate hero in Virginia, and now he was assigned the difficult task of expelling the Federals from Sabine Pass and Galveston.

Magruder's efforts paid quick dividends. He recaptured Galveston and then turned his attention to Sabine Pass. The decks of two ships, the Bell and the Uncle Ben, were stacked with cotton bales. Sharpshooters were placed behind the bales and the ships steamed towards two Union ships, the Morning Light and the Velocity. Some of the sharpshooters became seasick and had to be removed, but the expedition continued. The Confederates chased the Yankee ships into open water, and the sharpshooters injured many Union gunners. After a one-hour battle, both Union ships surrendered. Magruder's victory reopened the Texas coast for Confederate shipping.

The Union tried to recapture Sabine Pass later in the year, but the effort was thwarted when less than 50 Confederates inside the fort at Sabine Pass held off a much larger Union force.
 

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Classified Ads - What Works & What Doesn’t By Diana Barnum

Do classified ads really work? Should you include an email address or fax number in them? How about a call to action?

Questions like these are often brought to the attention of OhioHelp.net, an Ohio-based company specializing in helping businesses worldwide with their marketing, public relations and freelance writing services. Here are some top tips they offer based on their own client projects.

TOP TIPS FROM OHIOHELP.NET

I. CLASSIFIED AD PLACEMENT

Study the ads in publications where you would like to place yours to see what works. And STUDY them like you'll have an exam over them. If you didn't see the ad before, skip it. Only focus on those who repeatedly placed the same ads - -these people are selling off of them: bottom line.

While you’re at it, call some of those companies who are not your direct competitors and ask how their ads pull (and log their replies for reference). Exchange contact information and follow up so that you can possibly team up with them later in a joint venture and send clients back and forth.

Results show that small ads placed in inexpensive publications generally bring in phone calls and clicks to websites, but no email replies. And on the average, these callers reported having limited or no Internet access along with limited or no computer / email capabilities in their homes. If they had access at work, it was limited and did not offer personal / private email. Toll-free numbers brought in more responses than local numbers with area codes. And fax numbers brought in nothing at all.

II. CLASSIFIED AD GIFTS

Sales increased with the inclusion of Gift and Reward items in a call-to-action ad.  Popular items were:

A. A No-Cost Information Kit that included a variety of tip sheets, electronic books and software sent via downloadable links in printed sales letters and included on disks or CDs.  All items were mailed Flat Rate via Priority Mail.

B. A Book / workbook set sent the same way or mailed Media Rate in a manila envelope. Sets were for a trial period before purchasing. And No-Cost Information Kits above were included in the package.

C. A special “Freebie” item of their choice from our bookstore was mailed or emailed with mention of the ad.

III. CLASSIFIED AD COPYWRITING

To increase customer contact, communication and overall sales, include specific pricing in the ad; for example, say, “rates from $39.” Also list an email address with a domain name and specific person to contact. In other words, instead of emailing info@aol.com, email diana@ohiohelp.net using a first name for familiarity. (Note that some classifieds charge a 3-word count for URLs but only a 1-word count for email addresses.) And use an action verb in your call-to-action, “Mention Ad for…”

IV. CLASSIFIED TIPS

Remember:

• Keep up. Keep educating yourself and your helpers. For example, inexpensive company subscriptions to a monthly ebook club http://presssuccess.com/wholesale and the jvAlert Perpetual Learning Series www.jvAlert.com/LearningSeries.aspx?id=1805  help to catch up with the latest scoop -- what works and what doesn’t work from top-level marketers & industry leaders.

• Prepackage info into autoresponders http://presssuccess.com/AutoPilot with a 30-day no-cost trial period. Then the info can be sent upon request immediately to prospective clients. Treat information requests like proposals & include past work you’ve done in the field, samples, references, additional resources, your credentials, etc.

So sharpen your pencil or grab your keyboard and tune up your classified campaigns. Testing and improving your ads can definitely increase sales.

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By Diana Barnum, CEO of http://ohiohelp.net . For more help with marketing, public relations and writing, email diana@ohiohelp.net or call: (614)529-9459. Help yourself to no-cost ebooks and other goodies at: http://movingaheadcommunications.com/freebies.html

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   A Little Humor to Start the Week 

Parking Fine
=-=-=-=-=-=-=

You know, somebody actually complimented me on my driving today. They left a little note on the windshield that said "Parking Fine."

That was so nice.

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Before our division was deployed, we had to repaint our Humvees from their normal "olive drab" to a "sand" color.

The result was a pinkish hue ... and then the jokes began.

One guy renamed us the Pink Panzer Division, but the best was the bumper sticker that said: "Ask me about Mary Kay."

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A New York boy was being led through the swamps of Louisiana by his cousin.

"Is it true that an alligator won't attack you if you carry a flashlight?"

The cousin smirked and replied, "Depends on how fast ya carry the flashlight."

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I was shopping with my roommate, and I saw a humorous button that said, "It might look like I'm doing nothing, but on a cellular level, I'm quite busy."

I showed it to her, and her response was, "Oh, I should buy that one, I'm always talking on mine."

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Riddle

I can only live when there is light, although I die if the light
shines on me. What am I?

Do you know the answer? If not, look for the solution later in this newsletter.

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"Rain is what makes flowers grow and taxis disappear."

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Tilapia  with mango salsa

1 1/3 pounds Tilapia
1 lime, cut in half
1 mango, pineapple, papaya or kiwi, cut into bite-size cubes
1 green onion, thinly sliced
Ground black pepper to taste

In a small bowl, combine mango, green onion, juice from half of lime and pepper; stir. Place Tilapia in a microwave dish; squeeze juice from remaining half of lime over fish, cover with plastic and microwave on high 6 to 8 minutes, rotating dish midway, or until fish is just cooked throughout. Serve fish with salsa on the side.

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If you have a favorite recipe that you would like to share, please send it to mailto:bob@adv-marketing.com?Subject=RecipesBe sure to read back recipes of the week at:
http://adv-arketing.com/business/frtest.htm and Click on ?Recipe of the Week"

Yours in cooking - Sue

A shadow.

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Copyright - 2008