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** Tip Of The Day – Cyber Monday Sales

** Today in History – Chunnel makes breakthrough

** Trivia

** Quote of the Day

** Woman in Business – Best Online Marketing Techniques by Terri Seymour

** Grins – Cow on the Track

** "Cooking for the Empty Nest" – Pork Teriyaki

- 1/1

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Cyber Monday Sales

Threats are everywhere, PC security experts say, and today will bring a plague of them. Last year, phishing attacks soared 300% on Thanksgiving, compared with the previous few days, and this year is expected to be worse. It is predicted that cybercriminals this year will launch even more sophisticated phishing attacks on bargain-hunters, as well as on small businesses and credit unions that lack strong anti-virus software and firewalls.

Mainstream sites aren't completely safe, either. Some enterprising hackers have injected malicious software code into user comments and ads with links to popular e-commerce sites. Stick to core content on those sites, and don't get distracted by other stuff.

Crooks also have targeted online buyers avoiding credit cards in this economy for debit cards. Debit card fraud is especially perilous because it gives hackers access to your bank account.

However, you can take simple steps to protect yourself. Security experts urge PC users to be wary of cut-rate deals from unfamiliar online merchants. They also suggest using multiple passwords when shopping and using the most up-to-date Web browsers and anti-virus software.

The Internet can be scary," but you can be pretty safe if you take precautionary measures. Some 84 percent of online retailers will be holding major promotions on the Monday after Thanksgiving this year. Here are tips on how and where to find the best deals.
http://www.bestcybermondaysales.com/

Chunnel makes breakthrough

Shortly after 11 a.m. on December 1, 1990, 132 feet below the English Channel, workers drill an opening the size of a car through a wall of rock. This was no ordinary hole--it connected the two ends of an underwater tunnel linking Great Britain with the European mainland for the first time in more than 8,000 years.

The Channel Tunnel, or "Chunnel," was not a new idea. It had been suggested to Napoleon Bonaparte, in fact, as early as 1802. It wasn't until the late 20th century, though, that the necessary technology was developed. In 1986, Britain and France signed a treaty authorizing the construction of a tunnel running between Folkestone, England, and Calais, France.

Over the next four years, nearly 13,000 workers dug 95 miles of tunnels at an average depth of 150 feet (45 meters) below sea level. Eight million cubic meters of soil were removed, at a rate of some 2,400 tons per hour. The completed Chunnel would have three interconnected tubes, including one rail track in each direction and one service tunnel. The price? A whopping $15 billion.

After workers drilled that final hole on December 1, 1990, they exchanged French and British flags and toasted each other with champagne. Final construction took four more years, and the Channel Tunnel finally opened for passenger service on May 6, 1994, with Britain's Queen Elizabeth II and France's President Francois Mitterrand on hand in Calais for the inaugural run. A company called Eurotunnel won the 55-year concession to operate the Chunnel, which is the crucial stretch of the Eurostar high-speed rail link between London and Paris. The regular shuttle train through the tunnel runs 31 miles in total--23 of those underwater--and takes 20 minutes, with an additional 15-minute loop to turn the train around. The Chunnel is the second-longest rail tunnel in the world, after the Seikan Tunnel in Japan.

Best Online Marketing Techniques
by Terri Seymour

I have been in internet marketing for over ten years and have seen marketing techniques come and go. Some are still around and some are new and innovative. Below you will find what I believe to be the best and most effective marketing techniques.

Article Marketing - Article marketing was and is one of the most powerful online marketing methods available. Not only does it do wonders for you and your business, it is free!

Article marketing consists of writing helpful, informative, easy to understand articles that actually help your readers, not try to sell them something. Then you submit them to article banks, directories and to ezine publishers. When your article runs in a popular ezine, it can do great things for your business. Writing articles is not as hard as you might think so give it a try. You will be surprised at how much it can do for your business.

Remember:

Don't worry about fancy words. People are looking for help not big words.

Advertise in your resource box, not your article.

Provide real, helpful info and resources, not hype!

Write from the heart! Let your personality shine through in your articles.

Blogging - Blogging is a newer form of online marketing that just started becoming popular in the late 90's. Blog is short for weblog and means an online publication in the form of a log or journal. Blogs can increase your customer base, your traffic and your search engine ranking, thus increasing your sales!

Blogging can be done for free through such sites as: blogger.com, wordpress.com and livejournal.com

Be sure and update your blog regularly; everyday would be best, as people like fresh content, ideas and information.

Ezine Publishing - Ezine publishing has been around much longer than blogging and is far more effective, in my opinion. Your ezine needs to contain helpful resources, information, not just sales pitches. Develop a relationship with your readers. Let them know they can trust you and rely on you when they need your help.

Things to remember when putting together your ezine:

Keep it clean and easy to read.
Limit your advertising and be selective.
Always provide quality content and information.
Add your personality so your readers can get to know you.
Always provide contact info; make yourself available
to your readers.
Be consistent; send your ezine out regularly as scheduled.
Be sure and proofread your ezine before sending it out.

Online Networking - Online networking, as with offline networking, is very important to your business. This is when you contact as many people as possible to learn more and share more about your business. Many leads can come from networking. There are several ways to do this online.

Email Discussion Groups - go to yahoogroups.com and search for the appropriate groups.

Message Boards - Be sure and follow the rules and offer help whenever possible.

Social Sites - Such as MySpace, Ryze, Merchant Circle, etc. These can be great ways to make more contacts and get more leads.

Joint Ventures - This is when you enter into an agreement with another online marketer that will benefit both of you.

Examples of joint ventures are:

Ezine ad swaps
Ebook ad swaps
Subscription page ad swaps
Affiliate programs
Exchanging advertising for percentage of sales

and the list goes on and on. Be creative and come up with new ways you and another business owner can help each other.

Podcasting - Podcasting is using digital media files which are distributed all over the internet via syndication feeds. Podcasting is still a fairly new way of online marketing. Podcasting can be powerful because it uses voice, not words to get the message across. Offer your articles, do voice interviews, offer a chapter of your ebook via podcast, etc. Again, use your imagination and create new ways to spread the word about your business.

Ezine Advertising - Advertising your business, product, service, etc. in quality ezines can be well worth the money spent. There are a few things you can do to help you choose which ezines to advertise in.

Do a search to find ezines that cater to your target market. For example: if you are advertising kids books, you don't want to advertise in a all about cars ezine.

Once you find several target market ezines, subscribe to them so you can look them over, find out about the dependency of the publisher, read feedback from other subscribers and just overall learn what the ezine is about.

Try contacting the publisher to see if they respond to your email. Ask about testimonials from other advertisers. How many ads do they run per issue and what the ads cost.

Ask the publisher to do an ad swap to test the waters and see if you get a response to your ad. Be selective in your choices and always code your ads so you know which ezines actually deliver results.

I hope this article has given you some insight as to how to market your online/home business. I use several of these methods ( and the rest of them I should be using) and know from experience that they work!

The possibilities with the internet are endless and we need to keep up with new and innovative ways of marketing our business. And we also need to keep using the tried and true older methods of online marketing as well.

-----

Terri Seymour has several years online experience and has helped many people start their own business. Visit her site at http://www.seymourproducts.com for resources, $1 resell ebooks & software, free tutorials, affiliate programs, and a free ezine with bonus report: 77 Ways to Get Traffic! mailto:subscribe@seymourproducts.com
 

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- 11/15

Cow on the Track
=-=-=-=-=-=-=-=-=

A passenger train is creeping along, slowly. Finally it creaks to a halt. A passenger sees a conductor walking by outside.

"What's going on?" she yells out the window.

"Cow on the track!" replies the conductor.

Ten minutes later, the train resumes its slow pace.

Within five minutes, however, it stops again.

The woman sees the same conductor walk again.

She leans out the window and yells, "What happened? Did we catch up with the cow again?"

-----

Just before Thanksgiving, the holding pen was abuzz as Mother Turkey scolded her younger birds.

"You turkeys are always into mischief," she gobbled. "If your grandfather could see the things you do, he'd turn over in his gravy."

-----

My family traditionally begins the evening meal with a prayer of thanks. When they were old enough, we began letting our children say the meal prayer. Of course at first they would ask for a pony, a new bike, etc. They soon learned the more important things which should be included in the prayer.

At Thanksgiving we had the whole family over. My nine year old wanted to say the prayer. It went like this:

"Heavenly Father, we thank Thee for the turkey, the rolls, the mashed potatoes, the red jiggly stuff, and the bread stuff even though I don't like it. We ask that You not let us choke on this food."

(Most of us nearly choked just trying not to laugh!)

-----

A drunk was proudly showing off his new apartment to a couple of his friends late one night. He led the way to his bedroom where there was a big brass gong and a mallet.

'What's that big brass gong?' one of the guests asked.

'It's not a gong. It's a talking clock,' the drunk replied. '

A talking clock? Seriously?' asked his astonished friend.

'Yup,' replied the drunk.

'How's it work?' the friend asked, squinting at it. 'Watch,' the drunk replied. He picked up the mallet, gave the gong an ear-shattering pound, and stepped back..

The three stood looking at one another for a moment....... Suddenly, someone on the other side of the wall screamed, 'You idiot It's three-fifteen in the morning!'

-----

Riddle

Very tricky arithmetic!
Note:This must be done in your head only.
Do NOT use paper and pencil or a calculator.
Try it...Take  1000 and add 40 to it. Now add another 1000.  Now add 30.  Add another 1000. Now add 20. Now add another 1000. Now add 10. What is the total?

Do you know the answer? If not, look for the solution later in this newsletter.

-----

I’m so broke American Express called and said:
"Leave home without it!"

---

"Cooking for the Empty Nest"
Recipe of the Week

1 1/2 pound Pork, lean boneless
1/2 cup Teriyaki sauce
1/2 teaspoon Ground ginger
1 cup Rice, raw
1 cup Pineapple, sliced in syrup
1/4 Green onion, finely chopped
1/4 Garlic powder

Cut Pork into slices about 1/4 inch thick. Drain pineapple, reserving all syrup. Blend syrup, teriyaki Sauce, Green Onions, Ginger and garlic powder: pour over Pork and pineapple. Cover and refrigerate at east 1 hour. Meanwhile, cook rice according to package directions and prepare grill.

Remove Pork from marinade and grill about 5 inches from hot coals for about 5 minutes on each side or until completely cooked. Pour pineapple and remaining marinade into large skillet. Bring to a boil. Remove from heat and serve Pork with sauce and pineapple over rice.

-----

If you have a favorite recipe that you would like to share, please send it to mailto:bob@adv-marketing.com?Subject=RecipesBe sure to read back recipes of the week at:
http://adv-arketing.com/business/frtest.htm and Click on ?Recipe of the Week"

Yours in cooking - Sue

Did you get 5000?

The  correct answer is actually 4100...If you don't believe it, check it with a calculator!

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Bob
Copyright - 2008