From: Bob Osgoodby - bob@adv-marketing.com
Visit Our Web Page at http://adv-marketing.com/business
The Business Organ for the Small Business Community
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** Biz-Tips by Dr. Kevin Nunley – Get A Great Theme--Then Don't Change It
 
** Featured Article – Don’t Be a Caterpillar – Lead By The Right Example by Kevin Eikenberry

** Quote of the Day

** A Little Levity – Mealtime Blessing
 
** Publications of Interest

** Stress Tip by Dr. Rae Baum

** Fact Of The Day

** Health Tip of the Week – Wall Street Buying Off Doctors Involved In Drug Trials

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- 10/27

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Welcome

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Hickbonics

RETARD -- Verb. To stop working.

Usage: "My grampaw retard at age 65."

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Biz Tips
by Dr. Kevin Nunley

Get A Great Theme--Then Don't Change It

Good marketing themes are one of those things that gets better with age. A good theme can be used for decades, gaining familiarity and power with each passing year.

"The loneliest repairman in town," "Less filling, tastes great," and "You're in good hands" all immediately bring to mind their owner's brand.

Make your marketing theme a single short sentence that tells what you do and what main benefit you give customers. I like to write two or three sentences, then take a pen and start chopping phrases and words. Eventually you can distill your thoughts into a natural flowing few words.

Be careful that you don't use trendy words that could go out of fashion in a few years. You also don't want to be too limiting. For example, "Books at low prices" may not work in a few years when your bookstore starts carrying videos and CDs.

Use your theme on every piece of marketing: your web site, business card, newspaper ads, ezine classifieds, even TV commercials and invoices.

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Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free. Reach Kevin Nunley and his staff of marketing experts at kevin@drnunley.com or 801-328-9006. See the promotion packages that are working best for his customers at http://DrNunley.com

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Don’t Be a Caterpillar – Lead By The Right Example
by Kevin Eikenberry

We’ve all heard that leaders should lead by example; that people pay more attention to our deeds than our words. This is completely true. What is implied by this truth, but not always articulated, is that people will follow whatever example we set.

To be a remarkable leader then, we must make conscious choices to set the right examples – to lead in directions we want people to follow.

The Caterpillars

Processionary caterpillars are an unusual species. They travel one after the other, head to tail in their search for food. It is because of this behavior that Jean Henri Fabre, the French entomologist, conducted an experiment.

He placed processionary caterpillars around the rim of a teacup one after the other in a circle. In the tea cup he placed their favorite foods, inches from their current location.

Through instinct and the strength of habit, the ring of caterpillars circled the teacup for seven days, until they died from exhaustion and starvation. They died with the food they were searching for just inches away. Because of their nature and this arrangement they all assumed someone else was leading.

While we as humans are more insightful, complex and intelligent, our behavior, sadly, often mimics that of the processionary caterpillar.

We follow our leaders and habits blindly, without questioning if our direction will get us where we want to go. If we are leading we often rely too much on instinct and habit. Perhaps worse, if we aren’t the assigned leader don’t think at all, assuming those who are leading are doing it well. Perhaps they are. Or perhaps you are collectively lining your own teacup.

Following blindly is dangerous enough for us as individuals, but can be even more devastating for us as leaders. As leaders we are asked to lead people to a desired future. It is rightly expected of us to do that with good information and a reasoned approach.

The Quick Trip

Many years ago I worked in a business with very difficult economics. There was an opportunity to make a significant sale to a new Customer who happened to be located in Hawaii. As a part of the negotiation for this long term supply of product, they wanted to meet with our General Manager.

Our General Manager flew from San Francisco early one morning, and with the advantage of the time zones, was able to meet with the Customer all day. He then went back to the airport and flew home on the red eye.

He saved some money, no hotel stay, etc. – an important consideration in our tough business climate. But the more important reason for the quickness of his trip was that he wanted to lead by example. He told me later, “It was important for people to know that I went for the business, and not a mini vacation.”

The example he set made a difference for those he led. Through his simple act, people re-focused on ways to improve the business and save money. Steve clearly led by example.

I could give you many other examples – some big and historic and others seldom mentioned – to illustrate the power of a leader’s correct example.

Your task though is to take what you already know, that people follow the actions of leaders and not their words, and use it to your advantage.

Stop today to review the direction you are heading as a leader. Review the choices before you and make the best one, based not on comfort or habit, like the caterpillars, but based on the future result you desire.

Make your choice and step boldly forward in that direction. The combination of bold decision and action aligned with your words will be powerful, and will allow you to move people, and therefore your organization, in the right direction.

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Kevin Eikenberry is a leadership expert and the Chief Potential Officer of The Kevin Eikenberry Group, a learning consulting company that helps Clients reach their potential through a variety of training, consulting and speaking services. To receive your free special report on Unleashing Your Potential go to http://www.kevineikenberry.com/uypw/index.asp or call us at (317) 387-1424 or 888.LEARNER.

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Did You Know

 You can place a free ad for your business on our website.
        Go to - http://www.adv-marketing.com and click on
 "Free Classified Advertising"

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Quote of the Day

The man of genius inspires us with a boundless confidence in our own powers.

- Ralph Waldo Emerson

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This is NEW~FUN & REWARDING.

Take a few minutes to watch this movie, then send me a thank you email while you are driving over to the Bank. As you've heard The Country Club is one of the hottest business opportunities around. What you may not have heard is that it already stands head and shoulders above the competition.

The Country Club easily outdistances similar big-selling products like Tiger Woods and Golden Tee Online. Besides being a terrific game of golf, it also offers weekly online tournaments, cash prizes and live chat!

Find out what the big fuss is all about. Ride a winner at http://TheCountryClub.us/movie/index.cfm?id=wingolf1  - 10/27

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A Little Humor

Mealtime Blessing
-=-=-=-=-=-=-=-=-=-=

My four-year-old likes to say the blessing at mealtimes, usually repeating the same short prayer: "Thank you, God, for this gracious food. Amen."

One evening, however, he thanked the Lord for the birds, the trees, each of his friends, and asked God to watch over his family and help them to be good. I was thrilled that he was finally praying from the heart.

But after the "Amen," he took a spoonful of stew, gasped, then dropped his spoon into the bowl. "I should have said a longer prayer," he said. "My food is still too hot."

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A worker returned from his visit to the doc
tor and a colleague asked him how he made out.

"Not bad. The doctor told me that I have math dyslexia."

The other fellow said, "Gee, that sounds bad."

"Actually, the Doctor told me not to worry, because 17 out of 5 people have it."

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A somewhat advanced society has figured how to package basic knowledge in pill form.

A student, needing some learning, goes to the pharmacy and asks what kind of knowledge pills are available. The pharmacist says "Here's a pill for English literature." The student takes the pill and swallows it and has new knowledge about English literature!

"What else do you have?" asks the student.

"Well, I have pills for art history, biology, and world history," replies the pharmacist.

The student asks for these, and swallows them and has new knowledge about those subjects.

Then the student asks, "Do you have a pill for math?"

The pharmacist says "Wait just a moment", and goes back into the storeroom and brings back a whopper of a pill and plunks it on the counter.

"I have to take that huge pill for math?" inquires the student.

The pharmacist replied "Well, you know math always was a little hard to swallow."

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A high-school geometry teacher started a lesson on triangles by reading a theorem. "If an angle is an exterior angle of a triangle, then its measure is greater than the measure of either of its corresponding remote interior angles."

He noticed that one student wasn't taking notes and asked him why.

"Well," the student replied sincerely, "I was waiting for you to start speaking English."

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Riddle

Imagine John, a party magician, is carrying three pieces of gold each piece weighing one kilogram. While taking a walk he comes to a bridge which has a sign posted saying the bridge could hold only a maximum of 80 kilograms. John weighs 78 kilograms and the gold weighs three kilograms. John reads the sign and still safely crossed the bridge with all the gold. How did he manage this?

Do you know the answer? Scroll down to find the solution.

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Do illiterate people get the full effect of alphabet soup?

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Publications of Interest

In each issue, we swap a notice with another E-zine.  Most of the time they are invitations to subscribe to their publication, but sometime it could be for a product or service they provide.

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Answer to Riddle:

John is a juggler. When he came to the bridge he juggled the gold, always keeping one piece in the air.

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- 11/25

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1. Stress Tip
2. by Dr. Rae Baum

You will find this "Stress Tip Message" helpful to stay focused and on purpose.  You can put this message to work by reading it often throughout the day.

"Thinking outside the box means seeing problems as obstacles and obstacles as opportunities."

---- Dr. Rae ----

~ Need help with this?  Invest in yourself...  Contact The Baum Group at mailto:TheBaumGroup@YourStressMatters.com ~

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Fact of the Day

Wood Frogs are freeze tolerant and spend winters frozen on land, only to thaw in the spring and begin their breeding process in vernal ponds (wetlands).

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Health Tip of the Week
by Dr. Earl Mindell

Wall Street Buying Off Doctors Involved In Drug Trials

In an astonishing front-page story published in August Seattle Times, reporters revealed a highly questionable relationship between medical researchers and those who run elite hedge fund firms to make big bucks for wealthy investors (and themselves).

It appears that doctors involved in drug research are being consulted—sometimes to the tune of $300 to $500 an hour in consulting fees—and asked detailed questions about the studies in which they are participating. Confidentiality codes prohibit doctors involved in drug trials from revealing anything about the results of those trials before the study is complete and has become publicly available. With fancy wording, however, these doctors and fund managers have worked out ways that stockholders can get inside information about whether a drug trial is likely to succeed or fail, long before that information is publicly available. Enormous amounts of money are then made by fund managers who buy and sell stock according to this inside information, and keep some 20 percent of the take for themselves. This kind of insider trading has become so accepted in the worlds of medicine and high finance that some companies have formed to match up doctors with investors so that this kind of information can be exchanged.

Arthur Caplan of the Center for Bioethics at the University of Pennsylvania calls the practice "a moral cesspool." Hedge fund manager Dr. Ron Garren says that although doctors aren't supposed to talk about how studies are going, "a lot of times it's a slip of a word here and there." Dr. Drummond Rennie, deputy editor of the Journal of the American Medical Association (JAMA), calls the practice "outrageous and completely unethical."

Although the drug companies aren't involved in the practice of selling drug secrets to stock traders, it does seem to reflect a pharmaceutical industry that is increasingly caught up in the complexities and biases of the free market. And according to Dr. Rennie, as soon as information is leaked to the public about the direction of a drug trial, "it wrecks the trial." Two of the cornerstones of medical research are the lack of bias on the part of the researchers—which could be changed if information is leaked while the study is in progress—and the intense statistical analysis that can only be done after the entire study has run its course. Selling secrets to Wall Street could corrupt studies that might otherwise yield truly life-saving therapies.

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To learn more about how Dr. Mindell can help you get into the best shape of your life, visit: http://keith.freelife.com/redir.cfm?page=/info/nutrition/drearlmindell/body.cfm

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PCisms (Politically Correct Terminology)

ugly - aesthetically challenged

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Copyright – 2005

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