From: Bob Osgoodby - bob@adv-marketing.com
Visit Our Web Page at http://adv-marketing.com/business
The Business Organ for the Small Business Community
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** Biz-Tips by Dr. Kevin Nunley – Search Engines Look For Content

** Featured Article – No Customer Left Behind by Jim Edwards

** Quote of the Day

** A Little Levity – Mail Order

** Publications of Interest

** Stress Tip by Dr. Rae Baum

** Fact Of The Day

** Health Tip of the Week – Oral Hygiene by Linda Chaé

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- 10/27

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Welcome

Welcome to those who have recently subscribed to this Newsletter. We have 43,000+ subscribers who receive this every Thursday. At the end of this Newsletter are instructions on how to "unsubscribe" if you don't wish to receive it in the future.

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Hickbonics

ARE - (noun) - A colorless, odorless gas containing oxygen.

Usage: "He cain't breath ... give 'im some are!"

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Boy's Italian Suits, Buy Direct From The Importer

Imagine buying the finest Italian Boy's suits and other
children's clothing DIRECTLY from the importer. You get to choose
from the newest and the world's most fashionable products, and
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- 12/1

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Biz Tips
by Dr. Kevin Nunley

Search Engines Look For Content

More and more, search engine computers READ your site. While titles and meta tags can be important, your web page's copy can make the difference in how your site is listed on major search engines.

Your copy needs to do two things:

1. Your copy should include the words customers will use to search for a site like yours. People also search with phrases. You'll want to include those, too, in your copy.

Concentrate on no more than five keywords and keyword phrases. You can work in more than five, but it will keep you from achieving our next point.

2. It does you no good to get listed high on search engines if your copy doesn't interest and sell visitors when they find you. We've all seen sites that were trying so hard to use their keywords over and over that the copy didn't make sense. Strike a happy medium between keyword rich copy and copy that reads well.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Free Filler Ads

PRINT PUBLICATION needs Filler Ads for unsold ad space.  Compliment your Internet site and ads with Free Print Media!  No gimmick. This rare opportunity is for real. Check it out. Postal checking copy sent to each advertiser. No obligation.  Go ahead! Check it out... http://www.HomeBizNow.biz- 07/22/06

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No Customer Left Behind
by Jim Edwards

As more companies make the jump to cyberspace every week and billions of dollars flow across the Internet, nobody can deny that ecommerce plays a significant roll in business today.

However, as the aisles of your local online shopping site get more crowded, the tendency for customer service issues and contact to fall through the cracks increases dramatically.

The main problem for any site revolves around the fact that email as a means of communication has become unreliable over the last couple of years.

Spam (unsolicited commercial email) lies at the heart of the problem since it clogs the email boxes of both the company and the customer.

In an attempt to stem the tide of spam, email gets filtered, lost, or deleted on both sides, often leading to hard feelings as customers think their emails have been ignored when actually they've never been received.

As a result, many companies, large and small, have started using "help desk" software to manage their customer communication.

Gone are the days of just emailing for support and getting a simple reply back from a live human being on the other end.

Spam makes it impossible for a company of any size to operate with email-only support.

A help desk makes it possible not only to maintain a "chain" of communication, but also avoids messages disappearing into cyberspace.

Help desk solutions run the range from free to several thousands of dollars for a custom program.

Two very workable and reasonably priced solutions are Kayako.com and Perldesk.com.

(You can also do a search in Google for "free help desk software" if you don't want to spend any money.)

Both offer the choice of installing the software on your own server, or paying a monthly fee to get a copy of the software installed and maintained on the provider's server.

Which option you choose depends on your level of technical ability, level of customization needed, and how much support you'll need over time.

I suggest starting out with the hosted version until you get the hang of the system, then switch over to a version on your own server to avoid the monthly charges.

An online help desk operates fairly simply.

A customer submits a ticket through a form on your website, the customer support staff (even if it's a staff of one) responds to the ticket through the website, and all communication gets posted on a private web page.

Both Kayako and Perldesk enable customers to search a "knowledgebase" or collection of articles to try solving their problems on their own (especially during non-business hours), thus frequently eliminating the need to get a live response.

Anyone who does business online should consider installing a help desk solution from the start rather than putting it off until the future.

Get your customers conditioned to operating with a ticket system rather than switching on them in mid-stream once your business gets too busy to handle support via email.

Here are a couple of other tips to help you.

Designate one person to act as the "sorter" answering the basic issues, then referring off the ones they can't answer to other staff members.

Also, post your help desk hours and stick to them.

Answer questions the same day if possible, but no later than the next business day.

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

The people who make a difference are not the ones with the credentials, but the ones with the concern.

- Max Lucado Bailey

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This is NEW~FUN & REWARDING.

Take a few minutes to watch this movie, then send me a thank you email while you are driving over to the Bank. As you've heard The Country Club is one of the hottest business opportunities around. What you may not have heard is that it already stands head and shoulders above the competition.

The Country Club easily outdistances similar big-selling products like Tiger Woods and Golden Tee Online. Besides being a terrific game of golf, it also offers weekly online tournaments, cash prizes and live chat!

Find out what the big fuss is all about. Ride a winner at http://TheCountryClub.us/movie/index.cfm?id=wingolf1  - 10/27

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A Little Humor

Mail Order
-=-=-=-=-=-=

An elderly fisherman wrote the following to a mail order house: "Please send me one of those gasoline engines for my boat you show on page 438, and if it's any good, I'll send you a check."

In a short time he received the following reply: "Please send check. If it's any good, we'll send the engine."

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A minister told his congregation, "Next week I plan to preach about the sin of lying. To help you understand my sermon, I want you all to read Mark 17."

The following Sunday, as he prepared to deliver his sermon, the minister asked for a show of hands. He wanted to know how many had read Mark 17. Every hand went up. The minister smiled and said, "Mark has only 16 chapters. I will now proceed with my sermon on the sin of lying."

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A tour bus load full of noisy tourists arrives at Runnymede, England.

They gather around the guide who says, "This is the spot where the barons forced King John to sign the Magna Carta."

A man pushing his way to the front of the crowd asks, "When did that happen?"

"1215," answers the guide.

The man looks at his watch and says, "Shoot! Just missed it by a half hour!"

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A kindergartner was practicing spelling with magnetic letters on the refrigerator: CAT, DOG, DAD, and MOM have been proudly displayed for all to see. One morning while getting ready for the day, he bounded into the room with his arms outstretched. In his hands were three magnetic letters: G-O-D.

"Look what I spelled, Mom!" with a proud smile on his face.

"That's wonderful!" his mom praised him. "Now go put them on the fridge so Dad can see when he gets home tonight." The mom happily thought that his religious education was certainly having an impact.

Just then, a little voice called from the kitchen. "Mom? How do you spell ZILLA?"
 

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Riddle

Two cars were involved in an accident in the center of town. The man who was driving a little green car, had overtaken a big black car. The driver had misjudged the distance between him and the on-coming traffic and had to swerve back in, causing the black car to swerve and crash into a shop window. When the occupants of the cars were examined everyone in the green car was okay, but in the black car was one dead man. However, the driver of the green car was not charged with manslaughter, why was this so?

Do you know the answer? Scroll down to find the solution.

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Two wrongs don't make a right,
but two Wrights made an airplane.

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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FREE Ezine Subscription! FREE Ad For A Month! Get your free 25 word ad in the ASTI Traffic Infozene Newsletter every week for 1 month just for subscribing. asti1-subscribe@topica.com http://www.topica.com/lists/asti1/

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Answer to Riddle:

The black car was a hearse and was on it's way to a funeral.

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Free Eye Exercise e-Booklet

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- 11/25

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1. Stress Tip
2. by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

“Being motivated comes from within.  Being motivated comes from goals, dreams, and love.

---- Dr. Rae ----

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com ~

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- 9/16

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Fact of the Day

The American chestnut, a flavorful fall treat, actually isn't a nut at all.  Nutritionally, it is similar to a grain, high in carbohydrates and protein, a good source of fiber, very low in fat, and cholesterol free. Early pioneers in Notheast America called chestnuts the "grain that grows in trees."

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New Ebook

Host Experiencing The Bible service 2 hrs Thursday evening. Gross $1500 donations. Supervise 10 to 100 services. Entrepreneurs wanted. New ebook titled "God Pays Big" tells how. Download for $4.99. http://www.buymyebook.com/locklear.htm, or ebook store at http://www.ebookomatic.com. Experiencing the Bible is new, exciting. $5 billion waiting entrepreneurs. Listen to Experiencing The Bible at http://www.worshipradio.com.
- 9/23

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Health Tip of the Week
by Linda Chaé

Oral Hygiene

Oral hygiene is very important. In fact, recently the first-ever Surgeon General's Report on Oral Health was published, citing the strong relationship between oral health and overall good health. In his report, Surgeon General, Dr. David Satcher encouraged proper oral hygiene to prevent health problems such as heart and lung disease, stroke, low-birth-weight, premature birth, and diabetes. Other problems caused by poor oral health are problems breathing, eating, swallowing, and speaking, which can make it difficult to live a full life.

This is why you must develop a daily routine of brushing,  flossing, and rinsing, not only to prevent oral disease, but also to maintain good health. As always, I advocate finding natural products to use in your routine. This means steering clear of products that contain harmful additives such as alcohol and fluoride. Let me tell you about the harmful effects these ingredients can have on your health:

Alcohol: If your mouthwash contains alcohol, you should think twice before rinsing. Alcohol has the ability to irritate sensitive mouth tissue and some studies have suggested that long term use may be related to an increased risk of oral cancer.

Flouride: Although the American Dental Association credits fluoride with reducing children's  cavities, there are some dentists who claim that fluoride is a poison. Did you know that in France and Sweden it is banned? And, long term exposure to fluoride has been linked with osteoporosis, cancer, and damage to the brain and immune system.

Please, go to your medicine cabinets and read your toothpaste and mouthwash labels. If they contain alcohol or fluoride, I ask you to find alternate all-natural products that are safe for your body and health. I challenge you again to "dare to care" about the type of personal care products you are using in your daily life.

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How do you get off a non-stop flight?

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Copyright – 2005

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