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** Tip Of The Day – Annoying Request

** Today in History –  First St. Patrick's Day Parade

** Trivia

** Quote of the Day

** Woman in Business – Catering to Beginners, Enthusiasts and Geeks by Marcia Yudkin

** Grins – Some Irish Jokes

** Publications of Interest

** "Cooking for the Empty Nest" –  Corned-Beef Dinner, Irish Style

If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to: articles@adv-marketing.com - We currently have 60,000+ subscribers who receive the "Tip of the Day" which is published every Monday, Wednesday and Friday each week.

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Annoying Request

Don't you just hate it when you have a problem with your computer, and a little window pops up and asks to report the error to Microsoft. To get rid of that pesky request, right-click the My Computer icon on your desktop and choose Properties.

In the System Properties window that appears, go to the Advanced tab and click Error Reporting.

You have a few options. You could Disable error reporting. This will make any crashing program's window simply close itself with no explanation of what happened - not the best move.

You could also click But Notify Me When Critical Errors Occur, but it might be even safer (and less confusing down the road) if you select Enable Error Reporting and Choose Programs to exclude only your commonly crashing program.

Bob

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First St. Patrick's Day Parade

On this date in 1762, in New York City, the first parade honoring the Catholic feast day of St. Patrick, the patron saint of Ireland, was held by Irish soldiers serving in the British army.

Saint Patrick, who was born in the late 4th century, was one of the most successful Christian missionaries in history. Born in Britain to a Christian family of Roman citizenship, he was taken prisoner at the age of 16 by a group of Irish raiders who attacked his family's estate. They transported him to Ireland, and he spent six years in captivity before escaping back to Britain. Believing he had been called by God to Christianize Ireland, he joined the Catholic Church and studied for 15 years before being consecrated as the church's second missionary to Ireland. Patrick began his mission to Ireland in 432, and by his death in 461, the island was almost entirely Christian.

Early Irish settlers to the American colonies, many of whom were indentured servants, brought the Irish tradition of celebrating St. Patrick's feast day to America. The first recorded St. Patrick's Day parade was held not in Ireland but in New York City in 1762, and with the dramatic increase of Irish immigrants to the United States in the mid-19th century, the March 17th celebration became widespread. Today, across the United States, millions of Americans of Irish ancestry celebrate their cultural identity and history by enjoying St. Patrick's Day parades and engaging in general revelry.

Catering to Beginners, Enthusiasts and Geeks by Marcia Yudkin

Recently I had occasion to review several dozen Web sites in one industry -- camera stores. I found this eye-opening, as an unfortunate     pattern emerged that I believe holds not only on the Internet but also in paper-based marketing materials, and applies to many professions. First, some background.

Most of us, particularly those who regularly deal with a wide swath of the public, know how to adjust our conversation according to the experience level of our audience. If someone asks to see a particular camera, a retailer explains it differently depending on whether the person seems to know as much as he about cameras or next to nothing. An oncologist explains the same case of cancer differently to the patient than to the patient's doctor.

On paper and on the Web, however, we tend to orient our promotional material to just one kind of audience and only one level of sophistication.     If we do this strategically, great. If we make a conscious choice to target one audience rather than another because the former accounts for higher profits, terrific. But that's not what I saw at the camera store sites.

For beginners, people who don't know much about a product or service, it's a huge mistake to lead with detailed product information. Too much "APS 505 AiAF f/2.8 2x" overwhelms when I'm wondering whether a digital, 35mm or disposable point-and-shoot camera would fit my needs.

Beginners need helpful guidance that takes their goal as the starting point. Questions and answers and products recommended for specific purposes may work best for this audience so long as the descriptions use laypersons' vocabulary.

Enthusiasts, people who love spending money on their hobby, respond well when invited to adventure farther or deeper and meet new challenges in pursuit of their favorite pastime. Activities such as clinics and outings for wildlife photography, sports shots or photojournalism capture the imagination of this group -- and get them to spend more money. Since this segment loves exchanging tips and sharing their passion, an online discussion group and an email newsletter containing picture-taking techniques would earn their devotion to a Web site.

Finally we get to the geeks, the experts, the pros, who usually have a rough idea of what they want and might be narrowing down the field to one or two models or manufacturers. They're the ones that all that "APS 505 AiAF f/2.8 2x" speaks to. I doubt very much they represent the majority of  camera buyers, or that they bring a merchant the greatest profit, since     they're probably skilled comparison shoppers. Nearly all the sites I looked at mainly appealed to geeks. And I think this was unintentional, due to the camera store owners belonging to this category themselves.

Don't pick out one audience only unless that's your strategic choice. By combining approaches on your Web site, or on a brochure or sales sheet, you can lasso all levels of customers -- beginners, enthusiasts and geeks.

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Marcia Yudkin <marcia@yudkin.com> is the author of Poor Richard's Web Site     Marketing Makeover and 10 other books. Her site review service tells you     what, if anything, you need to change at your site to turn visitors into     customers and clients. Details: http://www.yudkin.com/sitereview.htm.

   A Little Humor to Start the Week 

Car Accident
=-=-=-=-=-=-=

Murphy lay in hospital covered in bandages head to foot - with just two little slits for his eyes.

'What happened to you?' asked Cassidy.

'I staggered out of the pub and a lorry hit me a glancing blow and knocked me through a plate glass window.'

'Begod,' said Cassidy. 'It's a good thing you were wearing those bandages or you'd have been cut to ribbons!'

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The first says: "Aye, this is a nice bar, but where I come from, there's a better one. At MacDougal's, you buy a drink, you buy another drink, and MacDougal himself will buy your third drink!"

The second then starts: "That sounds like a nice bar, but where I come from, there's a better one called Quinns. At Quinns, you buy a drink, Quinn buys you a drink. You buy another drink, Quinn buys you another drink."

Then the third pipes up. "You think that's good? Where I come from, there's this place called Murphy's. At Murphy's, they buy you your first drink, they buy you your second drink, they buy you your third drink, and then, they take you in the back and get have sex."

"Wow!" say the other two. "That sounds fantastic! Did that actually happen to you?" "No," replies their friend, "but it happened to me sister!"

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A man's been drinking at a pub all night. When he stands up to leave, he falls flat on his face. He tries to stand one more time, but to no avail.

He figures he'll crawl outside and get some fresh air and maybe that will sober him up. Once outside, he stands up and, sure enough, he falls flat on his face. Finally he decides to crawl the four blocks to his home.

When he arrives at the door, he stands up and falls flat on his face. He crawls through the door into his bedroom. When he reaches his bed, he tries one more time to stand up. This time, he manages to pull himself upright but he quickly falls right into bed.

The next morning he awakens to see his wife standing over him, shouting: "So, you've been out drinking again!"

"Why do you say that?" he asks.

"The pub called. You left your wheelchair there again."

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Billy and Shamus were walking in the woods when they came across a sign saying, "Tree Fellers wanted". One of them said, "Ye know, it's a shame Paddy isn't here. We could have gotten the job".

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Riddle

I washed my face in water
That was never rained or run
I dried it with a towel
That was neither wove nor spun

Do you know the answer? If not, look for the solution later in this newsletter.

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What is black and blue and found floating upside down in the Irish sea?
Someone who's tells a stupid Irish joke.

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3-4 lbs corned beef brisket
2 onions, sliced
2 garlic cloves, minced
2 bay leaves
6 whole cloves
6 medium potatoes, pared
5 small carrots, pared
1 medium head of cabbage, cut in 6 wedges

Place corned beef in Dutch oven, and barely cover with hot water; add onion, garlic, cloves, and bay leaves. Cover and simmer (do not let boil)1 hour per pound of meat, or till fork tender. Remove meat from liquid; add potatoes and carrots. . Cover; bring to boiling and cook 10 minutes. Then add cabbage wedges; continue cooking 20 minutes longer or till vegetables are done.

Spice Glaze:
If you like, glaze the corned beef while vegetables cook. Spread fat side of meat lightly with prepared mustard. Then sprinkle with mixture of 1/4 cup brown sugar and 1/4 teaspoon ground cloves. Place in shallow pan. Bake in moderate oven 350 degrees 15 to 20 minutes or till nicely glazed.

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If you have a favorite recipe that you would like to share, please send it to mailto:bob@adv-marketing.com?Subject=RecipesBe sure to read back recipes of the week at:
http://adv-arketing.com/business/frtest.htm and Click on ?Recipe of the Week"

Yours in cooking - Sue

Wash in the dew; dry in the sun

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Bob
Copyright - 2008