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** Tip Of The Day – A Quicker Scroll

** Today in History – Statue of Liberty Dedicated

** Trivia

** Quote of the Day

** Woman in Business – Getting New Business Fast by Marcia Yudkin

** Grins – Homeless

** "Cooking for the Empty Nest" – Not baked beans

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A Quicker Scroll

I know we've given you some mouse scrolling tips in the past, but I have another great one for you today! I actually thought for sure that we had told you about this one before, but I couldn't find it anywhere in our archives, so here it is. If you have a mouse with a scroll wheel, listen up. This one is so cool, you're not going to be able to contain your excitement!

So, again, if you have a mouse that has a scroll wheel, try giving the wheel a click. Yep, just press your finger directly down on the wheel and see what happens. Once you do that, you should see a big double arrow appear on your computer screen. You can then just move your mouse up and down and it will do an "automatic scroll" for you. That's right, once you click the wheel, you no longer have to actually scroll. Just move your mouse around and it will all be taken care of.

Now, this feature doesn't work everywhere, but it covers most of the common areas. For example, it works on any Web page in any Web browser, it works in different e-mail programs, in MS Word documents and so on. I use it most when I'm browsing the Web. It's so convenient and easy to use. Then once you're done scrolling, just give the wheel another click and your mouse will go back to normal. I'm tellin' ya, it works wonders. Give it a try today!

Statue of Liberty Dedicated

On this date in 1886, the Statue of Liberty, a gift of friendship from the people of France to the people of the United States, was dedicated in New York Harbor by President Grover Cleveland.

Originally known as "Liberty Enlightening the World," the statue was proposed by the French historian Edouard de Laboulaye to commemorate the Franco-American alliance during the American Revolution. Designed by French sculptor Frýdýric-Auguste Bartholdi, the 151-foot statue was the form of a woman with an uplifted arm holding a torch. Its framework of gigantic steel supports was designed by Eugýne-Emmanuel Viollet-le-Duc and Alexandre-Gustave Eiffel, the latter famous for his design of the Eiffel Tower in Paris.

In February 1877, Congress approved the use of a site on New York Bedloe's Island, which was suggested by Bartholdi. In May 1884, the statue was completed in France, and three months later the Americans laid the cornerstone for its pedestal in New York Harbor. In June 1885, the dismantled Statue of Liberty arrived in the New World, enclosed in more than 200 packing cases. Its copper sheets were reassembled, and the last rivet of the monument was fitted on October 28, 1886, during a dedication presided over by President Cleveland and attended by numerous French and American dignitaries.

On the pedestal was inscribed "The New Colossus," a sonnet by American poet Emma Lazarus that welcomed immigrants to the United States with the declaration, "Give me your tired, your poor, / Your huddled masses yearning to breathe free, / The wretched refuse of your teeming shore. / Send these, the homeless, tempest-tost to me. / I lift my lamp beside the golden door."

In 1892, Ellis Island, adjacent to Bedloe's Island, opened as the chief entry station for immigrants to the United States, and for the next 32 years more than 12 million immigrants were welcomed into New York harbor by the sight of "Lady Liberty." In 1924, the Statue of Liberty was made a national monument, and in 1956 Bedloe's Island was renamed Liberty Island. The statue underwent a major restoration in the 1980s.
 
 

Getting New Business Fast by Marcia Yudkin

Recently two business owners came to me in dire straits. The first, who owned a dental billing company, had suffered sabotage by a disgruntled employee. Clients deserted in droves when told, falsely, that he was being investigated for fraud. The second, who owned a computer training firm, had neglected to market for a year and had just discovered the delayed effect of his omission. Both appealed to me: Help! We need more business fast!

Even in such circumstances, an existing business has assets that can be exploited to drum up sales and cash flow quickly. Use your intuition about whether to divulge your real situation to friends who might be moved to help or put a bright face on your situation by, for instance, saying you're expanding. Either way, consider these possibilities if a comparable disaster befalls you:

* Leverage your loyal clients through testimonials and referrals. The billing company's most steadfast client, a periodontist, provided a glowing testimonial that the owner used to approach other periodontists. Similarly, the training firm told their lingering clients that they were running special summer classes and offering big discounts for every participant from another company that they persuaded to sign up.

* Send direct mail to clones of your best clients. Construct a profile of the kind of customer who had been most drawn to you in the past, and engage a mailing-list broker to furnish names and addresses of individuals or companies matching the profile. For the training company, that meant law firms and accounting firms with more than 20 partners.

* Offer a trendy new service. What unmet needs of existing clients could you satisfy? Invent new services or shift sideways to parallel services you might not otherwise bother with. The billing company, which normally concentrated on insurance reimbursements, now said it would also collect overdue balances from individuals who had promised to pay out of pocket.

* Telemarket to new prospects with an irresistible offer. Bend over backwards to prove yourself to people who have never done business with you. Your offer needs high appeal, a low introductory price, and a guarantee that removes all or most of their risk in trying you. For the billing company, the inducement was the first quarter of service for half price, and no charge at all if at the end of 30 days the new client wasn't 100 percent convinced that the change simplified their office routines.

* Sell your white elephants. Do you have inventory collecting dust in a storeroom -- or property that you could quickly convert into salable items? The training firm had proprietary manuals for each of its courses that it could sell as add-ons for its other classes or consulting. It could also license them to other training firms that hadn't gotten around to creating their own products. Indeed, even if you're doing fine, you might have wares you haven't bothered to sell in a while. Through online auctioner eBay and its competitors, you might be able to turn your white elephants into cash -- fast.

-----

Marcia Yudkin <marcia@yudkin.com> creates cost-effective, creative marketing plans for clients all over the world. You can learn more about her reputation-enhancing marketing plan service at http://www.yudkin.com/marketingplan.htm and view excerpts from a sample plan at http://www.yudkin.com/sampleplan.htm

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 Health has always been so important to Sylvester Stallone,  It's all about supplements, and the S-Force line is the cutting edge of science and nature. He decided to join Seriesse Int. to promote health and beauty from the inside/out.

Join Sylvester Stallone in his venture.  We are in business with him and you can be too. Contact your Consultants and Directors at:  lynnandpeter@myseriesse.com   or visit our website at: http://www.myseriesse.com/globalwide
- 11/15

Homeless
=-=-=-=-=-=

 I was walking down the street when I was   accosted by a particularly dirty and shabby-looking homeless woman who asked me for a couple of dollars for dinner.

 I took out my wallet, got out ten dollars and asked, 'If I give you this money, will you buy wine with it instead of dinner?'

 'No, I had to stop drinking years ago', the homeless woman told me.

 'Will you use it to go shopping instead of buying food?' I asked.

 'No, I don't waste time shopping,' the homeless woman said. 'I need to spend all my time trying to stay alive.'

 'Will you spend this on a beauty salon instead of food?' I asked.

 'Are you NUTS!' replied the homeless woman. I haven't had my hair done in 20 years!'  'Well, I said, 'I'm not going to give you the money. Instead, I'm   going to take you out for dinner with my husband and me tonight.'

 The homeless Woman was shocked 'Won't your husband be furious with you for doing that? I know I'm dirty, and I probably smell pretty disgusting.'

 I said, 'That's okay. It's important for him to see what a woman looks like after she has given up shopping, hair appointments, and   wine.'

-----

Two elderly friends, Jack and Tom, met in the park every day to feed the pigeons, watch the squirrels and discuss world problems.

One day Jack didn't show up. Tom didn't think much about it and figured maybe he had a cold or something.

But after Jack hadn't shown up for a week or so, Tom got worried. Unfortunately he didn't know where Jack lived, so he was unable to find out what had happened to him.

After a month passed, Tom figured he had seen the last of Jack, but one day, Tom approached the park and -- lo and behold there sat Jack ! Tom, excited and happy, said how glad he was to see him, then blurted out, "For crying out loud,what on earth happened to you?"

"I've been in jail," Jack said, with some embarrassment.

"Jail?" cried Tom. "What in the worl d for?"

"Well," Jack said, "you know Marilyn , that cute little blonde waitress at the coffee shop where we sometimes go?"

"Yeah," said Tom, "I remember her. What about her?"

"Well, one day she filed rape charges against me and, at 89 years old, I was so proud that when I got into court, I pleaded 'guilty'.

"And you were convicted of rape?", asked Tom, stunned.

Jack replied, "No, the judge gave me thirty days for perjury

-----

A man goes to a dermatologist with a rare skin disease.

The doctor says, "Try a milk bath". So the guy goes to the grocery store and tells the dairy manager he needs enough milk to take a bath.

The dairy guys ask "You want that pasteurized?"

"Nah", the man replies "Up to my chin should do it."

-----

For centuries, Hindu women have worn a dot on their foreheads. We have always, naively, thought that it had something to do with their
religion.

The Indian Embassy in Washington D.C has recently revealed the true story.

When a Hindu woman gets married, she brings a dowry into the union. On her wedding night, the husband scratches off the spot to see whether he has won a convenience store, a gas station, a donut shop, or a motel in the United States .

If not, he must take a job in India answering telephones, giving technical advice to Americans about computer problems.

-----

Riddle

A man walks up to you and says - "everything I say to you is a  lie."
Is he telling you the truth or is he lying?

Do you know the answer? If not, look for the solution later in this newsletter.

-----

Why does Goofy stand erect while Pluto remains on all fours?
They're  both dogs!

---

"Cooking for the Empty Nest"
Recipe of the Week

1 lb. bacon
1 medium onion
1 large can pork n beans
1 box dark brown sugar

Directions
Fry bacon until done (but not too crisp), remove from pan. Chop onion and saute in bacon drippings until tender. While sauteing, drain pork and beans thoroughly and discard pork pieces (this is important). Add beans to onion and drippings and stir in entire box of brown sugar. Bring to a boil, stirring constantly, then reduce heat and simmer for 15 minutes.

-----

If you have a favorite recipe that you would like to share, please send it to mailto:bob@adv-marketing.com?Subject=RecipesBe sure to read back recipes of the week at:
http://adv-arketing.com/business/frtest.htm and Click on ?Recipe of the Week"

Yours in cooking - Sue

Neither.

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Copyright - 2008