** Biz-Tips by Dr. Kevin Nunley - Easy
Steps to Starting a Solid New Business Here's what you need to get started
and succeed.
** Featured Article – 9 Highly Effective Marketing
Tips by Bob Leduc
** Quote of the Day
** A Little Levity – Fore!
** Useless Fact Of The Day
** Publications of Interest
** Stress Tip by Dr. Rae Baum
** Health Tip of the Week – Broccoli Nutrient’s
Anti-Cancer Effects Explained?
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- 7/9
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- 3/30
Rules To Enter Texas
Learn 'em & remember 'em.
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Biz Tips
by Dr. Kevin Nunley
Easy Steps to Starting a Solid New Business
Here's what you need to get started and succeed.
When my house was built, whoever attached the
front door put the hinges on the wrong side. Now, every time anyone goes
in or out the door, it’s ten times more awkward than it should be. Some
day I’ll get around to fixing that door. I can never seem to find the time.
It sure would have saved me a lot of trouble if whoever had installed that
door had thought through the placement and done a little planning.
When it comes to building, whether it be a house
or a business, it’s a lot easier to prevent problems with planning than
to deal with them once they’ve already happened.
How many contractors do you know who show up on
the job site to build a house with no plans, no blue prints, and no idea
what they want to do? I’m going to cross my fingers and hope you don’t
know any, because building something without a plan is a sure recipe for
disaster.
So, if you’re thinking of starting and building
your own business, the only way to prevent problems later on is to use
proper planning techniques today. The most effective and least expensive
time to plan your business’s future is before it has begun. And if you’ve
already started your business, there is no time like the present to start
planning for the future.
The tips below will help guide you through the
architecture phase of starting your business, enabling you to create a
blue print for success:
Phase One: The Idea
Don’t wait to start your business until an absolutely
brilliant, mind blowing, never heard of idea pops into your head. Truly
groundbreaking business ideas are rare, and you don’t want to wait around
for years before you get a real one to start your business. Most businesses
are based on good ideas, and there are plenty of those to go around.
Don’t reinvent the wheel; just make it work better.
Once you have your idea, find out who else is doing it, and especially
how they are doing it. Then improve on their model. You can even talk to
some of their customers and find out what they didn’t find satisfactory
about your future competitor, and what they think could have been improved.
Then you can be sure not to make the same mistakes with your own business.
Phase 2: Consult with the Experts
Consulting with a lawyer, accountant, and business
coach while still in the planning stages will prevent many challenges and
frustrations later on in your business. These people can help you with
the numbers of your business plan, and help you get your business in business
without making the mistakes others do.
Phase 3: Market Research
Yes, the word research makes us all want to cringe.
After all, how can you do research without arduous hours in the library,
reading until your eyes are bleary and falling asleep on an open book?
You can relax, because that scenario is not necessary for gathering market
information. There are much better ways of doing market research than heading
to the library:
*Talk to local experts in subjects related to
your business idea.
*Join a trade association and pump the other members
for information
*Government reports provide already compiled studies
that can help you understand your target market
*Do a survey. You get incredibly valuable information
from a survey as long as you ask the right questions and pole the right
people.
Phase 4: Your Target Market
You can’t sell to people if you don’t know who
they are. Knowing your target demographic is vital to every business. Without
that knowledge, you can’t market in the right places, say the right things
in your marketing, or meet any of your prospects’ needs.
Write a description of your target customer, answering
the following questions:
*What does this person do?
*How old is this person?
*What problems does this person have?
*What does this person value most?
*How does this person approach spending money
on products and services?
*How much money does this person make?
*Does this person have children?
*Is there something that makes this person different
from the rest of the population?
There are many more questions you’ll have to ask
yourself about your target market, but if you genuinely care about them
and want to meet their needs, the questions will come to you automatically,
along with the answers.
Phase 5: Naming the Price
The right to charge high prices for your products
or services usually comes with time, after developing a reputation and
many business relationships. As a newbie, you should probably keep your
prices in about the middle of the accepted price range.
Don’t try to enter a new business and compete
on price. Aim for getting repeat customers by competing on value and customer
service, or whatever your competition is lacking. There has to be a reason
for customers to choose you over the competition, and believe me, high
prices are not going to win their business.
Phase 6: Ready, Set, GO!
Once you’ve completed the above phases, you’re
ready to jump in, but go feet first, not head first (save your head for
more planning). Keep working with advisors, consultants, clients, and prospects
to improve your business’s future potential. Take time to talk to your
employees and see how things are going. Listen to their concerns and try
to make changes to keep a positive working environment.
And keep redefining and getting to know your target
market. You’ll continue to discover things about them you didn’t already
know, and that will help you cater to their needs more effectively.
-----
Looking for ways to market your product, service,
or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin
Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006.
See the promotion packages that are working best for his customers at http://DrNunley.com
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- 5/4
9 Highly Effective Marketing
Tips
by Bob Leduc
Here are 9 low-cost but highly effective marketing
tips to help you boost your sales and profits fast.
Tip 1:
Look for some low-cost ways you can enhance the
perceived value of your product or service. Then test raising your price.
Don't be surprised if both your sales and your profit margin go up.
Tip 2:
Try to limit your customer's decision making
to either "Yes. I'll buy." or "No. I won't buy". Don't risk losing them
by including "which one" decisions. The more options you offer, the more
likely some customers will procrastinate and never make the decision ...causing
you to lose a sale needlessly.
Tip 3:
You can demonstrate a low cost for your product
or service by breaking down the price to its lowest time increment. For
example, "Enjoy all of this for less than 90 cents a day" (for something
priced at $325 a year).
Tip 4:
Add an unexpected bonus to every sales transaction
just before completing the sale. It prevents customers from developing
any last minute hesitation ...and changing their minds about buying.
Tip 5:
Print your best small ad on a postcard and mail
it to prospects in your targeted market. Postcards are inexpensive and
easy to use. Most recipients who ignore other types of advertising will
read a brief ad when it's delivered to them on a postcard.
Tip 6:
Prospects who ask questions are usually close
to buying. Take advantage of this. Don't just answer their question. Include
a reason for them to buy as part of your answer. Then ask for the sale
...or tell them exactly what to do to place their order.
Tip 7:
Collect testimonials from your customers and
use them in all your advertising. Testimonials provide evidence that your
product or service delivers the results you promise. For maximum impact,
use only testimonials that describe specific results the customer enjoyed.
Tip 8:
Include "benefit rich" headlines on all your
web pages. Many visitors arrive at a web page then immediately click away
...unless something instantly catches their attention.
Tip 9:
Continually test and evaluate everything you
use or do to promote your business. Allocate 80 percent of your advertising
budget to proven promotions. Use the other 20 percent for testing new variations.
Most businesses using this system continue growing - even in highly competitive
markets.
Bonus Tip:
Handle customer complaints quickly and with a
positive attitude. Strive to preserve your relationship with them instead
of your immediate profit from the transaction. They will reward you with
repeat sales and referrals ...instead of punishing you by telling everybody
they know about their unhappy experience and causing you to lose future
customers.
Each of these marketing tips provides a simple,
low-cost way for you to boost your sales and profits quickly. All you have
to do is to put them into action.
-----
Bob Leduc spent 20 years helping businesses
like yours find new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast With Simple
Postcards ...and launched *BizTips from Bob*, a newsletter to help small
businesses grow and prosper. You'll find his low-cost marketing methods
at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las
Vegas, NV
Did You Know
You can place a free ad for your business
on our website.
Go
to - http://www.adv-marketing.com
and click on
"Free Classified Advertising"
Quote of the Day
"Kind words can be short and easy to speak, but
their echoes are truly endless."
- Mother Teresa
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- 7/9
A Little Humor
Fore!
=-=-=-=-
My 5-year-old nephew wanted to caddy for my brother's
golf game. "You have to count my strokes," my brother told him. "How much
is six plus four plus eight?"
"Five." answered the nephew.
"Okay," my brother said, "let's go."
-----
The truck driver looked suspiciously at the soup
he had just been served in a highway eatery. It contained dark flecks of
seasoning floating in it, but two of the spots looked very suspicious.
"Hey," he called out to the waitress, "these particles
in my soup - aren't they foreign objects?"
She scrutinized his bowl. "No, sir!" she reassured
him. "Those things live around here."
-----
A new forestry graduate receives his first 5-year
posting way out in the middle of a huge forest with no people around for
miles.
Included in the survival gear that they give him,
much to his surprise, is a martini kit.
When he asks why he's receiving a martini kit,
he is told, "Sometime, a few years down the road when the solitude *really*
starts to get to you, you're going to remember your martini kit. You're
going to get it out and start making one and before you know it you're
going to have somebody looking over your shoulder saying, 'That's not the
correct way to make a martini!'"
-----
"George is so forgetful," the sales manager complained
to his secretary. "It's a wonder he can sell anything. I asked him to pick
me up some sandwiches on his way back from lunch, and I'm not sure he'll
even remember to come back."
Just then the door flew open, and in bounced George.
"You'll never guess what happened!" he shouted. "While I was at lunch,
I met Old Man Brown, who hasn't bought anything from us for five years.
Well, we got to talking and he gave me a half-million dollar order!"
"See," sighed the sales manager to his secretary.
"I told you he'd forget the sandwiches."
-----
Riddle
What kind of pine has the sharpest needles?
Do you know the answer? Scroll down to find the
solution.
-----
Alternate Medical Definitions
Secretion.............Hiding something
Publications of Interest
In each issue, we swap a notice with another E-zine.
Most of the time they are invitations to subscribe to their publication,
but sometime it could be for a product or service they provide.
-----
How to Write Business Plans, Business Proposals,
JV Contracts, Human Resource Package, More! No-cost ebook "Beginners Guide
to Ecommerce". Business Writing by Nightcats Multimedia Productions http://www.nightcats.com
Answer to Riddle:
A Porcupine
-
Stress Tip
-
by Dr. Rae Baum
You will find this "Stress Tip Message" helpful
to stay focused and on purpose. You can put this message to work
by reading it often throughout the day.
"You can get everything you want when you begin
to see your obstacles as your opportunities.”
---- Dr. Rae ----
~ Need help with this? Invest in yourself...
Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com
~
Fact of the Day
The playing field at the new Arizona Bank One
Ballpark (BOB) is the only field in Major League Baseball that faces directly
north, unlike other fields, where the third-base line points north. The
grass on the playing field is De Anza zoysia, a hybrid specially formulated
for hot, desert climates. It tolerates low-light conditions well — an important
factor when BOB’s mammoth retractable roof is closed during Arizona's hot
afternoon games. The grass was developed by the University of California
at Riverside.
Health Tip of the Week
by Dr. Earl Mindell
Broccoli Nutrient’s Anti-Cancer Effects Explained?
We all know the drill by now: broccoli is good
for you. Some of us know the more detailed version: broccoli contains plant
chemicals that help protect against certain cancers. Researcher Keith Singletary
of the University of Illinois at Urbana-Champlain has taken it one step
further: he may have discovered the mechanism by which one of these chemicals
blocks cancer’s growth.
Sulforaphane, a phytochemical in broccoli, kale,
cabbage, cauliflower, and other cruciferous vegetables, was added to human
breast cancer cell cultures and the mix was then carefully observed. The
cells ceased to divide within a few hours. Singletary saw that the sulforaphane
seemed to work by halting the formation of tiny microtubules that pull
chromosome pairs apart during cell division. This effect on cell division
was, amazingly, only seen in cancerous cells. Healthy human cells were
unaffected.
If you haven’t already found ways to include sulforaphane-rich
foods in your daily diet, it’s time to get on the bandwagon. There are
so many ways to enjoy these foods. Even if you have to melt cheese on them
or dump some ranch dressing over them to make them palatable, do what you
need to do. They’re just too good for you to go without.
-----
To learn more about how Dr. Mindell can help you
get into the best shape of your life, visit:
http://freelife.com/Sites/keith/Redir.cfm?page=/info/nutrition/nutritionhome.cfm
WHAT'S IN A SIGN?
Bowling alley: "Please be quiet, we need to
hear a pin drop."
Subscribe Instructions
If you have a friend who would like to subscribe,
have them visit
our web site at: http://adv-marketing.com/business/subscribe2.htm
Best Wishes
Bob
Copyright – 2004
Your-Business
Newsletter #443
