Newsletter - Edition 289-1
February 12, 2001
U.S. Library of Congress (ISSN: #1522-1660)
From: Bob Osgoodby - YJRM21A@Prodigy.Com
Visit Our Web Page at http://adv-marketing.com/business
The Business Organ for the Small Business Community
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In this edition
** Ask the Experts/Feedback - Peoplepc
** Biz-Tips by Dr. Kevin Nunley - Be Quiet and Listen!
** Featured Article - Don't Go For Broke by Peter Robben
** Power Quotes by Kevin Eikenberry
** A Little Levity - 12 Resolutions Made (But Not Kept) For The
New Year** Useless Fact Of The Day
** Short Takes by John Colanzi - Are You Ready To Make A
Difference?** House Puts Bucks Behind Cybersecurity
** Publications of Interest - Listed here are other publications
you can receive free on the Web. Only those publications that
are appropriate for our online business community are listed.** Health Tip of the Week - New Drug For Insomniacs
** Subscribe/Unsubscribe Instructions are at the end of this
Newsletter
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_________________________________________________________________Welcome
Welcome to those who have recently subscribed to this Newsletter.
We have over 15,900 subscribers who receive this every Tuesday
and Saturday evening. At the end of this Newsletter are
instructions on how to "unsubscribe" if you don't wish to receive
it in the future.For a listing (and rating) of all the new Videos and DVD's
coming to the Video Stores this week, click on the mail link
mailto:5star@adv-marketing.com?Subject=5Star-Reviews and send
us a blank email. This is a free service for all subscribers.
Find out what's hot and what is not.Bob
________________________________________________________________Ask the Experts
We have a panel of experts who will answer those tough questions
you just can't seem to find the answer any place else.
Listed below is our panel and their area of expertise. If you
have a question, send it to them. If it is of interest to
our general readership, they will submit it for publication
here.** - "Kathy Barthen" webmaster@irelandnow.com - Netscape
** - "Nichole Dubil" <mktg@sleddco.com> - AOL.
** - "Ed Roden" <edroden@questquality.com> Windows (9x, NT,
2000), Microsoft IE Microsoft Office (incl. Word, Excel,
Outlook, PowerPoint, and Access)
** - "Jim Lauraitis" <popple@netnitco.net> - Web Design
** - "Richard Souter" <richard@bitshack.com> Web Hosting-----
If anyone is proficient with the "Mac", and would like to join
our panel, send me an email at mailto:bob@adv-marketing.com-----
Bob - we bought a computer at a discounted rate, and had to sign
up with peoplepc as our ISP for three years. The computer, a
Toshiba is a good one, but the peoplepc isp is horrible - I just
hate it. Techs are no good. Hate to talk about them that way, but
it is the truth. Individuals should be warned of problems like
this. We are and were very naive when we got this computer.Dottie
-----
Dottie - that is one of the most complained about problems
brought before the FTC. When you buy the computer at a
discounted rate, you get locked into a long term arrangement for
ISP services, with severe penalties if you try to cancel.
AOL was doing this for years. If the service is bad, you are
stuck. You should really try to avoid deals like these, as they
have a way of turning out badly.Bob
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Are you sick to death of all the spam ads you receive in your
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Send an email to mailto:scambusters@adv-marketing.com and you
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________________________________________________________________Biz-Tips
by Dr. Kevin NunleyBe Quiet and Listen!
It is ironic that in the field of sales most of us learn to speak
in order to gain commitment. Often, that is the worst thing a
sales professional can do. It is better to listen much more than
you talk.Before you can listen, you need to learn how to ask a question.
Your questions should be open ended to start a conversation.
In other words, avoid questions that can be answered yes or no.Think about what you will ask beforehand. Ask about competitors,
past purchases, and other important issues. You may want to make
a list of your questions and keep a copy with you.Make sure you pause as you ask each question so you are clearly
understood. If you are confused by a reply, you might want to
paraphrase what was said so you are able to understand the issue
in your own words.Selling demands much time and effort. However, by learning the
basic skills of listening and asking questions, you can become
very successful.-----
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Reach Kevin at mailto:kevin@drnunley.com or 801-328-9006._________________________________________________________________
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_________________________________________________________________Don't Go For Broke
by Peter RobbenIn the last six months of 2001 many businesses took a direct hit
that rocked the foundation of their financial business security.
Different mentalities have emerged in reaction to the shift in
economy from "go for broke" to "just give up." Rather than dig
the hole deeper or give up the years of hard work you have put
into your business, change the paradigm in thinking. Review your
current business strategy and consider what actions need to take
place to stabilize your business again. Once you have stabilized
the foundation of your business you can begin to grow again.
Consider the following strategies to regain control.Act...Don't React
The strangest things happen to people when they get scared, but
the worst is the reaction of business people that think their
hard won business is going down hill and they begin to react.
Reaction cause calamities such as the loss of additional much
needed funds as we throw money at any marketing ploy that looks
like it might work. During a time of uncertainly, hold tight to
your funds and take extra measures to research advertising before
making an investment. Learn to take a deep breath and be pro-
active, not reactive to the situation at hand.Reign In Expenses
Most businesses expend money is areas that are not needed during
difficult times. Although these expenses might bolster a business
image they are not needed for strict survival or stabilization of
the business. If you have luxuries in your business that are not
absolutely necessary now is the time to cut them out. Items like
cable Internet services, high rate cell phone services, (option
for the lower plan), etc.Strengthen Your Networking
Now is the time to make all those phone calls to business friends
you haven't had time for in the past. Reconnect and start
nurturing the networking process again. Do not, I repeat, do not
advertise your business hardships. Maintain your positive
attitude. Let your business friends know about your plans and
offer them a commission for any business they send your way. Make
it worth their time and they will be worth your time.Make A Six Month Survival Plan
Give yourself some peace of mind by making a six-month survival
plan. Once you know exactly what you will need to stay on top,
your anxiety will lesson and your creativity will increase.
This is a perfect example of being pro-active instead of
reactive.Understand The Ebb and Flow of Your Business
Keep exact records of sales week-to-week and month-to-month
every single year. By doing this you will begin to understand
the busy times and slow times of your business. In turn this
will allow you to plan financially for the slow times. Every
business has a slow period during the year, it's important that
you know what yours is in order to plan for the success of your
business.Diversify Your Marketing Techniques
Do not depend on one marketing avenue to get you through tough
times. Perhaps this one marketing technique has worked for you
in the past, but obviously something has changed, and now so
must you. Make a list of possible marketing avenues and begin
researching which methods are most cost effective in relation
to results.Get Professional Help If You Need It
Smart business people understand when they need outside help. Do
you? If your business is doing more sinking than swimming it's
time to seek a professional to help you put your business on
stable ground. Many, many businesses have filed bankruptcy when
it wasn't necessary. Professional financial mediators can help
you with creditors and get your business moving in the right
direction again.A downward shift in the economy can cause heart-stopping
reactions where your business is concerned, but once you learn
how to work through the situation you soon realize you and your
business can weather any storm.-----
Peter Robben is a professional business mediator who helps
business owners find solutions to debt, creditor problems, and
financial insolvency. If your business is struggling, contact
him today by first visiting www.WeSolveDebt.com_________________________________________________________________
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New Definitions
Yawn :
The only time some married men ever get to open their mouth.
If you have a favorite "new definition" send it to Bob at:
mailto"bob@adv-marketing.com
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_________________________________________________________________Power Quotes by Kevin Eikenberry
"Within you right now is the power to do things you never dreamed
possible. This power becomes available to you just as you can
change your beliefs."- Maxwell Maltz, Author
Questions to Ponder
Do my beliefs allow me to reach my dreams?
What are my most dream-enabling beliefs?
-----
Submitted by Kevin Eikenberry - Creating Daily Insight and
Inspiration. To receive your daily Powerquotes go to
http://powerquotes.net or mailto:pq@powerquotes.net with
Subscribe in the subject line.________________________________________________________________
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________________________________________________________________A Little Levity
12 Resolutions Made (But Not Kept) For The New Year
1. I will try to figure out why I "really" need 15 e-mail
addresses.2. I will stop sending e-mail to my wife (husband). A phone call
every now and then would be appreciated3. I resolve to work with neglected children -- my own.
4. I will answer my snail mail with the same enthusiasm with
which I answer my e-mail.5. I will stop sending e-mail, ICQ, Instant Messages and be on
the phone at the same time with the same person.6. I resolve to back up my 12 GB hard drive daily...well, once a
week...okay, monthly then...or maybe... at least once a year7. I will spend less than one hour a day on the Internet. This,
of course, will be hard to estimate since I'm not a clock
watcher.8. I will stop checking my e-mail at 3:00 in the morning... 4:30
is much more practical since my friends overseas already had
time to answer me by then.9. When I hear a funny joke I will not reply, "LOL... LOL!"
10. I will read the manual... just as soon as I can find it.
11. I will think of a password other than "password."
12. I resolve... I resolve to... I resolve to, uh... I resolve
to, uh, get my, er... I resolve to, uh, get my, er, off-line
work done, too!_________________________________________________________________
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_________________________________________________________________Useless Fact of the Day
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________________________________________________________________Shortakes
by John ColanziAre You Ready To Make A Difference?
I love the Internet. It's opening doors for so many men and women
from around the world who would otherwise have no voice.Individuals are no longer limited by the political or economic
conditions of their native land. They are free to pursue their
dreams.With this new opportunity comes a responsibility. As the Internet
evolves so does our responsibility to make the world just a
little better for our having been here.I'm sure you're wondering, "John, what does this have to do with
my business?"It has everything to do with your business.
You're in the position to become a truly self-fulfilled person.
Before you can help others, you must first satisfy your basic
needs. So the starting point is to use your business to satisfy
your basic needs.You're first goal isn't to "get rich quick." More money has been
lost on the Internet trying to "get rich quick," than you can
shake a stick at.Your first goal should be to make a solid income to cover your
basic needs. Free yourself from the boss, the commute back and
forth to work.Develop a solid income that will cover your basic needs. Once
you've done that you'll free up your creativity.As your business grows and your confidence expands, you'll be in
a position to begin helping others on their road to freedom.You can make a difference, but first you must start with
yourself.Are you ready?
You can make a difference.
-----
Copyright (c) 2001 - 2002 John Colanzi.
John publishes the "Street Smart Marketing" newsletter.
To subscribe mailto:streetsmart@makenetmoney.com
"Discover How YOU Can Easily Earn *Guaranteed* Profits
Every Month With Reprint Rights. Visit:
http://pem.internet-profits4u.com
________________________________________________________________Technology
House Puts Bucks Behind Cybersecurity
The U.S. House of Representatives voted 400 to 12 to pass a bill
that would earmark $878 million in funding for computer security
research, development, and training. House Science Committee
Chair Sherwood Boehlert (R-N.Y.), who sponsored the legislation,
believes that it "will come to be seen as a fundamental turning
point in the nation's approach to cybersecurity."Other bill boosters include the White House, the Institute of
Electrical and Electronics Engineers (IEEE), CompTIA, and the
Information Technology Association of America. IEEE Research and
Development Chair Ron Hira said the bill will benefit initiatives
to bolster commerce and personal privacy as well as deploy
cyberterrorism safeguards.The money would be split between the National Science Foundation
and the National Institute for Science and Technology, which
would use it to develop new research projects and award grants to
academic-industrial collaborations._________________________________________________________________
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_________________________________________________________________Publications of Interest
Each issue we list a free online publication which we feel may be
of interest to you. Only those publications that are appropriate
for our online business community are listed.-----
Ask any 'guru' (by the way that means 'Gee U R U') what they
would do over in their travels up this highway called the
Internet. You'll get an overwhelming answer - 'find someone that
has been there - follow their lead and save yourself a couple of
years learning the ropes.' That's exactly what the e4u Newsletter
and the Resource Center offers you. Check us out - get your FREE
e-book "Mr. Tips." http://starterkithaven.com_________________________________________________________________
Health Tip of the Day
by Dr. Earl MindellNew Drug For Insomniacs
In 1999, a drug called Provigil was approved for use by people
with narcolepsy, a disease that causes sufferers to suddenly and
unpredictably fall asleep. Provigil proved to be an effective
stimulant that kept narcoleptics alert during the day, and had
fewer side effects than other stimulant drugs. The drug company
that markets the drug seems to want to sell more of it; it's
doing research to find out whether Provigil might help people
with insomnia or sleep apnea to feel less sleepy during daylight
hours.For those who have trouble sleeping well at night and struggle
with sleepiness during the day, this drug may sound like a
godsend. Keep in mind, however, that Provigil's side effects can
include headaches, anxiety, and nausea, and can reduce the
effectiveness of birth control pills. No one knows exactly how
the drug does what it does or what its long-term effects might
be.If you suffer from insomnia, take some basic steps to improve
sleep quality: don't eat after 6:00 p.m., keep your bedroom dark
and cool, and only use your bedroom for sleep (i.e. don't read or
watch TV in bed). Don't stay up late watching television; try to
go to bed soon after it gets dark and rise with the sun. Stay
completely away from sugar, caffeine, and alcohol for a while to
see whether this helps you to sleep better. In the evening before
bed, sip chamomile tea, take some valerian, or use melatonin
(a milligram held under your tongue until it dissolves) to
achieve better-quality sleep. Better sleep will mean improved
alertness during the day. Also, try to get some exercise every
day to boost your energy during daylight hours and improve
nighttime rest. If your energy still seems low during the day
despite what you consider to be a good night's sleep, you may be
taking on too much in your life, or you may not be eating right
or taking a good-quality multivitamin.It's possible that daytime sleepiness could reflect a medical
problem that requires a doctor's attention. Try to see a
holistic, complementary, or naturopathic physician who can help
you to design a natural course back to energized good health-----
Visit http://keith.freelife.com to learn more about how Dr. Earl
Mindell can help you get into the best shape of your life.
_________________________________________________________________That's it for now.
Bob
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