From: Bob Osgoodby - bob@adv-marketing.com
Visit Our Web Page at http://adv-marketing.com/business
The Business Organ for the Small Business Community
Sponsor - Advanced Marketing at http://www.adv-marketing.com

** Biz-Tips by Dr. Kevin Nunley – Internet Customers Buy a Lot--Then Go Away

** Featured Article – Pay-Per-Click Advertising - How to Lose Your Shirt Fast by Dan B. Cauthron

** Quote of the Day

** A Little Levity – Some Place Expensive

** Publications of Interest

** Stress Tip by Dr. Rae Baum

** Fact Of The Day

** Health Tip of the Week – More Evidence That "The Pill" Increases Risk Of Breast And Cervical Cancers

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- 10/27

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Welcome

Welcome to those who have recently subscribed to this Newsletter. We have 43,000+ subscribers who receive this every Thursday. At the end of this Newsletter are instructions on how to "unsubscribe" if you don't wish to receive it in the future.

We have an Ad Position available in our "Tip of the Week" Newsletter.  Get your message to over 43,000 subscribers for just $4 an issue.  To place your ad, go to our web site at:

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Hickbonics

HAZE - a contraction.

Usage: "Is Bubba smart?" "Nah...haze ignert. He ain't thanked but fur a minnit'n 'is hol laf."

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Boy's Italian Suits, Buy Direct From The Importer

Imagine buying the finest Italian Boy's suits and other
children's clothing DIRECTLY from the importer. You get to choose
from the newest and the world's most fashionable products, and
get almost wholesale prices, as well as fast low cost shipping.

Credit cards accepted, refunds available - Be sure to visit our
web site at - http://www.boysitaliansuits.com

E-Mail: mailto:service@boysitaliansuits.com
- 12/1

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Biz Tips
by Dr. Kevin Nunley

Internet Customers Buy a Lot--Then Go Away

It's only been during the past three or four years that large numbers of people have bought products and services online. I remember back in 1996 we got very few online sales, most people still wanted to place their order over the phone.

Now that we've had several good years to watch how people use ecommerce, some patterns are starting to develop. And these buying patterns are a bit different than what we're used to with traditional business.

Lots of evidence points to buying coming in feverish clumps. People develop an interest, by a lot of items related to the interest, then quickly move on to something else. If you become interested in pink flamingoes, you may visit a dozen or more pink flamingo sites, buying several in rapid succession. After a while you get tired of pink flamingoes and your buying quickly tapers off.

Because of the massive choice and ease of access the Internet offers, we can satisfy a need fast, then go on to other things. Lots of successful Internet businesses recognize this trend and work to capitalize on our momentary enthusiasm.

When I buy a computer item from a company, I suddenly start getting catalogues from them. A new catalog will arrive each week for about three weeks after the purchase encouraging me to continue my computer buying period with them.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Free Filler Ads

PRINT PUBLICATION needs Filler Ads for unsold ad space.  Compliment your Internet site and ads with Free Print Media!  No gimmick. This rare opportunity is for real. Check it out. Postal checking copy sent to each advertiser. No obligation.  Go ahead! Check it out... http://www.HomeBizNow.biz- 07/22/06

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Pay-Per-Click Advertising - How to Lose Your Shirt Fast
by Dan B. Cauthron

A well-oiled pay-per-click search engine campaign can land hundreds of highly targeted visitors on practically any website within a matter of days. Of itself, that isn't new information.

But pay-per-click marketing is also one of the quickest ways to lose money, if it isn't done right. At the surface level, the process appears to be as simple as writing an advertisement, bidding for keywords, and waiting for traffic and sales to come rolling in. Nothing could be farther from the truth, particularly with today's heated degree of competition for relevant keywords.

So, let us explore some of the common pitfalls encountered by hopeful but inexperienced pay-per-click advertisers.

1. - Making Advertising Decisions Based on Emotion

The excitement of tapping a new market, and the much anticipated thrill of watching click counters working overtime, can and often does lead to a hasty decision making process. Add to this a pressing need for a cash infusion, plus a bit of the gambler spirit, and failure can be a frequent result.

2. - Overly Generalized Keyword Selection

Keywords that are too broad in scope can lead to an excess of non-profitable clicks, driving an otherwise profitable campaign into the red.

For example, a website selling athletic shoes should omit the simple term "shoes" from the keyword list. That term alone may generate a massive number of click-throughs. However, a good portion of the resulting traffic will likely be looking for sandals, dress shoes, or some type of shoe other than athletic designs.

3. - Poorly Worded Advertisements

Pay-per-click ads are notorious for restrictions on allowed word count. While the headline and ad body should contain as many prime keywords as possible, every single word in the ad should be weighed and measured for effect.

A vague or loosely related advertisement may pull throngs of curious visitors, but the ultimate value of each of those visitors must also be considered. The only purpose of a great ad is to attract interest - and only from those who have a purchase already in mind.

4. - Failure to Calculate True Bid Value

An untested ad leaves much of this process to theory, but even a theoretical profit model is better than none at all. Otherwise, the urge to bid wildly for top positioning may spell an overall loss of profit.

Three critical points to consider are:

- product pricing
- an acceptable profit margin per sale
- a realistic clicks to sales ratio (CSR)

Let's say a modest CSR of 1% may be expected, meaning one out of each one-hundred visitors will order immediately. The product is priced at $69 and a 50% profit margin per sale is acceptable. Given these factors, up to 50% of the product price ($34.50) can be spent to achieve the sale and deliver the product.

For the sake of this example, consider that delivery costs are nil. Therefore, $34.50 divided by 100 clicks = $0.345 as an absolute maximum bid per click. There are only three ways to increase the bid above $0.345 while maintaining the integrity of the campaign:

- raise the product price above $69
- increase the CSR above 1%
- accept a lower profit margin per sale

5. - Failure to Track Results and Manage the Campaign

Once the advertising campaign is set in motion, results should be tracked and analyzed on a daily basis. Many pay-per-click search engines now provide in-depth analysis and reporting tools that greatly simplify this process. In addition, specialized pay-per-click tracking software is widely available, and in the absence of a workable alternative, will prove to be a wise investment.

However, no two selling days are alike, even on the Internet. We suggest that no fundamental changes be made to the campaign until a few hundred click-throughs have been gathered, or until the campaign has been live for several days.

Those suggestions are, of course, only rules of thumb. Any campaign found to be creating a cash hemorrhage should be discontinued immediately and thoroughly reevaluated.

6. - Failure to Capture the Visitor's Email Address

A majority of prospects will not buy on their first visit, and may not return to buy later unless prompted to do so. In fact, the entire campaign may register a net loss on the initial run. Even so, with effective email follow-up, initial red ink can be washed away and a substantial profit realized within just a few days.

Pay-per-click advertising has only recently come into its maturity as a workable marketing venue. But it still holds the qualities of the proverbial double-edged sword. Fortunes can be made or lost, depending on how the resource is used. Those who take the time for prior study will find themselves in the better position.

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Dan B. Cauthron offers No-Nonsense Information and Resources for Serious Internet Marketers - http://DanBCauthron.com

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

You can do what you have to do, and sometimes you can do it even better than you think you can.

- Jimmy Carter

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This is NEW~FUN & REWARDING.

Take a few minutes to watch this movie, then send me a thank you email while you are driving over to the Bank. As you've heard The Country Club is one of the hottest business opportunities around. What you may not have heard is that it already stands head and shoulders above the competition.

The Country Club easily outdistances similar big-selling products like Tiger Woods and Golden Tee Online. Besides being a terrific game of golf, it also offers weekly online tournaments, cash prizes and live chat!

Find out what the big fuss is all about. Ride a winner at http://TheCountryClub.us/movie/index.cfm?id=wingolf1  - 10/27

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A Little Humor

Some Place Expensive
-=-=-=-=-=-=-=-=-=-=-=

When I got home last night, my wife demanded that I take her out
to some place expensive...

So I took her to a gas station!

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There was once an aspiring veterinarian who put himself through veterinary school working nights as a taxidermist.

Upon graduation, he decided he could combine his two vocations to better serve the needs of his patients and their owners, and therefore, increase his income.

He opened his own office with a shingle on the door saying:

Dr. Jones, Veterinary Medicine and Taxidermy - either way, you get your pet back.

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A married couple were asleep when the phone rang at 2 in the morning. The wife (undoubtedly blonde), picked up the phone, listened a moment and said, "How should I know, that's 200 miles from here!" and hung up.

The husband said, "Who was that?"

The wife said, "I don't know, some woman wanting to know if the coast is clear."

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An airline pilot was scheduled to take a flight from New York to Los Angeles. The weather was too bad in New York to allow his usual on time departure. The weather in New York finally cleared and the pilot asked for his departure clearance. He was very dismayed to hear that he had another delay due to the increased traffic now leaving New York.

Sometime later he finally received his clearance and decided he would try to make up the time lost by asking for a direct route to Los Angeles. Halfway across the country he was told to turn due South. Knowing that this turn would now throw him further behind schedule he inquired, quite agitated, to the controller for the reason of the turn off course. The controller replied that the turn was for noise abatement.

The pilot was infuriated and said to the controller, "Look buddy, I am already way behind schedule with all the delays you guys have given me today. I really don't see how I could be causing a noise problem for pedestrians when I am over 6 miles above the earth!"

The controller answered in a calm voice, "Apparently, Captain, you have never heard two 747's collide!"

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Riddle

What can be driven, but has no wheels.
And can be sliced, and still remain whole?

Do you know the answer? Scroll down to find the solution.

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If the politically correct term for a short person is vertically
   challenged, is an overweight person horizontally gifted?

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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A Free inspirational business newsletter to motivate, support, and encourage you to discover and experience the power of your own uniqueness.  Individuals, women business owners, and entrepreneurs are treated to a bi-monthly newsletter filled with articles and resources that unlock the doors to your business and personal success. Be informed. You deserve to be successful and wealthy. Sign up at:   http://www.distinctivebusinesswomen.com  Or, send your correct email address to:  gerri@distinctivebusinesswomen.com?Subject=Subscribe  FREE Bonus

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Answer to Riddle:

A Golf Ball.

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Free Eye Exercise e-Booklet

Online at http://www.naturaleyecare.com. Holistic protocols for over 35 eye diseases by leading holistic eye doctor at website. Free vision related consultations available by phone at 845-255-8222 and by e-mail - mailto:visionworksusa@earthlink.net.
- 11/25

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1. Stress Tip
2. by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

"Being dedicated to your causes (your goals) plus action will get you from where you are to where you want to be."

---- Dr. Rae ----

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com ~

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Fact of the Day

The pituitary gland - responsible for producing the hormone that regulates growth - is only the size of a pea and weighs little more than a small paper clip.

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New Ebook

Host Experiencing The Bible service 2 hrs Thursday evening. Gross $1500 donations. Supervise 10 to 100 services. Entrepreneurs wanted. New ebook titled "God Pays Big" tells how. Download for $4.99. http://www.buymyebook.com/locklear.htm, or ebook store at http://www.ebookomatic.com. Experiencing the Bible is new, exciting. $5 billion waiting entrepreneurs. Listen to Experiencing The Bible at http://www.worshipradio.com.
- 9/23

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Health Tip of the Week
by Dr. Earl Mindell

More Evidence That "The Pill" Increases Risk Of Breast And Cervical Cancers

In a report recently released from the International Agency for Research on Cancer (IARC)—a branch of the World Health Organization (WHO)—researchers further affirmed what many have long suspected: that oral contraceptives increase the risk of cancers of the breast, cervix, and liver.

Birth control pills contain synthetic progestins, which mimic the hormone progesterone in the female body. Many also contain synthetic estrogens. The combination of hormones blocks the monthly process of ovulation, where an egg is produced by the ovary along with a rush of progesterone. The evidence indicates that replacing progesterone—a hormone with many roles in the body, one of the most important of which is counteracting the proliferative effects of estrogens—with a synthetic version increases vulnerability to breast, liver, and cervical cancers. The longer natural progesterone production is suppressed, the greater the increase in risk related to the Pill.

The effect on the cervix may have to do with the Pill's effects on B vitamin levels in the body. It's well-known that women who use oral contraceptives have lowered levels of folic acid, B6, and B12—the vitamins needed to break down the toxic amino acid homocysteine. Some research has traced a link between elevated homocysteine, cervical dysplasia (a pre-cancerous condition of the cervix detected by the Pap smear), and cervical cancer.

The researchers from IARC also state that the Pill may help protect women against ovarian and uterine (endometrial) cancers. They point out that no one is sure whether the risk of cervical and breast cancer with Pill use outweigh the protection from the other two cancers.

As it stands, it appears that women are better off using alternate, non-hormonal forms of birth control. Worldwide, around 100 million women use oral contraceptives—that's a lot of extra cases of breast and cervical cancer we could be seeing in the next generation.

The rhythm method, careful tracking of fertility, barrier methods (such as condoms and diaphragms), and the intrauterine device (IUD) are all good options. After giving birth, women who breastfeed on demand without any nipple substitutes (no pacifiers, no bottles) are unlikely to become fertile again for at least six months—or as long as two years, but don't rely on it past six months!

Women who are on the Pill and want some other reliable method should sit down with a gynecologist and become well-informed about their options.

More bad news about hormone drugs: based on current research, the IARC group of scientists also changed the warning on hormonal menopausal therapy from "possibly carcinogenic" to "carcinogenic." Stay away from Premarin, Prempro, and other synthetic prescription hormones if you are menopausal. Use soy isoflavones to soothe hot flashes and try natural progesterone cream if your symptoms don't respond to soy, exercise, and a healthful whole-foods diet.

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://keith.freelife.com/redir.cfm?page=/info/nutrition/drearlmindell/body.cfm

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Can atheists get insurance for acts of God?

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Best Wishes
Bob
Copyright – 2005

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