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** Tip Of The Day – Disk Cleanup- Open up some space!

** Today in History –  First U.S. transcontinental bus service is offered

** Trivia

** Quote of the Day

** Woman in Business – Social Networking: The Five Biggest Mistakes Nichepreneurs™ Make by Susan Friedmann

** Grins – Shirt Note

** "Cooking for the Empty Nest" – Frosted cinnamon rolls

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Disk Cleanup- Open up some space!

Feel like giving your computer some elbow room to get work done a little faster, but don't want to remove any programs or files to do it?

Similar to the Scan Disk tool, Disk Cleanup is Windows XP's tool to speed up your computer by removing temporary files that might be cluttering up your disk space. Unlike Scan Disk, Disk Cleanup doesn't require rebooting your computer, and it gives you more control over what it throws away.

Before running Disk Cleanup, close all your running windows. From the Start menu, choose All Programs, then Accessories, then System Tools, and (finally!) Disk Cleanup. Select the drive you want to clean, which is usually the C drive. For a few moments or minutes, Disk Cleanup will survey the mess with its hands on its hips, shaking its head. Sorry, I couldn't help sharing my mental image. I mean to say, Disk Cleanup will assess your disk for a short time and open a window that tells you how much space you can make available by deleting different files.

I recommend unchecking "Downloaded Program Files". This folder can contain useful add-ins that you might miss in multiple programs. "Setup Log Files" is also best left undeleted in most cases.

If you scroll down within that window, you'll see "Temporary Files". Sometimes ScanDisk will incorrectly show that deleting "Temporary Files" will gain you 0 Kb because it only counts files that are less than 1-2 weeks old. Leave "Catalog Files for the Content Indexer" unchecked. Then click "OK".

Another window will appear. Under the "More Options" tab, you'll see three options with "Clean Up" buttons. Look at the third one. If your system regularly saves System Restore Points, you can delete all but the most recent restore point to reclaim some more space. Click that "Clean Up" button, then "OK".

When you're done, you might want to defragment your cleaned-up disk to make the most of your new space.

PS - if you print this tip, you won't lose your way when doing it.

First U.S. transcontinental bus service is offered

On this day in 1953, Continental Trailways offered the first transcontinental express bus service in the U.S. The 3,154-mile ride from New York City to San Francisco lasted 88 hours and 50 minutes, of which only 77 hours was riding time. The cost? $56.70. Today, Greyhound will take you on the same trip for $183.

Social Networking: The Five Biggest Mistakes Nichepreneurs™ Make
By Susan Friedmann

Over half of all Americans between the ages of 15-34 consider themselves active social network users.  They regularly visit well-known social networking sites, such as MySpace or Facebook, or log onto specialty social networks, like Ravelry (devoted to the fiber arts) or GroupRecipes (for the foodie set).  While industry research tells us that television watching is declining, especially among this age group, social network use is on the rise: average users spend seven to eight hours a week online.

This time spent on social networks clearly affects buying decisions.  An estimated forty percent of all social networkers say they use social networking sites to learn more about brands or products they like, according to GreenBiz.com, with twenty-eight percent saying they've had a brand or product recommended to them by a friend.

The message is clear.  Strategic use of social networking can help a company grow.  It's an effective use of target marketing, reaching out to one's customers where they are.

However, in order to capitalize on social networking's power, you have to do it right.  Execution is everything.  Make no mistake.  Every time you log onto Facebook, MySpace, or other social networking platform, you're representing your company in a very visible arena.  The world is, quite literally, watching.

There are five common mistakes Nichepreneurs™ make when it comes to social networking.  Here's what they are -- and more importantly, how to avoid them!

Mistake #1: Dismissing Social Networking as "Just a Fad"

Social networking may have emerged as a phenomenon only recently, but it is a manifestation of something as old as time -- word of mouth!  Customers value the opinions of colleagues, relatives, peers and friends above almost anything else.  This has been true for generations.  Social networking has merely expanded the definition of friend.  Technology has made it easier to communicate with more people than ever before -- a person could have hundreds of friends they've never once met in person.  That's a power and a privilege that no one is going to let just fade away.

Mistake #2: Mistaking Social Networking for Advertising

Social networking is a form of relationship marketing.  It works best when you view it as an opportunity to build your brand, a prime platform to let your customer base know who you are and what you represent.

At the same time, you've got a fantastic chance to learn about your customers. If you actually stop and read what they post, you'll learn a tremendous amount about who your customers are and what's important to them.  Where else do you get your customer's pure, unvarnished opinions served up to you on a silver platter?

Don't spoil this prime market research opportunity with unwelcome advertising.  It's fine to let people know you're in business, but that can't be the only thing you bring to the conversation.

Mistake #3: Failing to Connect Online Interaction with Real World Consequences

This mistake is often a generational problem.  Nichepreneurs who grew up before the Internet was such an omnipresent force can have a hard time understanding how words on a computer screen can have real consequences on the every day course of business.

Compounding the problem is the fun, freewheeling atmosphere prevalent on many social networking platforms.  It's easy to forget the potential results when the commentary's flying fast and furious.  However, your words can come back and haunt you later.  Remember -- it all counts!  The days where an organization can dismiss poor behavior with "It's just the internet" are long gone!

Mistake #4: Using Sock Puppets

Sock puppets is the term applied to social networking accounts that are created with the intent of hiding the poster's true identity.  Individuals often create sock puppets in an effort to avoid the real life consequences discussed in mistake number three!

Sock puppets can be used to boost, support, or defend a company's position.  Conversely, they can be used to tear down, disparage, or make negative commentary about a competitor's organization, products, or services.

Either way, it is a bad idea!  Many denizens of social networks are incredibly tech-savvy, and it won't take them long at all to discover who is really behind a string of negative or hostile commentary.  Exposure can be a public relations nightmare.

Honesty is the best policy.  Either be willing to own your commentary, by posting under your own identity, or don't say them at all!

Mistake #5: Overestimating Social Networking's Role

Social networking is powerful.  It is influential.  It is, in many cases, free to participate in.  However, it is NOT the end all, be all solution to your marketing needs.  While it is tempting to try to solve many of your marketing challenges with social networking, it is important to remember that social networking is a tool, not the only tool.

Use social networking efforts to augment your existing marketing efforts.  There are small, start up companies that market themselves solely via social networking. However, this is a self-limiting strategy: even if you reach every single person on that network, you're still missing out on a large number of potential customers who never log on.

Keep your perspective.  Social networking might not eat into your budget, but it does take time.  Realize that at best, social networking can significantly augment and enhance your marketing and promotional efforts -- but it will never wholly replace it!

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Written by Susan A. Friedmann,CSP, TheNichePreneur™ Coach, Lake Placid, NY, internationally recognized niche marketing expert working with service professionals and small business owners to increase their target marketing potential. Author: "Riches in Niches: How to Make it BIG in a small Market" and "Meeting & Event Planning for Dummies." Claim your free copy of the special report, "The NichePreneneur™ Mindset" at http://www.richesinniches.com

Sylvester Stallones Nutritional Line S-Force Now Available

 Health has always been so important to Sylvester Stallone,  It's all about supplements, and the S-Force line is the cutting edge of science and nature.
He decided to join Seriesse Int. to promote health and beauty from the inside/out.

Join Sylvester Stallone in his venture.  We are in business with him and you can be too. Contact your Consultants and Directors at:  lynnandpeter@myseriesse.com   or visit our website at: http://www.myseriesse.com/globalwide
- 10/28

Shirt Note
=-=-=-=-=-=

The trendy dresser fancied himself quite a ladies' man, and was delighted to find a note pinned inside a new shirt. It contained a girl's name and address, and asked the recipient to send a photograph. How romantic, he thought to himself, very taken with the idea of this mystery woman so eager to meet him, and promptly mailed off a note and a photo.

Heart aflutter, he opened her response.

It read, "Thanks for writing. I was just curious to see what kind of guy would buy such a goofy shirt."

-----

The Senate is investigating deceptive sweepstakes practices.

These companies target the elderly and make them think they will receive a bunch of money, but in reality they never see any of it.

The most popular of these scams is called Social Security.

-----

Guess what I heard today?" a man says to his wife.

"What, hon?" she asks.

"The mailman has seduced every woman on our block but one."

"Huh," his wife says, "I bet it's that stuck-up Phyllis next-door."

-----

Riddle

When can you add two to eleven and get one as the correct answer?

Do you know the answer? If not, look for the solution later in this newsletter.

-----

Birds of a feather flock together
and crap on your car.

---

"Cooking for the Empty Nest"
Recipe of the Week

1 cup milk
1/4 cup water
1/4 cup butter, softened
1 egg
1 tsp. salt
4 cups bread flour
1/4 cup instant vanilla pudding mix
1 Tbsp. sugar
1 Tbsp. active dry yeast

Filling ingredients
1/4 cup butter, softened
1 cup packed brown sugar
2 tsp. ground cinnamon

Frosting ingredients
4 oz. cream cheese, softened
1/4 cup butter, softened
1 1/2 cup's confectioners' sugar
1 1/2 tsp. milk
1/2 tsp. vanilla extract

In bread machine, place first 9 ingredients in order suggested by manufacturer. Select dough setting (check dough after 5 min. of mixing; add 1-2 tbsp. water or flour if needed). When cycle is completed, turn dough onto lightly floured surface. Roll into 17" x 10" rectangle. Spread with butter; sprinkle with brown sugar and cinnamon. Roll up, jelly roll style, starting from a long side; pinch seam to seal. Cut into 21 slices. Place 12 slices, cut side down, in a greased 13"x9"x2" baking pan and 9 rolls in a 9" square baking pan. Cover; let rise in a warm place until doubled, about 45 min. Bake at 350F for 20 to 25 min. or until golden brown. Cool on wire racks for 5 min.

In a mixing bowl, beat frosting ingredients. Frost warm rolls. Store in refrigerator.
 

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If you have a favorite recipe that you would like to share, please send it to mailto:bob@adv-marketing.com?Subject=RecipesBe sure to read back recipes of the week at:
http://adv-arketing.com/business/frtest.htm and Click on ?Recipe of the Week"

Yours in cooking - Sue

When you add two hours to eleven o'clock, you get one o'clock.

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Copyright - 2008