Your-Business Newsletter #459
July 28, 2005As of today, we have 41,162 Subscribers.
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From: Bob Osgoodby - bob@adv-marketing.com
Visit Our Web Page at http://adv-marketing.com/business
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- 9/22
In this edition
** Biz-Tips by Dr. Kevin Nunley – Use YOU** Featured Article – Reading The Want Ads--Not For Jobs--For Information by Marilyn J. Tellez
** Quote of the Day
** A Little Levity – Marriage Proposal
** Publications of Interest
** Stress Tip by Dr. Rae Baum
** Fact Of The Day
** Health Tip of the Week – Pumpkin Seeds: Not Just For Halloween Anymore
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- 10/27
Welcome
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- 8/3
Hickbonics
RETARD - (verb) - To stop working.
Usage: "My grampaw retard at age 65."
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- 9/2
Biz Tips
by Dr. Kevin NunleyUse YOU
You often hear that the word "FREE" is the most powerful word in marketing. That is not entirely true. Yes, FREE gets attention, but there is an even more powerful word that professional copywriters use non-stop.
Use "YOU." Hokey as it may seem, using "YOU" a lot pulls the reader into your copy. For example: You can earn big bucks when you use this strategy.
The goal of most good ad or sales copy is to make the reader, listener, or viewer feel like you are talking directly to them. People love to hear about themselves. "YOU" lets people know the information you are giving them is for their benefit.
Can you use "YOU" too much? One top writer told me not to worry about it. "People don't seem to notice lots of YOU's in the copy. It all blends together naturally for them."
Sure enough, look at any well-written bit of sales copy and you will see "YOU" used over and over again, sometimes several times in a single sentence.
Until someone points it out to you, you never notice how much you see YOU!
-----
Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com
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Reading The Want Ads--Not For Jobs--For Information
by Marilyn J. TellezWhat? Want ads are where job announcements are, not information!
Wait! Job want ads are full of information if you know what to do and how to use them.
Doubtful? Here are some ideas of the kinds of information you can find as a job seeker. They are:
1. Start by looking for the ads that are in the category of jobs you want to apply for. Cut and paste these job announcements on paper for later viewing.
2. Read the rest of the ads carefully to see if there are other jobs advertised from the same places that you have selected from your own selection. If there any any, that will give you an idea of what this company is doing. Maybe it is hiring for several categories. Example: They may be expanding and looking for employees for more than one type of job. 3. Look for patterns in the jobs that are advertised. If there are many in the health field, for example, then that tells you that health needs are not completely served in your community. (Yes, it may be that this is a national trend about health care, not enough health workers. This is an example of only one field).
4. The most promiment of these employers may be who you target for informational interviews if you notice they have advertised for several positions to be filled. Start your research here to get personal names of these employers. Easy research from your local library.
5. Yes, apply for the jobs on your sheet that you have identified. Look for patterns for at least two weeks to see if the employer continues to advertise for the same position/s. If so, either they have not found credible candidates or the job is not a good one. Check them out with informational interviewing anyway.
6. Continue on your "research project" in looking for patterns of employment possibilities for yourself. You might want to devise your own list of patterns to suit your own needs, not just these.
7. Lots of other people get paid to find these sources of employment. They are often called labor market researchers. Now you are one and can find your own job!
-----
My latest article available for viewing is on ezinearticles.com Title is: Reading the Want Ads-- Not for Jobs--For Information Marilyn J. Tellez, M.A. Certified Career & Job Transition Coach (509) 469-3514
Did You Know
You can place a free ad for your business on our website.
Go to - http://www.adv-marketing.com and click on
"Free Classified Advertising"
Quote of the Day
Don't wait for your "ship to come in" and feel angry and cheated when it doesn't. Get going with something small.
- Irene Kassorla
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- 10/27
A Little Humor
Marriage Proposal
-=-=-=-=-=-=-=-=-=An extremely wealthy 65-year-old man falls in love with a young woman in her twenties and is contemplating a proposal.
"Do you think she'd marry me if I tell her I'm 45?" he asked a friend.
"Your chances are better," said the friend, "if you tell her you're 90."
-----
Three Big Bad Bikers went into a roadside Truck Stop and went up to an older gentleman at the counter who was having his breakfast.
The first biker took out his cigar and dropped it into the man's coffee. He didn't say a word and resumed eating his breakfast.
The second biker tipped over his glass of orange juice. Still no reaction.
The third ugly guy dumped the guy's plate of bacon and eggs on the floor. The little old man got up without saying a word, paid his bill and left the cafe.
"He wasn't much of a man was he?" questioned the leader of the pack.
"No," said the waitress, "and not much of a truck driver either. He just ran over three Harleys in the parking lot."
-----
Playing golf with his buddies, my grandfather had to make a slick 25-foot putt. As he lined it up, he announced, "I have a dollar bill that says I can make this putt. Does anyone want to bet?"
His two friends eagerly agreed to the wager. My grandfather missed the putt by ten feet, and his friends gathered around to collect their money. Granddad pulled out a dollar bill on which he had written, "I can make this putt."
His pals are still trying to collect on the bet and grandpa is too.
-----
Sam Dunne was trying to locate his son, John, whom he hadn't heard from in 7 years. He hired a private detective, Roger, who decided he'd start looking for John in New York City. After pounding the pavement for several days, Roger saw "Dunne & Bradstreet" on a sign outside a skyscraper.
"Ahh... DUNNE!!" thought Roger, and walked into the foyer. "Excuse me...you don't work here," said a security guard seated at a desk.
"Oh, I'm looking for John," said Roger.
"Ah, that's down the hall, third door on the left," said the guard. Roger burst into the men's room just as some poor guy was leaving the toilet stall.
"Are you Dunne??" asked Roger.
The poor guy gestured towards the toilet and said, "Yes, yes I am."
"Well then," said Roger, "You'd better give your father a call!"
-----
Riddle
What can be driven, but has no wheels,
and can be sliced and remain whole?-----
Recipe: A series of step-by-step instructions for preparing
ingredients you forgot to buy, in utensils you don't own, to make
a dish the dog won't eat.
Publications of Interest
In each issue, we swap a notice with another E-zine. Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.
-----
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Answer to Riddle:
A Golf Ball
Small Businesses That Barter Gain New Customers
www.u-exchange.com provides small business owners with a platform for exchanging goods and services. Listings posted by small business owners interested in reciprocal bartering. With listings in over 35 countries you can trade local or worldwide. To post your trade, visit us at http://www.u-exchange.com/businessbarter.asp - 8/11
- Stress Tip
- by Dr. Rae Baum
You will find this "Stress Tip Message" helpful to stay focused and on purpose. You can put this message to work by reading it often throughout the day.“Set peace of mind as your highest goal and organize your entire life around it.”
---- Brian Tracy ----
~ Need help with this? Invest in yourself... Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com ~
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Fact of the Day
The word 'sophomore' means 'sophisticated moron'.
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- 9/23
Health Tip of the Week
by Dr. Earl MindellPumpkin Seeds: Not Just For Halloween Anymore
Anyone who has suffered from irritable bladder—a condition where even a small amount of urine in the bladder causes the organ to contract strongly, causing the person to feel as though they can't possibly hold it in a moment longer—knows that it can really cramp your style. Bladder irritability is a common complaint, and can strike in either gender. Men who have this problem may also suffer from benign prostatic hypertrophy (BPH), which alters the ability to urinate and can cause urinary tract irritability. Some people with irritable bladder really can't hold it in, and end up with urge incontinence. Detrol and Ditropan, the most commonly used medications for irritable bladder, work well, but they often cause dry mouth and constipation.
Pumpkin seeds have been used as a remedy for urinary problems for hundreds of years. Modern research is revealing that oils from these seeds have distinct effects on the wall of the bladder, enhancing the tone of the muscles and sphincter (the muscular “valve” that opens to allow urine through) and decreasing its irritability. It acts as a tonic on the urinary tract, resulting in less irritability and more emptying strength. In Europe, a Commission E monograph recommends the use of pumpkin seed extract as a medicine for both irritable bladder and urinary symptoms related to BPH. It is also recommended for treatment of bed-wetting (enuresis) in children.
One pumpkin seed extract maker performed a study where women with irritable bladder used pumpkin seed extract for six weeks. Where once they had risen an average of 3.5 times nightly to urinate, they ended up rising twice. They had to urinate 9 times a day before treatment and 6.7 times after, and the number of episodes of urinary incontinence fell dramatically.
Commission E recommends 500 mg of pumpkin seed extract per day. You can try eating the seeds, too, but you’d have to eat a lot of them to get the same amount of phytochemical in a standardized herbal preparation.
-----
To learn more about how Dr. Mindell can help you
get into the best shape of your life, visit:
http://freelife.com/Sites/keith/Redir.cfm?page=/info/nutrition/nutritionhome.cfm
Every successful person has had failures but
repeated failure is no guarantee of eventual success.
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Bob
Copyright – 2005
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