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** Tip Of The Day – Delete it Now

** Today in History –  Major Bowes Original Amateur Hour

** Trivia

** Quote of the Day

** Woman in Business –  Classified Ads - What Works & What Doesn’t By Diana Barnum

** Grins – Golf Foursome

** Publications of Interest

** "Cooking for the Empty Nest" – Honey Mustard Salmon With Garlic

If you have a favorite "Tip" that would be of interest to our subscribers or an article that would be of interest, please send it to: articles@adv-marketing.com - We currently have 60,000+ subscribers who receive the "Tip of the Day" which is published every Monday, Wednesday and Friday each week.

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Delete it Now

If you're sure you want to delete a specific file in Windows Explorer, click the file to select it, then hold down the Shift key while you press Delete. This deletes the file rather than sending it to the Recycle Bin. Don't use this method to delete a file unless you're absolutely sure you will never need it again.

Bob

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Major Bowes Original Amateur Hour

On this date in 1934, the debut of radio program Major Bowes' Original Amateur Hour launched a national craze among amateur performers hoping to hit the big time. The show, conceived by theater owner and variety-show producer Major Edward Bowes, featured amateur performers competing against each other.

Bowes was born in 1874. A businessman, he worked in real estate and managed New York radio station WHN. In 1934, two producers at the station hit on the idea of a program pitting amateur talent performers against each other. When the show Amateur Hour became a huge success, Bowes took it over, shopped it to a sponsor, and signed for a spot on NBC.

The show became instantly popular, drawing enormous listening audiences and attracting would-be stars from around the country. Families sold their homes, and youngsters ran away to audition in New York, hoping to hit it big and pull themselves out of Depression-era poverty--but of some 10,000 performers a week who applied, only 20 were chosen for each broadcast. Many who arrived penniless were turned away and forced to seek assistance: In one month in 1935, some 1,200 people rejected by the show applied for emergency food and shelter in New York, according to Newsweek. Meanwhile, Bowes reaped enormous profits from his hit show.

The show drew criticism for exploiting performers and rigging contests, charges exacerbated by a reporter from Radio Guide who auditioned undercover and appeared on the show. Despite criticism, the show stayed on the air until 1945 and was revived from 1948 to 1952.

Classified Ads - What Works & What Doesn’t By Diana Barnum

 Do classified ads really work? Should you include an email address or fax number in them? How about a call to action?

Questions like these are often brought to the attention of OhioHelp.net, an Ohio-based company specializing in helping businesses worldwide with their marketing, public relations and freelance writing services. Here are some top tips they offer based on their own client projects.

TOP TIPS FROM OHIOHELP.NET

I. CLASSIFIED AD PLACEMENT

Study the ads in publications where you would like to place yours to see what works. And STUDY them like you'll have an exam over them. If you didn't see the ad before, skip it. Only focus on those who repeatedly placed the same ads - -these people are selling off of them: bottom line.

While you’re at it, call some of those companies who are not your direct competitors and ask how their ads pull (and log their replies for reference). Exchange contact information and follow up so that you can possibly team up with them later in a joint venture and send clients back and forth.

Results show that small ads placed in inexpensive publications generally bring in phone calls and clicks to websites, but no email replies. And on the average, these callers reported having limited or no Internet access along with limited or no computer / email capabilities in their homes. If they had access at work, it was limited and did not offer personal / private email. Toll-free numbers brought in more responses than local numbers with area codes. And fax numbers brought in nothing at all.

II. CLASSIFIED AD GIFTS

Sales increased with the inclusion of Gift and Reward items in a call-to-action ad.  Popular items were:

A. A No-Cost Information Kit that included a variety of tip sheets, electronic books and software sent via downloadable links in printed sales letters and included on disks or CDs.  All items were mailed Flat Rate via Priority Mail.

B. A Book / workbook set sent the same way or mailed Media Rate in a manila envelope. Sets were for a trial period before purchasing. And No-Cost Information Kits above were included in the package.

C. A special “Freebie” item of their choice from our bookstore was mailed or emailed with mention of the ad.
 
 

III. CLASSIFIED AD COPYWRITING

To increase customer contact, communication and overall sales, include specific pricing in the ad; for example, say, “rates from $39.” Also list an email address with a domain name and specific person to contact. In other words, instead of emailing info@aol.com, email diana@ohiohelp.net using a first name for familiarity. (Note that some classifieds charge a 3-word count for URLs but only a 1-word count for email addresses.) And use an action verb in your call-to-action, “Mention Ad for…”
 

IV. CLASSIFIED TIPS

Remember:

• Keep up. Keep educating yourself and your helpers. For example, inexpensive company subscriptions to a monthly ebook club http://presssuccess.com/wholesale and the jvAlert Perpetual Learning Series www.jvAlert.com/LearningSeries.aspx?id=1805  help to catch up with the latest scoop -- what works and what doesn’t work from top-level marketers & industry leaders.

• Prepackage info into autoresponders http://presssuccess.com/AutoPilot with a 30-day no-cost trial period.  Then the info can be sent upon request immediately to prospective  clients. Treat information requests like proposals & include past  work you’ve done in the field, samples, references, additional  resources, your credentials, etc.

So sharpen your pencil or grab your keyboard and tune up your classified campaigns. Testing and improving your ads can definitely increase sales.

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By Diana Barnum, CEO of http://ohiohelp.net . For more help  with marketing, public relations and writing, email diana@ohiohelp.net  or call: (614)529-9459. Help yourself to no-cost ebooks and other goodies at: http://movingaheadcommunications.com/freebies.html

   A Little Humor to Start the Week 

Golf Foursome
=-=-=-=-=-=-=-=

Two women were playing golf. One teed off and watched in horror as her ball headed directly toward a foursome of men playing the next hole. The ball hit one of the men. He immediately clasped his hands together at his groin, fell to the ground and proceeded to roll around in agony. The woman rushed down to the man, and immediately began to apologize.

"Please allow me to help. I'm a Physical Therapist and I know I could relieve your pain if you'd allow me," she told him.

"Oh, no, I'll be all right. I'll be fine in a few minutes," the man replied.

He was in obvious agony, lying in the fetal position, still clasping his hands together at his groin. At her persistence, however, he finally allowed her to help. She gently took his hands away and laid them to the side, loosened his pants and put her hands inside.

She administered tender and artful massage for several long moments and asked,'How does that feel'?

He replied: "It feels great, but I still think my thumb's broken."

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During a visit to the mental asylum, a visitor asked the Director what the criterion was which defined whether or not a patient should be institutionalized.

"Well," said the Director, "we fill up a bathtub, then we offer a teaspoon, a teacup and a bucket to the patient and ask him or her to empty the bathtub."

"Oh, I understand," said the visitor. "A normal person would use the bucket because it's bigger than the spoon or the teacup."

"Actually," said the Director, "A normal person would just pull the plug." "So tell me, do you want a room with an East view or a West view?"

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Leaving a plush night club one evening, a miserly gentleman walked past the doorman without tipping him.

Never the less, the doorman helped the man into a taxi with a flourish and said pleasantly, "By the way, in case you happen to lose your wallet on the way home, sir, just remember that you didn't pull it out here."

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Did you ever notice: The Roman Numerals for forty (40) are " XL."

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Riddle

 When John was six years old he hammered a nail into his favorite tree to mark his height. Ten years later at age sixteen, John returned to see how much higher the nail was. If the tree grew by two inches each year, how much higher would the nail be?

Do you know the answer? If not, look for the solution later in this newsletter.

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The older we get, the fewer things seem worth waiting in line for.

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2 pounds salmon fillets, about 6 to 8 ounces each
2/3 cup honey
3 tablespoons spicy brown mustard or a Creole mustard
1 medium clove garlic, very finely minced
Dash dried leaf basil
Dash sea salt
Dash freshly ground black pepper

Heat oven to 400°. Line a shallow baking dish with foil and grease lightly with olive oil.

Combine honey, mustard, minced garlic, basil, and salt and pepper in a food storage bag or a glass or plastic container.

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If you have a favorite recipe that you would like to share, please send it to mailto:bob@adv-marketing.com?Subject=RecipesBe sure to read back recipes of the week at:
http://adv-arketing.com/business/frtest.htm and Click on ?Recipe of the Week"

Yours in cooking - Sue

The nail would be at the same height since trees grow at their tops.

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