From: Bob Osgoodby - bob@adv-marketing.com
Visit Our Web Page at http://adv-marketing.com/business
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – Reach Millions With One Click--And Some Patience

** Featured Article – Why Jerks Win At Direct Marketing by Willie Crawford

** Quote of the Day

** A Little Levity – At the hospital

** Publications of Interest

** Stress Tip by Dr. Rae Baum

** Fact Of The Day

** Health Tip of the Week – Tools For Teachers - Classroom Learning Skills by Frank Barnhill M.D.

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- 10/27

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Welcome

Welcome to those who have recently subscribed to this Newsletter. We have 42,000+ subscribers who receive this every Thursday.  At the end of this Newsletter are instructions on how to "unsubscribe" if you don't wish to receive it in the future.

We have an Ad Position available in our "Tip of the Day" Newsletter.  Get your message to over 44,000 subscribers for just $3 an issue.  To place your ad, go to our web site at:

http://adv-marketing.com/marketing/int02newsletters.htm

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Hickbonics

FARN - (adjective) - Not domestic.

Usage:  "I cuddin't unnerstan a wurd he sed...
mus be from some farn country."

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Double your money on your Holidays

I make fishing lures, and am looking for dealers. Buy my lures at 50% off and sell them on your Holidays. When you go fishing, show them to everyone on the boat launch. They will buy on the spot, and when they catch fish they will come back for more. View the lures at http://www.slammerlures.com  For more information contact Dave at ospika@usa.net.
- 9/2

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Biz Tips
by Dr. Kevin Nunley

Reach Millions With One Click--And Some Patience

There are some things in life that seem to come easier when you are not trying. Getting on search engines seems to be one of them. I and others have spent countless hours and time with experts to get our sites listed on the major search engines with little success to show for it.

On the other hand, we've had outstanding success submitting our web pages to some of the free one-click submission sites....then waiting one or two months.

Search engines are notoriously slow at getting sites listed. They send their bots out immediately to look your site over, but it can take weeks to get your site listed.

Here are several sites that offer free one-click submission to all the top search engines: http://www.global.gr/mtools/linkstation/se/ 27 of the biggest from Alta Vista to Google.

http://www.submitexpress.com/ Submits to 40 including Excite, Infoseek, Webcrawler, AltaVista, Lycos, HotBot, AOL Netfind, Netscape Search, GO Network, LookSmart

http://www.nnh.co.uk/launch/ gets more personal. They have a very short form to submit to Alta Vista, Hot Bot, Go, and others; but require a bit longer form customized for the demands of Excite, Web Crawler, and Google.

Make sure the title of your opening web page begins with the keyword most people use to search for you. That seems to be the most important factor in getting your site listed high on a number of search engines.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Why Jerks Win At Direct Marketing
by Willie Crawford

Have you ever noticed that some very successful direct marketers go out of their way to be cantankerous? Have you ever wondered why?  Today we're going to discover their secret? It makes many of them millions!

Studies have shown that people buy on emotion and then justify it with logic.  We buy new BMW convertibles because we know we'll look good in them. Then we rationalize that "BMW makes a very good car that will prove to be a great long-term investment."

Those direct marketers that come across as cantankerous, or even total jerks, are deliberately tapping into the emotional side of their market.  They're doing something called polarization.

Polarization is the art, or science, of getting members of your market to take an emotional stance. You want to get them to either really like you - or dislike you.  Those who are neutral rarely buy your products. Remember, people buy on emotion, even though they ‘re often not conscious of it.  Getting people emotionally charged INCREASES your chances of making a sale!

One marketer that understands this concept and uses it brilliantly is copywriter Gary Halbert.  Gary will tell you that he is the greatest copywriter alive, and he charges for his services accordingly. If you visit Gary's site at: http://TheGaryHalbertLetter.com you'll see that he is very politically INCORRECT.  Gary goes out of his way to insult his audience, delivering smack after smack as he educates you on what good copywriting is.

Gary understands that not everyone is his market. So he creates strong feelings, and this drives away those who would never buy from him... and really endears him to those who appreciate his work.  This tactic is very effective, and Gary has no shortage of customers making him rich.

Another marketer who understands this concept very well is Jay Abraham.  I watched Jay Abraham, Stephen Pierce, and Rich Schefren orchestrate a teleseminar in 2004.  Leading up to this teleseminar, they sent out a barrage of emotionally charged, very informative emails.

Their numerous joint venture partners also sent out a tightly orchestrated barrage of emails to their lists.

Those who saw the tremendous value in the free information provided in all those emails were charged up.  They were so charged up that many could hardly wait for the teleseminar to take place. I was one of those nudged to sign up for this $497 teleseminar through all of those emails

A final example of a marketer brilliantly employing polarization is a guy who calls himself "The Rich Jerk."  I won't reveal his identity, but will tell you that coming across as a jerk is making him millions on the Internet.  He is a very good marketer in his own right (he recently sold a website on Ebay for $379,000).

This "Rich Jerk" uses emotionally charged copy on his websites and it's very effective.  Part of what makes his copy so effective is that he also incorporates proof of what he says. Reading this copy, you get emotionally charged up, and at the same time, you realize that you've encountered someone who can really help you succeed.  You can see how he does this by reading his copy at:  http://WhyJerksWin.com

By studying the examples above, you see that using polarization, or even coming across as a jerk, can be a very powerful marketing tactic.  It can touch your reader at a deeper psychological and emotional level than many other marketing techniques.  However, don't forget that another reason this works in the examples above is that these marketers also deliver tremendous value to their customers. They also PROVE their points.

Without also incorporating proof into their copy, this tactic probably wouldn't work. Without proof they would just turn prospects off.  So now you know... jerks win at direct marketing because they employ polarization and proof.

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Willie Crawford has taught PROVEN Internet marketing techniques to thousands of successful Internet entrepreneurs since late-1996.  Subscribe to his free weekly ezine, which helps you cut through the clutter and time-wasting hype. Subscribe now by visiting:  http://WillieCrawford.com

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

You have it easily in your power to increase the sum total of this world's happiness now.  How?  By giving a few words of sincere appreciation to someone who is lonely or discouraged. Perhaps you will forget tomorrow the kind words you say today, but the recipient may cherish them over a lifetime.

- Dale Carnegie

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- 10/27

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A Little Humor

At the hospital
=-=-=-=-=-=-=-=

A fresh father and friend were at the hospital looking through
glass at newly arrived babies.

The father said, "Kitchy kitchy koo. Look, she smiled... isn't she adorable?"

The friend replied, "But your kid didn't smile."

The father answered, "I was talking about the nurse."

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Teddy came thundering down the stairs, much to his father's annoyance. "Teddy," he called, "how many more times do I have I to tell you to come downstairs quietly? Now, go back upstairs and come down like a civilized human being." There was a silence, and Teddy reappeared in the front room.

"That's better," said his father, "now in future will you always come down stairs like that."

"Suits me," said Teddy. "I slid down the railing."

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At 3:00 a.m. the young wife shook her husband awake, telling him to check the baby.

He sat up for a full minute listening, then protested, "But I don't hear her crying."

"I know" she replied, "And it's your turn to go see why not!"

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A man is asked by his friend, "Has your son decided what he wants to be when he grows up?"

"Yes, he wants to be a garbage collector," the man replies.

To which his friend responds, "Strange ambition to have for a career..."

"Yes, I suppose, but he thinks garbage collectors only work on Tuesdays!"

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Riddle

I can slash but I have no knife, I can dash but I have no legs, I can pound but I have no hammer, I can star but I have no stage.

What am I?

Do you know the answer? Scroll down to find the solution.

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 Ignorance can be cured, stupidity is for life.

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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The collection of the Starter Kit Haven Resource Center for the subscribers of the e4u Newsletter is geared to beginners needing a road map up this information highway. The e4u Newsletter covers a variety of subjects and is loaded with helpful hints and content. The home for the e4u Newsletter is found at: http://starterkithaven.com

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Answer to Riddle:

A Keyboard

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Free Eye Exercise e-Booklet

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- 11/25

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1. Stress Tip
2. by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

You reap what you sow is the most basic law of gardening and of life.”

---- Dr. Rae ----

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com ~

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- 9/16

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Fact of the Day

Since housecats are clean and their coats are dry and glossy, their fur easily becomes charged with electricity. Sparks can be seen if their fur is rubbed in the dark.

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New Ebook

Host Experiencing The Bible service 2 hrs Thursday evening. Gross $1500 donations. Supervise 10 to 100 services. Entrepreneurs wanted. New ebook titled "God Pays Big" tells how. Download for $4.99. http://www.buymyebook.com/locklear.htm, or ebook store at http://www.ebookomatic.com. Experiencing the Bible is new, exciting. $5 billion waiting entrepreneurs. Listen to Experiencing The Bible at http://www.worshipradio.com.
- 9/23

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Health Tip of the Week
by Frank Barnhill, M.D

Tools For Teachers - Classroom Learning Skills

Teaching ADHD kids and children that tend to be disruptive in the classroom can literally make any teacher daydream about changing professions. It’s easy to understand teachers represent a special group like doctors and other professionals who practice their profession for the love of the experience. Otherwise, why would anyone seriously work day in and day out molding and modeling children hopefully to have a positive impact on their future? Believe me, only dedication to pursuit of the dream and that love has kept many a teacher from total burnout.

Our goal in this session is to present techniques to help all kids learn in a more effective manner and therefore lessen the teacher’s workload and frustration. Emphasis will be placed on children who learn differently, such as ADHD, anxious and depressed kids. These children are threatened in some way by school and the classroom experience and can suffer anger, resentment, humiliation and embarrassment at the hands of other students.

Being different just seems to act as a “bad thing magnet” for these kids. They may do little to cause the unkind attention placed on them, but that doesn’t seem to stop it from occurring. As Hobbes in Calvin and Hobbes said of Calvin in a comic strip; “Does that black cloud hover over your head even when you’re asleep?” The black cloud that follows these kids can affect their emotional well being, social skills and of course dramatically affect their learning experience. So what is a teacher to do? As a teacher, you are charged with the responsibility to help each child learn to the best of his or her abilities. Here’s one answer that may give you lots of ideas.

A little over thirty years ago, Dr. Elliot Aronson, a prominent social psychologist developed a cooperative learning structure that he later named the “jigsaw classroom”. He was working with the newly just desegregated Austin Texas school system as it struggled to handle value, ethnic, emotional, and vast learning differences between it’s Hispanic, black and white school population. The classroom tool was eventually responsible for reducing obvious racial tensions, and helping kids learn to understand, appreciate, and accept their differences allowing friendships and learning support structures that would have been impossible to develop otherwise.

The “jigsaw classroom” concept involves separating all of the students in a class into five to six support learning groups. Each group is assigned a leader who shows strength in organization and study skills and acts as a motivator for the group. When a lesson is assigned to the group, it is split into as many parts and the students are encouraged to study together and help each other in learning all parts individually and collectively. Each student is told before hand that he or she must become an expert on their part and have general knowledge of the other’s pieces of the puzzle.

This tool works best when integrated into the classroom for only one or two hours each day. Obviously once a team’s kids learn forget their learning differences and work together for mutual benefit, they tend to master subjects easier, faster and grades improve accordingly. Research has shown students learned assignments in the jigsaw structure as well as or better than in traditional classroom environments. Students who learn in this manner develop more perception related skills and understand and empathize with others on a better level.

This classroom model does require you the teacher to be a coach when children are timid and won’t speak up, a facilitator in helping the kids learn to pay attention and ask questions, and a moderator who intervenes when a child tries to dominate the group. To learn more, please visit www.jigsaw.org, where you can download models and find links to other sites using jigsaw lesson plans.

Hopefully, this information will help you as a teacher reach your goals of teaching kids to their fullest potential. If you are successful, then all of society owes you a big thank you.

Dr. Frank

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Dr. Frank's Uncommon Sense Health Newsletters are dedicated to
being your source for easy to read, up to date ADHD and
behavioral information and current important medical issues for
your growing family. http://www.drhuggiebear.com
 

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Don't worry if you're a kleptomaniac.
You can always take something for it.

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Best Wishes
Bob
Copyright – 2005

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