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**  Tip of the Day - Give a Gift.

**  Food for Thought by Dr. Kevin Nunley - What is your
    niche?

**  iMAC Spells Green for Apple

**  Quotable Quotes

**  Publications of Interest

**  David Soper, The Garden Guy - "Start Seeds in Pots?"

What "gift" can you give readers who come to your web site?

Is there a fun quiz for them to take,  a helpful article they can read, a bit of humor, a quote, a great book or resources they can use?

Make sure that visitors not only feel welcome when they visit your site, but also feel rewarded.  Change the "gift" now and then, or better yet have an area where they can get all the things you have offered.

Give them a reason to keep coming back to see what's new and tell their friends about your great site.  If you maintain a mailing list, let them know when you have added something of interest.

If you haven't done so already, visit our web page at: http://adv-marketing.com/business/frtest.htm and click on " Creativity Test" - this is a real puzzler and a lot of fun. If anyone would like to add this to their web page, simply insert the following link to your web page: http://www.adv-marketing.com/business/somfun.htm

                                            Bob
 

What is your niche?  Unless you've got millions to blanket the world with advertising, pick a narrow but profitable group of people to focus your marketing on.  Your niche could be a slice of your industry, several neighborhoods, or people often needing a certain service.

"Get Kevin's free marketing tips at www.DrNunley.com"
 

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The multi-colored iMac machine is revitalizing Apple's image, making customers more confident about buying Macintoshes and Mac products for business and education. "Things have definitely picked up since the iMac launched five months ago," says a mar keting manager at Farallon, a networking-hardware vendor. The company is reporting an increase in orders for Ethernet cards and hubs from schools and small businesses wanting to link their older hardware to the new machines. However, large corporatio ns remain wary of the proprietary systems, and those with vested interest in maintaining Windows-compatible systems are not likely to switch at this point.
 

He who asks a question may be a fool for five minutes, but he who never asks a question remains a fool forever.

- Tom J. Connelly
 

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I know many gardeners start seeds in pots and enjoy considerable success.  Fellow students in my horticulture classes seemed particularly adept at growing seed months before the plants were ready for the garden.

I, too, have struggled with grow lights (are they too close or too far from the seedling?), wick feeders and cells of soiless mix. Regretfully, this is NOT my calling. I prefer to haunt plant sales where folks sell the surplus plants they've grown from seed, cuttings and the like. Sure, it costs more, but I rationalize by telling myself the sponsoring organization is getting a chunk of the money I spend and I am supporting them this way.

By the way, if you are using grow lights, you don't have to pay up for the fancy full-spectrum bulbs. A very successful nurseryman told me that for every four standard florescent bulbs you use, add one incandescent bulb and "you will pretty much cover the spectrum the cuttings would need."

Still, I like the idea of growing from seed, so I've taken a page from nature and found plants whose seeds you can broadcast (not plant!) directly on the ground.  Of course, now it is winter and that technique works best in the fall.

But, if you live where it snows, and much of America does, you can do what Joan Hoeffel does. She and her husband produce more than 500 varieties in their upstate New York nursery. She told me how she sows directly on the snow, particularly if there is more snow in the forecast. The second snow protects the seeds you just distributed from birds. She has had great luck in mid-January with columbine, gentian, shooting stars (dodecatheon) and anemone. When the snow vanishes in the spring, where she does this has "plants everywhere." It sounds like something fun to do on those winter days when you think there is nothing you can do in your garden.

A word of warning, garden author Lauren Springer gardens in Colorado pointed out that snow is not the same as ice. Sow your seeds on ice and watch them blow to the neighbors' yards and beyond.

David Soper, The Garden Guy, writes and lectures on gardening topics. Read more on his website, Adventures in Gardening, www.gardenguy.com

To view our Tips Archive, go to: http://adv-marketing.com/business/tod.htm

Bob Osgoodby - bob@adv-marketing.com
http://adv-marketing.com/business