Your Tip of the Day

by Bob Osgoodby


                 Today is Monday, July 21, 2008
             It is 202 days since the first of the Year
              There are 162 days left in the Year, and
                 There are 155 Days Until Christmas

             Live well -- Laugh often -- Love much.

Today is . . . Make a Scarecrow Day
     On this date .  . . Hank Aaron becomes 2nd major leaguer
 to hit 700 Homeruns (1973)

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In this Issue

** Tip Of The Day –  Computer Snoops

** Today in History – Hitler to Germany: "I'm still alive."

** Trivia

** Quote of the Day

** Woman in Business –  Small Towns are NOT Small Potatoes by Sharon Fling

** Grins – Gun Shots

** "Cooking for the Empty Nest" – Sweet and crispy dill pickles


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Tip of the Day

Delete History of Web Sites Visited
Computer Snoops

It seems that we all tend to think that just because we are using our computer at home and no one can access it unless they're given permission, our private documents and files are safe. Well, that's just not always the case! A stranger could access your personal information on your computer from anywhere in the world and could use your computer remotely, without your permission or knowledge. They can track every move you make and could even have access to your credit card numbers, social security number and other valuable personal information that you may have stored on your computer.

Well, in order to help protect you from identity theft and snooping in general, I wanted to share this tip that I even use on my own computer all the time. Check it out! Note: This tip is for Windows XP users, however, it can probably be done with other operating systems as well.

Step 1: Go to the Start menu.

Step 2: Click on the Control Panel.

Step 3: In the Control Panel menu, click Performance and Maintenance.

Step 4: Under the Performance and Maintenance menu, click on System.

Step 5: In the System menu, click on the Remote tab.

Step 6: Under the Remote tab, make sure no boxes are checked for remote assistance or access. Once you've double checked them, click the OK button at the bottom of the box.

That’s it. Now, you can be sure that no one is snooping in your private documents and files. You will no longer be tracked by snoops and no one can use your computer without your permission.

Bob


Today's Highlight in History

Hitler to Germany: "I'm still alive."

On this day in 1944, Adolf Hitler takes to the airwaves to announce that the attempt on his life has failed and that "accounts will be settled."

Hitler had survived the bomb blast that was meant to take his life. He had suffered punctured eardrums, some burns and minor wounds, but nothing that would keep him from regaining control of the government and finding the rebels. In fact, the coup d'etat that was to accompany the assassination of Hitler was put down in a mere 11 1/2 hours. In Berlin, Army Major Otto Remer, believed to be apolitical by the conspirators and willing to carry out any orders given him, was told that the Fuhrer was dead and that he, Remer, was to arrest Joseph Goebbels, Minister of Propaganda. But Goebbels had other news for Remer-Hitler was alive. And he proved it, by getting the leader on the phone (the rebels had forgotten to cut the phone lines). Hitler then gave Remer direct orders to put down any army rebellion and to follow only his orders or those of Goebbels or Himmler. Remer let Goebbels go. The SS then snapped into action, arriving in Berlin, now in chaos, just in time to convince many high German officers to remain loyal to Hitler.

Arrests, torture sessions, executions, and suicides followed. Count Claus von Stauffenberg, the man who actually planted the explosive in the room with Hitler and who had insisted to his co-conspirators that "the explosion was as if a 15-millimeter shell had hit. No one in that room can still be alive." But it was Stauffenberg who would not be alive for much longer; he was shot dead the very day of the attempt by a pro-Hitler officer. The plot was completely undone.

Now Hitler had to restore calm and confidence to the German civilian population. At 1 a.m., July 21, Hitler's voice broke through the radio airwaves: "I am unhurt and well.... A very small clique of ambitious, irresponsible...and stupid officers had concocted a plot to eliminate me.... It is a gang of criminal elements which will be destroyed without mercy. I therefore give orders now that no military authority...is to obey orders from this crew of usurpers.... This time we shall settle account with them in the manner to which we National Socialists are accustomed."


Trivia

Glaciers store about 75% of the world's freshwater. In Washington State alone,
glaciers provide 470 billion gallons of water each summer.


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Quote of the Day

"I wanted a perfect ending. Now I've learned, the hard way, that some poems
don't rhyme, and some stories don't have a clear beginning, middle, and end."

- Gilda Radner


Woman in Business

Small Towns are NOT Small Potatoes
By Sharon Fling
 

When I first started developing websites, it was for a corporate INTRANET  --   a built-in audience waited with baited breath, hungry for the information.

However, when I started freelancing for small business, everything changed.

A small local business does NOT have a built in audience. Most live in the cold cruel world of a billion websites, with no earthly way to rise above the clutter.

My clients knew squat about marketing and promotion. So eventually, like a bad penny, a website might come back to haunt me. Some customers would call to complain that their sites weren't "working".

"In what way?" I'd wanted to know.

"Well, nobody's buying anything?" or "I'm not getting any traffic."

I'd recite the standard webmaster chapter and verse -- the site was optimized, submitted to search engines, blah, blah. I told them that having a website is the equivalent of having a phone number. That a website is only 10%, the other 90% is marketing.

But nobody had ever told them that, so they didn't have a clue. They thought when they got the website, they'd be set. Just sit back and wait for the customers to arrive...and wait...and wait...

Even though they got exactly what they asked for, I felt bad. I didn't want to have unhappy customers telling all their friends the Internet "doesn't work", Since all my customers were local, I started looking for resources specific to local online promotion.

Well, the pickings were slim. Very little had been written on the subject. So...through a lot of trial and error I figured it out myself. Then I wrote the book and the rest is, as they say, history.

Anyway, I'm happy to report that things have changed a lot in the past couple years. Internet pros are becoming more attuned to the fact that people live in the real "dirt" world, and have started to cater to local businesses and their needs. If they haven't they should. Here are a few reasons why:

STAND OUT FROM THE CROWD

Many online marketers and webmasters try to market to the world, when some of their best customers could be right down the street. Why be a little fish in the big crowded Internet OCEAN? In a local setting, someone with the right expertise and attitude can position themselves as the expert.

Truth is, most local business owners aren't likely to hire someone they don't know and probably won't meet. They want to see who they're doing business with, establish personal relationships, learn to trust. The key words are "trust" and "relationships". It doesn't happen overnight, but once you have it, they're likely to be customers for life.

CONCERN FOR COMMUNITY

Someone wrote me recently, telling me all the reasons why online marketers don't want to be bothered with local business. It's a tough nut to crack, so why bother? Go after the low-hanging fruit. He talked about it being a numbers game -- the bigger the pool of would-be-buyers, the greater the likelihood of making a sale. It's easier to sell to active seekers. We're cheap, lazy, impatient, and besides, who wants to spend time trying to convince computer-phobes what they're missing? It's their loss, right? Small towns are small potatoes.

So everyone has jumped on the global bandwagon, leaving local business to either get with the program or get lost. And money that could be funneled back into the community is being sucked into the web, feeding the international economy instead of the local economy. Then, he said, "as prices continue to rise in the cities, businesses will be forced to go global in some way, since the local economy will no longer be able to completely support it."

Bingo! My point exactly.

Look, small local business cannot ignore the Internet forever, not if they want to stay in business. For individuals with patience and concern for their local community, local business can be a viable target market for their services -- website design/hosting /SEO/link building, email marketing, local portals, etc. It's not a get-rich- quick opportunity...but how many people are really getting rich quick online anyway?

MAKE MORE MONEY

Concern for community is great but at the end of the day, we need to make money to stay in business. And there's lots of money to be made in the local business space. Geocommerce -- local online advertising -- is predicted to be a $50 BILLION market by 2006.

Local business needs the same marketing toolset that online business needs, but with a narrower focus. Since so few people are paying any attention to the local market, it's wide open for a variety of value added services. Here's a niche just waiting to be filled, no matter where you live. Specializing is the key, and what better market to focus on than one that's growing daily AND can help better your local community's economy?

------------

No, it's not get rich quick. No, you can't hide behind your monitor and remain anonymous. Yes, you risk rejection. But it can be financially rewarding as well as emotionally satisfying to help the businesses in your local community to succeed... online and off.
 

Sharon Fling is the author of "How To Promote Your Local Business On the Internet", and creator of the web's largest resource for using the Internet to promote small local business online. Visit http://www.geolocal.com and subscribe to GeoLocal's free Tip of the Week.



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- 10/28


  A Little Humor to Start the Week 

Gun Shots
=-=-=-=-=

A young farm couple, Homer and Daisy, got married and just couldn't seem to get enough lovin'.

In the morning, before Homer left the house for the fields, they made love. When Homer came back from the fields, they made love. After supper, they made love. And again at bedtime, they made love.

The problem was their nooner: it took Homer a half hour to travel home and another half hour to return to the fields and he just wasn't getting enough work done.

Finally Homer asked the town doctor what to do.

"Homer," said the doctor, "just take your rifle out to the fields with you and when you're in the mood, fire off a shot into the air. That will be Daisy's signal to come out to you. Then you won't lose any field time."

They tried Doc's advice and it worked well for a while until one day when Homer came back to the doctor's office.

"What's wrong?" asked the Doc. "Didn't my idea work?"

"Oh, it worked good," said Homer. "Whenever I was in the mood, I fired off a shot like you said and Daisy'd come runnin'. We'd find a
secluded place, make love, and then she'd go back home agin."

"Good, Homer. So what's the problem?" asked the Doc.

"Ah mighta trained her too good. I ain't seen her since huntin' season started!"
 

-----

A famous art collector is walking through the city when he notices a mangy cat lapping milk from a saucer in the doorway of a store.

He does a double take, as he notices that the saucer is extremely old and very valuable. He walks casually into the store and offers to buy the cat for two dollars.

The store owner replies, "I'm sorry, but the cat isn't for sale."

The collector says, "Please, I need a hungry cat around the house to catch mice. I'll pay you twenty dollars for that cat."

And the owner says "Sold," and hands over the cat.

The collector continues, "Hey, for the twenty bucks I wonder if you could throw in that old saucer. The cat's used to it and it'll save me having to get a dish."

And the owner says, "Sorry buddy, but that's my lucky saucer. So far this week I've sold sixty-eight cats."

-----

A teacher was reading the story of the Three Little Pigs to her class.

She came to the part of the story where first pig was trying to gather the building materials for his home. She read . 'and so the pig went up
to the man with the wheelbarrow full of straw and said: 'Pardon me sir, but may I have some of that straw to build my house?'

The teacher paused then asked the class:
'And what do you think the man said?'

One little boy raised his hand and said very matter-of-factly ...'I think the man would have said - 'Well, I'll be!!  A talking pig!'

-----

Riddle

If you have two quarters on a table touching each other, how can you move one of the quarters without touching it? You are only allowed to touch one quarter but not move it. You can’t touch the quarter that you move. You want to get at least enough room between the two quarters to insert another coin (such as a nickel or penny) between the two quarters (You can't slide the one quarter aside with the penny or the nickel, or other coin).

Do you know the answer? If not, look for the solution later in this newsletter.

-----

Plan to be spontaneous
tomorrow.


"Cooking for the Empty Nest"
Recipe of the Week

Sweet and crispy dill pickles

1 46 oz. jar of Genuine Whole Dill Pickles
5 cups sugar
3/4 cup apple cider vinegar

Drain the whole pickles and slice into thin slices in a large bowl. In another bowl mix sugar and vinegar, pour over cucumbers and stir. Once in a while stir again until sugar is dissolved. Let set over night. Put back in jar the whole pickles were in and put remaining juice mixture over them. Refrigerate and enjoy.

-----

If you have a favorite recipe that you would like to share, please send it to mailto:bob@adv-marketing.com?Subject=RecipesBe sure to read back recipes of the week at:
http://adv-arketing.com/business/frtest.htm and Click on ?Recipe of the Week"

Yours in cooking - Sue


Solution for the Riddle

Hold down one of the quarters very firmly. Take another coin and hit it against the quarter you are holding down. Tap hard enough to move the quarter next to it aside. (This might take some practice, but it will work.)


"I gotta 'A' in spelling."
"You dope! There isn't any 'A' in spelling."


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Copyright - 2008


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