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** Tip Of The Day – Hard Disk Space

** Today in History – Coal Mine Explosion Kill 236

** Trivia

** Quote of the Day

** Woman in Business – Creating a Reputation by Marcia Yudkin

** Grins – Security Code

** "Cooking for the Empty Nest" –  Macaroni tuna salad

- 5/2

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 Hard Disk Space

Wonder how much hard disk space you have left? Open My Computer, hover your mouse icon over your hard drive, and its total capacity and free space appear.

Want the pictorial view? In the same My Computer window, right-click the drive and select Properties. Pink pie is free space, blue is used.

Coal Mine Explosion Kill 236

On this day in 1965, a coal mine explosion killed 236 workers at the Yamano mine near Fukuoka, Japan, on this day in 1965. The tragic disaster might have been avoided if the operators of the mine had taken even the most basic safety precautions.

Only six years before, seven miners lost their lives and another 24 were seriously injured at the same mine. In that case, lapses in safety measures were cited as contributing to the deaths. Still, on June 1, 1965, 559 workers entered a mine that had no methanometers--used for maintaining safe levels of methane--nor any colorimetric detectors, which measure trace amounts of chemicals in the air, both of which are essential to coal-mine safety.

The sudden explosion, probably brought about by the ignition of a gas pocket, led to the collapse of many of the mine shafts and caused boulders to block the escape routes. Fortunately, some of the elevators were unaffected and 279 miners—37 of whom had sustained substantial injuries--were able to take them safely to the surface. The remaining 236 workers were left underground. For the next two days, thousands of relatives and friends waited outside the mine as the rescue effort got underway. But the wait was futile; no survivors were found.

Yoshio Sakarauchi, the trade and industries minister of Japan, resigned in the aftermath of the disaster.

Creating a Reputation
by Marcia Yudkin

Want to shorten the sales cycle for your professional services? Want pre-sold prospects who need fewer or no face-to-face meetings before hiring you? Create a reputation.

Recently a room full of consultants agreed that you had to meet with potential clients at least twice -- better, three times -- before winning the business. "Then how do you get business outside the area?" someone asked. The consensus: Forget it.

Yet I've been hired by companies in Australia and elsewhere without even phone calls, much less a face-to-face. Like nearly all my most congenial clients, they weren't choosing candidates to compare with one another. They weren't shopping, weren't engaged in a systematic search. If hunting, they stopped when they found me. Or they hadn't thought of spending money on their problem until my reputation gave them the idea.

Publishing books, as I've done, is just one way to establish a reputation that pre-sells prospects on what you can do for them. For image consultant Mary Lou Andre of Needham, Massachusetts, a reputation-building tool has been her Web site. In addition to descriptions of her services, her site at http://www.dressingwell.com chronicles the media publicity she's received and highlights her approach to fashion through profiles of prominent individuals and corporations that she's helped.

"Last fall I closed a national retail chain that found us on the Web and e-mailed us in June," says Andre. "When I told them I was about to give birth, they said they'd wait. In September, they signed the contract. We never met face to face! They modeled the entire project after the work I did for Bose Corporation, which is featured on our Web site. I firmly believe our reputation (and Web site) closed the deal."

For translation industry consultant Sarah Pilgrim of Wilsall, Montana, a reputation-building tool has been a half-page ad she's run for years in a trade journal for translators. A signed testimonial in it from someone in the business and a credential of having been in the business herself for 20+ years gives her high credibility with her target market.

"When translation agency owners read my bio, they recognize the name of the translation company I founded and sold, which has a good reputation," Pilgrim adds. "When they call to find out more, they can tell I know the business. And therefore when I've gone to visit clients it's always been as a paid consultant, with the client footing the bill."

Whether you use publishing, the Internet, advertising, promotional newsletters or media coverage to build a reputation, it takes time. Each piece of visibility reinforces previous effects. With a reputation, you get more inquiries like "Do you do...?" and fewer along the lines of "We're looking for a _____ who does..." With a reputation, pre-sale meetings drop to one or zero. E-mail or phone exchanges can suffice. Powerful stuff!

-----

Marcia Yudkin <marcia@yudkin.com> is the author of the classic guide to comprehensive PR, "6 Steps to Free Publicity," now for sale in an updated edition at Amazon.com and in bookstores everywhere. She also spills the secrets on advanced tactics for today's publicity seekers in "Powerful, Painless Online Publicity," available from www.yudkin.com/powerpr.htm  .

  A Little Humor to Start the Week 

Security Code
=-=-=-=-=-=-=

No, I didn't make this up. I recently purchased a digitally-controlled bass preamp. It's a good unit. But I cracked up uncontrollably upon reading in the manual about the security code feature. Perhaps this was a version 1.1 solution to a version 1.0 problem.

   The MB-1's SECURITY CODE feature enables you to lock out the front
   panel functions. The MB-1 is shipped from the factory with the
   SECURITY CODE OFF. To set your personal security code and lock the
   front panel:

      1. Press the STORE button. It will light.
      2. Press the BANK button and while holding the BANK button down
         press the number 3 button.
      3. The display will read SEt CodE _ _ _ _.
      4. Enter a four digit number which you will easily remember.
      5. Press the STORE button. Your MB-1 is now in lock-out mode and
         your personal security code must be entered upon prompt to
         unlock the MB-1 and permit any front panel operations.

   NOTE: In the event that you forget your personal security code, you may
   unlock the MB-1 by entering the default security code. The default
   security code is: 2009.

-----

During a visit to a military medical clinic, I was sent to the lab to have blood drawn.

The technician there was friendly and mentioned that his mood improved every day because he was due to leave the service in two months.

As he applied the tourniquet on my arm, he told me that taking the blood wouldn't hurt much. Then, noticing my Air Force T-shirt he asked me what my husband did.

When I replied that he was a recruiter, the technician smiled slyly and said, "This might hurt a little more than I thought."

-----

Saturday morning I got up early, dressed quietly, made my lunch, grabbed the dog and fishing equipment, slipped quietly into the garage to hook the boat up to the truck, and proceeded to back out into a torrential downpour.

The wind was blowing 50 mph. I pulled back into the garage, turned on the radio, and discovered that the weather would be bad throughout the day.

I went back into the house and slipped back into bed, where my wife was turned away from me. I whispered to her, "The weather out there is terrible."

My loving wife of 20 years replied, "Can you believe my stupid husband is out fishing in that mess?"

I still don't know to this day if she was joking, but I've stopped fishing.

-----

A woman walked up to the manager of a department store. "Are you hiring any help?" she asked.

"No," he said. "We already have all the staff we need."

"Then would you mind getting someone to wait on me?" she asked.

-----

Riddle

Q: What do Alexander the Great and Kermit the Frog have in common?

Do you know the answer? If not, look for the solution later in this newsletter.

-----

I got this motor home for my wife.
Best deal I ever made

---

"Cooking for the Empty Nest"
Recipe of the Week

2 cups macaroni noodles cooked
1 small onion chopped finely
1 can of tuna (Or two if you prefer more meat)
make sure you drain the water
1 cup of fat free mayo

Add all these ingredients in a bowl and presto, it's ready to eat!

-----

If you have a favorite recipe that you would like to share, please send it to mailto:bob@adv-marketing.com?Subject=RecipesBe sure to read back recipes of the week at:
http://adv-arketing.com/business/frtest.htm and Click on ?Recipe of the Week"

Yours in cooking - Sue

Their middle name.

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Copyright - 2009