From: Bob Osgoodby - bob@adv-marketing.com
Visit Our Web Page at http://adv-marketing.com/business
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – Two Top Reasons Marketing Fails

** Featured Article – Make Your Business More Profitable by Bob Leduc

** Quote of the Day

** A Little Levity – The Hobo

** Useless Fact Of The Day

** Publications of Interest

** Stress Tip by Dr. Rae Baum

** Health Tip of the Week – FDA Warns Overuse Of Pain Medicines

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- 7/25

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Welcome

Welcome to those who have recently subscribed to this Newsletter. We have 38,000+ subscribers who receive this every Thursday.  At the end of this Newsletter are instructions on how to "unsubscribe" if you don't wish to receive it in the future.

We have an Ad Position available in our "Tip of the Day" Newsletter.  Get your message to over 41,000 subscribers for just $3 an issue.  To place your ad, go to our web site at:

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It's Your Financial Future You Decide

HomeBizExecs is a legitimate award winning internet based home buisiness. Let us show you how to earn the income you desire. http://kjmohr.homebizexecs.net
 - 8/3

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Hickbonics

BAMMER - (noun) - The State west of Jawjuh. Capitol is Berminhayum.
Usage: "A tornader jes went through Bammer an' left $20,000,000 in improvements."

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Network Marketing 101!

That’s how I must describe the 93 page E-Book titled
“InterNetwork Marketing Secrets Exposed”, which I just
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- 5/24

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Biz Tips
by Dr. Kevin Nunley

Two Top Reasons Marketing Fails

Ads sometimes don't work. There are a lot of reasons why this happens, but more often than not, we can point to two downfalls that seem to hurt marketing.

Problem one is your ad isn't clear to the people it is talking to. Most of us have words and phrases we use in our industry that make little sense to our customers. Strive to put your ideas in plain everyday language. If you have an industry buzz word, translate it into words everyone uses.

Just as often, the one important benefit that will make people buy gets lost somewhere in the copy. Often when I get a long email message from someone, they'll have the important part in the next to last paragraph. Someone in a hurry wouldn't find it.

Problem two is marketing frequently isn't pointed at the right people. One guy who wanted to recruit members for his MLM opportunity advertised in the daily newspaper. Lots of people read the paper, but very few were interested in network marketing. He would do far better to put his ad in a networking publication or ezine that specializes in his target audience.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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- 5/28

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Make Your Business More Profitable
by Bob Leduc

More sales and more profit. Isn't that what you want from your business? It's not hard to achieve if you follow these 4 simple tips.
 
1. Keep Adding More New Markets
 
Every new market you open captures a new layer of sales ...and makes your business more secure. The more markets you serve the less dependent you are on the sales from any one market.
 
Tip: You can quickly add several profitable new markets to your business by sub-dividing your present market into several narrowly defined niche markets. Then create customized versions of your current advertising that offers specific solutions to the unique needs of each niche market.
 
2. Continually Add Something New
 
Every time you add something new to your business you create additional opportunities to close sales. For example, by just adding one new product or service to the list of those you already offer you create 3 new selling opportunities:
 
1) It attracts new prospects who are not interested your current products and services.
 
2) It generates activity from existing customers who want to find out about your new product.
 
3) It enables you to create attractive combination packages of two or more items ...which also produces some bigger sales for you.
 
Tip: Even something as simple as adding something new to your web site creates more selling opportunities for you ...by attracting both new visitors and repeat visitors.
 
3. Find Some Ways to Generate Publicity
 
Publicity is what you get when somebody else promotes (or you get them to promote) your business. It creates more credibility than advertising - and generates sales without an advertising expense.
 
Look for some ways you can generate some publicity for your business. For example, contact non-competing businesses that serve customers in your market. Offer to publicize their products and services to your customers in exchange for their publicizing your services to their customers.
 
Tip: Don't expect non-paid publicity to replace your paid advertising. Instead, use publicity to supplement your advertising. You control where and when your advertising appears - and what it says. But you cannot control where or when you get publicity ...or how effective it is.
 
4. Implement a System to Promote Customer Referrals
 
Referrals from customers are easier to sell than cold prospects. And they don't cost you anything. Unfortunately, most customers don't volunteer referrals. You have to ask for them.
 
A simple, passive way to ask for referrals is to use a brief customer survey. Send it to customers by postal mail, email, or post it on your web site. The survey I use only asks 3 questions:
 
1) What did you like best about our (product or service)?
 
2) What can we do to improve the value of our (product or service) for you?
 
3) Who else do you know that wants to (state the benefit provided by your product or service)?
 
The first 2 questions focus your customer's attention on the benefits they got from you. Customers will be more likely to provide referrals at the 3rd question when you have them thinking about the value of those benefits.
 
Tip: Pay attention to the answers you get to the first question. It often generates a response you can use as a testimonial (with your customer's permission).
 
More sales and more profit. If that's what you want from your business, start by following these 4 simple tips. They produce results quickly ...and don't require much of your time or money.
 
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Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

"As long as you're going to think anyway, think big."

- Donald Trump

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- 7/25

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A Little Humor

The Hobo
=-=-=-=-=-

A hobo came up to the front door of the neat looking farmhouse and knocked gently on the door. When the owner answered, the hobo asked, "Please, sir, could you give me something to eat? I haven't had a good meal in several days."

The owner said, "I have made a fortune in my lifetime by supplying goods for people. I never give anything away for nothing. However, if you go around the back, you will see a gallon of paint and a clean paint brush. If you will paint my porch, I will give you a good meal."

So the hobo went around back and a little later he again knocked on the door. The owner said, "Finished already? Good. Come on in. Sit down. The cook will bring your meal right in."

The hobo said, "Thank you very much, sir. But there is something that I think you should know. It's not a Porch, it's a BMW."

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Soon after our last child left home for college, my husband was resting next to me on the couch with his head in my lap. I carefully removed his glasses.

"You know, honey," I said sweetly, "Without your glasses you look like the same handsome young man I married."

"Honey," he replied with a grin, "Without my glasses, you still look pretty good too!"

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My wife, Diane, was chatting with her brother, Charles, a business executive who had retired last year. While discussing the joys of his new leisure time, Charles remarked that he had been compelled to give up skiing, a sport he had enjoyed for many years.

"Afraid of injuries?" Diane asked.

"Well, now I am," he responded. "Before I could drag a cast into work and still do my job, but now I'd be messing up my golf game."

A crook tried to hijack a bus full of Japanese tourists.
Fortunately the police had 5000 photographs of the suspect.

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Riddle

After teaching his class all about roman numerals (X = 10,
IX = 9 and so on) the teacher asked his class to draw a single
continuous line and turn IX into 6. The only stipulation the
teacher made was that the pen could not be lifted from the paper
until the line was complete.

Do you know the answer? Scroll down to find the solution.

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Alternate Medical Definitions

Enema............. Not a Friend

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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"Must Have Marketing Resources'

A collection of resources taken from back issues of M.C. Promotions Press Ezine. Published for over 5 years I've taken the "cream of the crop" and compiled them into this 65 page ebook that will help YOU in your life as an Online Entrepreneur. Get YOUR copy now at.. http://mcebook.mcpromotions.com

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Answer to Riddle:

Draw an S in front of the IX and it spells SIX. No one said the line had to be straight or in Roman Numerals.

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Small Businesses That Barter Gain New Customers

www.u-exchange.com provides small business owners with a platform for exchanging goods and services. Listings posted by small business owners interested in reciprocal bartering. With listings in over 35 countries you can trade local or worldwide. To post your trade, visit us at http://www.u-exchange.com/businessbarter.asp   - 8/11

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1. Stress Tip
2. by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

If people like you they will listen to you.  If they trust you they will do business with you.

---- Zig Ziglar ---

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com ~

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Fact of the Day

Dachshunds are the smallest breed of dog used for hunting. They are low to the ground, which allows them to enter and maneuver through tunnels easily.

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Health Tip of the Week
by Dr. Earl Mindell

FDA Warns Overuse Of Pain Medicines

At 10 to 15 times the cost of older pain medications, drugs like Vioxx and Celebrex, the original drugs in the COX-2 class, are now believed to have been massively over-prescribed in the years before cardiovascular warnings hit the press. A study in an early 2005 issue of the journal Archives of Internal Medicine reported that both of these drugs were prescribed to millions of patients who would have benefited just as much from older pain drugs. According to the authors of the study—a Stanford professor and a professor at the University of Chicago—only patients expected to need long-term pain relief therapy should have been prescribed the COX-2 inhibitors. By their estimation, 73 percent of the millions who were given a COX-2 inhibitor prescription did not meet this important criterion. They also point out that the drugs were given to patients with congestive heart failure, and to patients with liver or kidney dysfunction—all patient subgroups with especially high risk of cardiovascular, kidney, or liver side effects known to be a concern with the COX-2 class.

In the wake of the Vioxx frenzy comes another warning about an NSAID (non-steroidal anti-inflammatory drug): this time, about a drug called naproxen (sold as Aleve over the counter and as Naprosyn and Anaprox by prescription). A study that was designed to determine whether Aleve or Celebrex could delay or prevent Alzheimer’s disease onset found that Aleve appeared to raise heart attack and stroke risk.

The Food and Drug Administration (FDA) has warned consumers that painkiller drugs are not to be taken lightly, despite the fact that they are so widely available. We have been advised by the FDA to avoid taking any pain medication for more than ten days in a row without consulting a physician. We have also been advised to avoid the COX-2 drug class if possible, in the short-term, so that the potential problems that have come up in recent studies can be fully understood and the impact on the overall safety of this drug class can be measured. All in all so far, it really doesn’t look like these so-called “super aspirins” are so super; they are no more effective than older, non-COX-2-specific NSAIDs.

So many individuals swallow over-the-counter painkillers daily or more than once daily to treat headaches, muscle aches, or other mild symptoms that are, nine times out of ten, related to stressful, unhealthy lifestyles and poor dietary choices. Some people genuinely need these drugs to treat occasional or chronic pain, and for them, it’s important to weigh benefits against risks with the aid of a trusted medical professional.

If you suffer from chronic pain or inflammation for which you use painkillers, see whether an anti-inflammatory diet and supplements can help you to wean yourself off of these drugs. Eating three servings of omega-3 rich fish a week, along with lots of vegetables, fruits, and whole grains, is a good start. Avoid large amounts of fatty meats and dairy products. Use olive or canola oils for cooking. And avoid sugars and processed flour, both of which enhance inflammation. Look into biofeedback, guided imagery, relaxation techniques, and other mind-body therapies to help you cope with pain.

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To learn more about how Dr. Mindell can help you
get into the best shape of your life, visit:
http://freelife.com/Sites/keith/Redir.cfm?page=/info/nutrition/nutritionhome.cfm

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WHAT'S IN A SIGN?

Why do some restaurants have a sign by the entrance that reads Please wait for hostess to be seated? Aren't we the ones that want to sit down to eat?

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Best Wishes
Bob
Copyright – 2004

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