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** Tip Of The Day – Stop the Music

** Today in History – Lizzie Borden took an axe . . .

** Trivia

** Quote of the Day

** Woman in Business – Your Personal Trademark by Marcia Yudkin

** Grins – Divorce!

** "Cooking for the Empty Nest" – Unfried rice

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Stop the Music

Every once in awhile if your iTunes music skips when just using your computer, and if that happens, you may have a RAM problem Many of us have turned to the iTunes way of listening to music, when before, we may have used Windows Media Player or Winamp. Switching over to iTunes makes perfect sense too. It holds a lot of music files, it's easy to use and if you have an iPod, you can transfer your music in a matter of seconds.

Okay, so we have established that iTunes is a great musical discovery, but it leaves much to be desired when it starts to skip. Nobody likes to listen to their music with a bunch of stutters in between! So, let's look at some reasons why iTunes might be doing this.

To begin, you'll want to check and see how much RAM you have on your computer. Depending on how many songs you have in your iTunes library, it is a very memory hungry program. If you don't have enough RAM to support all you're doing on your computer at the time, it's going to start skipping and you won't be able to fully enjoy your music. Now, if you close out every other application you're using, along with your iTunes, it might work properly. You can use the task manager to shut down the other programs to see if that stops the skipping, but that's not really too convenient for anyone.

When we're listening to our music, we're usually doing something else as well, like playing a game or working on a document. If you're doing something away from your computer and just want the music to keep you company, then this suggestion makes sense, but otherwise, it may not work for you. You may just have to break down and have some more RAM installed on your PC. But, before you do that, let's look at one other option you might be able to take advantage of.

A lot of times, the skipping problem lies within the QuickTime program that you need to have in order for iTunes to work. There are a couple settings you can change in QuickTime to combat the stuttering issue. To do this, make sure your iTunes is shut down and go to Start, Control Panel. Once in there, double click on the QuickTime icon. (You must be in the classic Control Panel view for this to work).

Once you're there, use the drop down menu at the very top of the dialogue box and choose Sound Out. This will allow you to work within the sound output elements of the QuickTime program.

Now, under the choice that says "Choose a device for playback," use the drop down menu and select "waveOut." You can then just close the QuickTime window. You don't need to press OK or anything, just completely close it out.

Next, restart your iTunes and your skipping problem should be solved. You can start listening to your music again, while doing your other work as well, without any further problems. Like I said before, you should try this little suggestion before you go out and get more RAM, but if the problem persists, that may be just what you'll have to do. Either way, it's worth it for your music, right?!

Lizzie Borden took an axe . . .

Andrew and Abby Borden, elderly residents of Fall River, Massachusetts, are found bludgeoned to death in their home. Lying in a pool of blood on the living room couch, Andrew's face had been nearly split in two. Abby, Lizzie's stepmother, was found upstairs with her head smashed to pieces.

The Bordens, who were considerably wealthy, lived with their two unmarried daughters, Emma and Lizzie. Since Lizzie was the only other person besides the housekeeper who was present when the bodies were found, suspicion soon fell upon her. Because of the sensational nature of the murders, the trial attracted attention from around the nation.

Despite the fact that fingerprint testing was already becoming commonplace in Europe at the time, the police were wary of its reliability, and refused to test for prints on the murder weapon--a hatchet--found in the Borden's basement. The prosecution tried to prove that Lizzie had burned a dress similar to the one she was wearing on the day of the murders and had purchased a small axe the day before. But Lizzie was a sweet-looking Christian woman and the jury took only 90 minutes to decide that she could never commit such a heinous crime.

Although she was now an orphaned heiress rather than a convicted murderess, the media continued to portray Lizzie as the perpetrator. Her story is still remembered today mostly because of the infamous rhyme:

Lizzie Borden took an axe,

And gave her mother forty whacks;

When she saw what she had done,

She gave her father forty-one.

Ignoring the taunts, Lizzie lived the high life until her death in 1927. She was buried in the family plot next to her parents.

For novelist Tom Wolfe, it's a dazzling white suit, regardless of the weather or season.

For comedian George Burns, it was a cigar.

For basketball bad-boy Dennis Rodman, it's crazy hair.

For software developer Jackie Grubb, it's the color purple.

"It": a personal trademark that anchors your identity in the minds of your market.

"One day after I started my business a client introduced me by name and 'She is our computer consultant and her color is purple,'" says Grubb. "Soon afterwards, at business meetings, people began to chide me if I wasn't wearing purple.

"Since people were already associating me with the color, I renamed my business Plum Suite Solutions and commissioned a logo with a plum shape and color. Items in my wardrobe that were other colors had a session with purple dye so that my personal appearance and all my paper materials tie together."

Becoming memorable cuts the number of times people need to meet you before you become ensconced in their mental filing cabinet, and it increases the vividness of their recall.

Your trademark needn't be visual. It can be a particular combination of words that functions as a slogan. Reporter Tim Russert has trained his NBC compatriots -- and undoubtedly his TV audience -- to complete the trademark sentence for his show, "Remember, if it's Sunday... it's 'Meet the Press.'"

Other auditory trademarks might involve a particular kind of word, a tone of voice or a manner of speaking. During the last World Cup soccer championship, I loved hearing the way the Spanish sportscasters announced a goal, even though my Spanish comprehension is pretty terrible.

A motivational speaker I once ran across called himself "Tom Terrific" and told audiences that if anyone asked how he was and he didn't say, "Terrific!" he'd hand over $100. For someone who spoke on having a positive attitude, this verbal trademark made perfect sense. (He claimed that he'd had to pay up only a few times in many years.)

A kinesthetic personal trademark would stamp your identity in memory through a behavior or a gesture. I'm told that business guru Tom Peters is known for never standing still while on a speaking platform. Conductor Leonard Bernstein worked his way into the American consciousness through the vigor of his conducting and having to keep tossing his mane of hair out of his eyes. I understand he also carried a sharpened baton with him that he used to spear food instead of using a fork when eating in restaurants.

Don't take this identity-building tool to such an extreme that it undermines your credibility or sets you off as bizarre. For instance, in the business world and in politics, people take handshaking seriously. Developing an idiosyncratic physical greeting or abstaining from handshakes, as real estate mogul turned Presidential candidate Donald Trump did for supposed hygienic reasons, can mark you as eccentric in a bad sense. Otherwise, creating a personal trademark is smart, cost-effective marketing!

-----

Marcia Yudkin <marcia@yudkin.com> is the author of the classic guide to comprehensive PR, "6 Steps to Free Publicity," now for sale in an updated edition at Amazon.com and in bookstores everywhere. She also spills the secrets on advanced tactics for today's publicity seekers in "Powerful, Painless Online Publicity," available from www.yudkin.com/powerpr.htm  .
 

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- 10/28

Divorce!
=-=-=-=-=

An old lady goes into a lawyer's office. "I need your help in
arranging a divorce."

"A divorce? "Tell me, how old are you?"

"I'm eighty-four."

"Eighty-four! And how old is your husband?"

"My husband is eighty-seven."

"My, my, and how long have you been married?"

"Next September will be sixty-two years."

"Married sixty-two years?! Why would you want a divorce now?"

"Because ... enough is enough."

-----

A newly hired nurse listened while the doctor was yelling, "Typhoid! Tetanus! Measles!"

She asked another nurse, "Why is he going on like that?"

The experienced nurse replied, "Oh, he just likes to call the shots around here

-----

Someone spotted this sign front of a small rural church:

"As the maintenance of the church cemetery is becoming increasingly costly, it would be appreciated if those who are willing, would clip the grass around their own grave."

Also, a sign in front of a funeral parlor read: "Ask about our layaway plan."

-----

Riddle

Two boxers are in a boxing match (regular boxing, not kick
boxing). The fight is scheduled for 12 rounds but ends after 6
rounds, after one boxer knocks out the other boxer. Yet no man
threw a punch. How is this possible?

Do you know the answer? If not, look for the solution later in this newsletter.

-----

Electile Dysfunction : The inability to become aroused over
any of the choices for President put forth by either party in
the 2008 election year.

---

"Cooking for the Empty Nest"
Recipe of the Week

Unfried rice

Vegetable cooking spray
1 egg -- beaten
3/4 cup long-grain white rice -- uncooked
3/4 cups chicken broth
1 tablespoon soy sauce
1/2 teaspoon garlic powder
1/4 teaspoon ground ginger
1/2 cup sliced carrot
2 green onions -- thickly sliced
1/2 cup frozen peas

Spray medium nonstick skillet with cooking spray and heat over medium heat one minute. Add egg and cook until set, stirring often. Set egg aside.
Remove pan from heat. Spray with cooking spray. Add rice and cook until browned, stirring constantly. Stir in broth, soy sauce, garlic powder, ginger, and carrot. Heat to a boil. Reduce heat to low. Cover and cook 15 minutes. Add onions and peas. Cook 5 minutes more or until rice is done and most of liquid is absorbed. Stir in egg and heat through.

-----

If you have a favorite recipe that you would like to share, please send it to mailto:bob@adv-marketing.com?Subject=RecipesBe sure to read back recipes of the week at:
http://adv-arketing.com/business/frtest.htm and Click on ?Recipe of the Week"

Yours in cooking - Sue

They were women boxing.

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Copyright - 2008