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In this edition
** It's Your Body by Mershon Shrigley - Watch that Smile
** Special Article - Effective Advertising by Derrick VanDyke
** Quote of the Week
** "Biz Tips" by Dr. Kevin Nunley - Effective Ad Copy for Ezines
** A little levity: The Degree
** Items of Interest: Ergo Tips by Virginia A. Grein
** Internet Tip of the Week by Bob Osgoodby - "Dear John Letter"
** Upcoming Events: Next Week - EZINE Publishing = BIG $$$
Profits by: Ed Walde** Questions and Answers - Is it difficult to be bonded?
** Article for this edition - The "Other" Side Of Online
Business by Kim Skinner** Technology: Computer Virus Designed to Hit on Christmas
** Publications of Interest - Listed here are other
publications you can receive free on the Web. Only
those publications that are appropriate for our online
business community are listed.
_________________________________________________________________To place an ad in this or any of our other publications, go to:
http://adv-marketing.com/forms/chkform.htm - Newsletters are
archived at: http://adv-marketing.com/business/tod.htm
_________________________________________________________________Welcome
Welcome to those who have recently subscribed to this
Newsletter. We have over 9,000 subscribers who receive this
every Tuesday evening. At the end of this Newsletter are
instructions on how to "unsubscribe" if you don't wish to receive
it in the future.If your email won't accept large files and/or you are wary about
downloading attachments - all Newsletters are archived at:
www.adv-marketing.com/business/frtest.htm one week after
publication.Bob
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_________________________________________________________________It's Your Body
by Mershon ShrigleyWATCH THAT SMILE
Tooth decay may be the single most common chronic disease of
childhood, impacting six to eight times more children than
asthma. Dental services account for 25 to 30 percent of all
health care expenditures for kids ages 6 to 18. Start good dental
habits early with children.-----
Mershon Shrigley - Personal/professional Coach,
shrigley85@aol.com - Visit www.womansadvantage.com/bwa to
subscribe to her newsletter the Business Woman's Advantage(not for women only)
____________________________________________________________"How You Can Build Your Best Body Ever In Just 12 Weeks!!"
It doesn't matter if you are a female who just wants to tone, or
a male who wants to pack on muscle mass - or get lean and ripped,
you need the proper program to accomplish your goals. Anyone can
do it! All you have to bring to the table is the ability to
follow simple instructions, and the desire to change. Write Dr.
Bob at drbob@adv-marketing.com or visit his web site at:
http://adv-marketing.com/transformation
____________________________________________________________Special Article
Effective Advertising
by Derrick VanDykeYour ad is the first step in the sales process. It doesn't matter
how well you design your Web site if no one visits.Writing Effective Headlines
No matter what type of advertising you do, the headline is the
most important element. Headlines communicate the benefits that
your prospect will receive from the features of your company. In
other words, headlines capture the prospect's attention and
features support what you say in the headline.When and where should you use headlines?
*When posting to classified ad sites and link directories
*When participating in banner exchange programs
*When sponsoring or placing classified ads in e-zines
*As the title of your page that will appear on search engine
results
*As your signature in news groups and e-mail correspondenceThe Five Keys to Creating a Good Headline:
1. The headline must contain the benefits that your company
offers.
2. The benefits must be specific and immediate.
3. The headline must capture the readers' attention
4. The headline must solve a problem or address a need.
5. The headline must create urgency. Act now!The Top Seven High-Response Ads
1. Offer Something for Free.
This could be a free report, a free trial of your services, a
free consultation, or a free sample of your product. Headlines
that offer something for free generate more responses than any
other headline. "Free Report! The 10 biggest marketing mistakes
businesses make."2. Ask a Question.
Headlines that ask a question create curiosity. Identify a
problem and imply that you have a solution. It's human nature to
find the answer. "Is your Web site optimized for the major search
engines? Click here to find out!"3. Start Your Headline with "How to."
This is similar to asking a question except you're telling the
readers you have the answer instead of implying. The question is
formed in the readers' minds. "How to get five times as many
responses to your ads."4. Use a Testimonial.
Just about every television commercial uses some kind of
testimonial. "I lost ten pounds on the Slim Fast program and I
feel great." This technique works just as well for headlines.
People feel more comfortable if they know it worked for someone
else. "Ever since I signed up with Submit Pro, my hits and my
business inquiries have multiplied by at least 4 times."5. Give a Command.
Turn your most important benefit into a commanding headline. "Use
a proven system that's guaranteed to get results." Also, studies
show that the command "Click here" increases response rates.
"Click here for a 500% increase in traffic to your Web site!"6. Announce Something New.
This works well for a change in your company or the introduction
of a new product. "Submit Pro! Introduces New Real-time
Submission Tools."7. Create Urgency.
If you don't get your prospects to act now, you may never get the
sale. A special offer that has a deadline will encourage people
to respond when their interest is highest. "Right Now You Can Buy
a Submit Pro! Membership at 50% Off The Regular Price! Promotion
ends Friday. Act Now!"Some Pointers
1. Be specific when you talk about benefits.
"Get a 500% better response to your ads..." is more specific than
"Get better results with...."2. Use powerful action words in your headlines.
Announcing, secrets, new, now, amazing, facts, breakthrough,
finally, truth, here, discover, you, yes, love, how, only, sale,
and free are words that create curiosity and images in the
readers' minds.-----
Originally published in SubmitPro! Marketing News
Subscribe to our FREE Internet marketing newsletter
for how-to articles that give you an edge on your
competition! Just send a blank e-mail to
mailto:success@submitpro.net?subject=subscribe
Visit our Web site at http://submitpro.net
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_________________________________________________________________Quote of the Week
"I cannot always control what goes on outside. But I can
always control what goes on inside."- Wayne Dyer
-----
Submitted by Kevin Eikenberry from Powerquotes
kevin@discian.com - to subscribe http://discian.com/pq.htm
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_________________________________________________________________Biz-Tips
by
Dr. Kevin NunleyEffective Ad Copy for Ezines
Ezines, or email newsletters, are the cheapest, fastest way
to reach a LOT of people. For less than a classified ad in
your local paper, you can reach thousands of highly
targeted readers. This ability to target certain groups very
cheaply is what makes ezines so special.Make sure you place ads in ezines that target your best
customers. The more closely you can match your prospects
with the dominant topic of the ezine, the more quality
response you will get.Ezine ads generally don't have a subject line or headline.
Instead, the first few words of the ad are often typed in all
capitals. Use that highly visible space to tout a benefit or
point out a problem the audience cares about."EARN $7,000" started a very successful ad in a business
opportunity section."1,000s OF ACCESSORIES" is the beginning of a results
pulling ad in an automotive ezine.Write your ad in quick, short blurbs. Start sentences with
action words to give them more zip.-----
See all Kevin's FREE Marketing Tips at
http://drnunley.com/. Read his new 4 Part Series on how to
make money on the Internet. Feel free to use his articles in
your e-zine, on your web site, or in your sales materials.
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_________________________________________________________________A Little Levity
The Degree
A rich Texan walked into the offices of the president of a small
Texas college and said, "I'd like to donate a million dollars,
tax free to this institution. But there's a condition. I would
like to have an honorary degree."The president nodded agreeably, "That's not a problem. We can
certainly arrange that!"The rich man said, "An honorary degree for my *horse*."
"For your horse???"
"Yep, you betcha. She carried me for many years and I owe her a
lot. I'd like her to receive a Tr.D., a Doctor of
Transportation.""But . . . we can't give a degree to a *horse*!"
"Then I'm afraid I'll have to take my million dollars to another
educational institution.""Well, wait a minute," said the president, seeing the million
slip through his fingers, "Let me consult with the school's
trustees."A hurried trustee meeting was brought to order and the president
related the deal and the condition. All of the board reacted
with shock and disbelief -- except the oldest trustee. He
appeared almost asleep.One trustee snorted, "We can't give a *horse* an honorary degree
-- no matter HOW much money is involved."The oldest trustee opened his eyes and said, "Take the money and
give the horse the degree."The president asked, "Don't you think that would be a disgrace to
us?""Of course not, "the wise old trustee said. "It would be an
honor. It would be the first time we ever gave a degree to an
ENTIRE horse."-----
Submitted by Gary Hood - KFRS95A@prodigy.com
If it will not matter in ten years, don't worry about it
now. (Woody Hood, ca1977)
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_________________________________________________________________Items of Interest
Ergo Tips:)
(We recommend that you consult your own physician regarding
specific problems. These answers are for general informational
purposes only.)Question: "I recently read that carpal tunnel syndrome may be
caused by other diseases or may just be work-related. What do you
think?"Answer: "Just as there are many causes for knee and shoulder
problems, carpal tunnel syndrome can be caused by repetitive
motion or by changes in the tendons and bursa such as arthiritis
and inflammation.Interesting, is that before the computer, we had huge typing
pools and 8-hour-a-day typists and not much carpal tunnel. But
they had to move the carriage with every line, put in fresh
paper, adjust lines, adjust carbon paper, etc.; so, there wasn't
the repetitive motion to the degree we have today. By the way,
lots of people, self-employed, etc., not eligible for Worker's
compensation get carpal tunnel too."Thanks for reading us. Please send your questions to
medpad@evansville.net. Although we cannot answer each
question personally, look for an answer in future issues.
Questions are answered by Dr. Murray Grossan, Advice on Ear
Nose and Throat Problems, http://www.ent-consult.com. ET:)
is sponsored by Medpad, http://www.evansville.net/~medpad.
46
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________________________________________________________________Internet Tip of the Week
Dear John
Have you ever received an E-mail addressed to you with a message
like - "Dear John, thanks. Mary and I will see you this weekend
- Mark."Now your name isn't John and you have no idea who Mary and Mark
are. Being a compassionate person, you respond to the E-mail and
let them know John didn't get it, and suggest he rechecks their
E-mail address. People will very seldom complain to the senders
ISP about an E-mail that appears to be simply misdirected.Well, guess what - Mark (if there really is a Mark) doesn't know
John either, but now knows that your E-mail address is valid.
Bingo! Your address has now been added to a mailing list.
People who build mailing lists usually do it in a two step
process. First they have software that scours the Internet
looking for E-mail addresses. A favorite is one that can have
search parameters entered into it to search web pages, similar to
the search engine submissions - they now have acquired the
addresses of the specific group they wish to spam. Many of these
addresses however may no longer exist.The second step is to send an innocent looking E-mail, to all the
addresses they have gleaned from the Net, like the one above. If
your E-mail is not returned as undeliverable, they know they have
a good address. They will seldom get in trouble with their ISP
as most people will simply ignore the message, or respond letting
them know they sent it to the wrong address.These are always sent out with a valid return address, otherwise
they won't know if the note is undeliverable. This is a "hit and
run" type of operation however, usually with a free E-mail
account as the return address. If complaints are made to their
ISP and their free E-mail address is terminated, they have
already achieved their goal and are on to bigger and better
things.When they actually start to spam, they normally use a forged
E-mail return address which doesn't exist, and may ask you to
call their toll free number. Now here is an instance where the
"spam" can turn into a "scam".When you get that "Dear John" letter, be on the lookout for
offers which simply sound too good to be true. And while there is
not a whole lot you can do to protect yourself from getting them,
once received simply use your "Delete Key". If you cannot respond
to an E-mail because the return address has been forged, never
respond to their "800" telephone number or a PO Box.-----
Bob publishes the free weekly "Your Business" Newsletter
Visit his Web Site at http://adv-marketing.com/business to
subscribe and place a Free Ad for your business.
_________________________________________________________________Millionaires In Underwear!?! Find out why the richest home-
based entrepreneurs are buzzing about this website:
http://www.sixfigureincome.com/free/?71711.5 - 10/27
_________________________________________________________________Upcoming Events
Next Week - EZINE Publishing = BIG $$$ Profits by Ed Walde
Big Profits are being made every day of the week on the Internet.
The biggest part of them are being made from one single source of
advertising. Getting the word out in any business is of the
utmost importance._________________________________________________________________
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_________________________________________________________________Questions and Answers
I recently accepted a position at a bank, employment conditional
on the ability of myself as an employee to be bonded. Since I
have never been bonded (neither have I ever applied to be
bonded), I am unsure about whether I am bondable or not.Can anyone please tell me specifically the requirements for being
bonded, and/or refer me to a website that can?
I have tried researching the issue at the library, but I only
turned up a definition. I looked for a LAW BB, but did not find
one, so I posted the next best place - ACT/FGB/MGT!Thanks.
WMWilson - wardwilson@prodigy.net-----
Ward - Being Bonded is really not difficult. If you haven't been
convicted of a felony, there should be no problem. All being
bonded means is that if you steal from the company, the bonding
company will cover your theft.Bob
_________________________________________________________________Newsletters and E-Zines of Interest - for a list of free online
publications which we recommend, visit our web page at:
http://pages.prodigy.net/yourbizweb/order4.htm - Here you will
find descriptions of publications, and if wished, you can
immediately subscribe.
_________________________________________________________________Article for this Edition
The "Other" Side Of Online Business
by Kim SkinnerDo you know how much money it costs you to obtain one
customer? One hit to your web site? Do you know how many hits
you need to your site to get one order?These are things we, as online marketers, are supposed to
teach ourselves in order to succeed. Or, at the very least,
learn how to use expensive software to do it for us.No matter how long you've been doing business online, it's
my guess that you've spent the bulk of your time learning
all the advertising techniques you can. Writing ad copy,
designing your site, finding the best places to advertise,
thinking up creative ways to get people to your site.But, let me ask you this; What did you do before the WWW?
How did you make your living? Bus driver? Restaurant cook?
Cashier? Court runner (like me)?The point I'm trying to make is this; How much formal
"Business Training" did you have? If the answer is none,
(like me), then you may be in trouble. Let me explain.When we first venture into the wonderful world of
e-commerce, all we see is the money we can make. So many
of the resources we use are free, we generally don't think
about spending much money. Just earning.We soon learn that the most important thing is to get
visitors to our sites, or to request our autoresponders.
And, slowly but surely, it begins to happen. We start to
make a little money. It becomes like a drug to us. We go
after more and more.Next, we start spending the money we make on ways to make
even more money. We get a merchant account, maybe we upgrade
our computer, purchase a domain name and pay for a web host.The rest goes right into our bank account. We pay bills, and
then.....it's party time. Maybe we earn enough to put a down
payment on that new car, or buy that living room set we've
always wanted.Soon though, our bank account is a little lower than we've
become used to. Orders are becoming fewer. Hits are going
down at our web site.Why?
Well, if we've been tracking our hits and orders, and have
entered the results into a working database, then we can
start to figure it out.We can take exactly what we've spent to get as many hits
and orders that we've gotten in the previous three months,
and duplicate it. That ought to do it, right?What? You don't have a database? You haven't been tracking
your ads? You don't know where all the people who ordered
from you, found you? You don't know how much you SPENT to
MAKE all that money?This is where that infamous "95% of online marketers" that
we read so much about, fail. They've hit a dead end and have
no idea where to go from here. Would you?And this is just the beginning. What about taxes? Have you
been saving 20% of everything you make, so that you'll have
enough money to pay Uncle Sam? Of course, you probably won't
have to pay that much because you're up-to-date on all the
deductions you're entitled to claim since you work at home.
Or you have a good tax man who is.Are you also taking another 40% and putting it back into
your business? For advertising? Supplies? Backend products?
Learning material?Have you been saving a little extra, so that when sales drop
around Christmas and Tax time, you won't be hurting for
money? And, of course, you've been investing some money in
Mutual Funds, etc., because, after all, you ARE self employed
and there is no 401K plan anymore for your retirement.If you don't get yourself educated on "Business", your new
found success can ultimately turn into your failure. And,
unfortunately, since the Web is STILL so new, there just
isn't much information on the business end of an online
business.But, where does a person obtain this training?
I've, only lately, begun seeing courses in my area on web
design. Who knows when they'll offer online business
training? And you and I simply don't have the time to wait.
Not if we're going to keep earning our living online.In fact, I've only seen one product online, in all MY time
on the web, that begins to teach me the business end.
Eventually, there'll be more, I'm sure. But we need it NOW.My advice; go to your local adult education center and take
a course on Small Business Management. Or, go to your local
library, and read everything you can on the subject.My point is this. If you're starting to succeed online, do
NOT allow your lack of practical business knowledge stop
you.Get yourself educated and nothing can stop you.
-----
Kim Skinner
AdvertisingTips.Net
<http://www.advertisingtips.net/article.htm>
You can subscribe to Kim's e-zine, Advertising
Tips Weekly, by sending any e-mail to
<mailto:e-zine@advertisingtips.net>.
All new subscribers receive a FREE GIFT!
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_________________________________________________________________Technology
Computer Virus Designed to Hit on Christmas
Researchers have discovered a new computer virus that attacks
Windows 95, 98, and NT and is scheduled to strike on Christmas.
Antivirus-software maker Central Command says the virus, which
the company calls Win32.Kriz.3862, could be more destructive than
the Chernobyl virus that affected thousands of computers in Asia
earlier this year. "This is the first virus to work on all three
operating systems and carry such a destructive payload," says
Central Command President Keith Peer. The Kriz virus overwrites
the data on all storage drives when activated, Peer says. In
addition, the virus destroys the memory that stores a system's
setup and affects the software that boots the computer so victims
cannot launch their first screen or control the cursor. However,
the virus has not yet been found outside of the lab, and
therefore is considered a "low to medium" risk, Peer says.
____________________________________________________________Publications of Interest
Ever since the times of the Pharaohs, people have sought health
and wealth! Discover BOTH as a Golden Health Newsletter
subscriber. To subscribe, mailto:subscribe@MillennialGold.net
and be registered to win a month's supply of vitamins FREE!-----
ZERO-IN to find the BEST ezines and the BEST value
in less time and with better results. Ad rates, circulation,
ad rules, which ones accept articles, and a whole lot more!
Publish an ezine? Get listed and be FOUND by advertisers
looking to place their ads in ezines!
http://www.lifestylespub.com - 10/20
___________________________________________________________That's it for now - Bob