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** Tip Of The Day – Triple Whammy

** Trivia

** Quote of the Day

** Keep Moving By Michael Angier

** Grins – Budweiser Suit

** "Cooking for the Empty Nest" – Chilaquillas

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Triple Whammy

A whammy is a blow or setback, and was originally an evil influence or hex. It originated in the USA in the 1940s and was associated primarily with sports.  Today however it can refer to any bad things that happen at the same time, making it very difficult to overcome. And, that is exactly what has happened to our small business entreprenuers trying to make a buck on the Internet.The recession caused two things to happen.

First people became more cautious iabout buying something that was not considered an essential. While food and gas for the car were necessities, people were less than enthusiastic about spending a few bucks on a business that could possibly generate income for them. So - whammy number one was in place. Small business owners found their sales were decreasing. This does happen periodically, and might be thought of as "Gods way of thinning the herd." The experienced ones weather the storm and the others fade away in the darkness, never to be seen again.

Enter whammy number two - The same caution people were exercising about buying non-necessity items was also being applied by the small business owners. When cash is short, the first thing , small online businesses, cut back on is advertising. This is a huge mistake and this simple error has put more people out of business than any other single thing.

When sales are down, you want to redouble your advertising. In a small business, advertising is a necessity, not a luxury that can be postponed until better times. When you stop or slow down your advertising, your sales do the same. What caused you to cut back was the slow down in sales, and this only makes the problem worse.

Enter whammy number three - during the summer months, people are out and about, and their online business may not get the attention it needs. This happens every summer, and by itself usually won't put someone out of business. But when you combine with whammy one and two, you are in big trouble.

What is the cure for this? It's that dreaded four letter word - WORK. In times like this you must redouble your efforts. You must find the money to advertise. Those that do, will survive, and yes succeed. Those that don't will be the "also rans."  Why not start today - go to our web site and post a free ad for your business. Go to http://adv-marketing.com/ and click on "Free Classified Advertising." While this won't bring the world to your doorstep, if done properly it is a good start.

And, for goodness sake, don't just throw up some garbage about your business. Take a few moments and figure out the tools that are available that will make your ad stand out from the others. Then, craft a good ad that will attract customers. Don't forget, bad grammer, sentence construction or words that are spelled incorrectly are an immediate turnoff.

Keep Moving By Michael Angier

The sailboat was coming slowly into the marina under power. There was a south wind blowing about 15-20 knots, and it was beginning to rain. The helmsman appeared confident and had several crew aboard, so I elected not to walk over to the other dock and offer assistance. But I kept an eye out just in case.

As the skipper made the turn into his slip he slowed even more--so much so that he stopped. It was then that the wind pushed his bow around and, before his crew could fend off, slammed it into the end of the dock. With another go- around, they recovered and eventually tied up safe and secure. The hull's gel coat probably wasn't damaged nearly as much as the pride of her skipper.

Always wanting to learn from my own or others' mistakes, I thought about what happened and how it could have been avoided. In my opinion, this skipper violated one of the basic principles of seamanship: keep the boat moving.

In his well-intended effort to be cautious, he lost steerage because the boat stopped its forward motion. Without water flowing past the rudder, he had no ability to direct his vessel. You don't need much headway, but you need enough to make the rudder responsive-- to maintain control.

Our lives are not ships, but it's a good metaphor. Safe in harbor, we need times of rest and reflection where action is not required. But in the marketplace, when we take action, we need to be doing enough to give us headway--enough to guide and control our forward motion--to maintain momentum.

When we're moving ahead, we see things we wouldn't see at rest. We experience events that otherwise wouldn't have occurred. Oftentimes, the goal we start out to accomplish turns out not to be what we wanted but instead leads us along our true path. All because of our forward motion.

A universal principle states that, "a body in motion tends to remain in motion."  Conversely, a body at rest tends to remain at rest. And as we saw in the story of the sailboat, we can be blown about by all manner of things that can, and most often are, contrary to our intention.

When we rest, we should rest, but when the time comes for action, keep moving!

---------------------------

Michael Angier is founder and CIO (Chief Inspiration Officer) of SuccessNet --a support network helping people and businesses grow and prosper. Get their free Resource Book ($27 value) of products, services and tools for running your business more effectively. And most of the over 150 resources are FREE to access and use. http://SuccessNetResources.com http://SuccessNet.org

  A Little Humor to Start the Week 

Budweiser Suit
=-=-=-=-=-=-=-=

Down south, Bubba called his attorney and asked, "Is it true theys suin them cigarette companies fer causin people to git cancer ?"

"Yes, Bubba, sure is true," responded the lawyer.

"And now someone is suin them fast food restaurants fer  makin them fat an cloggin their arteries with all them burgers an fries, is that true, Mista Lawyer?"

"Sure is, Bubba."

"And that lady sued McDonalds for millions when she was gave that hot coffee that she ordered?"

"Yep."

"And that football player sued that university when he  gradiated and still couldn't read?"

"That's right," said the lawyer."  "But why are you asking?"

"Well, I was thinkin... What I want to know is, kin I sue Budweiser?

"Why on earth would you want to sue Budweiser Bubba?  said the lawyer.

“Cause of all them ugly women I woke up next to?"

-----

Contestant Sally, on 'Who Wants to be a Millionaire?' had reached the final plateau.. If she answered the next question correctly, she would win $1,000,000. If she answered incorrectly, she would pocket only the $25,000 milestone money. And as she suspected, the Million Dollar Question was no pushover.

It was, 'Which of the following species of birds does not build its own nest but instead lays its eggs in the nests of other birds? Is it:

  A) the condor   B) the buzzard   C) the cuckoo   D) the vulture

  The woman was on the spot. She did not know the answer.

She had used up her 50/50 Lifeline and her Ask the Audience Lifeline. All that remained was her Phone-a-Friend Lifeline. She hoped she would not have to use it because........ Her friend was, well, a blonde.

But she had no alternative. She called her friend and gave her the question and the four choices. The blonde responded unhesitatingly:

  'That's easy. The answer is C: the cuckoo..'

  The contestant had to make a decision and make it fast.

She considered employing a reverse strategy and giving any answer except the one that her friend had given her.

And considering her friend was a blonde that would seem to be the logical thing to do. But her friend had responded with such confidence, such certitude, that the contestant could not help but be convinced.

Crossing her fingers, the contestant said, 'C: The cuckoo.'

'Is that your final answer?'

'Yes, that is my final answer.'

'That answer is Absolutely correct!   You are now a millionaire!'

Three days later, the contestant hosted a party for her family and friends, including the blonde who had helped her win the million dollars.

'Jeni, I just do not know how to thank you, ' said the contestant. 'How did you happen to know the right answer?'

'Oh, come on,' said the blonde 'Everybody knows that cuckoos don't build nests. They live in clocks.'

-----

A respectable lady went into the pharmacy, walked up to the pharmacist, looked straight into his eyes, and said, 'I would like to buy some cyanide.'

The pharmacist asked, 'Why in the world do you need cyanide?'

The lady replied, 'I need it to poison my husband.'

The pharmacist's eyes got big and he exclaimed, Lord have mercy! I can't give you cyanide to kill your husband. That's against the law! I'll lose my license! They'll throw both of us in jail! All kinds of bad things will happen. Absolutely not! You CANNOT have any cyanide!'

The lady reached into her purse and pulled out a picture of her husband in bed with the pharmacist's wife.

The pharmacist looked at the picture and replied, 'Well now, that's different. You didn't tell me you had a prescription.'

-----

Riddle

A babysitter came over one day to baby-sit 10 children. She decided to give them a snack. In a jar there were 10 cookies. She wants to give each one a cookie, but still keep one in the jar. How will she do it? (Without breaking any cookies - each child has to get a whole!)

Do you know the answer? Scroll down to find the solution.

-----

Childhood is that wonderful time of life
when all you need do to lose weight
is take a bath.

---

"Cooking for the Empty Nest"
Recipe of the Week

Chilaquillas

1 medium package of sturdy tortilla chips
1 1/2 cups chunky Mexican salsa
1/2 cup green or red pepper combination, chopped
1 cup cooked beef or chicken
12 California-style black olives, sliced
1 cup Monterey Jack, shredded
2 cups Cheddar, shredded
1 cup sour cream

Preheat oven to 325 degrees, and grease a shallow 10" casserole. Layer casserole with half the chips and salsa. Top with green pepper and meat, plus half of both cheeses. Repeat using remaining chips, salsa, and cheeses. Top with sour cream. Bake for 30 minutes. Let stand for another 10 minutes before serving.

-----

If you have a favorite recipe that you would like to share, please send it to mailto:bob@adv-marketing.com?Subject=RecipesBe sure to read back recipes of the week at:
http://adv-arketing.com/business/frtest.htm and Click on ?Recipe of the Week"

Yours in cooking - Sue

She hands the 10th child the jar with the one cookie left in it.
 

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Copyright - 2009