Your Tip of the Day

by Bob Osgoodby

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In this Issue

** Tip Of The Day – Restart Shortcut

** Something to Think About by Jan Tincher

** Food For Thought by Dr. Kevin Nunley – Why Doesn't Pay-Per-Click Advertising Work?

** Quote of the Day

** A Little Levity – Valentine's Day

** The Dollar Stretcher by Gary Foreman – Auction Fever

** Publications of Interest

** Stress Matters

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Welcome

If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to: articles@adv-marketing.com - We currently have 60,000+ subscribers who receive the "Tip of the Day" which is published every Monday, Wednesday and Friday each week.

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still
Tip of the Day

Restart Shortcut

This is a shortcut right on your desktop that allows you to instantly restart your computer and do a quick reboot. In Windows XP, right click on your desktop and go to New, Shortcut. In the wizard box for "Type the location of the item," enter this in: %windir%\System32\shutdown.exe -r. (It may be best to copy and paste this into the box to make sure you have it correct). Click Next when you're done. Now, in the box that says "Type a name for this shortcut," enter in whatever you'd like. For example, you can name it "Restart My Computer" or just simply, "Restart." Click Finish to complete the process.

You will then see a new icon on your desktop and you can test it out by double clicking it. Your computer will restart for you, just like it would if you went to Start, Restart. Now, just in case you were wondering, the -r in the code above is used for the restart parameter. If you wanted to shut down your computer, you would use -s, which you can see from the tip linked above.

Bob

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Something to Think About by Jan Tincher

Do you have a great success picture and story in your mind that hasn't quite reached it's potential?

Why hasn't it?

Could it be because you need to try harder and work more intensely than you ever thought you could? And you just haven't done it because . . . Why?

The best thing you can do for yourself is impose, and regulate, your own self-discipline to get the job done right the first time.

One thing that might help you do it is to realize right NOW that if you don't, someone will have to step in and do it, or finish it, for you. They'll do the work AND reap the rewards, the rewards you had envisioned, but didn't exercise the discipline you needed.

Now, do you think you can impose that self-discipline you need to get the job done right, and get it done NOW? Great!

Here is an article that may help: Look At Your Success Picture 1000 Times A Day
You will find it here: http://www.tameyourbrain.com/success_picture.htm

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Stupid Quotes

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Able to interfere with faculty, staff, and students."

- Irondequoit, NY want-ad

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Food for Thought

Why Doesn't Pay-Per-Click Advertising Work?

About twice a day I get a note from people saying I'm doing a ton of advertising with pay-per-click search engines. I get 1,000 people a day to my site and nobody buys. What is wrong with my site?

Often, NOTHING is wrong with the site. The real problem seems to be with PPC search engines. While they work magnificently for some businesses, they work poorly for others.

For some reason nobody has yet explained to me, the masses of folks who come from PPC's have a 15 to 20 second look around your site, then leave without buying anything.

There are three solutions to this problem.

1. Instead of going for the order, try to get PPC traffic to sign up for your newsletter or email updates. People who have never heard of you before are unlikely to buy. People who have been reading your newsletter for weeks are much more likely to place their order.

2. Sell an item or service people buy on impulse. Things that are cheap and "feel good" have the advantage.

3. Stop spending all your ad budget on PPC's. Spread the money around a bit. Advertise in ezines, get on mainstream search engines, send out your own article with your ad at the end.

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Trivia

Out of the 11 original patents made by Nikola Tessla (1856 - 1943),
for the generation of hydroelectric energy, 9 are still in use, (unchanged) today.

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Quote of the Day

"Think about the impact of today's decisions, for tomorrow is much longer than today."

 - Don Raiff, Economist

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Grins

Valentine's Day
=-=-=-=-=-=-=-=

Cindy:  “My boyfriend is preparing a seven-course meal for us to celebrate Valentine's Day.”

Beth:  “Wow! What is he serving?”

Cindy: “A Hot dog and a six-pack.”

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Mary (She's Blonde) called in a repairman to fix her electric clock.  He examined it and told her, "There's nothing wrong with the clock. You didn't have it plugged in."

She replied, "I didn't want to waste electricity, so I only plug it in when I want to know what time it is."

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Jacob, age 92 and Rebecca, age 89, living in Florida, are all excited about their decision to get married. They go for a stroll to discuss the wedding and on the way they pass a drugstore. Jacob suggests they go in.

Jacob addresses the man behind the counter: "Are you the owner?"

The Pharmacist answers "Yes."

Jacob: "We're about to get married. Do you sell heart medication?"

Pharmacist: "Of course we do."

Jacob: "How about medicine for circulation?"

Pharmacist: "All kinds."

Jacob: "Medicine for rheumatism, scoliosis?"

Pharmacist: "Definitely."

Jacob: "How about Viagra?"

Pharmacist: "Of course."

Jacob: "Medicine for memory problems, arthritis, jaundice?"

Pharmacist: "Yes, a large variety, the works."

Jacob: "What about vitamins, sleeping pills, Geritol, antidotes for Parkinson's disease?"

Pharmacist: "Absolutely."

Jacob: "You sell wheelchairs and walkers?"

Pharmacist: "All speeds and sizes."

Jacob: "We'd like to use your store for our Bridal Registry."

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My sister is a waitress at a hotel. One morning a customer was sitting at the table in the dining area, and said to her: "I'd like a cup of coffee, no cream."

She went to get the coffee, but after 2 minutes came back to ask, "I'm sorry sir, we are out of cream. Would you want your coffee without milk instead?"

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The Dollar Stretcher
by Gary Foreman

Auction Fever

Recently I spent some time watching the Barrett-Jackson collector car auction. Anyone involved with collector cars has heard of Barrett-Jackson. Each January they hold a huge auction. This year I believe they sold something like 2,000 cars!

I love old cars and quite often you'll find me at a local show in my '65 Chevy. Often you'll hear guys (and gals) talking about the eye-popping bids at Barrett. Yes, there are some exotic, very rare vehicles. But some of the prices are really unbelievable.

As a car guy and a frugal living guy, I tried to figure out what was going on. An auction is a complex psychological dance, but even simple people can gain some insight from studying it.

The first thing is that it's viewed as a competition between the bidders. I just checked and on the homepage of ebay.com, you'll find "Don't just shop. Win!" Wow! Somehow I don't get the feeling of winning when I"m buying a tool at Sears! Missed the whole "winning" experience! Maybe next time.

On TV the announcers talked about it being like an old western shootout between two bidders. (somehow I have trouble picturing Matt Dillon pulling a credit card out of his holster in the opening scene of Gunsmoke) Don't get me wrong. There is a lot of ego involved. And, if someone outbids me, the assumption is that he has more money than I do. That could be a big deal when you know that people all over the country are going to see someone with a bigger bidder's paddle than I have.

Another part of the push to ever higher bids is the audience. When the bidding gets near a round number ($100,000 or $250,000 or $1,000,000) the auctioneer would ask the audience to encourage the bidders. I really don't know why they complied. Should it really matter to me whether someone pays $95k or $100k for a car? If he pays more it favors the seller (who I don't know). If he pays less it favors the buyer (who I also don't know). Why would spectators cheer for higher bids?

The urgency of the situation also effects bidders. You have to make a decision right now. Not tomorrow. Not later. Right now. And, (you're told over and over) you don't want to miss this one. Once it's gone you may never get another chance at it. So step up now before it's too late.

One other thing seemed noteworthy. For the really high-end stuff, there are buyers for museums and very private collections. These buyers are typically very calm and collected. The auctioneers don't seem to try to goad them into higher bids. My guess is that they know that won't work on them. They've done their research before the bidding began and they pretty much know exactly how high they are willing to go. (and they won't change their mind in the middle of the bidding)

So what's this have to do with you? You're not thinking of buying a collector car. Ahh, but you do shop on eBay.com. And, you've got a bid in on that cute little purse that closes in 15h 56m. Don't want to miss that. The seller says that it's unique. Plus there are other people who are bidding on it. Some might even see your name on the 'high bidder' space. Kinda sounds familiar doesn't it. The same tactics work no matter what's being sold at auction.

So, just as you'd be careful not to accidentally buy a $50,000 car at Barrett-Jackson, it's probably a good idea not to make a mistake and buy a $50 purse on eBay.com.

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Gary Foreman has worked as a Certified Financial Planner and currently edits The Dollar Stretcher website http:www.stretcher.com You'll find hundreds of free articles to help you save time and money. Visit Today!

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Stress Matters

You will find this "Stress Tip Message" helpful to stay focused and on purpose with less stress by reading it often throughout the day.

Take the lead to show yourself and others you can do it,
whatever it may be!

- Dr. Rae

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My life has a superb cast,
but I can't figure out the plot.

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Best Wishes
Bob
Copyright - 2008

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